Tech
MacBook Neo, AirPods Max 2, iPhone 17e, and everything else Apple announced this month
From a budget-friendly MacBook to a new iPhone, Apple announced a series of new products this month.
The tech giant started things off on March 2 with the new iPhone 17e and the M4 iPad Air. A day later, Apple announced the M5 MacBook Air, new MacBook Pro models, new M5 Pro and M5 Max chips, and a new Studio Display and Studio Display XDR. On March 4, Apple announced a cheaper MacBook called the MacBook Neo that runs on a chip similar to the iPad and iPhone.
A week and a half later, Apple dropped a surprise announcement: the AirPods Max 2, the long-awaited successor to its premium headphones that launched in 2020.
If you didn’t have time to check out all the new products, we’ve compiled all the announcements for you right here.
iPhone 17e

Apple unveiled the latest version of its budget-friendly iPhone line, the iPhone 17e, which retails for $599 and will be available on March 11.
The smartphone comes with the A19 chip that’s found in the base iPhone 17. The base model comes with 256 GB of storage, which is twice the entry storage from the iPhone 16e.
One of the most notable changes from the previous budget iPhone is the addition of MagSafe and Qi2, which supports wireless charging up to 15 W. As for the camera, the iPhone 17e features the same 48-megapixel camera as the iPhone 16e.
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The iPhone 17e also features C1X, Apple’s latest-generation cellular modem, which is up to 2x faster than the C1 in iPhone 16e, according to Apple. The tech giant says C1X uses 30% less energy than the modem in an iPhone 16 Pro, which allows for better battery life.
The smartphone is available in black, white, and a new soft pink color.
iPad Air M4

Apple announced the new iPad Air, powered by the M4 chip, making it 30% faster than the M3 iPad Air and 2.3x faster than the M1 version. The new device still retails for the same price of $599 for the 11-inch model, and $799 for the 13-inch model. For educational customers, there’s a $50 discount.
The iPad Air is designed to be faster, thanks to an updated neural engine and more memory, making it better for AI uses.
The iPad Air also features an 8-core CPU and a 9-core GPU, making it a decent option for gaming or photo editing. It also comes with 12GB of unified memory, a 50% increase from the previous model, and the memory bandwidth is now up to 120GB/s. Apple says these upgrades enable users to run AI models faster than on previous generations.
The device comes in four colors: blue, purple, starlight, and space gray. Storage options are 128GB, 256GB, 512GB, and 1TB.
MacBook Pro with M5 Pro and M5 Max

Alongside the release of the new M5 Pro and M5 Max chips, Apple unveiled updated MacBook Pro models featuring the latest chipsets. Apple said these new chips were specifically designed to make its laptops better at handling intensive AI tasks. The new Pro laptops can handle AI tasks up to 4x faster than their respective M4 predecessors.
The M5 Pro and M5 Max chips are up to 4x faster at LLM prompt processing than the M4 Pro and M4 Max, and up to 8x faster at AI image generation than the M1 Pro and M1 Max.
The MacBook Pro features up to 2x faster read/write performance than the last generation and will start at 1TB of storage for the MacBook Pro with M5 Pro, and 2TB for the MacBook Pro with M5 Max. The laptops have up to 24 hours of battery life, and with a 96 W or higher USB-C adapter, users can charge to 50% battery in 30 minutes. The laptops support Thunderbolt 5 and have a six-speaker sound system.
The 14-inch and 16-inch MacBook Pro models with M5 Pro chips start at $2,199 and $2,699, respectively, while the models with M5 Max chips start at $3,599 and $3,899, and are available in black or silver.
M5 MacBook Air

