Tech
Myntra bets on 4-hour delivery amid India’s quick commerce boom
Myntra, India’s largest fashion e-commerce platform, is trialling a four-hour delivery service in four Indian cities, two sources familiar with the matter told TechCrunch, a dramatic acceleration from its standard 2-3 day delivery timeframe as the surge of quick commerce reshapes consumer behavior.
The Flipkart Group-owned firm is piloting the fast-tracked delivery service in cities including Bengaluru and New Delhi, one source told us. The company plans to expand the four-hour delivery to numerous Indian cities by year-end, our sources said, speaking on condition of anonymity as the information is not public.
The expansion into faster delivery comes amid the rise of quick commerce in India, where a group of firms are increasingly gaining marketshare in categories including grocery and office supplies with 10-15 minute delivery times. Some of these firms are exploring item returns, signaling plans to expand in fashion, a category with high return rates.
Myntra’s push also reflects Flipkart’s agility in India’s e-commerce race. Seeing the fast adoption of quick commerce in India, the Walmart-owned firm recently responded by entering the fast delivery race. Amazon, Flipkart’s chief rival in India, has so far avoided joining this race.
Myntra, which has traditionally delivered items to consumers in 2-3 days, has been attempting to shorten delivery times over the past two years. Its Express service, for instance, has been delivering products to consumers within 24 to 48 hours in select Indian cities.
An internal assessment by Myntra has found a significant increase in consumers’ propensity to complete purchases when offered shorter delivery times, according to one of the sources.
Myntra didn’t immediately respond to a request for comment.
Fashion has traditionally proven to be a challenging category for e-commerce firms in India due to the large selection of assortments and higher rejection rates by customers. Myntra reported approximately 40 million annual transacting users last year, according to information provided to the Economic Times.
During the trial period of the quick commerce service, Myntra is offering a smaller selection of items to customers.
Karan Taurani, an analyst at Elara, said quick commerce firms have been dipping their toes in categories including beauty, personal care and apparel, selling items ranging from socks to undergarments. This is putting some pressure on incumbents including Myntra and Nykaa to respond, he told TechCrunch.
Quick commerce startups are making deeper inroads in India, attracting customers with convenience. Zomato-owned BlinkIt, Tata-owned BigBasket’s BB Now, StepStone-backed Zepto and Swiggy’s Instamart are collectively operating at an annualised run rate of over $6 billion in gross merchandise value (GMV), according to TechCrunch’s estimates, up from about $2.5 billion last year.
The rise of quick commerce has prompted many analysts and investors to speculate that it could make a broader impact on the overall e-commerce sector in India. E-commerce firms recorded sales of approximately $50 billion last year, according to industry estimates.
JPMorgan analysts said in a note this month that quick commerce firms have “rapidly been gaining share from the three main incumbents: offline or general trade, modern trade retailers, and other e-commerce players.”
Zepto anticipates a growth of 150% in the next 12 months, TechCrunch reported last month.
Tech
Alibaba reportedly bans employees from using Claude Code
China’s Alibaba will ban employees from using Anthropic’s programming tool Claude Code, starting on July 10, according to multiple reports.
Anthropic already prohibits Chinese companies, as well as foreign entities owned by those companies, from using its models. The company has reportedly been working to close loopholes that allow Chinese users to access Claude.
According to a recent Reddit post, some of that loophole-closing involved a version of Claude Code that could secretly identify Chinese users. Anthropic’s Thariq Shihipar said in a post on X that this was “an experiment we launched in March that was meant to prevent account abuse from unauthorized resellers and protect against distillation.” (Distillation is a practice where AI models are trained on the outputs of other models.)
“The team has landed stronger mitigations since then and we’ve actually been meaning to take this down for a while,” Shihipar said.
Nonetheless, Alibaba has reportedly classified Claude Code as high-risk software and is instructing employees to use the company’s own Qoder tool instead.
Tech
Midjourney wants Hollywood studios to reveal the details of their AI usage
As part of an ongoing legal dispute with three Hollywood studios, AI startup Midjourney is seeking to compel those studios to reveal how they use AI themselves.
Disney and Universal sued Midjourney for alleged copyright infringement last year, noting that the startup’s image-generation models could create images of characters, such as Bart Simpson and Darth Vader, who are owned by the studios. A few months later, Warner Bros. sued Midjourney as well.
The startup argues that training its AI models on images of copyrighted characters is permitted under fair use.
The current dispute revolves around the documentation the studios will need to produce during the discovery process. A judge previously ruled that the studios would indeed have to provide information about their generative AI usage – but only when it led to “consumer-facing” videos and images.
In its latest filing, Midjourney seeks to overturn that limitation, arguing that it “unfairly” allows the studios “to cherry-pick only those documents they believe support their market harm claims while depriving Midjourney of documents that would support its defenses.”
Midjourney goes on to claim that the “documents [the studios] are withholding are precisely those that would reveal whether, behind closed doors, they are doing exactly what they are suing Midjourney for doing.”
For example, the startup says that if the studios are developing image-generating AI models “for internal use in storyboarding or ideating content for film or TV, that evidence would equally demonstrate that it is an industry custom, even among the studios themselves, to download and train AI on unlicensed copyrighted content.”
In the filing, the startup also argues that the studios should reveal all the prompts they used in Midjourney, as well as the resulting outputs, not just the prompts that produced the allegedly infringing images.
The studios’ lead attorney David Singer previously claimed Midjourney was seeking this documentation as part of a “fishing expedition.”
He also said the studios “do not seek to stop AI technology or even shut down Midjourney’s business,” but rather “simply want Midjourney to stop copying their movies and TV shows and to stop distributing, publicly displaying, publicly performing, and creating derivative works that include copies of [their] famous characters without authorization.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Tech
New Google commercial imagines a Declaration of Independence written with help from AI
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
