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Pinterest bets on creators with Amazon Storefront integration

Pinterest is expanding its partnership with Amazon. The social pinboard site said on Wednesday that it will now serve as a home for creators’ Amazon Storefronts. These online stores allow creators to generate income from affiliate links that direct their fans to products that they often feature in their videos and social media content.

The move gives Pinterest another way to appeal to creators who have largely built their shopping and affiliate businesses on larger platforms like Instagram, TikTok, YouTube, and Facebook. Pinterest says more than half its users visit it to shop, and that it sees more than 80 billion searches per month.

The deal comes as Pinterest works to regain its position as a shopping destination, and responds to user complaints about the growing volume of AI-generated content on the platform.

Image Credits:Pinterest

Pinterest said creators will now be able to use a new tool to connect their Amazon Storefront directly to their Pinterest account. After setup, their affiliate link will be applied automatically whenever they tag an eligible Amazon product, automating the process of promoting items.

These storefronts can then be featured on creators’ Pinterest profiles, allowing their fans and followers to see a broader picture of their recommendations beyond a single Pin or Board.

The deal ties Amazon and Pinterest closer together after the companies introduced their multi-year ads partnership in 2023, which made Amazon the first partner on third-party ads on Pinterest. The company then followed this up with a similar advertising deal with Google in 2024, as it continued to struggle to grow revenue for its popular but not fully monetized bookmarking, shopping, and inspiration platform.

Image Credits:Pinterest

However, Pinterest has also faced a barrage of AI content over the past year that has alienated some of its user base and led to many complaints about “AI slop.” The company last year rolled out a series of new tools to fight the AI content and put users in control, but it can only do so much when much of the AI content remains unlabeled.

This partnership offers Pinterest a new way to get back on track. By working with real-world creators, Pinterest could potentially reverse its souring reputation and become known once again as a place to shop and be inspired by other people’s recommendations.

Pinterest notes it will support storefront linking with “other partners” soon.

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Snapchat limits users under 16 to sharing Spotlights with friends

In an attempt to guard underage users from being doxxed, Snapchat is adding new content control restrictions on its platform: Users between 13 and 15 years old will only be able to share Spotlight posts with people they follow back.

The social network said that users under 16 years old will get a separate profile to show Stories and Spotlight posts to friends that they follow back. The content for these users won’t show metrics, like favorite counts, that create pressure to rank up engagement.

Until now, Snapchat has allowed this cohort of users to share Spotlight posts with everyone, though their posts aren’t attributed to their profiles, preventing other users from contacting them.

Image Credits:Snapchat

Users aged 16 to 18 can still share Spotlight posts publicly, but their posts will be limited to friends, followers, and users with whom they share mutual friends. Plus, parents can see how much time their kids spent on parts of the platform, like Stories and Spotlight, through the Family Center.

The company currently prevents strangers from sending friend requests or messages to teenagers. The app shows a warning message to teen users if they start a chat with a stranger, and also restricts the type of content teenagers can see on the platform.

Social media platforms like Instagram have also moved to restrict experiences for teenage users in recent years, including introducing specialized accounts.

Earlier this year, Snap settled a lawsuit that accused it of abetting social media addiction. It is fighting other, similar cases across the U.S.

In an interview with CNBC, Snap CEO Evan Spiegel cited some studies to say Snapchat has a “positive impact” on users as it connects them to friends, and that the service shouldn’t be lumped with the likes of TikTok and Instagram.

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Decart’s new world model can simulate hours of photorealistic driving — with some caveats

AI startup Decart on Wednesday unveiled Oasis 3, its latest interactive world model that can generate photorealistic driving environments in real time, TechCrunch has exclusively learned. The model is currently available via API. 

The startup is initially targeting autonomous vehicle companies that need to simulate rare driving scenarios at scale, and plans to expand into robotics and other physical AI applications. But the bigger bet is on developers: By offering API access from day one, Decart is trying to build a developer ecosystem around world models much like how OpenAI did with language models.

“It’s going to be the first usable world model that people can actually program on top of,” Dean Leitersdorf, co-founder and CEO of Decart, told TechCrunch. “I think there’s going to be an entire developer community that emerges on top of this.”