As with the new MacBook Pro models, Apple’s new MacBook Air was designed to be better at handling AI tasks.
The new MacBook Air comes with 18 hours of battery life, which is a six-hour improvement over the 2020 Intel-based Apple laptops, and features a 12 MP Center Stage camera for video calls, a three-mic array, and a sound system with Spatial Audio and Dolby Atmos support. It also features two Thunderbolt 4 ports, a MagSafe charging port, and a standard 3.5 mm headphone jack.
The 13-inch MacBook Air starts at $1,099 and the 15-inch model starts at $1,299. They are available in sky blue, midnight, starlight, and silver. The Air now also starts with 512GB of storage, doubling the base capacity of the previous model.
MacBook Neo

Apple unveiled a low-cost, entry-level laptop called the MacBook Neo, its answer to Google’s Chromebook. Starting at $599, the MacBook Neo is designed for students and users whose tasks don’t require intensive workflows like video editing or 3D rendering.
The 13-inch laptop comes in four colors: silver, blush, citrus, and indigo. The base model comes with 256GB of storage, while the $699 model comes with 512GB of storage, plus Touch ID.
The laptop runs on the A18 Pro chip, which powers the iPhone 16 Pro models, rather than the more powerful, pricey M5 chip that the latest MacBook Air uses.
The MacBook Neo comes with a 1080p FaceTime HD camera and dual microphones, along with speakers on each side that support Spatial Audio. The battery can last up to 16 hours on a single charge, delivered through one of its two USB-C ports.
The MacBook Neo features a five-core GPU and a 16-core Neural Engine, which supports similar levels of gameplay and on-device AI tasks as a recent iPhone.
The laptop is also the most repairable MacBook in “about fourteen years,” according to a teardown by how-to website iFixit.
AirPods Max 2

Apple’s new over-the-ear headphones, the AirPods Max 2, cost $549, and feature active noise cancellation, Apple’s audio-specific H2 chip, support for live translation, better sound quality, and more. The headphones are available in midnight, starlight, orange, purple, and blue.
Apple says the new headphones’ active noise cancellation (ANC) is up to 1.5x more effective than their predecessor. And the Adaptive Audio feature lets the headphones automatically adjust the levels of ANC and Transparency based on the user’s surroundings to optimize the listening experience.
The company says Transparency mode is now more natural, thanks to a new digital signal-processing algorithm optimized for the H2 chip and the AirPods Max microphone array, so users can stay aware of their surroundings and the people around them.
The headphones also support Camera Remote, a feature that lets you trigger the iPhone or iPad’s camera shutter from a distance, along with a Loud Sound Reduction feature that helps protect users from loud environmental noise while preserving the sound signature of what they’re listening to.
Studio Display and Studio Display XDR

Apple unveiled a new $1,599 Studio Display and a $3,299 Studio Display XDR. The 27-inch displays come with upgraded cameras and enhanced connectivity. Both feature a 12 MP Center Stage camera, which Apple says delivers improved image quality, and support Desk View, a feature that simultaneously shows your face and an overhead view of your desk.
The displays come with Thunderbolt 5 ports, so they can be connected to accessories and be used to daisy-chain up to four displays (a Thunderbolt 5 Pro cable comes included).
The Studio Display’s 5K Retina display has over 14 million pixels, 600 nits of brightness, and supports the P3 wide-gamut color standard that covers a broader range of the visible color spectrum than standards like sRGB.
The Studio Display XDR features a 5K Retina XDR display (5120 x 2880 resolution) that has a mini-LED backlight and more than 2,000 local dimming zones. It can go up to 1,000 nits of SDR brightness and 2000 nits of peak HDR brightness, and has a 1,000,000:1 contrast ratio. It also supports the Adobe RGB color standard.
M5 Pro and M5 Max chips

