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Voi founders’ new AI startup Pit has become the latest rising star out of Stockholm

Swedish startup Pit may have gained notice for some rage-bait social media posts, but it has also become another Stockholm AI startup to watch.

Pit is led by the co-founders of European scooter giant Voi, including Voi CEO Fredrik Hjelm. He is joined by former iZettle and Klarna engineers. And it is now backed by a16z, which is leading the startup’s $16 million seed round. Stockholm, also home to Lovable, is one of the places where a16z has been actively looking for the next European unicorn.

Pit is going after enterprise AI with products intended to learn from the clients how their businesses run then create custom software to automate processes, Pit CEO Adam Jafer told TechCrunch.

Jafer left Voi last summer after a seven-year tenure during which the company scaled into a team of nearly 1,000 employees operating in 13 countries. From his engineering viewpoint, Jafer saw how AI has matured enough for enterprise use. Initially, he saw a chance to replace low-hanging SaaS tools with in-house apps, but he soon envisioned an opportunity beyond Voi.

“The aha moment for the bigger opportunity was when the models were no longer just chatbots that generate text, but became more agentic and could do things,” he told TechCrunch. Unlike competitors offering AI agent-building or vibe-coding products, Pit positions itself as an “AI product team as a service.”

Pit is entering a crowded market and hopes to differentiate itself by relying on two pillars: Pit Studio, which lets enterprise employees guide it through processes that could be handled by AI-generated software; and Pit Cloud, which, the startup promises, provides that software in a way that meets enterprise requirements on governance, certifications, and auditability.

In mid-January, the startup started testing its plan with pilot customers in telecom, healthcare, logistics, and other sectors, focusing solely on automating internal processes. “Nothing customer facing, no conversational AI, just pure back-office, service, and support functions that we turn into automations so that you can give back time to people to focus on your core business,” Jafer said.

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The startup is now preparing to scale up commercially, but it won’t be hands-off. Following the trend of AI companies hiring forward-deployed engineers (FDEs) to embed themselves to drive enterprise adoption, Pit is also hiring solution engineers. The goal, Jafer said, is to meet the expectations of the large customers it is targeting. “They’re looking to buy outcomes. They want processes to go faster. They want to see productivity unlock and time unlock,” he said.

Jafer said Pit is not pitching itself as a way to reduce human labor and cut jobs. “The theme is more around moving people upstream to do more valuable things for the business, rather than repetitive back-office work.” Success metrics also go beyond saving time and money. “Some of it is just quality of work improvement, reducing human errors and so on.”

Yet Pit’s own needs on this became a subject of controversy a few months ago when Jafer posted on LinkedIn declaring “Yes, our team currently has no junior engineers. At Pit, agents now do most of what junior engineers used to do.”

While the post is still visible, he no longer stands by that. “It may have started like that, but you need a good mix as you scale,” he said with a smile.

Hjelm anticipated the all-male team might raise eyebrows, too. In a post on X, he wrote that Pit was “founded by tech bros, from Voi and Klarna,” but immediately added, “We have tech girls on the team as well, fyi.” That clarification wasn’t immediately apparent from Pit’s LinkedIn profile, although TechCrunch has spoken with one woman working at Pit on the communications side.

What the picture does reflect, though, is a sense of getting the band back together. Voi’s four co-founders have remained friends over the years, and three of them are now part of this new journey: Hjelm, Jafer, and Filip Lindvall, now a founding engineer at Pit. One of the startup’s engineers, Andreas Hjelm, is none other than Voi CEO Fredrik Hjelm’s brother. 

While Fredrik Hjelm is named as a co-founder of Pit, too, he is still Voi’s CEO, so his role will likely be less hands-on for the time being. Since going profitable in 2024, Voi has been considered a potential IPO candidate, and closed 2025 with strong results. But his involvement as a well-connected entrepreneur could still open doors — and already has, with a16z.

In a tweet, Hjelm explained how a16z partners Alex Rampell and Gabriel Vasquez ended up leading Pit’s round. He became acquainted with Ben Horowitz, Gabriel Vasquez, and Jen Kha “a few years ago when they came to Stockholm to understand what they could do for European tech. We stayed in touch. When it came to picking partners for Pit, we didn’t need the money to get going, but we wanted the strongest backers we could find. So we picked them, and they picked us.”

Jafer also corroborated that Pit didn’t spend much time with other firms to raise its round, which was also backed by Pit’s founders themselves, as well as Lakestar, executives from American tech companies, and wealthy families from the Nordics. This transatlantic cap table confirms that there is growing interest for AI out of Stockholm, which has consolidated itself as one of the most active startup hubs in Europe. 

Pit could also benefit from its European DNA when it comes to sales. “We’re going after industrials, and there’s plenty of that in Europe,” Jafer said. He also reported that clients appreciate Pit’s agnostic approach. Since it can use different AI and cloud vendors depending on clients’ preferences, it could benefit from the current tailwinds for sovereign tech, especially in critical sectors.

“EU models running on EU compute is top of mind for almost every CIO we’re meeting,” Jafer said.

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The fax machine is the bottleneck in U.S. healthcare, and VCs are starting to notice

Like many AI companies automating work that humans currently do, Basata will eventually face a harder question about where the line is between augmenting workers and displacing them. For now, the founders say the administrative staff they work with aren’t worried about that; they’re more worried about drowning.
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Airbnb says AI now writes 60% of its new code

A large part of Airbnb’s Q1 2026 earnings call was dedicated to talking about how the company is using AI tools for coding, customer support, and search. Notably, the company claimed that 60% of the code its engineers produced in the quarter was written by AI — echoing comments by others like Google, Microsoft, and Spotify, which have all talked about AI accelerating their programming.

