Tech
The brightest bling of TechCrunch Disrupt 2024
At TechCrunch Disrupt, our team sits front and center, furiously typing away at our laptops to publish real-time news from impressive speakers like NFL quarterback-turned-founder Colin Kaepernick, Perplexity AI founder Aravind Srinivas, and Ashton Kutcher. We are a well-oiled machine. Some writers have been covering Disrupt since the old days, before Meta was Meta and before the show “Silicon Valley” gave us the free marketing of a lifetime (thank you, HBO). And yet, this year, even the longest-tenured TechCrunch editors were a bit distracted by the stunning jewelry gracing the stage. So, for those of you who were more focused on the actual substance of these conversations with influential tech players, fret not. Behold: our shimmering roundup of the best bling at TechCrunch Disrupt.
Matt Mullenweg, founder and CEO of Automattic



Google, if you’re listening, I have a pitch for the next Google Lens commercial. So imagine a group of TechCrunch writers are watching their editor-in-chief host a thoughtful, informative conversation with Matt Mullenweg, the WordPress founder who’s been in the news for his battles with WP Engine. But almost as interesting as Mullenweg’s comments onstage is his watch, a $240,000 fashion statement. The watch’s sapphire detail alone takes over 185 hours to make, according to the website of designer Maximilian Büsser. How did we figure out exactly what bling Mullenweg was wearing? That’s right, Google. We used Circle to Search.
Why is this watch, which is inspired by the design of the Kitty Hawk aircraft, so expensive? The designer’s website states: “Every component and form has a technical purpose; nothing is superfluous and every line and curve is in poetic harmony. Articulated lugs ensure supreme comfort. Highly legible time is a fringe benefit.”
Yes, it’s ridiculous to buy a bracelet for the cost of a house. But hey, we all spend impulsively sometimes — for example, I spent an extra $2 at the grocery store this weekend to buy presliced mangoes. This is definitely the same kind of frivolity.
Mary Barra, chair and CEO of General Motors




What’s fascinating about Mary Barra’s bling is its utility. She’s got one diamond ring on each hand, yet beneath the sleeve of her high-end houndstooth blazer (is this the one?), we see an Apple Watch peeking out. Barra’s choice of jewelry displays the duality of the role of the modern CEO: You need to act polished and elegant on the exterior, but when no one’s watching, you still need to be efficient and reliable. And, like my own Apple Watch SE and its disappointing battery life, you can’t survive unless you recharge your batteries each night.
Denise Dresser, chief executive officer, Slack, from Salesforce



Slack CEO Denise Dresser gets some style points: Her rings aren’t just bling for the sake of bling, like a massive wedding ring that could rival Mullenweg’s aircraft watch in price. Dresser’s bling has a bit of spunk. One ring is a large gold square, which seems like it might have a maroon-ish band, or it could be the reflection of light. We may never know. The other ring … I want to say it looks like an octopus signet, but I can’t tell.
Tony Fadell, Nest founder


Nest founder Tony Fadell’s interview at Disrupt was explosive — while he took shots at Sam Altman, we also couldn’t look away from his large ruby ring. Unfortunately, Google Lens is coming up empty here, even though our source image is pretty clear. This ring could be an $8,400 designer ring — it could also be $10 costume jewelry from Amazon. The truth is probably somewhere closer to the middle.
Update: former TechCrunch editor Darrell Etherington has identified Fadell’s watch as a Ressence Type 5, a “world-proof diver watch” that retails for around $35,000. We thank Darrell for his service.
Erin Foster, co-founder of Favorite Daughter



Erin Foster was already well-known for her various pursuits with her sister Sara, including a hit podcast, clothing line, and venture firm. She and her sister were even co-heads of creative at Bumble. But now Erin Foster has reached a new level of fame: She’s the creator of the Netflix show “Nobody Wants This,” which has remained on the top of the Netflix charts since its premiere in September.
What does Foster’s TV writing success have to do with her bling? That’s not just a ring: it’s a wedding ring. The central romance of “Nobody Wants This” — a sex podcaster and a rabbi — was inspired in part by her own experience falling in love with a Jewish man and navigating their cultural differences. If there’s a wedding on “Nobody Wants This,” we can only hope that Kristen Bell’s character’s ring is as spectacular.
Jingna Zhang, founder and CEO of Cara


