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Google will now disclose which ads are made with AI

Google is rolling out a new feature aimed at helping people understand when an ad they’re seeing was made using AI technology.

AI makes it easier for businesses to create ads, place their brand’s products in various settings, and save money on real-world e-commerce photography. But it can also be misleading if consumers don’t know that what they’re looking at isn’t a real product photo. While Google prohibits misleading and deceptive ads, an ad can still leverage AI to create some type of synthetic or digitally altered content. Until now, that’s something Google only required election ads to disclose.

Image Credits:Google (screenshot)

The tech giant said the new consumer-facing feature will be introduced to the “My Ad Center” panel, which anyone globally can access by clicking the three-dot menu or the info icon on the ads they see via Google Search, YouTube, and Google Discover.

This panel already lets users block or report ads and learn more about the advertiser or why the ad was shown, among other things. Now users also see an option that says “How this ad was made,” which will indicate if the ad was created or edited with AI.

Google says that when advertisers use its generative AI advertising tools to create ads, the disclosure will be automatically enabled.

However, if the ad is created elsewhere, the advertiser will need to use a new control to indicate if AI was involved in its creation — Google will not perform its own check to determine if that’s the case. In some markets, the ad may also be labeled as AI if local law requires it.

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After Apple, India’s smartphone manufacturing boom enters new phase with Vivo JV

India on Thursday approved a manufacturing joint venture between China’s Vivo and local manufacturer Dixon Technologies, a move that could mark the next phase of the country’s smartphone manufacturing boom after Apple helped turn India into a global smartphone production hub.

The approval allows Vivo to proceed with a long-delayed manufacturing partnership first announced in December 2024, after New Delhi cleared the investment under investment rules introduced in 2020 that require extra government scrutiny of investment from countries sharing a land border with India — a category that includes China. The joint venture will acquire certain manufacturing assets from Vivo, manufacture part of the company’s smartphone orders in India, and can also produce electronic products for other brands, according to a stock exchange filing by Noida-based Dixon.

The 51/49 venture — majority-owned by Dixon, with Vivo holding the remaining stake — reflects a broader shift in how Chinese smartphone brands are expanding manufacturing in India through local partnerships. For an industry watching how governments referee the relationship between Chinese capital and domestic manufacturing, the structure, analysts believe, could become a template for similar arrangements across the industry, helping broaden India’s smartphone manufacturing story beyond Apple.

Over the past few years, India has emerged as a major global smartphone manufacturing hub as Apple and its suppliers expanded iPhone production in the country while diversifying supply chains beyond China. Government incentives have also helped attract global electronics manufacturers, boosting the country’s role in global smartphone production.

Apple spent years building its manufacturing footprint in India and today accounts for 57% of the country’s smartphone exports by volume, according to Counterpoint Research’s data shared with TechCrunch. Chinese brands, on the other hand, dominate India’s smartphone market sales with 72% of the market, but contribute less than 10% of exports, a gap that shows how much upside is still on the table if they start exporting from India the way Apple does.

Apple’s India manufacturing expansion has largely been driven by suppliers such as Foxconn and Tata. Chinese smartphone brands, meanwhile, are increasingly exploring partnerships with Indian companies after New Delhi tightened investment rules for neighboring countries following the 2020 border clashes with China. Several of those companies, including Oppo, Vivo, and Xiaomi, have also faced tax and regulatory investigations in India in recent years, which helps explain why ceding majority control to an Indian partner is now looking like the more sustainable path forward.

Local partnerships such as the Dixon-Vivo venture offer Chinese brands a more stable operating model, while aligning with India’s push for greater local participation in electronics manufacturing, said Tarun Pathak, research director at Counterpoint Research.

“The approval of this joint venture creates a win-win for both players,” Pathak told TechCrunch. He added that the majority-Indian-owned structure provides Vivo with greater policy alignment while giving Dixon the scale to deepen local value addition and pursue exports.

Vivo has manufactured and exported smartphones from India for years, but the approved venture marks a shift toward a majority-Indian-owned manufacturing structure as the market leader deepens its footprint in the world’s second-largest smartphone market. The Chinese smartphone vendor retained the top spot in India’s smartphone market with a 23% shipment share in Q1, per Counterpoint.

