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SXSW rebounds as a top networking, ideas festival for founders and VCs

The air felt different at this year’s SXSW, the annual March festival where tech meets pop culture in Austin. I was reminded of the 2019 SXSW when people packed downtown, and snake lines formed out of local ventures. 

Attendees said it was like that again this year, though my friend, who lives in the area and has attended many times, admitted that some stuff has changed. For instance the festival is now two days shorter than it used to be. It was also “decentralized,” mainly due to the demolition of the Austin Convention Center, which scattered events and panels throughout downtown venues. That made the whole conference feel less overwhelming but also less connected.

The event is also still recovering from the pandemic, during which it laid off staff and went two years without much income. It’s switched hands since then and, as of this year, has adopted a new strategy.

Greg Rosenbaum, the SVP of programming at SXSW, said this year, the conference’s 40th anniversary, was its most “ambitious reinvention” yet. He cited changes like the new Clubhouses, for recharging, networking, and special programming, that attracted 5,000 people daily. He noted how attendees were experiencing “more of Austin and the downtown community.”

For at least the tech founders I spoke with, the conference remains immensely valuable, and everyone had the same advice: conferences like these, you get what you give. 

After all, there were people to meet and panels to speak on. The Grammy-nominated Lola Young performed, Vox threw a hot party, the new Boots Riley film premiered, while Serena Williams and Steven Spielberg had keynotes. (I also moderated a panel about AI and taboo topics like relationships and money, which was pretty good if you ask me.) 

Ashley Tryner-Dolce, an investor and founder, said the conference was still an “incredible gathering of ideas.” Like many festivals, though, she found the most “meaningful moments” happened at the side events — like INC’s Founder House party, where she connected with other founders and CEOs. 

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“It’s less about the main stage and more about who you’re sitting across from,” she said. 

James Norman, a managing partner at Black Ops VC, didn’t even have a proper badge to the festival. He threw an event to connect founders with opportunities and attended some film screenings and dinners.

“If you’re just showing up without the right connections or proximity to the rooms and conversations that matter, you’re going to struggle to unlock the real value of the event,” he said, which is exactly what Jonathan Sperber, a founder who participated in the SXSW pitch competition, also expressed. 

“The value tends to depend on how well you prepare for it,” Sperber said, adding that his team made sure to have meetings lined up and a clear strategy going in. He called it an “effective setting for connecting with large enterprises and other key stakeholders.” 

The talk of SXSW being dead has circled the industry for years, but that never seems to be the case. For every batch of tiring founders, emerges a crop of fresh eyes and ambition, ready to take advantage of what lies in the festival’s wake. 

For example, this was Simon Davis’ first SXSW. He said that his overall impression was that it was “a media conference with a tech angle, not the other way around.” He praised the diversity of the event compared to other tech events (which we will spare to mentioning).

“At SXSW, you get a much wider range of people, backgrounds, and experience levels,” he continued. “The live music programming reinforces that. It’s a different energy entirely. Not somewhere you’d necessarily go to do deals as a tech company, but a great place to share and learn.” 

This year, SXSW introduced a new badging system, meaning each person had a different experience, depending on what track badge they bought — film, music, or tech. I, for example, felt surrounded by conversations about AI and technology, and overheard other tech people talking about how the festival once had a stronger music focus (though it did seem, for sure, that there were more tech-focused panels this year than music showcases or film opportunities).

The conference also eliminated the secondary access that let people with, say, music badges get into film events. Instead, people had to buy the all-in-one premium badge for around $2,000. It also introduced a reservation system (to help with lines), where badge holders had to book time for whatever they wanted to do. That was true even for those with a platinum badge, like Sperber. 

As a result, he said the festival didn’t feel like a place where anyone could just show up, and noted that some events booked up so quickly they were difficult to get into. The decentralized bit also made it harder to get around than he would have liked. 

“I liked the openness and the ability to meet folks from all life experiences, got to really understand the city, and some of the interactive exhibits were very interesting,” he said. 