Jingna Zhang isn’t just the founder of a social platform Cara. She’s an artist. And as an artist, she knows a thing or two about style — after all, her photographs have appeared in global fashion magazines like Vogue, Elle, and Harper’s Bazaar. At Disrupt, she goes for a look that highlights her jewelry: all black, head to toe, save for a big shiny jewel on her left hand.
Brandie Nonnecke, director, CITRIS Policy Lab



Brandie Nonnecke may be an academic, but her bling is on point — it’s giving tenure. Her gold, crinkle-effect earrings could be from anywhere — the style is quite popular, ranging from cheap Shein dupes, to midrange gold-plated studs, to more expensive looks from a designer that I wish I hadn’t just discovered, because now I wish I had a spare $400 to buy these earrings.
Nonnecke studies and teaches AI policy, and if you’re reading this, Brandie, I have good news: Google Lens has no idea where your ring is from, and with the exception of Mullenweg’s watch and Barra’s jacket, it has proven very unhelpful at writing this post. Maybe our robot overlords aren’t closing in on us as quickly as we imagined.
Tech
Marc Lore says that AI will soon enable anyone open a restaurant
Marc Lore, the veteran e-commerce entrepreneur who sold his previous startups to Amazon and Walmart, has big plans to infuse AI into his current venture, Wonder.
The centerpiece of those plans is Wonder Create, an initiative that would let anyone — from food entrepreneurs to social media influencers — use AI to design and launch their own restaurant brand in under a minute. The virtual restaurant would then go live across Wonder’s growing network of tech-enabled kitchen locations, currently numbering 120 and expected to reach 400 next year.
Lore’s startup, a vertically integrated dining and delivery platform, has evolved from food trucks to fast casual restaurants with 10 to 20 seats. These are not normal restaurants, though; they are “programmable cooking platforms” capable of operating as 25 different types of restaurants based on cuisine, within their all-electric kitchens that are increasingly becoming robotic.
Speaking at The Wall Street Journal’s “Future of Everything” conference this week, Lore said these kitchens have a 700-ingredient library. The “restaurants” they house actually consist of many different brands that operate from within these locations.
In addition to a staff of up to 12 people in these kitchens, cooking tech, like conveyors and robotic arms, are involved in the cooking process. The company also just bought Spice Robotics, a maker of an automatic bowl-making machine previously used by Sweetgreen. Next year, it plans to offer an “infinite sauce machine” that can make bout 80% of all the sauces found in recipes on the internet today.
Wonder Create was announced earlier this year as a way for anyone to use Wonder’s software to launch their own restaurant brand and recipes.
Lore offered more details as how this would work by leveraging AI technology, describing the plan as something like a “Shopify front-end with an AI prompt.”
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“You type in what kind of restaurant you want to build. It builds the restaurant — AI does — in under a minute. It does the name, branding, description, pictures, pricing, health information, and all the recipes for your restaurant,” Lore explained during an interview at the WSJ event. The would-be restaurateur could then refine the prompt if changes were needed. When ready to go live, the restaurant would launch across all of Wonder’s locations.
The company currently has 120 of these “programmable cooking platforms” in operation, a number that’s expected to grow to 400 next year. As it adds robotics to the equation, the company won’t necessarily reduce headcount, Lore noted. Instead, it will increase the number of meals a kitchen can produce in a given period.
“We have about 7 million throughput capacity with 12 people,” he said. “We see a path to getting to 20 million throughput out of 2,500 square feet with just 12 people. The goal also is…I guess by 2035, to have 1,000 unique restaurants operating out of the 2,500 square feet,” Lore added.
The goal with these AI-created “restaurants” is to allow people to experiment with food in new ways. A restaurateur could test recipes to gauge customer reaction before adding dishes to his own brick-and-mortar locations, for example.
Lore sees other use cases for the platform, too, like letting influencers connect with their audience through their own “restaurant” brands without having to actually launch their own chains.