For Dixon, India’s largest electronics manufacturing services company, the venture could add annualized manufacturing volumes of about 20 million to 22 million smartphones, based on Vivo’s current sales, according to comments by Managing Director Atul Lall during the company’s May earnings call. That’s a meaningful volume bump for a public company whose growth increasingly hinges on winning exactly these kinds of manufacturing contracts.

Dixon already manufactures smartphones for Xiaomi, suggesting the Vivo venture builds on an expanding role as a manufacturing partner for both global and Chinese smartphone brands in India, and reinforces its position as one of the more reliable bets in India’s electronics build-out.

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Florida ransomware negotiator convicted for helping ransomware gang extort US companies

Florida man Angelo Martino has been sentenced to more than five years in prison for conspiring with hackers to deploy ransomware during his job as a ransomware negotiator for a U.S. cybersecurity company.

The U.S. Department of Justice confirmed the sentence on Thursday, noting that the government seized more than $10 million worth of cryptocurrency and assets. Martino allegedly bought these assets, which include a food truck and a luxury fishing boat, with money stolen in the hacks.

Martino is the third person to be jailed for the scheme, following the earlier incarceration of cybersecurity professionals Kevin Martin and Ryan Goldberg. The trio, prosecutors say, worked together to deploy the BlackCat ransomware against companies in the United States throughout 2023. In one successful attack, the cyber professionals moonlighting as criminals extorted a company for about $1.2 million, which they then split three ways after laundering the funds.

The investigation highlights a rare case of security professionals working for malicious hackers while on the job. Governments have long advised victims of hacking and extortion not to pay any ransom and prevent cybercriminals from profiting, although some companies do so anyway in attempts to prevent their customers’ private data from being leaked.

Extortion attacks have helped create an entire insurance sub-sector in the U.S. for responding to ransomware and extortion attacks. Some companies in this space employ negotiators to try to bring down the cost of ransoms.

BlackCat (also known as ALPHV) is a ransomware-as-a-service operation that allows independent hackers, known as affiliates, to rent access to the gang’s file-encrypting malware in exchange for a cut of the profits from cyberattacks. 

The group’s ransomware was famously used to steal highly sensitive medical and billing data of more than 192 million people in America during a hack at U.S. health technology giant Change Healthcare in February 2024, though the affiliate hackers responsible for the 2024 data breach were never identified.

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EU threatens Meta with fines over addictive features on Facebook and Instagram

The EU announced on Friday that Meta must overhaul Facebook’s and Instagram’s addictive design features or face a fine. The tech giant is in breach of the Digital Services Act by focusing on features like infinite scroll, autoplay, push notifications, and highly personalized recommendation algorithms, the European Commission said.

The Commission says these features fuel the user’s urge to keep scrolling and shift the brain into “autopilot mode,” which contributes to unhealthy habits and compulsive use. It found that Meta failed to adequately assess the risks posed by the addictive design of its platforms to users’ physical and mental well-being, including minors and vulnerable adults.

The Commission also accused Meta of ignoring evidence about the amount of time minors spend on Instagram and Facebook at night and how features such as Reels and Stories could encourage excessive or compulsive use of the platforms.

“Evidence also shows that Meta’s current mitigation measures failed to effectively tackle the risks stemming from its addictive design,” the Commission wrote. “For example, Instagram’s and Facebook’s time management tools, including those activated by default for teens, can be easily dismissed and do not lead to a meaningful reduction and control of the usage of the service.”

It’s calling on Meta to disable key addictive features, such as autoplay and infinite scroll by default, and to introduce effective screen-time breaks, as well as modify its recommendation algorithm to make it less focused on user engagement.

The findings are not final, and Meta will now have the opportunity to review the evidence against it and submit a formal response. If the Commission’s findings are confirmed, Meta faces a fine of up to 6% of its total global annual turnover.

Meta did not immediately respond to TechCrunch’s request for comment.

Friday’s announcement marks the second time this year that the EU Commission has found Meta contravening its laws. In April, the Commission found that Meta was failing to prevent children under 13 from using Facebook and Instagram.

Meta has also been facing scrutiny in the U.S. for failing to protect young users on its platforms. Most recently, Meta said in a court filing on Monday that four U.S. states are seeking $1.4 trillion in penalties over claims that the tech giant designed Facebook and Instagram to addict young users and that it misled the public about the platforms’ safety.

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