Tech
Myntra bets on 4-hour delivery amid India’s quick commerce boom
Myntra, India’s largest fashion e-commerce platform, is trialling a four-hour delivery service in four Indian cities, two sources familiar with the matter told TechCrunch, a dramatic acceleration from its standard 2-3 day delivery timeframe as the surge of quick commerce reshapes consumer behavior.
The Flipkart Group-owned firm is piloting the fast-tracked delivery service in cities including Bengaluru and New Delhi, one source told us. The company plans to expand the four-hour delivery to numerous Indian cities by year-end, our sources said, speaking on condition of anonymity as the information is not public.
The expansion into faster delivery comes amid the rise of quick commerce in India, where a group of firms are increasingly gaining marketshare in categories including grocery and office supplies with 10-15 minute delivery times. Some of these firms are exploring item returns, signaling plans to expand in fashion, a category with high return rates.
Myntra’s push also reflects Flipkart’s agility in India’s e-commerce race. Seeing the fast adoption of quick commerce in India, the Walmart-owned firm recently responded by entering the fast delivery race. Amazon, Flipkart’s chief rival in India, has so far avoided joining this race.
Myntra, which has traditionally delivered items to consumers in 2-3 days, has been attempting to shorten delivery times over the past two years. Its Express service, for instance, has been delivering products to consumers within 24 to 48 hours in select Indian cities.
An internal assessment by Myntra has found a significant increase in consumers’ propensity to complete purchases when offered shorter delivery times, according to one of the sources.
Myntra didn’t immediately respond to a request for comment.
Fashion has traditionally proven to be a challenging category for e-commerce firms in India due to the large selection of assortments and higher rejection rates by customers. Myntra reported approximately 40 million annual transacting users last year, according to information provided to the Economic Times.
During the trial period of the quick commerce service, Myntra is offering a smaller selection of items to customers.
Karan Taurani, an analyst at Elara, said quick commerce firms have been dipping their toes in categories including beauty, personal care and apparel, selling items ranging from socks to undergarments. This is putting some pressure on incumbents including Myntra and Nykaa to respond, he told TechCrunch.
Quick commerce startups are making deeper inroads in India, attracting customers with convenience. Zomato-owned BlinkIt, Tata-owned BigBasket’s BB Now, StepStone-backed Zepto and Swiggy’s Instamart are collectively operating at an annualised run rate of over $6 billion in gross merchandise value (GMV), according to TechCrunch’s estimates, up from about $2.5 billion last year.
The rise of quick commerce has prompted many analysts and investors to speculate that it could make a broader impact on the overall e-commerce sector in India. E-commerce firms recorded sales of approximately $50 billion last year, according to industry estimates.
JPMorgan analysts said in a note this month that quick commerce firms have “rapidly been gaining share from the three main incumbents: offline or general trade, modern trade retailers, and other e-commerce players.”
Zepto anticipates a growth of 150% in the next 12 months, TechCrunch reported last month.
Tech
Revolut eyes valuation of up to $200B in eventual IPO
British neobank Revolut seems to be eyeing a major valuation bump when it eventually goes public. The company is targeting a market cap between $150 billion and $200 billion in an initial public offering, the Financial Times reported on Tuesday, citing anonymous investor sources.
The fintech giant, which secured a full banking license in the United Kingdom in March after years of waiting, was most recently valued at $75 billion, up from $45 billion in 2024, in a secondary share sale that made it one of Europe’s most valuable private tech companies.
Revolut’s co-founder and CEO, Nik Storonsky, last week said that the company’s IPO was at least “two years away,” according to Bloomberg.
According to PitchBook and the Financial Times, the company is working on another secondary share sale, scheduled for the second half of 2026, that would value it at more than $100 billion.
As of November 2025, the company had raised a total of $5.89 billion, according to PitchBook. Revolut reported revenue of $6 billion in the financial year ended December 31, 2025, up from $4 billion in 2024. The company’s net profit grew to $1.7 billion, up from $1 billion in 2024, and counted 68.3 million retail customers at the end of 2025.
Revolut declined to comment.
