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Generative AI funding reached new heights in 2024

If there was any doubt, the generative AI bubble did not burst in 2024.

Investments in generative AI, which encompasses a range of AI-powered apps, tools, and services to generate text, images, videos, speech, music, and more, reached new heights last year. According to data from financial tracker PitchBook compiled for TechCrunch, generative AI companies worldwide raised $56 billion from VCs in 2024 across 885 deals.

That raw cash total is a new record for the segment. It’s up 192% from 2023, when investors poured $29.1 billion into generative AI startups across 691 deals.

“We aren’t seeing a slowdown in generative AI funding, as big names like OpenAI, Anthropic, and xAI continue to secure major raises and release new, competitive products,” said Ali Javaheri, an emerging technology analyst at PitchBook, in an interview.

Deal value in Q4 2024 soared to $31.1 billion with the closure of mammoth rounds like Databricks’ $10 billion Series J, xAI’s $6 billion Series C, Anthropic’s $4 billion strategic investment from Amazon, and OpenAI’s $6.6 billion round.

Mergers and acquisitions were a small share of generative AI investments in 2024: $951 million, per PitchBook data. To be clear, that’s exclusive of the various “acqui-hire” deals executed by Google, Microsoft, and Amazon. Google reportedly paid $2.7 billion to hire much of chatbot startup Character AI‘s staff and license its technology, while Microsoft is said to have spent $650 million licensing Inflection‘s AI models and hiring its CEO, Mustafa Suleyman.

U.S. companies attracted the bulk of generative AI backing last year. Startups outside the U.S. nabbed just $6.2 billion of all 2024 VC investments in the market. There were some big winners, however, like Beijing-based Moonshot AI ($1 billion in February), French startup Mistral (~$640 million in June), Cologne-based company DeepL ($300 million in May), Shanghainese firm MiniMax ($600 million in March), and Tokyo-based Sakana AI (~$214 million in September).

So what might 2025 hold?

Javaheri believes that the generative AI sector risks becoming oversaturated with startups in exceedingly similar (or even identical) verticals. To his point, no fewer than four companies developing AI coding assistants — Augment, Magic, Codeium, and Poolside — closed rounds exceeding $100 million last year. And a host of generative media startups (e.g., Black Forest Labs, ElevenLabs) have recently secured tens of millions of dollars in funding at sky-high valuations.

The trend may not be sustainable as investor pressure to show appreciable revenue growth increases.

According to Javaheri, technical challenges and the vast computing costs needed to stay competitive may pose additional challenges for generative AI ventures. “Only the best-funded startups can continue to keep up with the pace needed for the most innovative models,” he added. “Most of the high valuations are thus going to come from the infrastructure layer.”

That is, of course, very good news for “infrastructure layer” generative AI players, which did quite well for themselves in 2024. Data center startups like Crusoe ($600 million in December) and Lambda ($320 million in February) represented some of the generative AI market’s largest rounds.

Investment firm KKR predicts that soaring demand for data centers to support AI will boost global spending in the sector to $250 billion a year.


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Exclusive: Google deepens Thinking Machines Lab ties with new multi-billion-dollar deal

Former OpenAI executive Mira Murati’s startup, Thinking Machines Lab, has signed a new multi-billion-dollar agreement to expand its use of Google Cloud’s AI infrastructure, including systems powered by Nvidia’s latest GPUs, TechCrunch has exclusively learned.

The deal is valued in the single-digit billions, according to a source familiar with the matter, and includes access to Google’s latest AI systems built atop Nvidia’s new GB300 chips, alongside infrastructure services to support model training and deployment.

Google has been actively striking a number of cloud deals with AI developers as it aims to wrap together its AI computing offerings with other cloud services like storage, a Kubernetes engine, and Spanner, its database product. Earlier this month, Anthropic signed an agreement with Google and Broadcom for multiple gigawatts of tensor processing unit (TPUs) capacity (these are Google’s custom-designed AI chips for machine learning workloads). 

But the competition is fierce. Just this week, Anthropic also signed a new agreement with Amazon to secure up to 5 gigawatts of capacity for training and deploying Claude. 

Earlier this year, Thinking Machines partnered with Nvidia in a deal that included an investment from the chipmaker. But this is the first time the lab has struck a deal with a cloud services provider. The deal is not exclusive, so Thinking Machines may use multiple cloud providers over time, but it’s still a sign that Google is looking to lock in fast-growing frontier labs early. 