Airbnb CEO Brian Chesky noted that the company finds AI particularly helpful for building tools for its API partners who manage their properties using different software.

“API partners say they want to be better hosts and need better tools. AI gives huge leverage — where you might have needed a team of 20 engineers before, an engineer can now spin up agents to do a lot of work under supervision. Adopting AI tools gives us leverage to build more software for API partners, accelerating work we previously did not have resources for,” Chesky said.

Airbnb has been slowly expanding its use of AI for customer support over the past year, and Chesky said on Thursday that its customer support AI bot now handles 40% of issues without escalating to a human agent, up from about 33% earlier this year. The travel company has also been experimenting with using AI to power its search function.

However, Chesky acknowledged the difficulty of truly employing AI tools in the travel or e-commerce spaces, pointing to weaknesses in the chatbot user interface.

“I do not think anyone has figured out AI for travel or e-commerce yet […] The design of a chatbot, as currently constructed, does not work for travel or e-commerce. There are four problems: too much text (most of e-commerce is photo-forward); no direct manipulation (you have to type everything rather than adjust sliders); poor comparison (you can get lost trying to compare thousands of options in a thread); and most bookings are multiplayer, while chatbots are primarily single-player, and not map-native.

Airbnb said net income rose 3.9% to $160 million in the first quarter, while revenue increased 18% to $2.7 billion, compared to a year earlier. Nights booked went up 9% to 156.2 million in the period. The company said its new “Reserve now, pay later” feature drew almost 20% of its gross booking value in the quarter.

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The biggest US power grid is under strain from AI — and no one is happy

Pity the grid operator PJM Interconnection. For decades it worked quietly and in the background, matching electricity demand with supply. Meanwhile, customers enjoyed some of the lowest electricity prices in the United States.

No longer. Politicians, businesses, households, and power companies think it needs an overhaul. Even PJM is in agreement.

PJM released a white paper this week that said the region “has years, not decades” to make fundamental changes to the way it operates. “The current situation is not tenable,” PJM CEO David Mills wrote in a forward to the report.

Normally, this sort of wonky report would land on the desks of a few legislators and regulators. But PJM’s territory includes a large number of data centers, including the compute-dense region of Northern Virginia. What happens to PJM will send ripples throughout the tech world.

The 70-page report is an exercise in navel gazing. But despite the deep introspection, not everyone is convinced the organization is up to the task of overhauling itself. One utility, American Electric Power (AEP), is considering pulling out of PJM altogether.

“The current state of PJM’s performance and stakeholder approval process does not give me great confidence that these issues will be resolved anytime soon,” Bill Fehrman, AEP’s CEO, said in an earnings call Tuesday. “In fact, if something is not done now, I expect we could still be having these same conversations in 10 years. The PJM market worked very well when supply exceeded demand; we are now in a very different time.”

Here’s what changed

Cloud computing and AI have begun to strain PJM’s existing generating capacity. Against the backdrop of surging demand, PJM paused applications in 2022 for new generating sources to connect to its grid, citing a years-long backlog. Just as the need for electricity was beginning to grow for the first time in decades, the grid operator prevented new sources from even applying to get hooked up.

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PJM isn’t entirely to blame for the lengthy backlog. Many interconnection requests are duplicates — developers will propose essentially the same project in different grid regions to see which gets approved first. PJM’s sclerotic approval process meant that of the more than 300 gigawatts worth of projects in the queue in 2022, only 103 gigawatts ended up signing agreements, and only 23 gigawatts have been connected so far. Most developers withdrew rather than wait it out.

Demand in the region remains so large that, since PJM recently reopened the queue, power companies and project developers have filed more than 800 interconnection requests for 220 gigawatts worth of new power. PJM might have been able to pause new requests, but it did nothing to tamp down demand for new interconnections.

Here’s what PJM is proposing

In its white paper, PJM has proposed three options. One would require utilities and power generators to essentially make bigger, longer-term commitments. (PJM currently requires them to commit to supplying a certain amount of electricity for three years.) The second option would change reliability guarantees for customers — those who pay less might get their power cut first. The last choice would try to move PJM closer to a real-time market, where supply and demand dictate prices, without entirely eliminating stability from long-term contracts.

It’s hard to see how PJM emerges looking good in any of these scenarios.

First, the way PJM operates its market has somewhat locked it into a three-year mindset. That seemed to work when natural gas power plants were replacing coal-fired generators, but today solar and batteries can be installed at least two to three times faster. What’s more, the shortage of natural gas turbines means that power plants planned today won’t be able to install the equipment until the early 2030s. Plus, prices of turbines have skyrocketed on the back of demand for hyperscalers. Given those realities, it’s hard to see suppliers wanting to commit to an even longer timeline.

The second option would result in PJM splitting its territory, its customers, or both into groups of “haves” and “have nots.” For people and businesses stretched thin by years of rising utility bills, it’s hard to see them being happy with downgraded service. Politicians have seized on rising power prices and anti-data center animus, and so they are unlikely to back this one.

The last approach has the most nuance, but it also sounds like PJM trying to be all things to all people. It’s the type of plan that seems like it should appeal to large utilities like American Electric Power, giving them the opportunity to play in short-term markets to make more profit while also benefiting from predictable long-term contracts — having their cake and eating it, too. Yet if AEP, one of the largest utilities in PJM territory, isn’t thrilled with the menu before it, it’s hard to see how PJM can pick that one either.

Rising demand for data centers has just happened to coincide with disruption from renewables and batteries, which continue to drop in cost. Those trends are now colliding with an organization that doesn’t want — or doesn’t know how — to change the way it operates.

PJM may have thought its white paper mea culpa would buy it some time. But with politicians threatening price caps and utilities balking at future participation, the grid operator may not have years to sort things out. It’s looking like a messy few years ahead.

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