The startup already has a community of more than 100,000 developers, many of whom are building products on top of its real-time video model Lucy, largely in e-commerce and livestreaming. Oasis 3 is based on that foundation model, and it represents the company’s push into physical AI. Access is priced at $0.02 per second, and enterprise pricing depends on use cases, Decart said.

Decart is playing in an increasingly packed world model arena. Last year, Google released Genie 3 in research preview, Fei-Fei Li’s World Labs launched Marble for commercial use cases, and video generation startups like Luma and Runway are also translating their physics-aware video models into world models. 

Decart’s Oasis 3 generates photorealistic driving scenarios that you can interact with in real timeImage Credits:Decart

Oasis 3’s release comes a few weeks after two-year-old Decart raised $300 million, which Leitersdorf says followed “huge demand increases for the models we built” in e-commerce, livestreaming, and physical AI. The round boosted Decart’s valuation to nearly $4 billion, and brought a series of strategic investors such as Toyota, Adobe, and eBay. All of these companies are potential customers, says Leitersdorf. Nvidia, an existing investor, also participated in the round. 

Oasis 3’s edge lies in the photo-realism of its models and infinite generation capability. That’s due to some efficiency wizardry on Decart’s part, powered by the company’s other main product: the DOS (Decart Optimization Stack) software that allows models to run efficiently on Nvidia, Amazon, and Google hardware, making its models far less expensive to run than competitors. 

“This is built on top of our entire real-time stack, which we optimize all the way down to the hardware,” Leitersdorf said. “By being so vertically integrated, we’re able to be more than an order of magnitude cheaper than anyone else in the industry in order to run these models.”

The startup’s models are so efficient, per Leitersdorf, that it has burned through “drastically less” than $100 million in its lifetime. 

Oasis 3 generates physically accurate, multi-camera environments — one front-facing and two side-facing — for training and testing systems. And instead of offering limited demos and research previews, Decart allows developers to generate scenarios infinitely, which is perfect for autonomous vehicle developers looking to try as many edge cases as possible. 

Compared to other models I’ve tried, like Google’s Genie 3 or World Labs’s Marble, Oasis 3 delivers the most photorealistic environments from a single text prompt I’ve seen. And the fact that you can interact with them for hours suggests a level of efficiency that Decart’s rivals might lack. 

But by letting you generate a world for so long, the model also degrades significantly.

In my testing, I found the system could consistently set up a strong initial scene that matches the prompt, but the thematic integrity degraded rapidly as I moved through the world. I prompted it to generate a New York City street in the morning, it did so, beautifully. But as I drove along, the environment looked less like New York and more like a standard version of any urban, Western city.

When I tried to turn around and make my way back to the initial intersection, it was gone, replaced by an entirely new environment. On top of that, the controls aren’t very responsive, and I often lost control over where the car was moving (again, a drawback shared by other world models I’ve tested). The experience felt less like a coherent simulation and more of a dream-like, disjointed stream of consciousness that quickly grows nonsensical.

Another issue, which I’ve also seen in other world models, is that the car will just drive through other cars, meaning the model doesn’t simulate physics properly in the environment. Leitersdorf calls this a “major research problem that we’re cracking now,” attributing it to the fact that “there’s drastically more data on good driving compared to accidents.”

Part of what makes this physics consistency difficult is fundamental to how this world model works. Oasis 3 is auto-regressive, meaning it generates one frame at a time, and looks back at what it previously generated to decide what comes next. This is a key architectural feature of many world models, and it is a compute-intensive one, too.

In order to maintain consistency, Leitersdorf says the Decart team is working to improve the length of the model’s memory. 

“Every frame we generate is roughly 8,000 tokens,” he said. “Generating this at tens of frames per second — that’s hundreds of thousands of tokens per second. The context window fills up very quickly. We’re researching how to do longer context to store millions more tokens, and how to compress the memory into fewer tokens.” 

Leitersdorf thinks the consistency issue might be partially solved in the model’s next version, which will allow users to start generating worlds based on a video of an environment rather than an image. He acknowledged that world models as a field are still early.

Still, the founder is less focused on the current limitations of his tech than what will happen when developers get their hands on it. 

“It takes me back to the early days of LLMs, when OpenAI invented the API for models,” he said, pointing to the emergence of a developer community that advanced the field by finding and building new use cases.

“When we talk again in three months, we’ll be like, ‘Here’s 100 developers that all built 100 different applications with Oasis that surprised all of us,’” he said.

