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Here is what’s illegal under California’s 8 (and counting) new AI laws

California Governor Gavin Newsom is currently considering 38 AI-related bills, including the highly contentious SB 1047, which the state’s legislature sent to his desk for final approval. These bills try to address the most pressing issues in artificial intelligence: everything from futuristic AI systems creating existential risk, deepfake nudes from AI image generators, to Hollywood studios creating AI clones of dead performers.

“Home to the majority of the world’s leading AI companies, California is working to harness these transformative technologies to help address pressing challenges while studying the risks they present,” said Governor Newsom’s office in a press release.

So far, Governor Newsom has signed eight of them into law, some of which are America’s most far reaching AI laws yet.

Deepfake nudes

Newsom signed two laws that address the creation and spread of deepfake nudes on Thursday. SB 926 criminalizes the act, making it illegal to blackmail someone with AI-generated nude images that resemble them.

SB 981, which also became law on Thursday, requires social media platforms to establish channels for users to report deepfake nudes that resemble them. The content must then be temporarily blocked while the platform investigates it, and permanently removed if confirmed.

Watermarks

Also on Thursday, Newsom signed a bill into law to help the public identify AI-generated content. SB 942 requires widely used generative AI systems to disclose they are AI-generated in their content’s provenance data. For example, all images created by OpenAI’s Dall-E now need a little tag in their metadata saying they’re AI generated.

Many AI companies already do this, and there are several free tools out there that can help people read this provenance data and detect AI-generated content.

Election deepfakes

Earlier this week, California’s governor signed three laws cracking down on AI deepfakes that could influence elections.

One of California’s new laws, AB 2655, requires large online platforms, like Facebook and X, to remove or label AI deepfakes related to elections, as well as create channels to report such content. Candidates and elected officials can seek injunctive relief if a large online platform is not complying with the act.

Another law, AB 2839, takes aim at social media users who post, or repost, AI deepfakes that could deceive voters about upcoming elections. The law went into effect immediately on Tuesday, and Newsom suggested Elon Musk may be at risk of violating it.

AI-generated political advertisements now require outright disclosures under California’s new law, AB 2355. That means moving forward, Trump may not be able to get away with posting AI deepfakes of Taylor Swift endorsing him on Truth Social (she endorsed Kamala Harris). The FCC has proposed a similar disclosure requirement at a national level and has already made robocalls using AI-generated voices illegal.

Actors and AI

Two laws that Newsom signed on Tuesday — which SAG-AFTRA, the nation’s largest film and broadcast actors union, was pushing for — create new standards for California’s media industry. AB 2602 requires studios to obtain permission from an actor before creating an AI-generated replica of their voice or likeness.

Meanwhile, AB 1836 prohibits studios from creating digital replicas of deceased performers without consent from their estates (e.g., legally cleared replicas were used in the recent “Alien” and “Star Wars” movies, as well as in other films).

What’s left?

Governor Newsom still has 30 AI-related bills to decide on before the end of September. During a chat with Salesforce CEO Marc Benioff on Tuesday during the 2024 Dreamforce conference, Newsom may have tipped his hat about SB 1047, and how he’s thinking about regulating the AI industry more broadly.

“There’s one bill that is sort of outsized in terms of public discourse and consciousness; it’s this SB 1047,” said Newsom onstage Tuesday. “What are the demonstrable risks in AI and what are the hypothetical risks? I can’t solve for everything. What can we solve for? And so that’s the approach we’re taking across the spectrum on this.”

Check back on this article for updates on what AI laws California’s governor signs, and what he doesn’t.

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Revolut eyes valuation of up to $200B in eventual IPO

British neobank Revolut seems to be eyeing a major valuation bump when it eventually goes public. The company is targeting a market cap between $150 billion and $200 billion in an initial public offering, the Financial Times reported on Tuesday, citing anonymous investor sources.

The fintech giant, which secured a full banking license in the United Kingdom in March after years of waiting, was most recently valued at $75 billion, up from $45 billion in 2024, in a secondary share sale that made it one of Europe’s most valuable private tech companies.

Revolut’s co-founder and CEO, Nik Storonsky, last week said that the company’s IPO was at least “two years away,” according to Bloomberg.

According to PitchBook and the Financial Times, the company is working on another secondary share sale, scheduled for the second half of 2026, that would value it at more than $100 billion.