“It could be a mega-influencer, a micro-influencer — anyone that wants to monetize their following,” Lore said. “Or it could be a private trainer that wants to make specific bowls. It could be a not-for-profit. It could be Disney for [marketing] their new movie. Anybody can make a restaurant.”
Whether that many people actually want to is an open question. Ghost kitchens — a similar concept that promised to let brands sell food without owning a restaurant — had a rocky run in the early 2020s, with several high-profile operators scaling back or shutting down after struggling to build customer loyalty. Wonder’s added layer of automation and AI may address some of those pitfalls, but the model is still unproven at scale.
MrBeast Burger, a famous ghost kitchen experiments, vividly illustrated the challenge. The brand faced widespread complaints over inconsistent food quality — a consequence of relying on dozens of different contracted kitchens and staff. Wonder’s programmable, increasingly automated kitchens are designed to solve exactly that problem.
There are still limits to this idea, Lore admitted. Wonder’s team (including its robots) can’t do things like toss and stretch pizza dough or slice and roll sushi. Instead, Wonder’s focus is on simpler basics like burgers, chicken wings, fried chicken, and bowls.
The whole plan comes together with Lore’s other acquisitions — Grubhub for its 250 million-deliveries-per-year business and Blue Apron for its meal kit business. Now, Wonder is focused on buying restaurant brands, like New York City-based Blue Ribbon Fried Chicken, which it snapped up for $6.5 million in February.
“When you buy a brand — and you can buy a brand that has 10 locations, or even 50 locations — and then overnight put it in 1,000, there’s just an incredible arbitrage there,” Lore noted.
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Tech
Peter Sarlin’s QuTwo reaches $380M valuation in angel round
QuTwo, the Finnish AI lab founded by former AMD Silo AI CEO Peter Sarlin, is now valued at €325 million (approximately $380 million) after raising a €25 million angel round ($29 million). It’s a sign of enduring tailwinds for AI, quantum computing, and sovereign tech, especially for Europe-made companies.
QuTwo’s name is a nod to quantum computing, but it hasn’t gone all-in on quantum. Its core product, QuTwo OS, is an orchestration layer that directs tasks to classical, quantum or hybrid architectures — with the idea that enterprise use cases are often best served by “quantum-inspired” computing, which uses classical chips to simulate quantum behavior on more reliable hardware.
Enterprise AI will be QuTwo’s bread and butter. The company already secured some $23 million in committed revenue thanks to design partnerships with the likes of retail giant Zalando, for which it helped develop AI assistants. “AI is the North Star that we will continue to aim for. Quantum is just a new type of compute,” said Sarlin, who is adamant that QuTwo is an AI company.
Momentum has been building around Europe-based AI labs, and several of them have become overnight unicorns. Just last week, former DeepMind researcher David Silver secured $1.1 billion for his new endeavor, Ineffable Intelligence. QuTwo’s valuation and round size are somewhat modest in comparison but will let it pursue its roadmap under less pressure.
According to Sarlin, who serves as QuTwo’s executive chairman, this was a decision he also made for his previous company, Silo AI, which AMD acquired for $665 million in 2024. “I had a lot of investors who would have wanted to pour a lot of money into making Silo into Europe’s OpenAI, but I didn’t believe in that play,” he told TechCrunch.
The main difference is that QuTwo wants the freedom to think long term, with a five- to ten-year horizon. “We are on a mission to build the globally leading AI company for the next paradigm, given that Europe did not succeed in building the AI company for this era,” Sarlin said.
It’s not that Sarlin is bearish on European AI, of which he is a prolific backer. Nor is he necessarily critical of extra-large rounds — he volunteered that he is also an investor in Yann LeCun’s Ami Labs, which raised $1.03 billion, and in British-American venture Recursive Superintelligence, which is rumored to be following the same path. But he didn’t see a billion-dollar round as the right fit for QuTwo — nor VC money, at least for now.
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Until recently, QuTwo was solely funded through Sarlin’s family office, PostScriptum, which also incubated NestAI, the other company where he serves as executive chairman. But whereas NestAI raised some $115 million in a funding round led by Finland’s sovereign fund and Nokia, QuTwo wasn’t seeking to raise external funding.
