Bumble will soon test an AI dating experience called, simply, Dates.

Dates will be powered by Bee, a standalone product feature designed as a personal dating assistant and matchmaker, Whitney Wolfe Herd, founder and CEO, said during its Q4 2025 earnings call.

As Bumble told Mashable, users will start using Dates with an onboarding conversation to discuss values, relationship goals, communication style, lifestyle, and dating intentions. These conversations, which will be with “Bee,” will apparently be private and not shared on your profile. Users will also be able to control what elements of the conversation Bee uses to search for matches.

Then, Bee will identify a highly-compatible profile and notify both users with a description of why they’re a match. If the interest is mutual, the connection moves to a conversation.

“To fully recover and return to growth, we must focus on product and technology innovation, which is where our efforts are now,” Wolfe Herd said during Bumble‘s earnings call. Bumble’s total revenue and paying users had decreased year over year (14 percent and 21 percent, respectively) compared to Q4 2024.

Wolfe Herd said that since the start of this year, she’s been spending 90 percent of her days with the tech and product teams “reimagining what finding love looks like in the era of AI.”

“We are rearchitecting the entire Bumble experience from start to finish,” she said. Bumble can’t use its legacy tech stack (the set of technologies that together build an app), so it’s building a new, cloud-native tech stack with a targeted launch in Q2. Wolfe Herd said it’s not just a backend upgrade, but a fully new platform coming.

Wolfe Herd also acknowledged the burnout and disillusionment with dating apps as of late. “Daters across the industry are dissatisfied with being reduced to images and potentially dismissed with a swipe,” she said. “Bumble 2.0 introduces a chapter-based structure designed to help members tell their stories more authentically and understand one another more deeply.”

She said the AI prioritizes fewer, more relevant matches over volume, combats swipe fatigue, and helps members move towards real-world connections.

The beta of Dates is launching soon, and future iterations are expected to incorporate date suggestions and anonymous feedback. Bumble already launched some AI features, Profile Guidance and Photo Feedback, last month.

Back in 2024, Wolfe Herd discussed an AI-powered dating concierge that would basically date for you, so it’s unsurprising that the app is taking this direction.

Other major dating apps, particularly Tinder and Hinge, have also added AI features in the last few years. Tinder is also reportedly testing an AI matchmaker, while Hinge’s latest AI feature helps start better conversations. Hinge‘s founder, Justin McLeod, left the app last year to launch an AI dating service called Overtone.

SAVE $300: As of March 12, get the Samsung 32-inch OLED M9 smart monitor for $1,299.99 at Amazon. It’s marked down about 20% at Amazon, saving you $300 off its $1,599.99 list price.

It might be time to upgrade your gaming setup. As much as you may love your gaming laptop, that crook in your neck from hunching over it may be saying otherwise. For a better picture (and posture), bring in a monitor. If you want to go all out, look for a 4K OLED monitor. Although it’ll be an investment, you can always find some savings to sweeten the deal.

As of March 12, shop the Samsung 32-inch OLED M9 smart monitor for $1,299.99. That saves you $300 off its $1,599.99 price tag. The 19% drop in price brings the monitor to its lowest price ever, but there are more savings to be had.

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Shop the Samsung 32-inch OLED M9 smart monitor for $1,299.99 and save $300.

SAVE $49: As of March 12, the brand new Apple MacBook Air (M5, 16GB RAM, 512GB SSD) is on sale for the first time in both the 13-inch and 15-inch models. Get the 13-inch for $1,049.99 (reg. $1,099) and the 15-inch for $1,249.99 (reg. $1,299).

The brand new Apple M5 MacBook Air officially has its first discount. It made its formal debut just yesterday, March 11, and is already on sale in both the 13-inch and 15-inch varieties.

The starting price for the M5 MacBook Air is $1,099 for the 13-inch model and $1,299 for the 15-inch model. Both base models feature 16GB of RAM and 512GB of storage. As of March 12, you can knock $49.01 off each laptop, bringing the starting price down to just $1,049.99 or $1,249.99. Sure, that’s not a huge discount. But considering the base models are already technically $100 cheaper than their predecessors, that’s pretty sweet value.

So what’s new about these laptops? Honestly, not a whole lot. Obviously, the M5 chip is a step up from the previous generation’s M4 chip. They now have the same wildly fast processor as the 14-inch MacBook Pro from last fall. They also start with more base storage, are configurable with up to 4TB (up from 2TB) for the first time, and have added Apple’s N1 wireless chip to bring support for WiFi 7 and Bluetooth 6.

Otherwise, the new M5 MacBook Air is largely the same as the M4 MacBook Air — same 60Hz Liquid Retina display, 12MP Center Stage webcam, dual Thunderbolt 4 ports, and 18-hour battery life. While that’s not necessarily a bad thing (we loved the M4 Air), it certainly makes it a non-essential upgrade unless you’re rocking a MacBook that’s a few generations old. Still, there’s no denying what a great value the laptop is, particularly now that it’s $49 cheaper in both sizes.