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Jedify raises $24M to help companies arm AI agents with context on their business

AI vendors promote their enterprise products as if they’re turnkey solutions, but the chances are low that AI agents will hit the ground running right away. Unless you put in the effort to train a model on the specifics of your business, it’s unlikely to understand how your company, for example, defines revenue or knows who is allowed to see which file. That’s part of the reason why we’re seeing AI companies deploying engineers to help integrate their AI products into customers’ systems.

New York-based startup Jedify is attacking this very gap. The company says its platform connects to enterprises’ knowledge sources via APIs to build a “context graph” about their business that AI agents can use to work better. These sources can be databases, data warehouses and lakes, SaaS apps, or BI tools, as well as unstructured sources such as reports, documentation, code bases, and even Slack channels and meeting recordings.

To build that out, Jedify has raised $24 million in a Series A funding round led by Norwest, TechCrunch has exclusively learned. The round saw participation from returning backers S Capital VC and Cerca Partners, as well as new investor Oceans Ventures. Data giant Snowflake also participated as a strategic investor and is integrating the startup’s tech with its AI products, such as its Cortex AI service, Semantic Views, and CoWork.

Jedify’s pitch is that to be useful within enterprises, AI agents need access to the relationships between entities, data, permissions, domain knowledge, workflows, operational assumptions, and company-specific terminology. This context, the company says, allows an AI agent to narrow its attention to the information that is relevant to a particular task instead of searching across everything a company has.

Co-founder and CEO Assaf Henkin (pictured above, on the far right) pointed to Kiteworks, a compliance company, as an example of how customers are using Jedify. Kiteworks connected Snowflake, Tableau, Notion, and internal playbooks, including documents and screenshots, to Jedify, then built agentic tools for different customer workflows.

“They wanted to arm their sellers and account teams with a sophisticated app — you can think of it as both like a dashboard application and a real-time conversational application. When they go into a customer conversation, Jedify builds for them, on the fly, everything they need to know. And during the conversation, they can, in real time, get very specific details surfaced proactively,” Henkin said. 

Jedify’s context graph Image Credits:Jedify

Henkin argues that Jedify’s context graph is different from the semantic layers, metadata catalogs, and knowledge graphs that companies already use because it is multi-dimensional, capturing relationships across entities, data, people, permissions, and customers. It’s also model-agnostic and updates in real time as information flows into and out of the systems it is connected to.

“When you want to enable an agentic solution to really be autonomous, to drive decisions across CRM data, Zendesk tickets, maybe telemetry data that’s coming in real time, that’s when a context graph is much better in terms of capabilities versus a semantic layer,” he said.

Permissions are an obvious hurdle here. It wouldn’t do for an agent to give an intern access to the CFO’s revenue projections, for example. Henkin said his platform works to address that by inheriting permissions from identity systems, file systems, SaaS tools, and databases, including row-, column-, and table-level access rules, then lets its customers create additional groups that define what and whom agents or workflows are allowed to reach. It also offers observability and governance tools to help customers ensure their AI agents are behaving as intended.

Jedify is currently targeting mid-market and large enterprise customers that have mature data stacks and multiple databases or data warehouses. Henkin said the company has between 10 and 20 early customers, one of which is The Weather Company, and is seeing interest from data-heavy sectors such as gaming, industrials, and consumer packaged goods.

Snowflake’s investment and partnership are notable because large data platforms are also trying to build similar capabilities. But Henkin argues that Jedify is complementary to such efforts because much of a company’s data, and most of its institutional knowledge, isn’t usually stored with a single cloud provider.

“[The large data companies] will tell you, ‘Oh yeah, just bring everything.’ But in reality, companies have multiple databases, and warehouses, and data solutions […] The big thing is that not all of your data is in those environments, and most of your knowledge is not there, so it’s a bit of a disadvantage that they actually have,” he said.

Henkin also noted that for companies trying to do this on their own, training an AI model to build a comparable context layer can be cost-prohibitive, especially as companies are scrutinizing and clamping down on their AI token usage.

And the rapid advances in AI model development play into the company’s broader bet: As models grow more capable and more interchangeable, proprietary context that helps those models work better within businesses could prove a valuable and durable moat.

The startup will use the fresh cash for product development, hiring, and go-to-market motion. It brings the firm’s total funding to about $33 million.

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