However, when the lab’s soft launch generated significant interest earlier this year, Sarlin decided he would say no to checks from VCs and strategic investors, but yes to an angel round in part due to the geopolitical moment Europe is currently navigating.
With Europe increasingly looking to favor local alternatives to U.S. tech providers, there are tailwinds for AI made in Finland. But there is also investor appetite for a company that promises to facilitate more ambitious R&D initiatives in the fields where the region already has strong players, such as the automotive, life sciences and gaming sectors.
Conversely, Sarlin expects that QuTwo’s angel investors could open doors across Europe. There are definitely quite a few introductions he could request from this group, which includes Yuri Milner, Xavier Niel, Nico Rosberg, Dieter Schwarz and Niklas Zennström, and as well as many startup founders from Hugging Space, Legora, Miro, Skype, Supercell, Wolt, and more.
This will also support QuTwo’s growth. It recently expanded into Sweden, and has been hiring. According to Sarlin, some 50 quantum and AI scientists have joined the team, which includes two other second-time entrepreneurs: his former cofounder at Silo, Kaj-Mikael Björk; and Kuan Yen Tan, a cofounder at IQM, the Finnish quantum company that is set to go public.
QuTwo’s connection with IQM is also a reminder that the company believes we are about to enter the quantum era — it just can’t wait. “The question for repeat founders like [us] is how can we have even a larger impact. In the long term, it’s important for Europe that we build the AI company for the next paradigm out of Europe. But, in the short term, we can have a significant impact in driving ambitious R&D moon shots in Europe,” Sarlin said.
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Tech
reMarkable’s new Paper Pure tablet goes back to basics with a monochrome screen
After exploring the bigger market for productivity tablets featuring color displays with the Paper Pro and the smaller Paper Pro Move, E Ink tablet maker reMarkable is returning to its roots with a new monochrome device called the Paper Pure.
The new, $399 Paper Pure succeeds the monochrome reMarkable 2 after six years, and comes with more powerful hardware as well as modern software features that make it competitive in today’s tablet market.
The Paper Pure has a 10.3-inch display when measured diagonally, the same as the reMarkable 2, but the new one is wider, which, the company says, makes it easier to take notes and read text. Notably, the resolution hasn’t changed between the two tablets, staying at 1872 x 1404 pixels with a pixel density of 226 PPI.
The tablet also comes with 32GB of storage, four times the amount you got on its predecessor, and is also about 40 grams lighter, weighing 360 grams.

ReMarkable said the Paper Pure is 50% more responsive than the reMarkable 2, and offers 30% more battery life with its 3,820 mAh battery.
The company has added a slew of new features to the tablet to bring it up to par with modern productivity tools, including support for a web app. The Paper Pure lets you sync your calendar, as well as take and share notes for a particular meeting. And if you import documents from cloud storage services, the online sync service will automatically convert them into a notebook suited for reading and annotating on the tablet itself. The company said it also comes with better handwriting search capabilities.
The Paper Pure integrates with Slack, too, so you can convert handwritten notes into typed text that you can share. It also integrates with collaboration tool Miro, letting you share sketches and the like.
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The Norwegian company said it now plans to sunset production of the reMarkable 2, but will still offer software updates and support to existing customers.
The Paper Pure’s base model comes bundled with a stylus, and the costlier $449 version gets you a fancier stylus, dubbed Marker Plus, that includes an eraser function, plus a sleeve folio in various colors. Users can order the device starting today, and shipping is expected to start in early June.
The company said it has sold more than 3.5 million devices so far, and that it has 1.2 million subscribers for its Connect service, which offers unlimited cloud storage, exclusive templates, and the ability to create links to share notes or sketches.
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