Rosenbaum said the team made the decision to get rid of secondary access after hearing feedback that attendees want more of a “streamlined access across the badges, as well as more benefits for Platinum badges.” They also lowered the price of the platinum badge to make the all-in-one option more affordable. Reservations, meanwhile, will return next year, he said, citing positive feedback (aside from a few technical errors and capacity confusion). “We will certainly adjust and refine them as needed,” he said.

Norman described it as more of an “unconference” now, at least from his perspective. He said the event was more flexible, allowing people to move around, meet people, and then go to other places. 

Rodney Williams, the co-founder of the fintech SoLo Funds, has also noticed a change, but again, it’s not necessarily a bad one. He’s been going to SXSW for more than a decade and has hosted events and spoken on panels. Usually, he goes for the entire festival, but this year, he decided to go only for a few days, throwing his own events and avoiding lines.  

He said that for tech founders, SXSW has “moved from an intimate, scrappy discovery zone to a high-cost, high-competition space,” focused on “investor interaction and experiential marketing” — meaning companies with big budgets can put on the big activations and get more eyeballs. 

“If you are attending for the first time or don’t have access to the right events or connections, the event can definitely prove to be tricky,” Williams said. 

Adweek reported fewer spectacles overall and said that there was an absence of big tech companies advertising. Williams elucidated that even with the lack of big tech companies, advertising is still a big-bucks game.

“Companies with massive marketing budgets are usually the only ones participating, launching products, or throwing pricey events,” he said. “It wasn’t always like this, and that shift has taken away opportunities from the emerging tech companies that used to participate.”

Williams added, “Now, standing out requires more than just a great product, demanding significant marketing investment that only companies with huge budgets can do.” 

That didn’t stop him from throwing a party this year. Norman either. In fact, the organizers expected around 300,000 people to show up this year (final numbers won’t be available until April), revealing that the conference has yet to lose its steam or its magic. 

“I always enjoy it and make the most out of it,” Williams said.

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Black founders raise highest amount of quarterly funding since 2022, but there’s a catch

According to Crunchbase’s latest data around black founders, $643 million has poured into US Black-founded startups since the beginning of the year — an amount not seen since 2022, when Black founders raised $653 million in funding.

For context, Black founders raised $942 million of all venture dollars last year (that’s 0.32% of the $290 billion total, per Crunchbase estimates). That means in just a few months, Black founders have already raised almost 70% of what was they raised in all of last year. 

Driving this funding are just a handful of deals (34, to be exact, per Crunchbase), most notably the $350 million Series E raised by AI hardware company SambaNova, followed by the sports prediction startup Noviq (which raised a $75 million Series B) and the YC-backed AI insurance platform Harper (which raised $47 million). Still, though the $643 million raised so far is a record sum compared to the past few years, Crunchbase makes note that it’s still quite small compared to the $252 billion U.S startups have raised overall in the same period, and doesn’t really suggest that significant progress is being made. 

Speaking to TechCrunch, Crunchbase’s head of research Gené Teare said the factors that appear to be holding back many Black founders include “access to networks, relationships, and early introductions,” she said, even in the “increasingly concentrated, AI-centric funding market of 2026.”

“We are eight to nine quarters into a venture funding downturn, but Crunchbase data has shown a persistent decline in funding to Black-founded companies that outpaces the overall decline in startup funding,” she continued.

For now, it remains unclear what might happen next — there could be 34 more big deals this quarter, or there could literally be nothing. In some ways, it’s a reflection of the market, which has been described as barbell and or bifurcated for the way in which certain groups, like even some venture funds, have struggled to raise capital. 

“One has to wonder if the abundance of caution that’s now prevalent in the industry has prevented investors from taking chances on first-time founders who are more likely to be diverse,” Teare said.

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Making sense of the debate over AI psychosis

Box founder Aaron Levie got us talking this week with a social media post suggesting that tech CEOs are “uniquely prone to AI psychosis.”

On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I did our best to unpack Levie’s comment. For one thing, we noted that he isn’t disavowing AI tools, merely insisting that CEOs need to actually use those tools to understand them.

