Entertainment
How A Decade-Old Flame War Made Everything Terrible And Lame
By Jennifer Asencio
| Published

If you look up Gamergate online, most sources will tell you that it was a mass attack on female game developers by misogynists and incels in the video gaming community. While this happened, there was a lot more to the incident that not only gets overlooked, but has been swept under the rug by activists who support the changes Gamergate ushered in.
Furthermore, although the incident happened in 2014, our culture is still feeling the effects of it, far beyond the video gaming world. In fact, there are jokes on social media that blame a person named Zoe Quinn for the state of world politics today, and there is probably more truth to that than anyone realizes.
The Zoe Quinn Flame War Exposes Corruption
Zoe Quinn was a woman who made a video game called Depression Quest. She also had a habit of fraternizing with other figures in the gaming community, including game critics. Her ex, Eron Gnoji, wrote a long, annotated blog post about it in which he insinuated that her game got a positive review because she had relations with the reviewer.
Whether or not that specific accusation was true, there was actually some chicanery going on between gaming development and gaming journalism. The two industries had a lot of overlap and communication.
Firefly Star Adam Baldwin Names It Gamergate

As more information became public, it was soon discovered that several gaming journalists had a back channel through which they discussed what to write and even when to publish. In August 2014, several articles were published decrying the “traditional gamer” and demanding that video games make room for others. It was around this time that Firefly actor Adam Baldwin coined the term “Gamergate” on Twitter.
Fraudsters Doxxed Their Accusers To Silence Them
Meanwhile, Zoe Quinn received a lot of harassment from people who claimed her video game wasn’t very good and only became famous because it was mentioned by the reviewer. Two other figures turned up in the controversy: Anita Sarkeesian, a video game reviewer who called for less sexism in gaming; and Brianna Wu, who claimed to be a female game developer but later came out as trans. They, too, found themselves on the receiving end of harassment, which they quickly attributed to an organized movement comprised of “incels,” “misogynists,” and “far-right agitators.”
Although there was no such organized effort, the war between “Gamergaters” and “everyone else” was vehement. People were doxed to the point of having to leave their homes, and SWAT-ed, which means police were sent to their homes as though they were imminent and deadly threats. Gamergaters were painted as hateful bigots who were trying to exercise white male supremacy over video games.
Gamergate Leads To Activist Tokenism
When the dust settled, there were certain conventions that started to take over in the name of “inclusivity.”
Female characters were suddenly capable of feats of strength that would defy their male counterparts. Noticeable effort was made to include women who did not adhere to traditional beauty norms, such as characters who were masculine, androgynous, or overweight. Established characters were subjected to new designs that toned down their beauty, and there were even random scraps of clothing added to new editions of existing games to combat “the male gaze.”

Male characters were deemphasized from the games. Where they existed, they were often emasculated or added to another minority. Often, they were not as capable as their female counterparts, relying on them to give instructions, make decisions, and even save the day. If they happened to be muscular, they usually had no other personality; if they were attractive, it was a sure sign of their insidiousness.
Token characters representing other minorities were emphasized and placed in settings that made no sense within the game. These included racial minorities, disabled characters, and gay, trans, and nonbinary characters. Topics like colonization and slavery had to be tempered with trigger warnings and in-game lectures about human rights.
What made these characteristics tokenistic was the gratuitousness of their inclusion in the story. They often appeared in jarring settings where such characters and situations are out of place and only included for the activism, not the betterment of the game. However, pointing this out subjected critics to accusations of bigotry, to the point of being associated with Nazism, incels, and the far-right.
Gamer Replacement Theory
This was very much on purpose. The goal was to expand video gaming beyond the world of young, predominantly white men and allow other people to “see themselves” in the games.
Studios hired sensitivity readers and language localizers who pre-read plots, dialogue, and translations to ensure that “no one” would be offended by the content. Entire consulting firms, such as the infamous Sweet Baby Inc., were formed to streamline gaming studio hiring, focusing on everyone except the typical gaming audience; nobody cared about being insensitive to them.

