Tech
With Apple’s new Creator Studio Pro, AI is a tool to aid creation, not replace it
Generative AI apps that can create photos, videos, songs, and more are growing in popularity. But with the release of Apple’s new Creator Studio Pro suite, available to the public on Wednesday, the tech giant has approached the addition of AI as a tool that aids in the creator process but doesn’t attempt to replace it.
Instead, Apple lays out a vision that suggests the productivity suite of the future is the one that focuses on the needs of creators — whether that’s filmmakers, musicians, artists, or anyone else enmeshed in a creative industry of some kind — and empowers them to be more efficient using AI.
It’s tricky to bring AI into the world of creativity, given the backlash and even legal action from creators who are angry about AI models training on their works, then reproducing similar art or creative content in the AI systems’ output.

Apple, however, sees AI as a tool that handles more of the basics and tedious tasks — like generating a slideshow for you to edit from your notes, extracting chord information from a song, searching across hours of video footage for the clip you need, changing the camera angle on your images, and more.
The tools in Creator Studio Pro are not new, but they’ve never been packaged as a subscription product, which is now available at $12.99 per month or $129 per year.

Included in the subscription are Final Cut Pro, Motion, and Compressor for video editing; Logic Pro and MainStage for music creation; image editing tool Pixelmator Pro; and a set of exclusive features in Keynote, Pages, Numbers, and Freeform. The suite also includes the newly launched Pixelmator Pro app for iPad.
While Apple’s traditional productivity software applications haven’t caught up to those from Google and Microsoft, the tech giant has always found more success in the creative fields. And with the addition of AI features, the company likely sees the possibility of making its creative software more accessible to those who aren’t fully professionals — like an indie musician or artist who wants to improve their marketing and sales, those who quickly compile video footage to post on social media, or those who want to create music or art and edit the output.
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Whether Apple’s tools are the right ones for the job compared with Adobe products will depend on the user’s specific needs and their familiarity with professional creative tools.
Each tool in the suite has received its own series of upgrades timed with this launch, both AI and otherwise. Notable additions include:
- Final Cut Pro: AI-powered transcript search for finding the right soundbite across hours of footage; AI-powered visual search assistant, allowing users to search for an object or action to add to their timeline; beat detection to edit to the rhythm of music, which uses an AI model to analyze music tracks; a new Montage Maker on iPad for easily making highlight videos from footage; multiple selection support for batch edits, background export, and external monitor playback on iPad; access to content to enhance videos, like graphics, dynamic titles, and more.

- Logic Pro: A new synth player feature, built from performances, adds a virtual Session Player that can play synth keyboard and bass parts; Chord ID, which uses AI to analyze audio to extract chord information; sound packs and producer packs come to the Mac with the expansion of the Sound Library; the iPad app also gets new features like Quick Swipe Comping to assemble recordings in different ways than were captured; and an AI-powered understanding of the loop library for finding the right sound.

- Pixelmator Pro for Mac and iPad: The app, which is now available on iPad, already offers a number of AI features like those to upscale images (Super Resolution), offer composition suggestions (Auto Crop), remove artifacts, retouch, and more. With the Creator Suite launch, the app gets a new Liquid Glass design to match the rest of Apple’s software, a new Warp tool for reshaping layers, and Warp-powered mock-ups to preview designs for apparel or other products in real-world imagery.

- Keynote, Pages, Numbers, and Freeform: These general-purpose productivity apps are gaining new features for Creator Studio subscribers, including new premium templates and themes in Keynote, Pages, and Numbers, and an image and graphic library across all four apps, dubbed the Content Hub; an AI-powered image generation and remixing feature lets creators pick from prebuilt configuration options to change the style, orientation, or camera angle for their photos, graphics, icons, or other visual concept; other AI tools can enhance images (using the Super Resolution feature) or make composition suggestions.

- Keynote, specifically, adds several AI features, including a new tool that uses your text notes as a starting point to create a slideshow from scratch; AI can also generate your presenter notes and clean up your slide content.