That’s a relatively gentle note of skepticism compared to other signs of a broader backlash, whether you look at graduating college students booing any mention of AI, the bad vibes around tech industry layoffs, or the apparent surge of installs at search engine DuckDuckGo after Google’s announcement that it’s bringing more AI to the search experience.

Kirsten suggested that Google faces a dilemma where it’s “chasing that thing it feels like it has to do to keep up, but it’s messing with the thing that people attach to the brand the most, and it’s not improving it.” More broadly, she wondered “if this anti-AI moment is an opportunity for startups or other areas of business.”

Keep reading for a preview of our conversations, edited for length and clarity.

Anthony Ha: AI is incredibly polarizing. And that’s part of what’s challenging to talk about, you can feel a little crazy because [simultaneously,] everybody’s using it and everybody loves it, but also no one’s using it and everybody hates it at the same time. There are large contingents for whom both of those things are true. 

On the user side, one thing that was very striking, we [already] talked about Google’s announcements about search and how AI is becoming a bigger part of search — although it’s been interesting to see how Google has tried to walk that back a little bit, or at least add some nuance in terms of, if you want that 10 blue links experience, there are still ways you can get it. It’s not going away entirely.

But I think a lot of people are not excited about the direction Google is going in. And so you see, for example, that DuckDuckGo said installs are up 30%, which is a huge leap. Now, of course, DuckDuckGo is a much, much smaller product than Google. I don’t think Google is in any immediate trouble, but I think that’s a sign that there is a very significant audience that does not like the current AI direction.

Sean O’Kane: I will say one thing that I keep looking for when I look at all of these leading AI labs or tech companies that are really pushing AI features and products — to me, there seems to just be this collapsing towards Anthropic’s approach, this idea of really trying to understand what it is you want to offer people and sticking to that.

And Google is one of the ones that I would say is actually still pushing the other direction. They’re trying to do a lot of different things, but they don’t do themselves any favors by being so vague about it.

What I mean by that is, when Google goes on stage at IO and talks about the way that it thinks it’s going to change search, so much of what they’re talking about, they’re talking about shopping or stuff that ends in a commercial transaction. And I think so much of what we think of Google as collectively, especially people who have been using it for two or three decades, is as an information retrieval system. 

Google can struggle with that a lot, where they get reactive fears of how they may be damaging the information retrieval side of things, and their response is, “Yeah, but that’ll still be there. Let’s focus on how it’s going to help you book a flight or something like that.” 

And then they also go off and sort of shoot themselves in the foot by releasing —  it must be very challenging to stress test these systems, but they go out and they release this stuff and they’re running into the same problems they’ve run into for years.

Kirsten Korosec: We had a great article that just published about how Google doesn’t know how to spell its own name. If you ask it, “How many P’s are in Google?” it says two. 

It’s this tension between: Google is chasing that thing it feels like it has to do to keep up, but it’s messing with the thing that people attach to the brand the most, and it’s not improving it.

What I’m wondering is, we’ve already seen some early evidence of people’s fingers doing the voting or walking for them, by literally going to another service. But I wonder if there are opportunities for other startups out there or culturally speaking, if this anti-AI moment is an opportunity for startups or other areas of business that we haven’t really thought about.

Anthony: Absolutely. Again, it’s probably a challenge because there is such a range of opinions. And if you build something that’s tailored for a group that’s skeptical [of] AI, then you’re probably going to alienate other users who are much more evangelistic or gung-ho about it. But I think that’s just the moment we’re living in.

And you can see in how DuckDuckGo is promoting itself, that they’re very much emphasizing this idea of being anti-AI, which I find very striking because I’ve mentioned before, [I’ve been] moving away from Google myself, trying out other search engines. And I would say that a year ago, when I started that exploration, even these alternative search engines were still trying to experiment with AI features, emphasizing AI to some degree because they also thought they had to do it.

And now I think they’re seeing that there is actually a lane to be like, “No, we just were not interested in that stuff at all. Or inasmuch as we’re doing it, we’re very much putting it in a separate sandbox that’s not going to affect your core search experience.”

Kirsten: I think we unfairly sometimes categorize all the tech CEOs as force-feeding people AI. And there’s at least one tech CEO who has come out and said, “I think that there’s a little bit of psychosis among other tech CEOs around AI.” 