What resulted were sloppy games that ruined franchises. The culmination of the activist development in video games was exemplified by weak entries such as Assassins Creed: Shadows, which famously included an ahistorical black samurai as a main character in its feudal Japanese setting; Dragon Age: Veilguard, whose nonbinary character injects modern identity politics into its fantasy setting; and Concord, a highly-anticipated game that flopped because its female main character was androgynous, butch, and ugly. These are not old games from a decade ago; all of them were released in the last year. The recently announced Fable reboot is carrying the torch by removing its defining good/evil mechanic from the game, because “evil is not objective.”
How Gamergate Ruined More Than Just Games
The true insidiousness of Gamergate is in how it has infected the rest of our culture since. In response to what was seen as misogyny in male-dominated fields, the social movement #MeToo gained more steam. This was a positive development in many ways, as it allowed a lot of women to address sexual harassment that resulted from power imbalances in the workplace, particularly in Hollywood, where sexism is rampant, and beauty standards are strict.
However, it also had the effect of demonizing men and allowed for no criticism of its tactics, with accusations of sexism and sexual harassment levied against even women who spoke out against it. I was one of those women, constantly accused of “internalized misogyny” and “upholding patriarchy” for calling out the excesses of the movement and its misandry.
This step of making accusations was important because by making it okay to criticize young white men (who, after all, had harassed women during Gamergate), the stage was set for the more flagrant attacks on Western culture. By allowing “no debate,” activists for various minorities inserted themselves into every fandom and decried anyone who complained about it as supporting “patriarchal, Christian, cis, white, heteronormative colonialism.” Masculinity itself was branded as “toxic,” especially by major figures like James Cameron, who even demonized testosterone as “poisonous.”
Gamergate Destroys Star Wars
The Star Wars show The Acolyte was heavily criticized for violating established franchise lore in favor of gratuitous minority characters. The response from director and showrunner Leslye Headland was to accuse detractors of sexism and homophobia. However, Headland herself taunted the same fans before the show’s release by insisting that it would be “the gayest Star Wars” and “make” old-school fans “cry.” Other Star Wars shows failed because of poor storylines, but The Acolyte is the only show that blamed the fans.

The Star Wars fandom does have a reputation for toxicity, as evidenced by its treatment of sequel actress Kelly Marie Tran; Tran quit social media after some fans harassed her online over her character, Rose Tico, who wasn’t very popular. However, to blame any and all criticism of Star Wars on some kind of -ism or -phobia is an avoidance of the flaws in the franchise. Fans also didn’t like how the screenplays dropped the ball on both Finn’s character development and his conflict against the ridiculously ineffective Captain Phasma, but were accused of disapproving of the casting of John Boyega rather than criticism of the wasted potential.
Dungeons & Dragons Destroyed By Subsequent Activism
Dungeons & Dragons is another example of a property that has been co-opted by activism enabled by Gamergate. One infamous ad campaign from the game’s publisher, Wizards of the Coast, posits why adventurers can’t be in wheelchairs. The newer editions of the game manuals decry settings that include colonialism and slavery, as well as neuter fantasy races that were traditionally considered the game’s bad guys.

Its 50th anniversary commemorative history accuses its creators (most of whom are deceased and can’t rebut) of being sexist and white supremacist, attacking some of their creations as being racist caricatures. Recent Pride artwork reduces the iconic Beholder, one of the game’s oldest Big Bads, to a heart-eyed Care Bear cartoon.
Dancing On The Grave Of Brigitte Bardot
Probably the most insulting attack from the cascade caused by Gamergate is the recent posthumous villainization of Brigitte Bardot by Vogue Magazine. Vogue is a fashion magazine, and Bardot was such a fashion icon of her era that the Beatles got their girlfriends to dye their hair blonde to imitate her.

Bardot was also a complicated woman who was very passionate about the causes she believed in. She was heavily involved with the French far-right party, including being married to its former campaign manager.
Rather than paying tribute to Bardot’s status in the fashion world, the Vogue obituary focused on her politics and used her death as an opportunity to make sure everyone knew it was okay to hate her. Only in a world that has shunned traditional ideas of beauty would a fashion magazine spend more time and effort on tearing down someone so representative of the influence of fashion on society.
Intentional Activist Fraud
The point these activists willfully misportray is that it is not the “inclusion” itself that is the problem. Fans are objecting to the fact that inclusion has been shoehorned into numerous properties.
Nobody plays video games or watches movies to look at ugly characters, not even female video game players. Males are allowed to be strong, capable, rugged, and manly. Women can be sexy and alluring and have agency without being girlbosses who are the only competent people.