The new chips are engineered around Apple’s new Fusion Architecture, an advanced design that includes a powerful CPU, scalable GPU, Media Engine, unified memory controller, Neural Engine, and Thunderbolt 5 capabilities.
Both chips feature an 18-core CPU, marking an upgrade from the 14-core configuration in the M4 Pro and the 16-core in the M4 Max.
The CPU now features six “super cores,” which is Apple’s term for its highest-performance cores, alongside 12 all-new performance cores. Collectively, the CPU boosts performance by up to 30% for pro workloads.
M5 Pro supports up to 64GB of unified memory, up from 48GB on M4 Pro, with bandwidth of 307GB/s. M5 Max continues to support up to 128GB of unified memory, with bandwidth increased to 614GB/s.
New accessories
Apple has introduced new spring colors for iPhone cases, Apple Watch bands, and the Crossbody Strap. Apple’s silicone case for the standard iPhone 17 now comes in three new colors: Bright Guava, Vanilla, and Electric Lavender. Bright Guava and Vanilla are also available for the iPhone 17 Pro and Pro Max.
The Apple Watch Sport Band is now available in Bright Guava, Clementine, and Soft Pink, while the Sport Loop adds Bright Guava, Blue Mist, and Cantaloupe to its color lineup.
The Crossbody Strap is now available in Bright Guava and Soft Pink.
Tech
Marc Lore says that AI will soon enable anyone open a restaurant
Marc Lore, the veteran e-commerce entrepreneur who sold his previous startups to Amazon and Walmart, has big plans to infuse AI into his current venture, Wonder.
The centerpiece of those plans is Wonder Create, an initiative that would let anyone — from food entrepreneurs to social media influencers — use AI to design and launch their own restaurant brand in under a minute. The virtual restaurant would then go live across Wonder’s growing network of tech-enabled kitchen locations, currently numbering 120 and expected to reach 400 next year.
Lore’s startup, a vertically integrated dining and delivery platform, has evolved from food trucks to fast casual restaurants with 10 to 20 seats. These are not normal restaurants, though; they are “programmable cooking platforms” capable of operating as 25 different types of restaurants based on cuisine, within their all-electric kitchens that are increasingly becoming robotic.
Speaking at The Wall Street Journal’s “Future of Everything” conference this week, Lore said these kitchens have a 700-ingredient library. The “restaurants” they house actually consist of many different brands that operate from within these locations.
In addition to a staff of up to 12 people in these kitchens, cooking tech, like conveyors and robotic arms, are involved in the cooking process. The company also just bought Spice Robotics, a maker of an automatic bowl-making machine previously used by Sweetgreen. Next year, it plans to offer an “infinite sauce machine” that can make bout 80% of all the sauces found in recipes on the internet today.
Wonder Create was announced earlier this year as a way for anyone to use Wonder’s software to launch their own restaurant brand and recipes.
Lore offered more details as how this would work by leveraging AI technology, describing the plan as something like a “Shopify front-end with an AI prompt.”
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“You type in what kind of restaurant you want to build. It builds the restaurant — AI does — in under a minute. It does the name, branding, description, pictures, pricing, health information, and all the recipes for your restaurant,” Lore explained during an interview at the WSJ event. The would-be restaurateur could then refine the prompt if changes were needed. When ready to go live, the restaurant would launch across all of Wonder’s locations.
The company currently has 120 of these “programmable cooking platforms” in operation, a number that’s expected to grow to 400 next year. As it adds robotics to the equation, the company won’t necessarily reduce headcount, Lore noted. Instead, it will increase the number of meals a kitchen can produce in a given period.
“We have about 7 million throughput capacity with 12 people,” he said. “We see a path to getting to 20 million throughput out of 2,500 square feet with just 12 people. The goal also is…I guess by 2035, to have 1,000 unique restaurants operating out of the 2,500 square feet,” Lore added.
The goal with these AI-created “restaurants” is to allow people to experiment with food in new ways. A restaurateur could test recipes to gauge customer reaction before adding dishes to his own brick-and-mortar locations, for example.
