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Poll: Winter Olympics draw interest from 40% of 'non-sports' fans

Olympics: Opening CeremonyFeb 6, 2026; Milan, ITALY; Dancers perform during the Olympic rings segment during the Opening Ceremony for the Milano Cortina 2026 Olympic Winter Games at Milano San Siro Olympic Stadium. Mandatory Credit: Amber Searls-Imagn Images

The Winter Games draw interest from 40% of people who consider themselves “non-sports” fans while also serving to create new sports fans overall, according to a poll conducted by Edison Research.

The SSRS Sports Poll has captured interest in the Olympics compared to other professional and collegiate sports leagues among United States audiences for the past 30 years. The results based on polling throughout 2025 show that the Winter Games generate interest from a wider range of people while also serving as an “important factor to becoming a sports fan in the first place.”

According to the poll, along with 40% of those who consider themselves non-sports fans, the Winter Olympics have drawn interest from more than 60% of “light” sports fans. That is well ahead of other sports including the NFL at around 50% and MLB at 40%, followed by the NBA, college football, college basketball and the NHL.

In 2021, the SSRS Opinion Panel found that 68% of Americans aged 12+ said the Olympics played an important role in them first becoming sports fans in general.

SSRS acquired Edison in October 2025.

–Field Level Media

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O's INF Jordan Westburg physically 'unable to participate'

MLB: Baltimore Orioles at New York YankeesSep 28, 2025; Bronx, New York, USA; Baltimore Orioles third baseman Jordan Westburg (11) hits a solo home run against the New York Yankees during the fourth inning at Yankee Stadium. Mandatory Credit: John Jones-Imagn Images

Baltimore Orioles infielder Jordan Westburg was not on the field with the team for a spring training workout on Thursday, and manager Craig Albernaz doesn’t know when his status will change.

“He’s unable to participate right now,” the first-year manager said Thursday. “Getting evaluated by our medical team and also outside people. See what’s going on with Jordan and get him ready to go.”

Westburg, 27, felt his oblique tighten on the right side early in spring training. Albernaz did not specifically point to the muscle injury as the reason for his absence and wouldn’t say if he had a different injury.

Orioles president of baseball operations Mike Elias said earlier this month that Westburg’s oblique injury dates to January.

The Baltimore Banner reported Thursday, however, that Westburg had imaging done on his elbow.

“Just physically unable to go,” Albernaz said. “We want to make sure we do our due diligence. Make sure Jordan has the best chance to play this year.”

Injuries have been a hindrance in Westburg’s three seasons in Baltimore, which drafted him 30th overall in 2020 out of Mississippi State.

He played 85 games last season and required injured list stints due to a left hamstring injury and a sprained ankle. He also missed parts of 2025 spring training with back tightness. He played 107 games in 2024 and was named an All-Star, but also missed seven weeks with a fractured hand.

In 260 career games, Westburg has a .264 batting average with 38 home runs and 127 RBIs.

–Field Level Media

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First round of Genesis Invitational suspended by rain

PGA: The Genesis Invitational - First RoundFeb 19, 2026; Pacific Palisades, California, USA; Rory McIlroy walks on the third hole during the first round of the The Genesis Invitational golf tournament at Riviera Country Club. Mandatory Credit: Kiyoshi Mio-Imagn Images

The first round of the Genesis Invitational was suspended on Thursday because of inclement weather in Pacific Palisades, Calif.

Players were pulled off the course at Riviera Country Club after the horn sounded at 10:13 a.m. PT. Steady rain is expected through Noon local time.

“It’s not a dangerous situation, but it is just too much water on the greens. We’re losing greens left and right,” PGA Tour rules official Orlando Pope said during the PGA Tour Live broadcast.

Akshay Bhatia was at 3-under-par through six holes while Rory McIlroy, Pebble Beach Pro-Am winner Collin Morikawa and Ryan Gerard each sat one stroke back through three holes.

–Field Level Media

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Suns owner Mat Ishbia blasts teams for 'ridiculous' tanking 'done by losers'

NBA: Detroit Pistons at Phoenix SunsJan 29, 2026; Phoenix, Arizona, USA; Phoenix Suns owner Mat Ishbia against the Detroit Pistons in the second half at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images

Phoenix Suns owner Mat Ishbia is sickened by teams tanking games to try to improve their draft position, calling it “ridiculous,” “losing behavior done by losers” and “much worse than any prop bet scandal” in a social media post on Thursday.

Ishbia linked his tweet to a Yahoo Sports story posted on X about tanking in the league. While not new, the so-called strategy came back to the forefront when commissioner Adam Silver spoke last weekend about its prevalence after the Utah Jazz were fined $500,000 and the Indiana Pacers were docked $100,000 last week.

“This is ridiculous! Tanking is losing behavior done by losers,” Ishbia wrote on his X account. “Purposely losing is something nobody should want to be associated with. Embarrassing for the league and for the organizations.

“And the talk about this as a “strategy” is ridiculous,” he continued. “If you are a bad team, you get a good pick. That makes sense. But purposely shutting down players and purposely losing games is a disgrace and impacts the integrity of whole league. This is much worse than any prop bet scandal. This is throwing games strategically.”

Ishbia completed his purchase of the Suns and the WNBA’s Phoenix Mercury from Robert Sarver in February 2023 for $4 billion.

Phoenix does not control its own first-round draft pick until 2032 because of trades made since 2023, meaning the Suns cannot benefit from losing games intentionally.

“Horrible for fans that pay to watch and cheer on their team. And horrible for all the real teams that are competing for playoff spots,” wrote Ishbia, who played guard at Michigan State, appearing in 48 games (one start) from 1999-2002, including the 2000 national championship season

Silver said on Saturday during the All-Star Weekend in Inglewood, Calif., that teams’ blatant approach to tanking is worse than he’s seen in recent memory.

“Which was what led to those fines, and not just those fines but to my statement that we’re going to be looking more closely at the totality of all the circumstances this season in terms of teams’ behavior, and very intentionally wanted teams to be on notice,” Silver said.

The Jazz were fined for limiting the court time of two of their best players, while the Pacers were penalized for roster manipulation that kept three starters from a recent game.

Silver says the league could impose additional penalties, up to and including the forfeiture of the teams’ draft picks.

“I think we’re coming at it in two ways,” Silver said. “One is, again, focusing on the here and now, the behavior we’re seeing from our teams and doing whatever we can to remind them of what their obligation is to the fans and to their partner teams. But No. 2 … the competition committee started earlier this year re-examining the whole approach to how the draft lottery works.”

Ishbia, in his post, said he is confident that Silver will fix the problem with massive changes.

“Those of us in a position of influence need to speak out,” Ishbia wrote. “… the only “strategy” is doing right by fans, players, and the NBA community.”

–Field Level Media


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