Fashion
Life Lessons From 13 Years Of Blogging
This week we published our 3000th blog post on my blog, and it’s incredible to think that some of you may still be reading after 13 years of daily blogging. Naturally, I’ve learned a thing or two over this much time and dedication. As I reflected on my biggest learnings, I realized that committing to one idea—blog every day (every weekday to be specific, though we often post on the weekends too)—has completely changed me. I believe these lessons can resonate with everyone, so I hope you enjoy reading them. Thank you so much for being part of my journey.
1. Consistency + Volume = Growth
The real value of consistency lies in how it drives growth and improvement. By committing to showing up every day, you’re constantly pushing your boundaries and honing your craft. The sheer volume of work you produce over time allows you to see progress, identify strengths, and improve in ways you couldn’t achieve through sporadic efforts.
2. Algorithms shift, but connecting authentically stays key
While social media and search algorithms evolve constantly, the need to connect with your audience on a human level remains the same. Prioritizing authenticity and engagement over chasing trends is always a sound strategy.
3. If it’s not a “Hell, Yes!” it’s a “No”
Time and focus are your most valuable resources. If a project, idea, or collaboration doesn’t excite you, it’s better to pass on it. Saying “no” to things that don’t serve you allows you to invest fully in the things that do.
4. Learn to do everything yourself, then ask for help when you become the bottleneck
In the beginning, knowing how to handle every aspect of your blog is empowering and helps you understand the process deeply. But as you grow, recognize when your involvement is slowing things down and don’t hesitate to delegate.
5. Have a partner that’s invested in your success
A partner, whether personal or professional, who believes in your vision is essential. Their support and feedback can help you stay motivated, and having someone invested in your journey makes the wins sweeter and the challenges easier to face.
6. Own as many of your channels as possible
Relying solely on platforms you don’t control (like social media) is risky, as algorithms and policies can change overnight. Owning your channels—such as your website, email list, or podcast—gives you full control over how and when you engage with your audience, ensuring long-term stability.
7. Spend lots of time and money on branding and design
First impressions matter, and your blog’s branding is often the first touchpoint for your audience. Good design and a clear brand identity build trust and make your content more accessible and attractive.
8. Falling into habits is OK. Being unwilling to break them is not
Routines can be helpful in maintaining consistency, but they shouldn’t become restrictive. Being flexible and open to changing habits when needed is key to growth and staying relevant.
9. Understand the business you’re in and where you fit in it
You can’t just blog in a vacuum. Understand the broader industry, your competition, and how you add unique value. Knowing where you fit helps you make smarter strategic decisions about your content and growth.
10. Connect with a bigger mission
Blogging can be draining over time, especially if it’s purely self-serving. Connecting your work to a larger purpose or mission gives you a sense of fulfillment and direction that keeps you going even on tough days.
11. Experiment, track, and tweak. It’s the only way to know why you got better
You won’t improve without deliberate experimentation. Constantly testing new ideas and analyzing what works helps you refine your approach and understand what drives your success. Try to take an analytical approach.
12. Big goals push you to grow and achieve more.
Pursuing ambitious goals, like launching a product or collaborating with a brand, forces you to stretch beyond your comfort zone. These larger initiatives come with obstacles and deadlines that push you to grow, stay disciplined, and ultimately achieve more than you would through small, incremental efforts alone.
13. Reinvent yourself boldly
Growth often requires change, and evolving your content or direction can sometimes result in losing followers who no longer resonate with your new focus. However, following your natural changes can attract a new, more aligned audience. The key is to embrace this evolution rather than staying stuck out of fear of losing people who may no longer be a fit.
Fashion
All Things Chic: Alemais
When Alemais presented its Resort 2026 collection in Marrakech, it marked the brand’s first international runway show.
The collection draws from the city’s visual language, with references to local craft and artistry developed in collaboration with Moroccan studio LRNCE. You see it come through in the prints, florals, border details, and tie-dye elements, all grounded in a rich, warm palette.
I started building a wish list right away, thinking through how each piece would fit into spring and early summer plans.
From a styling perspective, these are pieces that naturally anchor a look. A printed wrap skirt paired with a simple tank or swim, slip and halter dresses styled with flat sandals during the day and carried into evening, and sets that can be worn together or broken apart depending on the setting. It’s a collection that lands at exactly the right moment, with pieces that feel aligned with how you want to dress now
Fashion
What I Packed for the Beach
Emporio Sirenuse Dress, Call It By Your Name Bag, Janessa Leone Hat, Saint Laurent Sunglasses
The pieces I reached for most were the simplest—easy, refined, and able to move from beach to lunch without a second thought. A few standouts:
What I came back to was how much beach dressing relies on thoughtful layering:
- Lightweight coverups that double as full outfits
- Easy combinations like shorts with a bikini and a button-down
- Sarongs and pareos wrapped multiple ways—skirt, dress, or top—then worn straight into the rest of the day
Julliet Bikini, Janessa Leone Hat |Natalie Martin Dress, Eres Bikini, Call It By Your Name Tote, Janessa Leone Hat, Saint Laurent Sunglasses | Emporio Sirenuse Dress Call It By Your Name Bag, Janessa Leone Hat, Saint Laurent Sunglasses | Lido Bikini, Zimmermann Coverup, Janessa Leone Hat, Call It By Your Name Tote, Saint Laurent Sunglasses
It’s less about quantity and more about versatility, pieces that can shift with you throughout the day. I always bring an oversized white linen button-down (also love this green one!), a simple white tank, and a printed caftan. Everything felt relaxed, but still put together, which is exactly how I want to dress at the beach.
Frame Top, Zimmermann Pareo, Saint Laurent Pareo
Fashion
Everyone’s Talking About It: Here’s the Pant Silhouette That Actually Works
Juliet Bikini, Alix of Bohemia Pants, Janessa Leone Hat, Saint Laurent Sunglasses
If you’re not already wearing balloon pants, you’re definitely seeing them everywhere. They’ve taken over this season—light, easy to throw on, and a nice switch from your usual linen trousers or satin pants. A little more interesting, but just as effortless.
The pair I recently bought and wore on my trip—the Alix of Bohemia Evangeline Ibis Chiffon Pant—completely sold me. The color is what first pulled me in, but it’s the soft peplum detail and the sheer, airy movement that made them feel really special. I styled them with this bodysuit (I’ll tag), since they’re slightly sheer, and it ended up being the perfect combination.
The versions I’m seeing (and loving) most right now:
– Lace and broderie styles (like Zimmermann or Posse) for texture
– Easy cotton pull-ons (Lisa Says Gah, Caroline Constas) for everyday
– Printed or silk versions (Alémais, Chloé) that feel very vacation-ready
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