I’m talking about Box founder Aaron Levie, who has come to Disrupt many times and is a friend of TechCrunch for sure. He made these comments about how CEOs are uniquely prone to AI psychosis because they’re sufficiently, and I’m reading this, “distant from the last mile of work that still has to happen to generate most value with AI.” 

I thought that was really interesting. And I’m wondering if there are other CEOs out there who agree with it. I also wonder, as part of that shift of thinking about what has to happen to generate the most value, if they’re also thinking about how their workforce is changing, which is our other topic today — [not] just about the AI divide, it’s also how AI is changing work. And we’ve seen, certainly, some of the bad news side of that, and that is a lot of layoffs.

But I think also, we’re seeing big changes in how people work. I’m wondering in the areas that you two cover, if you’re seeing evidence of that, because I don’t think it’s just in the quote unquote “AI startup sector” or the big tech companies.

Sean: As far as the companies that I cover, a lot of them tend to be working on, if not physical transportation, then stuff adjacent to it. And it’s seemed much slower there than it is, unsurprisingly, on the software side of things. 

We’re starting to see some of that changing. We’ve talked on the show a little bit about Mind Robotics, which is the spin out from Rivian CEO RJ Scaringe. And, you know, there’s certainly more AI being applied to physical infrastructure and manufacturing and robotics and self-driving.

I think the software side is where it’s really changing things, where you have people whose job is just directly tied to producing code.

Anthony: Part of the question, I think, [involves] both AI adoption in companies and then AI-driven layoffs — to what extent are they top down or bottom up? 

Because I think a lot of other transformations in the workforce in the last couple of decades have at least been, to some extent, bottom up: These are tools that people actually like to use, they bring them in, and then at a certain point, executives and IT managers accept that.

There is some sense that a lot of the [belief that there are going to be these] AI productivity gains seems to be embraced by the executives — or, if you’re at a startup, probably by the VCs who are funding you — who love this dream that you can have just a tiny team and be as effective as a company with a much larger team.

And I don’t think that that is necessarily impossible, but I think that Aaron’s point is essentially that if you’re not really touching any of the end work, how would you know? He’s also not somebody who’s saying we should just throw out all the AI tools, but he’s saying that you actually have to use these tools and understand what they’re doing. You can’t just look at a slide and be like, “Yes, incredible efficiency, let’s go.”

Kirsten: Well, I think there’s a lot of real evidence out there that these companies are using these tools, and it is directly affecting workers in the form of layoffs, and also the way that they work. The two truths are accurate here.

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TechCrunch Mobility: It doesn’t matter that people hate the Ferrari Luce

Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part. To get this in your inbox, sign up here for free — just click TechCrunch Mobility!

If you’re into EVs or sports cars, then you surely saw the kerfuffle over Ferrari’s first all-electric car, the Luce. The reaction was swift and biting for the five-seater EV designed by Apple veteran Jony Ive and priced at close to $650,000.

Ferrari fans expressed horror, critics compared it to the far cheaper Nissan Leaf, memes were made, and even one car designer (Lucid’s Derek Jenkins) threw some shade.

Senior reporter Sean O’Kane asked a different question as the great Ferrari Luce debate blew up the internet: Who is the Luce for?

You’ll have to read the full story to get his complete breakdown. But in my view, the most important question is whether the Luce is for existing Ferrari owners. After all, Ferrari owners often possess more than one. More than 80% of the 14,000 people who bought a Ferrari last year already own one of its vehicles, O’Kane notes.

According to Ferrari, there is demand for the EV. Ferrari CEO Benedetto Vigna claims the Luce is already getting orders from old and new customers. Assuming that demand outstrips the number of Luce EVs that the automaker plans to make, the next question is, who will Ferrari pick? (IYKYK)

Ferrari could be vindicated. Remember the Ferrari Purosangue, which was widely panned when it launched several years ago? That SUV is now considered a success. Sometimes it doesn’t matter if a product is hated. Ferrari doesn’t need universal approval; it just needs enough buyers.


Let’s jump from EVs to AVs.