- Numbers, meanwhile, can use AI to analyze patterns in your spreadsheet data and make suggestions for table contents (Magic Fill). It can also generate a formula to describe what it generated, so you can learn how it works.
Apple says it will continue to offer its creativity apps as stand-alone downloads, and existing users will still get updates, including these new features. Meanwhile, Keynote, Pages, Numbers, and Freeform will remain free apps, but the new, premium features will be locked behind the subscription. It’s an interesting choice to allow users to choose to purchase apps outright, as before, as that differentiates Apple’s offering from others, like Adobe.
In addition, Apple lets users share their apps through Family Sharing with up to five family members, which Adobe doesn’t offer. Users can also cancel their subscription at any time, without penalty. However, Adobe remains a fierce competitor with its expansive and detailed tools, which also run on iOS.
Some of the AI features are powered by Apple Intelligence, like the visual and transcript search in Final Cut Pro, which runs locally on the device. Others involve the use of third parties, like OpenAI, which powers things like advanced image generation, Keynote slides, and presenter notes. Creator Studio’s AI features either are processed on the device or use a private relay to anonymize the traffic. Apple says these protections mean users’ content is kept private and never used for AI training.
Tech
ElevenLabs lists BlackRock, Jamie Foxx, and Eva Longoria as new investors
Voice AI company ElevenLabs revealed new investors that are part of its $500 million Series D fundraise, which was first announced in February. The additions include institutions such as BlackRock, Wellington, D.E. Shaw, and Schroders; enterprises like Nvidia, Salesforce Ventures, Santander, KPN, and Deutsche Telekom; and individual investors such as Jamie Foxx, Eva Longoria, and Squid Game creator Hwang Dong-hyuk.
The startup also noted that it surpassed $500 million in ARR (annual recurring revenue), after ending last year with nearly $350 million in ARR. The company’s co-founder and CEO, Mati Staniszewski, said last month that ElevenLabs added $100 million in net new ARR in Q1 2026, ending the quarter at roughly $450 million in ARR.
The company has also accelerated its valuation rapidly, growing from $6.6 billion last September to $11 billion this February.
“Voice is the highest-stakes channel for any customer interaction, and the bar for quality, latency, and security is extremely high. ElevenLabs is not just a category leader – it is becoming a foundational enabler of Deutsche Telekom’s broader Industrial AI vision. From voice-as-a-service to multilingual automation and in-network AI agents, we believe the company is uniquely positioned to reshape how businesses interact with customers across all channels,” Karine Peters, managing director at Deutsche Telekom’s venture arm T.Capital, said in a statement.
In the past quarter, the voice AI company has signed enterprise contracts with the likes of Deutsche Telekom, Revolut, and Klarna.
ElevenLabs said that, besides the fundraising, it also closed a $100 million tender, a second in roughly six months after the company issued one last September. Staniszewski said in a blog post that the company will give an opportunity to retail investors to invest in ElevenLabs through Robinhood Ventures, but didn’t provide details about the program.
Staniszewski noted that consumers won’t trust systems that sound robotic or “interact strangely” and emphasized the importance of building “human-level AI voice models.” Last month, the company acquired the team from Polish voice AI startup Papla to bolster its research team.
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Tech
Kaspersky suspects Chinese hackers planted a backdoor into Daemon Tools in ‘widespread’ attack
Security researchers at Kaspersky say they have identified a malicious backdoor planted in the popular and long-running Windows disc imaging software, Daemon Tools.
The Russian cybersecurity company said on Tuesday that data collected from computers around the world running the Kaspersky antivirus software shows a “widespread” attack is under way, targeting thousands of Windows computers running Daemon Tools.
The hackers, whom Kaspersky has linked to a Chinese-language speaking group based on an analysis of the malware, used the backdoor in Daemon Tools to plant additional malware on a dozen computers across the retail, scientific and manufacturing sectors, as well as government systems. Kaspersky said the hacking of these specific computers implied a “targeted” effort.
The company said the targeted organizations are located in Russia, Belarus, and Thailand.
Kaspersky said the backdoor was first detected on April 8.