Nor do most people want to be lectured about identity politics in their entertainment. Fans are not “toxic” for being annoyed about being forced to sit through a minutes-long cutscene in Veilguard during which a nonbinary character argues with her uncomprehending parents. It is not racist to want to fight orcs and goblins that are using the local gnome population as slave labor.
The Line Between Inclusion And Tokenism
There is a line between inclusion and tokenism. Many old-school Star Trek fans view Ben Sisko as the greatest leader in the entire franchise. Lando Calrissian was another major Black science fiction character, celebrated for his nuance and redemption.
Samus was a girl, Yellow Dancer was secretly a boy, and fans lauded these revelations. Lara Croft’s revealing outfit was once a symbol of feminine empowerment. These characters all worked because they were not artificial insertions, but organic parts of their stories.

The response to Gamergate ushered in an era in which tokenism is seen as a virtue more important than storytelling and even more important than culture itself. By not allowing criticism or debate, it enabled all the toxic behavior it claimed to stand against, creating an environment where even the most marginal hint of viewpoint diversity can ruin a person with accusations of far-right sympathies. It started with video games but seeped throughout our entire society.
How Good Stories Can Heal A Broken Culture
Hope can be found in the same origin, however. The releases of the video games most steeped in this artificial inclusion all flopped. The 2025 Game Awards, which are nominated by industry insiders and voted on by fans, overwhelmingly rejected games with weak storylines and tokenistic characters, giving the award to a game whose only minority character dies early in the story. The current battle between upcoming medieval fantasy games A Knight’s Path and 1348: Ex Voto over their female characters is showing that fans prefer attractive, traditional characters over gratuitous representation.

If the entertainment studios that want to make money are listening, they’ll put more effort into telling good stories, regardless of who populates them. Good stories will go a long way toward healing a culture sickened by the events and division of the last decade. The thing about good stories is that everyone can see themselves in them, no matter who the characters are.
Entertainment
Big Salad’s Birthday Sale


This week only, we’re offering 20% off annual subscriptions to Big Salad, our weekly newsletter (and the #1 fashion/beauty publication on Substack). For $4/month, you will get every issue for a year — packed with fun finds, life realizations, and essays on sex, dating, love, marriage, divorce, parenting, and friendship — plus access to our deep archives.
Last Friday, I wrote about a dating realization I had that changed everything (gift link, free for all). The comments were truly incredible, and I felt really moved by the ability to share relationship (and life) highs and lows with women who really get it. We really are all in this together.
Here are a few more issues you may enjoy…
On sex, dating, relationships, and friendship:
The genius advice my therapist gave me when my marriage ended.
What it felt like to have sex for the first time post-divorce.
How do you know if it’s time to get divorced?
Four ways I’ve learned to deepen friendships.
The book that profoundly changed my friend’s sex life.
Reader question: “I want to talk dirty in bed, but I’m nervous.”
Nine habits that are making my 40s my favorite decade.
On fashion and beauty:
How to style a shirt like a Copenhagen girl.
7 things we spotted people wearing in Paris (plus, two magic Paris itineraries).
13 beauty products we always finish.
Do I get botox or filler? Readers asked, and I answered. 🙂
At age 46, I finally figured out my hair.
Gemma’s #1 drugstore beauty find.
Our 13 favorite swimsuits.
And, most of all, amazing life insights from women we love:
Ashley C. Ford on why poverty makes it hard to figure out what you like.
Anne Helen Petersen’s book-filled island cottage.
Three people share how they changed their careers. Then, three more women share!
Brooke Barker’s great conversation starter.
Hunter Harris tells us what movies and shows to watch right now.
Abbey Nova’s jaw-dropping garden makeover.
Natasha Pickowicz wants you to throw yourself a party.
My sister’s parenting hack that I can’t stop thinking about.
Alison Piepmeyer’s amazing wallpaper before-and-after photos.
15 incredible books to read.
Nine ways Kate Baer is coming out to play in her 40s.