As of November 2025, the company had raised a total of $5.89 billion, according to PitchBook. Revolut reported revenue of $6 billion in the financial year ended December 31, 2025, up from $4 billion in 2024. The company’s net profit grew to $1.7 billion, up from $1 billion in 2024, and counted 68.3 million retail customers at the end of 2025.

Revolut declined to comment.

Founded in 2015, Revolut offers a range of services spanning multi-currency accounts, payment and transfer services, crypto products, insurance, and more. The neobank has been pouring truckloads of cash into expanding its operations internationally, and recently applied for a banking license in the United States.

Besides the U.K., Revolut has a banking license in the European Union, and it operates in Australia, Japan, New Zealand, Singapore, Brazil, and the U.S. Revolut launched operations in India last October, is about to start operating in Colombia this year, and has received a banking license in Mexico.

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Amazon taps Sweden’s Einride for its electric big rigs

Einride is adding 75 of its electric heavy duty trucks to Amazon’s Relay freight network as part of a deal that gives the Swedish startup a toehold in the e-commerce giant’s operations. Einride will also provide charging infrastructure across five locations in the United States, under the agreement announced Tuesday.

Amazon isn’t buying or operating the electric trucks. Instead, Einride will own and manage (using its own Saga AI software) the trucks, which can be used by drivers in Amazon’s Relay freight network. Relay, launched in 2017, is an app that truck drivers can use to book hauling gigs with Amazon.

Einride CEO Roozbeh Charli, who took over as chief nearly a year ago, said working with Amazon is a powerful validation of the startup’s technology and strategic vision.

“By deploying our intelligent platform within one of the world’s most sophisticated logistics networks, we are accelerating growth, while continuing to build industry-leading operational expertise,” he said in a statement.

Einride has gained attention and investment for its two-pronged approach to freight. The company has developed and now operates a fleet of about 200 heavy-duty electric trucks for companies like Heineken, PepsiCo, and Carlsberg Sweden in Europe, North America, and the UAE. It has also developed autonomous pod-like trucks, which stand out for their cab-less design.

The agreement with Amazon doesn’t include the autonomous pods.

Einride has landed this agreement at a critical time: The startup is finalizing a merger with blank-check company Legato Merger Corp. and is expected to go public soon.

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While the agreement might not carry the same weight for Amazon, which has a market cap of $2.7 trillion, it does contribute to its low-carbon goals. Amazon has said it wants to reach net-zero carbon emissions across its operations by 2040.

“This rollout is an important step forward in addressing one of the toughest challenges we face in decarbonizing our transportation network — electrifying heavy-duty trucking,” an Amazon spokesperson said in an emailed statement. “We’re excited to continue to collaborate with Einride and learn from these operations as the trucks hit the road.”

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YouTube expands its AI likeness detection technology to celebrities

YouTube is expanding its new “likeness detection” technology, which identifies AI-generated content, such as deepfakes, to people within the entertainment industry, the company announced on Tuesday.

The technology works similarly to YouTube’s existing Content ID system, which detects copyright-protected material in users’ uploaded videos, allowing rights owners to request removal or share in the video’s revenue.

Likeness detection does the same, but for simulated faces. The feature is meant to help protect creators and other public figures from having their identities used without their permission — a common problem for celebrities who find their likenesses have been used in scam advertisements.

The technology was first made available to a subset of YouTube creators in a pilot program last year before expanding more broadly to include politicians, government officials, and journalists this spring.

Image Credits:YouTube

Now YouTube says the technology is being made available to those in the entertainment industry, including talent agencies, management companies, and the celebrities they represent. The company has support from major agencies like CAA, UTA, WME, and Untitled Management, which offered feedback on the new tool.

Use of the likeness detection tool does not require entertainers to have their own YouTube channels.

Instead, the feature scans for AI-generated content to detect visual matches of an enrolled participant’s face. Users can then choose to request removal of the video for privacy policy violations, submit a copyright removal request, or do nothing. YouTube notes that it won’t remove all content, as it permits parody and satire content under its rules.

In the future, the technology will support audio as well, the company says.

Related to this, YouTube has also been advocating for similar protections at a federal level, with its support for the NO FAKES Act in Washington, D.C. This would regulate the use of AI to create unauthorized re-creations of an individual’s voice and visual likeness.

The company hasn’t yet said how many removals of AI deepfakes have been managed by the tool so far, but noted in March that the amount of removals was still “very small.”

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