Kaspersky said it had contacted Disc Soft, the company that maintains Daemon Tools, but did not say if the developer responded or took action. Kaspersky said the supply chain attack is “still active,” suggesting that the hackers can still plant malware on thousands of computers running the disc imaging software.
This is the latest in a string of so-called “supply chain” attacks that have targeted developers of popular software in recent months. Hackers are increasingly taking aim at the accounts of developers who work on widely used code and software, and abusing that access to push malicious code to anyone who relies on the software. This approach lets the hackers break into a large number of computers at once when their malicious code is delivered as a software update.
Earlier this year, hackers associated with the Chinese government hijacked the popular text editing software Notepad++ to deliver malware to a number of organizations with interests in East Asia. Security researchers also warned of another attack last month targeting users who visited the website of CPUID, which makes the popular HWMonitor and CPU-Z tools.
TechCrunch downloaded the Windows installer from Daemon Tools’ website, and the file appeared to contain the backdoor when we checked it with the online malware scanner service VirusTotal.
It’s not known if the macOS version of Daemon Tools was compromised, or if other apps made by Disc Soft are affected.
When contacted for comment, a Disc Soft representative said they are “aware of the report and are currently investigating the situation.”
“Our team is treating this matter with the highest priority and is actively working to assess and address the issue. At this stage, we are not in a position to confirm specific details referenced in the report. However, we are taking all necessary steps to remediate any potential risks and to ensure the security of our users,” the representative said.
Do you know more about the cyberattack targeting Daemon Tools users? Did you receive an antivirus alert saying you were affected? We want to hear from you. To contact this reporter securely, reach out via Signal username zackwhittaker.1337.
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Tech
Etsy launches its app within ChatGPT as it continues its AI push
Etsy announced Tuesday the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of over 100 million listings.
The new experience is designed to move beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee table,” then scrolling and adjusting filters, users can now express what they’re looking for in natural language. For instance, “Help me find a Mother’s Day gift under $100 for my mom who loves gardening.”
Now live in beta, the feature allows users to tag @Etsy directly within a prompt. From there, the Etsy app in ChatGPT surfaces relevant product listings that users can browse, compare, and click through to Etsy for additional details or purchase.
This isn’t Etsy’s first experiment inside ChatGPT. Back in September, Etsy became an early partner in ChatGPT’s Instant Checkout integration, which let users buy products directly inside the chat interface. However, the initiative ended in March, suggesting it didn’t perform as OpenAI had hoped. It was reported that Etsy didn’t see a large volume of sales from the integration, leading Etsy to start building a native app within ChatGPT instead.
Alongside this launch, Etsy also revealed it’s testing a beta conversational search experience within its platform, specifically geared toward helping users find gifts. The gift assistant acts as a personal shopper, offering a guided, conversational way to discover ideas, narrow down preferences, and surface relevant products.

This builds on Etsy’s broader AI push, which includes an AI-powered discovery experience featuring curated collections and a suite of seller tools, including a tool that helps generate product titles and descriptions, as well as a writing assistant to help draft messages to buyers. In 2024, Etsy introduced a new “Designed” label to identify AI content, part of an effort to increase transparency as AI-generated artwork becomes more prevalent on the platform.
The news of a ChatGPT integration comes a week after Etsy reported its Q1 2026 earnings, surpassing revenue expectations with $631 million, and marketplace gross merchandise sales were up 6% year over year. Notably, active buyers increased for the first time in two years to 86.6 million. Etsy also touted 5.6 million active sellers on the platform.
In February, the company announced it was selling Depop to eBay for $1.2 billion in cash, a move aimed at doubling down on its core marketplace.
Etsy joins a growing list of companies building native apps within ChatGPT, including Angi, SeatGeek, Tubi, and Wix. Developers have been able to build apps within the chatbot since October.
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