Lore sees other use cases for the platform, too, like letting influencers connect with their audience through their own “restaurant” brands without having to actually launch their own chains.
“It could be a mega-influencer, a micro-influencer — anyone that wants to monetize their following,” Lore said. “Or it could be a private trainer that wants to make specific bowls. It could be a not-for-profit. It could be Disney for [marketing] their new movie. Anybody can make a restaurant.”
Whether that many people actually want to is an open question. Ghost kitchens — a similar concept that promised to let brands sell food without owning a restaurant — had a rocky run in the early 2020s, with several high-profile operators scaling back or shutting down after struggling to build customer loyalty. Wonder’s added layer of automation and AI may address some of those pitfalls, but the model is still unproven at scale.
MrBeast Burger, a famous ghost kitchen experiments, vividly illustrated the challenge. The brand faced widespread complaints over inconsistent food quality — a consequence of relying on dozens of different contracted kitchens and staff. Wonder’s programmable, increasingly automated kitchens are designed to solve exactly that problem.
There are still limits to this idea, Lore admitted. Wonder’s team (including its robots) can’t do things like toss and stretch pizza dough or slice and roll sushi. Instead, Wonder’s focus is on simpler basics like burgers, chicken wings, fried chicken, and bowls.
The whole plan comes together with Lore’s other acquisitions — Grubhub for its 250 million-deliveries-per-year business and Blue Apron for its meal kit business. Now, Wonder is focused on buying restaurant brands, like New York City-based Blue Ribbon Fried Chicken, which it snapped up for $6.5 million in February.
“When you buy a brand — and you can buy a brand that has 10 locations, or even 50 locations — and then overnight put it in 1,000, there’s just an incredible arbitrage there,” Lore noted.
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Tech
Peter Sarlin’s QuTwo reaches $380M valuation in angel round
QuTwo, the Finnish AI lab founded by former AMD Silo AI CEO Peter Sarlin, is now valued at €325 million (approximately $380 million) after raising a €25 million angel round ($29 million). It’s a sign of enduring tailwinds for AI, quantum computing, and sovereign tech, especially for Europe-made companies.
QuTwo’s name is a nod to quantum computing, but it hasn’t gone all-in on quantum. Its core product, QuTwo OS, is an orchestration layer that directs tasks to classical, quantum or hybrid architectures — with the idea that enterprise use cases are often best served by “quantum-inspired” computing, which uses classical chips to simulate quantum behavior on more reliable hardware.
Enterprise AI will be QuTwo’s bread and butter. The company already secured some $23 million in committed revenue thanks to design partnerships with the likes of retail giant Zalando, for which it helped develop AI assistants. “AI is the North Star that we will continue to aim for. Quantum is just a new type of compute,” said Sarlin, who is adamant that QuTwo is an AI company.
Momentum has been building around Europe-based AI labs, and several of them have become overnight unicorns. Just last week, former DeepMind researcher David Silver secured $1.1 billion for his new endeavor, Ineffable Intelligence. QuTwo’s valuation and round size are somewhat modest in comparison but will let it pursue its roadmap under less pressure.
According to Sarlin, who serves as QuTwo’s executive chairman, this was a decision he also made for his previous company, Silo AI, which AMD acquired for $665 million in 2024. “I had a lot of investors who would have wanted to pour a lot of money into making Silo into Europe’s OpenAI, but I didn’t believe in that play,” he told TechCrunch.
The main difference is that QuTwo wants the freedom to think long term, with a five- to ten-year horizon. “We are on a mission to build the globally leading AI company for the next paradigm, given that Europe did not succeed in building the AI company for this era,” Sarlin said.
It’s not that Sarlin is bearish on European AI, of which he is a prolific backer. Nor is he necessarily critical of extra-large rounds — he volunteered that he is also an investor in Yann LeCun’s Ami Labs, which raised $1.03 billion, and in British-American venture Recursive Superintelligence, which is rumored to be following the same path. But he didn’t see a billion-dollar round as the right fit for QuTwo — nor VC money, at least for now.