Here’s the discount link for 20% off annual subscriptions, and here’s the Big Salad homepage, if you’d like to check it out. We would love to have you, and thank you so much for your support and readership. Joannaxo
P.S. We also offer 50 comped subscriptions per month for those who’d like to read Big Salad but aren’t in a place to pay for it at the moment. Just email newsletter@cupofjo.com to get on the list. Thank you!
Entertainment
Brûléed Yogurt? Yes, Please!


Did you know you can brûlée, like, anything? I always forget brûléeing is an option, because it’s one of those fancy cooking processes that’s too much fuss for home cooking. The thing is? It’s really not. All you need is a broiler and the courage to turn it on. (I suppose you might also need a fairly clean oven, or you’ll set off your smoke alarms — but I do that once a month anyway.) And once you’re in the swing of it, it’s truly so much fun.
“I love brûléeing the most simple things,” says our friend Jerrelle Guy, whose gorgeous cookbook, We Fancy, comes out this week. “Warm oatmeal, fresh bananas, grapefruit halves, the peanut butter on my peanut-butter toast. And whenever I brûlée my yogurt, it becomes decadent. I think of it as a no-bake crème brûlée.” For breakfast! Or whenever!
This week, we’re excited to share this fun, creamy, tangy new recipe from Jerelle’s book. True to the title, this is indeed a fancy dish, but Jerrelle is the kind of recipe writer who knows that fancy doesn’t need to be complicated (this is the woman who judged our boxed brownie taste test, after all). When she says you can do this — in less than 30 minutes, no less — you can trust her. And doesn’t a warm, citrus brûlée sound so good right now? Definitely worth braving the broiler. Let’s crack a window and do this thing.
Brûléed Lemon Yogurt With Berries
From We Fancy, by Jerrelle Guy
Serves 2-4
For the berry pico
1/2 cup blueberries and strawberries (fresh or frozen), diced
1 tsp fresh thyme leaves
1 tsp lemon juice
2 tsp olive oil
Kosher salt
For the yogurt crème brûlée
1 cup Greek yogurt (full-fat) or labneh
Turbinado sugar or granulated sugar, for sprinkling
Make the pico: In a small bowl, combine the berries, thyme, lemon juice, olive oil, and a pinch of salt. Set aside to allow the berries some time to release their juices.
Make the yogurt: Divide the yogurt among four 4-ounce ramekins (or two 8-ounce ramekins), or small heat-proof bowls, and spread in a smooth, even layer. Wipe any splattered edges of the ramekins with a clean kitchen cloth. (If making ahead, you can cover the yogurt and refrigerate for up to three days, until ready to eat. You can also leave it overnight to make the yogurt firmer.)
Brûlée the yogurt: Sprinkle sugar over the tops of the yogurt in a thin, even layer. If using a broiler, set an oven rack just beneath the heating element and turn the broiler on high. Place the ramekins on a baking sheet and slide under the broiler. You can also use a blow torch, moving in slow, circular motions over the yogurt. Burn the sugar until it beads, then caramelizes and melts into puddles. Remove from the oven (if using), and allow the yogurt to rest for a few minutes until the sugar hardens. Top with the pico and serve.
Note: If you want to make it even fancier, Jerrelle suggests mixing the yogurt with 2-3 tbsp of lemon curd and 1/2 tsp of pure vanilla extract, before transferring to the ramekins, to add a pleasant tang.

