Tech
World Labs lands $1B, with $200M from Autodesk, to bring world models into 3D workflows
Fei-Fei Li’s World Labs has secured a $200 million investment from software design giant Autodesk as part of a larger $1 billion round from backers, including AMD, Emerson Collective, Fidelity, Nvidia, and others.
World Labs, which emerged from stealth in 2024 with $230 million at a $1 billion valuation, declined to say whether the latest round boosted its valuation. However, reports a month ago suggested it was aiming to raise at a $5 billion valuation.
The partnership between World Labs and Autodesk will see the two companies collaborating to explore how World Labs’ models — AI systems that can generate and reason about immersive 3D environments — can work alongside Autodesk’s tools, and vice versa, starting with a focus on entertainment use cases.
For World Labs, Autodesk’s investment is a signal that its product has commercial appeal. The startup’s first world model product, Marble, released last November, lets users create editable, downloadable 3D environments.
Autodesk is one of the biggest developers of 3D CAD (computer-aided design) software. Its platform underpins architectural, engineering, construction, manufacturing, and entertainment workflows. That focus on the built world makes investment in advanced spatial AI a natural extension of its core business.
Or as Li put it in a statement: “Autodesk has long helped people think spatially and solve real-world problems and, together, we share a clear purpose: building physical AI that augments human creativity and puts more powerful tools in the hands of designers, builders, and creators.”
As part of the deal, Autodesk will serve as an adviser to World Labs, and the two will collaborate at the “research and model level.”
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Daron Green, Autodesk’s chief scientist, told TechCrunch the partnership is still in its early days, so the precise form it’s going to take hasn’t been determined yet.
“You could anticipate us consuming their models or them consuming our models in different settings,” Green said.
He mused that customers might like to start with a world-model-based sketch in World Labs (say, of an office layout) and then drill down on certain design aspects (like the design of the desk), which is where Autodesk’s tech might come in.
“Similarly, you might want to take an object that you’ve designed in our [platform], and put it in a context that you create through one of [World Labs’] prompts,” Green said.
Green added that data sharing is not part of the agreement.
Green said the two companies plan to start with media and entertainment use cases. Most companies building world models — including Google DeepMind and Runway — see gaming and interactive entertainment as an initial go-to-market strategy.
Autodesk already works with most major media production companies and has been training models for character animation.
“These are close to world models,” Green said. “They’re a characterization of an animal in the world that’s responding to physical constraints like time, maybe a terrain it needs to traverse. So there’s a physical understanding in the model, and you can see how that might be combined [with World Labs’ tech]. You’re not just animating the dog, but you’re giving it a world within which it can now interact.”
The partnership with World Labs supports Autodesk’s broader push to integrate more AI features across its software portfolio. The company is developing “neural CAD,” a new kind of generative AI model trained on geometric data that can reason about components and entire systems. Put simply, it can generate working 3D models, not just images, with an understanding of how those designs would function in the real world.
Autodesk’s neural CAD models are already being integrated into the firm’s product design and architecture products as a step toward more advanced spatial intelligence. But World Labs’ models could help extend that capability beyond individual design files toward more holistic digital representations of the physical world.
Green thinks different AI systems, including large language models, world models, and neural CAD will be combined in the future to improve designs for Autodesk’s customers.
“If AI is to be truly useful, it must understand worlds, not just words,” Li said in the statement. “Worlds are governed by geometry, physics, and dynamics, and reconciling the semantic, spatial, and physical is the next great frontier of AI.”
This article has been updated to include more details on World Labs’ raise.
Tech
SoftBank to spend an eye-popping $33B to build huge US gas power plant
SoftBank subsidiary SB Energy is expected to build a massive 9.2 gigawatt natural gas-fired power plant on the Ohio-Kentucky border, according to a report from Bloomberg. If completed, it would be the largest power plant in the U.S., capable of powering around 7.5 million homes.
With a price tag of $33 billion, the project would be more expensive than recent natural gas-fired power plants, which have skyrocketed in cost, Bloomberg notes. It’s unclear who will ultimately foot the bill, though traditionally rate-payers have shouldered the burden for new generating capacity.
The Japanese investor is a partner in the Stargate project with OpenAI. SB Energy did not say whether the new power plant would feed directly into the grid or if it would power data centers. OpenAI and SoftBank are in the process of building a “proof of concept” data center at GM’s former Lordstown automotive assembly plant.