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Until recently, QuTwo was solely funded through Sarlin’s family office, PostScriptum, which also incubated NestAI, the other company where he serves as executive chairman. But whereas NestAI raised some $115 million in a funding round led by Finland’s sovereign fund and Nokia, QuTwo wasn’t seeking to raise external funding.
However, when the lab’s soft launch generated significant interest earlier this year, Sarlin decided he would say no to checks from VCs and strategic investors, but yes to an angel round in part due to the geopolitical moment Europe is currently navigating.
With Europe increasingly looking to favor local alternatives to U.S. tech providers, there are tailwinds for AI made in Finland. But there is also investor appetite for a company that promises to facilitate more ambitious R&D initiatives in the fields where the region already has strong players, such as the automotive, life sciences and gaming sectors.
Conversely, Sarlin expects that QuTwo’s angel investors could open doors across Europe. There are definitely quite a few introductions he could request from this group, which includes Yuri Milner, Xavier Niel, Nico Rosberg, Dieter Schwarz and Niklas Zennström, and as well as many startup founders from Hugging Space, Legora, Miro, Skype, Supercell, Wolt, and more.
This will also support QuTwo’s growth. It recently expanded into Sweden, and has been hiring. According to Sarlin, some 50 quantum and AI scientists have joined the team, which includes two other second-time entrepreneurs: his former cofounder at Silo, Kaj-Mikael Björk; and Kuan Yen Tan, a cofounder at IQM, the Finnish quantum company that is set to go public.
QuTwo’s connection with IQM is also a reminder that the company believes we are about to enter the quantum era — it just can’t wait. “The question for repeat founders like [us] is how can we have even a larger impact. In the long term, it’s important for Europe that we build the AI company for the next paradigm out of Europe. But, in the short term, we can have a significant impact in driving ambitious R&D moon shots in Europe,” Sarlin said.
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Tech
reMarkable’s new Paper Pure tablet goes back to basics with a monochrome screen
After exploring the bigger market for productivity tablets featuring color displays with the Paper Pro and the smaller Paper Pro Move, E Ink tablet maker reMarkable is returning to its roots with a new monochrome device called the Paper Pure.
The new, $399 Paper Pure succeeds the monochrome reMarkable 2 after six years, and comes with more powerful hardware as well as modern software features that make it competitive in today’s tablet market.
The Paper Pure has a 10.3-inch display when measured diagonally, the same as the reMarkable 2, but the new one is wider, which, the company says, makes it easier to take notes and read text. Notably, the resolution hasn’t changed between the two tablets, staying at 1872 x 1404 pixels with a pixel density of 226 PPI.
The tablet also comes with 32GB of storage, four times the amount you got on its predecessor, and is also about 40 grams lighter, weighing 360 grams.

ReMarkable said the Paper Pure is 50% more responsive than the reMarkable 2, and offers 30% more battery life with its 3,820 mAh battery.
The company has added a slew of new features to the tablet to bring it up to par with modern productivity tools, including support for a web app. The Paper Pure lets you sync your calendar, as well as take and share notes for a particular meeting. And if you import documents from cloud storage services, the online sync service will automatically convert them into a notebook suited for reading and annotating on the tablet itself. The company said it also comes with better handwriting search capabilities.
The Paper Pure integrates with Slack, too, so you can convert handwritten notes into typed text that you can share. It also integrates with collaboration tool Miro, letting you share sketches and the like.
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The Norwegian company said it now plans to sunset production of the reMarkable 2, but will still offer software updates and support to existing customers.
The Paper Pure’s base model comes bundled with a stylus, and the costlier $449 version gets you a fancier stylus, dubbed Marker Plus, that includes an eraser function, plus a sleeve folio in various colors. Users can order the device starting today, and shipping is expected to start in early June.
The company said it has sold more than 3.5 million devices so far, and that it has 1.2 million subscribers for its Connect service, which offers unlimited cloud storage, exclusive templates, and the ability to create links to share notes or sketches.
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