Thank you so much, Jerrelle! We love the new book!
P.S. Molly Yeh’s classic egg-in-a-hole, and seven delicious muffin recipes.
(Photos from Jerrelle Guy. Excerpted from We Fancy. Copyright © 2026 by Jerrelle Guy. Reproduced by permission of Simon Element, an imprint of Simon & Schuster. All rights reserved.)
Entertainment
11 Readers Share Mood-Boosting Winter Activities


How’s your winter going? This season has been cold and intense, so we asked readers on Instagram how they’re keeping up their spirits, and hundreds of replies came rolling in. Here, 11 readers share great ideas for staying upbeat…
Above: “I’m a teacher in Minneapolis. During these months of ICE operations, we are hugging and caring for our students, staff and neighbors to the max. Here’s me and my bff, Otis, barely managing. Thank you so much for giving our community the attention it deserves.” — Mel

“Museums are big for my daughter and me. They get us out of the house, slow us down, and remind us there is beauty everywhere. We recently saw the Monet exhibit at the Brooklyn Museum. Watching my daughter take in the colors made the experience feel so joyful.” — Fariha

“My friends and I went all out to plan an Ina Garten themed dinner to celebrate her birthday. We even dressed up as Queen Ina, complete with bob wigs. The dinner itself was delicious (shoutout to Ina for the recipes!) and included tomato crostini with whipped feta, balsamic roasted beet salad, orange-roasted rainbow carrots and baked rigatoni with lamb ragù, and brownie pudding. I showed up in a big denim shirt exclaiming ‘how easy is that?!’” — Tenley (second from left)

“Five years ago, we moved to the Pacific Northwest. Be prepared for the rain, they said. Yeah, yeah we get it, it’s wet. No, but for real — it’s dark and cold and rains so, so much! Solution: sauna. All sorts of studies that talk about the health benefits, but wow does it warm you up and make you feel great. Bonus? Selfies in the sauna are hawt.” — Rosalyn

“Three of my neighbors and I have been hosting an art night where we teach each other crafts. A few months ago, I taught linoleum block printmaking. Before the holidays, we did pinch pots and sgraffito with my potter friend. Next up, jewelry making and felting. It’s been wonderful to spend time with women of different ages, and these meetups have inspired so much laughter and community.” — Susan

“My husband and I first tried cold water swimming during the pandemic. I just wanted to…feel something. I immediately got addicted to the high, he was like ‘that was fun, never again!’ Now, I’ve been doing it for six years, and my swimming friends and I call ourselves the North Fork Polar Bears. I’ve trained myself to stay in the water for 15 minutes. Learning to stay is a whole other art, and it’s just that: staying. Before I go in, I feel excited and nervous, and when I get out, I feel a rush of dopamine.” — Leah

“I bought a few Himalayan salt lamps, and I love turning them on and lighting all my candles. I’ve reframed the narrative: instead of ‘ugh, it gets so dark so early,’ I’ll say, ‘It’s time for my mood lighting.’” — Destinee

“Our Run Club has been going strong for 10 years. We lace up in the early morning, two or three times a week, year round. But the real power of Run Club shines in winter. Slogging through snowy sidewalks, jumping over puddles, and running in the dark on a 10° morning leaves us feeling alive! We end our runs with a coffee and gab session before dashing off to work or home to help with the morning kid shuffle. Knowing there is a gaggle of gal pals waiting on the sidewalk at 6:30 a.m. donning Yaks Traks and headlamps, gets us out of bed and through the season together.” — Sara

“My kids play travel hockey, so we are often doubling down on the cold with weekday practices and weekend games. We’re all excitedly following the Olympics, especially hockey and speed skating.” — Clothilde Ewing

“Out of nowhere, I have become a suburban bird watcher. It has been very cold here in Stockholm, so I randomly put up a bird feeder in the apple tree in front of our kitchen window. We’ve fed birds before, but I was never that interested. Now I’ve been spending weekends standing by the window and looking up common winter birds in Sweden to identify them. My husband seems as perplexed by this as I am!” — Mina

“I live in a particularly wintry Canadian city: Ottawa (hello, Heated Rivalry, season two!). I usually spend the season cross-country skiing, but now with a baby, our weekly highlight has become Mom + Baby Aquafit at a local pool, which I was delighted to discover is heated! Bliss! It’s very soothing on sore muscles from rocking and carrying the baby everywhere. Some babies get so relaxed that they even fall asleep.” — Fiona
We’d love to hear your ideas for beating the winter blues, if you’d like to share. Thank you so much! xoxoxo
P.S. Ten readers share their winter outfits, and 14 (more) ideas for staying upbeat this winter.