Founded in 2015, Revolut offers a range of services spanning multi-currency accounts, payment and transfer services, crypto products, insurance, and more. The neobank has been pouring truckloads of cash into expanding its operations internationally, and recently applied for a banking license in the United States.
Besides the U.K., Revolut has a banking license in the European Union, and it operates in Australia, Japan, New Zealand, Singapore, Brazil, and the U.S. Revolut launched operations in India last October, is about to start operating in Colombia this year, and has received a banking license in Mexico.
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Tech
Amazon taps Sweden’s Einride for its electric big rigs
Einride is adding 75 of its electric heavy duty trucks to Amazon’s Relay freight network as part of a deal that gives the Swedish startup a toehold in the e-commerce giant’s operations. Einride will also provide charging infrastructure across five locations in the United States, under the agreement announced Tuesday.
Amazon isn’t buying or operating the electric trucks. Instead, Einride will own and manage (using its own Saga AI software) the trucks, which can be used by drivers in Amazon’s Relay freight network. Relay, launched in 2017, is an app that truck drivers can use to book hauling gigs with Amazon.
Einride CEO Roozbeh Charli, who took over as chief nearly a year ago, said working with Amazon is a powerful validation of the startup’s technology and strategic vision.
“By deploying our intelligent platform within one of the world’s most sophisticated logistics networks, we are accelerating growth, while continuing to build industry-leading operational expertise,” he said in a statement.
Einride has gained attention and investment for its two-pronged approach to freight. The company has developed and now operates a fleet of about 200 heavy-duty electric trucks for companies like Heineken, PepsiCo, and Carlsberg Sweden in Europe, North America, and the UAE. It has also developed autonomous pod-like trucks, which stand out for their cab-less design.
The agreement with Amazon doesn’t include the autonomous pods.
Einride has landed this agreement at a critical time: The startup is finalizing a merger with blank-check company Legato Merger Corp. and is expected to go public soon.
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While the agreement might not carry the same weight for Amazon, which has a market cap of $2.7 trillion, it does contribute to its low-carbon goals. Amazon has said it wants to reach net-zero carbon emissions across its operations by 2040.
“This rollout is an important step forward in addressing one of the toughest challenges we face in decarbonizing our transportation network — electrifying heavy-duty trucking,” an Amazon spokesperson said in an emailed statement. “We’re excited to continue to collaborate with Einride and learn from these operations as the trucks hit the road.”
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Tech
YouTube expands its AI likeness detection technology to celebrities
YouTube is expanding its new “likeness detection” technology, which identifies AI-generated content, such as deepfakes, to people within the entertainment industry, the company announced on Tuesday.
The technology works similarly to YouTube’s existing Content ID system, which detects copyright-protected material in users’ uploaded videos, allowing rights owners to request removal or share in the video’s revenue.
Likeness detection does the same, but for simulated faces. The feature is meant to help protect creators and other public figures from having their identities used without their permission — a common problem for celebrities who find their likenesses have been used in scam advertisements.
The technology was first made available to a subset of YouTube creators in a pilot program last year before expanding more broadly to include politicians, government officials, and journalists this spring.
Now YouTube says the technology is being made available to those in the entertainment industry, including talent agencies, management companies, and the celebrities they represent. The company has support from major agencies like CAA, UTA, WME, and Untitled Management, which offered feedback on the new tool.
Use of the likeness detection tool does not require entertainers to have their own YouTube channels.
Instead, the feature scans for AI-generated content to detect visual matches of an enrolled participant’s face. Users can then choose to request removal of the video for privacy policy violations, submit a copyright removal request, or do nothing. YouTube notes that it won’t remove all content, as it permits parody and satire content under its rules.
In the future, the technology will support audio as well, the company says.
Related to this, YouTube has also been advocating for similar protections at a federal level, with its support for the NO FAKES Act in Washington, D.C. This would regulate the use of AI to create unauthorized re-creations of an individual’s voice and visual likeness.
The company hasn’t yet said how many removals of AI deepfakes have been managed by the tool so far, but noted in March that the amount of removals was still “very small.”
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