A new Texas law allows its Department of Motor Vehicles agency to exert more control over autonomous vehicle testing and deployment in the state. Companies must now license AVs in the state, and the data is public. Here’s what I found after spending a little time with the AV tracker tool. 

Waymo is far and away the leader with 577 registered AVs, followed by Avride with 317, Nuro with 47, and Tesla with 42. Self-driving truck companies Aurora, Gatik AI, Kodiak AI, and Waabi can also be found. (For all the details, you can read my story.)

Fleet size is just one measure — and it certainly doesn’t always translate into whoever has the most wins. After all, many of these companies have not launched commercial services in the state.

I’m far more interested in the complaints feature on this new tool, which is also public record. As of today, complaints have not been filed against the companies listed above.

Deals!

money the station
Image Credits:Bryce Durbin

A new single asset fund managed by Equip Capital has taken a majority stake in European e-scooter operator Ryde Technology. Goldman Sachs Alternatives is the lead investor. 

Harley-Davidson’s electric motorbike spinoff LiveWire acquired electric off-road startup Dust Moto. Terms of the deal were not disclosed. 

Matternet, an autonomous drone delivery company, raised $33 million in a private placement offering and completed a reverse merger with Los Altos Ventures Corp.

Revel, the EV charging company that shuttered its ride-hailing business last August, is merging with Voltera. Terms of the deal were not disclosed, but the combined business will operate under the Voltera brand and will be led by Revel CEO Frank Reig, Bloomberg reported

Stark, a German drone maker, is in talks to raise at least €300 million ($350 million), a round that could double its valuation to €2.5 billion, the Financial Times reported.

Volara Motorsports Group, a motorsports and performance-focused holding company, acquired Lynx Motor Works, an Austin, Texas-based company that makes limited-production, reimagined classic vehicles.

WeRoad, the Milan-based group adventure travel startup, raised $58 million in a Series C round led by Airbnb. The funding brings the company’s total capital raised to roughly $100 million and will finance WeRoad’s push into the U.S., beginning with Austin.

Notable reads and other tidbits

Image Credits:Bryce Durbin

American Airlines will install Starlink on more than 500 narrow-body Airbus aircraft beginning early next year, the latest carrier to pick the SpaceX unit for in-flight Wi-Fi service. The deal provides a financial lift for Starlink, the satellite communications network and the only SpaceX business unit that generates meaningful revenue.

Rivian said it will begin deliveries of its new R2 SUV on June 9. Meanwhile, Rivian is being investigated by the National Highway Traffic Safety Administration over how the EV maker services its vehicles’ rear suspension components. 

Slate Auto is expected to announce pricing and start taking nonrefundable preorders for its low-cost electric vehicle on June 24. Deliveries are supposed to happen later this year. 

Volvo Cars received a specification authorization by the Commerce Department that allows the Swedish automaker, which is majority owned by China’s Geely Holding, to continue to import and sell its vehicles in the United States. A law, finalized in January 2025, effectively bans virtually all Chinese vehicles from the U.S. market as part of a crackdown on connected car technology with ties to China. 

Waymo has started giving select riders in Los Angeles, Phoenix, and San Francisco access to its newest robotaxi: an all-electric, minivan-like vehicle that is designed to lower costs and handle the use and abuse of hundreds of thousands of riders. I had a chance to ride in the vehicle, a modified Zeekr-made minivan called the Ojai (pronounced oh-hi). Stay tuned for my full review, which will run this weekend. Here’s a teaser: Robotaxis have long suffered from a magic problem. This Ojai robotaxi starts to solve it.

One more thing …

It’s poll time! Maybe you secretly like the Ferrari Luce and just don’t want to get trolled. Maybe you hate it. We asked our newsletter readers to share their opinion.

Sign up for the Mobility newsletter to participate in our polls!

And now one more thing, for real this time. Last week, I asked our newsletter readers, “Will SpaceX and Tesla merge?” Here’s how they answered. More than 51% selected “Yes, within two years”; 34% picked “never”; and 14.5% chose “Yes, this year.” That means more than 65% believe a merger is inevitable.

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