Amazon is reportedly planning to move up its annual Prime Day sale from July to June this year, a change that would have a huge ripple effect on the retail calendar. The news comes from Bloomberg, which cites “people familiar with the matter.”

When reached for comment by Mashable, an Amazon representative said, “We do not have anything to share at this time.”

Amazon has hosted its flagship summer sale for Prime members in July almost every year since 2015. The event was moved to October in 2020 due to logistical and supply chain issues amid the COVID-19 pandemic.

Prime Day has traditionally been a 48-hour sale, but Amazon extended it to four days in 2025. The longer slot gave consumers more time to shop, but lessened the sense of urgency to make impulse purchases, per Bloomberg.

Rivaling retailers like Best Buy, Target, and Walmart always plan competing sales around Amazon events like Prime Day, so if its timeframe shifts, they’ll have to adapt accordingly.

Such a move would also affect the myriad third-party sellers that do business through Amazon’s Marketplace platform. As of 2025, their listings accounted for over 60 percent of all Amazon sales, according to a company press release.

Bloomberg’s sources didn’t provide reasoning for the possible Prime Day switch-up. But RetailWire speculates that it’s a twofold decision where Amazon is chasing more back-to-school shoppers and distancing itself from the competition. (This assumes other retailers stick with the usual schedule.)

In the meantime, Amazon is gearing up to host its third annual Big Spring Sale from March 25 to 31 — its first major shopping event of the year, and one that also attracts attention from its rivals. Target just announced a concurrent Circle Deal Days sale that will run from March 25 to 27. Best Buy and Walmart will probably throw their hats in the ring, too.

Best early deals under $25 ahead of Amazon’s Big Spring Sale

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The countdown to Amazon’s Big Spring Sale has begun, and while it doesn’t officially start until March 25, there’s already quite a few early deals worth checking out at the retailer. If you’re not looking to drop a ton of cash during this seasonal sale event, we’ve gathered up some excellent deals under $25 that you can shop right now.

These range from the Fire TV Stick 4K Plus, if you’re looking to upgrade your streaming setup this year, to some sweet Lego sets, including the delightfully colorful Lego Botanicals Petite Sunny Bouquet, but there’s much more to explore. As the Big Spring Sale gets closer, we’ll be sure to update this with even more discounts that cross our radar, too.

Note: You don’t need to be a Prime member to shop the sale, but Prime members will receive exclusive deals on a variety of items.

Best early Amazon device deal

Why we like it

2026 has started off strong when it comes to what’s available to stream, and if you’ve been looking to upgrade your setup to enjoy it all in 4K, the Fire TV Stick 4K Plus is worth a look. At the moment, this streaming stick has returned to its lowest-ever price of $24.99 at Amazon, which is 50% off its list price of $49.99. It’s a pretty excellent price to pay for what you’re getting.

The Fire TV Stick 4K Plus supports 4K Ultra HD picture quality, which helps bring out the colors and crisp details in the shows and films you watch. It also supports Dolby Vision, HDR10+, and Dolby Atmos audio, which provide a little extra boost to picture and sound as well. And with support for Wi-Fi 6, you’ll get to enjoy smooth streaming quality. If it sounds like the streaming package you’ve been searching for, this early deal at Amazon is well worth jumping on.

More early Amazon device deals

Best early Lego deal

Why we like it

The Lego Botanicals Petite Sunny Bouquet is a lovely little set to have up on display this spring, and what better time to grab it than while it’s on sale? At the moment, Amazon has knocked the price of this 373-piece set down to $23.99, allowing you to save a few dollars off its list price of $29.99. If its caught your eye, this is a great time to grab it and piece together a pretty bouquet to have up during the warmer months ahead.

More early Lego deals

Best early Bluetooth tracker deal

Why we like it

Want a better way to keep an eye on items like your wallet, keys, or bags? It’s worth looking into a Bluetooth tracker, like the Life360 Tile. This helpful little device can be attached to a wide variety of items so you can easily track them if they escape your eyesight. If it sounds like something you need, Amazon’s dropped their price for a limited time to just $14.99 ahead of the Big Spring Sale.

Usually they’re listed for $27.99, so this deal saves you 46% overall. Plus, a variety of different colors have been discounted to this price, so you can pick out the option that best suits you.

More early deals under $25

By Phillip Moyer
| Updated 1 hour ago

White House Down stars Channing Tatum as Marine Corps veteran John Cale, who is working as a Capitol Police officer who applied for a job in the Secret Service before getting rejected as unqualified. However, after a paramilitary group seizes the White House, it’s up to Cale to save the president and stop the terrorists from starting a nuclear war.

While not seen as a bad movie, per se, White House Down wasn’t warmly received by critics when it was released in 2013, leaving the film with a 52 percent Tomatometer rating. The film, directed by Independence Day and Moonfall director Roland Emmerich, was praised for the chemistry between Channing Tatum and co-stars Jamie Foxx and Maggie Gyllenhaal, but derided for its overuse of action movie tropes.

Some critics noted the level of self-awareness the movie had, leading them to consider White House Down a parody rather than a straightforward action thriller.

A Box Office Disappointment

Audiences seemed to enjoy the White House Down, with CinemaScore giving the film an A- audience rating. However, those who took to the internet to share their reviews were similarly lukewarm towards the film, as demonstrated by the film’s 62 percent Popcornmeter score.

Regardless of how audiences felt about White House Down, the movie ended up with disappointing box office returns. The film made $205 million worldwide and only $73 million domestically. With a production budget of $150 million, these numbers were probably not enough for the film to break even after marketing and distribution costs are taken into consideration.

Another Film Hurt White House Down’s Chance Of Box Office Success

One thing that probably didn’t help White House Down was the fact that it was released three months after Olympus Has Fallen; another movie about a terrorist attack on the White House. Olympus Has Fallen starred Gerald Butler as a secret service agent tasked with rescuing President Benjamen Asher (played by Aaron Eckhart) after North Korean terrorists take over the White House.

When raw numbers are taken into account Olympus Has Fallen actually performed slightly worse than White House Down. While both films received an A- CinemaScore, Olympus Has Fallen received a 49 percent Tomatometer score and made $170 million at the box office. However, Olympus Has Fallen only cost $70 million to make, making the less-watched film yield a higher financial return.

While White House Down quitely left theaters, never to be heard from again, Olympus has Fallen spawned two sequels, London Has Fallen (2016) and Angel Has Fallen (2019). Neither sequel ended up selling more tickets than White House Down, but each sequel in the Has Fallen film series cost less to produce than the previous film making each entry into the series a box office success.

Channing Tatum’s Career After White House Down

Channing Tatum went on to receive top billing in a wide variety of films after the moderate failure of White House Down.

This includes reprising the role of the undercover cop Jekno in 22 Jump Street, the villainous Jody Domergue in Quentin Tarantinos The Hateful Eight, and the American spy Tequila in Kingsman: The Golden Circle. He also reprised the role of the male stripper Mike Lane in the sequels Magic Mike XXL and Magic Mike’s Last Dance.  

Magic Mike’s Last Dance, coincidentally enough, is another poorly-performing movie that has proved its staying power on streaming. The film only made $57 million off of a $45 million budget. However, after being released on Max, the conclusion of Channing Tatum’s stripper trilogy spent several days in the streaming service’s top three films.

While it’s probably far too late for a White House Down sequel to ever materialize, it remains to be seen whether the recent surge in White House Down’s popularity on streaming will lead to Channing Tatum being given more lead roles in straightforward action films.

White House Down is streaming on Paramount+.