A power plant of this size is likely to take years, perhaps a decade, to complete even before taking into account the shortage of natural gas turbines. If completed, the project could emit around 15 million metric tons of carbon dioxide per year, according to our calculations based on public, energy-use metrics. When including methane leaks from the natural gas supply chain, the climate impact could be even bigger.
Tech
Reddit is testing a new AI search feature for shopping
Reddit announced on Thursday that it’s testing a new AI search tool that takes community recommendations and matches them with products from some of the company’s shopping and advertising partners.
A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.
The announcement reflects Reddit’s broader push to combine its community-driven platform with e-commerce capabilities. The move comes as Reddit launched its first shoppable ad product last year, called Dynamic Product Ads (DPA), which display personalized product recommendations to users based on their interests.
Now, when users who are part of the test search for something like “best noise-canceling headphones” or “electronic gift ideas for a college student,” they will see a carousel of related products at the bottom of the results.
This carousel will feature products directly mentioned by users from conversations on related posts and comments. If users tap on the product, they can view more details and then be directed to the retailer to purchase the item.
“This feature surfaces top-recommended products directly from discussions, giving redditors instant information about any product,” the company wrote in a blog post. “This test is designed to make Reddit easier to navigate while keeping community perspectives at the center of the experience. We’ll continue learning from how people use this new feature and refine the experience over time.”
While platforms like TikTok and Instagram have long integrated shopping features, Reddit is now looking to follow suit. Of course, Reddit isn’t the only tech platform that recently started exploring AI-driven shopping, as OpenAI’s ChatGPT rolled out an “Instant Checkout” feature last September that lets users make Etsy and Shopify purchases within conversations.
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Thursday’s announcement comes after Reddit CEO Steve Huffman said during the company’s earnings release last week that the platform’s AI search engine could be the next big opportunity for its business, not just in terms of product, but also as a revenue driver.
Huffman also noted that weekly active users for search grew 30% over the past year, increasing from 60 million to 80 million, while weekly active users for the AI-powered Reddit Answers feature rose from 1 million in the first quarter of 2025 to 15 million by the fourth quarter.
Tech
As browser wars heat up, Chrome adds new productivity features
As AI companies and startups push their way into the web browser market, the world’s biggest browser, Google Chrome, is rolling out a handful of new features. The company on Thursday announced the official launch of a trio of options, including Split View, PDF annotations, and a Save to Google Drive feature, designed to more deeply integrate Chrome with one of Google’s other online services.
While these particular additions aren’t focused on AI, Google already integrated its Gemini AI assistant into Chrome. The move was made in response to the increased competition from AI providers like OpenAI and Perplexity, which are dabbling in agentic browsers. These so-called browser wars have pushed Google to be less stagnant in terms of developing and releasing more consumer-facing features.
With Split View, multitasking in Chrome has become easier as the feature puts two pages side-by-side in the same tab. This lets you work across two web pages or watch a video while taking notes, among other things. To use the feature, you’ll drag a tab to the left or right edge of the browser window or right-click a link and select “Open Link in Split View.” The tabs will automatically snap into place. When no longer needed, you can exit the Split View layout via an option found via a right-click.
Another practical addition is the PDF annotations feature, which lets you add notes to a PDF or highlight its text from the browser. This means you don’t have to download the PDF and then open it in another application to work with its content. The option, a long time coming, could make it much simpler to do basic PDF tasks, like digitally signing a document, filling out a form, making notes within a file or personal document, and more.
Finally, the new Save to Google Drive feature will allow you to save any PDF directly to your Google Drive account, instead of your computer, where it may get lost. When using this feature, the saved files will appear in a Saved from Chrome folder in your Drive, making them easy to find.
Today’s update follows the expansion of Gemini and other agentic features to Chromebook users last month. And soon, Chrome is poised to adopt another change that was first spearheaded by its competitors: support for vertical tabs. (Tech-savvy users can even enable that option now, in an experimental phase, by changing a flag.)
This reimagined way to organize open tabs was one of the flagship features in The Browser Company’s first alternative browser, Arc, and is now found in its AI browser, Dia. By adding this feature and the others, Google hopes to give Chrome users fewer reasons to switch.
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