Murati left her job as OpenAI’s chief technologist and founded Thinking Machines in February 2025. The company, which soon afterwards raised a $2 billion seed round at a $12 billion valuation, has remained highly secretive, but launched its first product in October. Dubbed Tinker, it’s a tool that automates the creation of custom frontier AI models. 

Wednesday’s deal provided some insight into what Thinking Machines is developing. In a press release, Google noted that it can support the startup’s reinforcement learning workloads, which Tinker’s architecture relies on. Reinforcement learning is a training approach that has underpinned recent breakthroughs at labs, including DeepMind and OpenAI, and the scale of the Google Cloud deal reflects how computationally expensive that work can get. 

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Thinking Machines is among the first Google Cloud customers to access its GB300-powered systems, which offer a 2X improvement in training and serving speed compared to prior-generation GPUs, per Google. 

“Google Cloud got us running at record speed with the reliability we demand,” Myle Ott, a founding researcher at Thinking Machines, said in a statement.

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The most interesting startups showcased at Google Cloud Next 2026

Google Cloud Next is taking place this week in Las Vegas, and one clear message has emerged: Google wants AI startups on its cloud. To that end, it made several startup-related announcements.

The most significant is that the tech giant has earmarked a new $750 million budget to help its Cloud partners sell more AI agents to enterprises. This funding is available to partners ranging from startups to the big consulting firms. It can be used for costs like Gemini proof-of-concept projects, Google forward-deployed engineers, cloud credits, and deployment rebates.

Google also highlighted a long list of startups that are using Google Cloud, either newly signed or expanding their footprint. Among them are a few standout names:

Lovable is expanding its use of Google Cloud by launching a new coding agent through Google’s enterprise app marketplace. Lovable is the fast-growing vibe coding startup and was on a $400 million ARR track as of February, it said.

Notion, Silicon Valley’s favorite AI-infused document productivity app, most recently valued at about $11 billion, is using Gemini models to power its text and image generation features.

Gamma, an AI-powered PowerPoint killer recently valued at a $2.1 billion valuation, is using Google’s state-of-the-art image model Nano Banana 2 and other Google Cloud features.

Inferact, the commercial inference startup from the creators of the popular open-source project vLLM, is accessing Nvidia’s GPUs through Google Cloud, in addition to using the tech giant’s AI stack.

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ComfyUI, the popular open-source tool for creating AI-generated images and multimedia, also offers access to Nano Banana 2 and is using other Cloud features.

Other startups that received the Google Cloud shout-out this year include:

ChorusView, which makes AI-powered smart tags that track the condition and movement of goods in real time.

Emergent AI, a vibe coding platform.

ExaCare AI, which makes AI software for post-acute medical care facilities.

Insilica, which creates AI-generated regulatory-compliant chemical safety reports.

Optii, which makes AI-enhanced hotel operations software.

Parallel AI, which builds web search and research APIs built for AI agents.

Proximal Health, which makes AI-powered software that automates the insurance claims adjudication process.

Reducto, which does AI-powered document parsing.

Stord, which handles e-commerce fulfillment and parcel operations.

Stylitics, which makes AI image generation software for retailers for tasks like outfit styling and product bundles.

Temporal, a developer cloud environment built to prevent failures.

Vapi, which makes dev tools for building conversational voice agents.

Vurvey Labs, which conducts synthetic market research via AI agents.

Wand, an in-game assistant for single-player PC games.

Watershed, which makes software that helps enterprises report on and manage sustainability programs.

ZenBusiness, an all-in-one back-office tool for small businesses that includes an AI chat assistant.

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Duolingo is now giving free users access to advanced learning content

Duolingo announced on Wednesday that its advanced language learning content is now available for free across nine languages: English, Spanish, French, German, Italian, Portuguese, Japanese, Korean, and Chinese. Users can access this content through the web, iOS, and Android devices.

This advanced content is at the B2 level on the Common European Framework of Reference for Languages (CEFR), which is the international standard for language skills that schools and employers recognize. B2 level content refers to learning materials without translations, complex scenarios, and specialized vocabulary.

The new offering will include features like “Advanced Stories,” which helps with reading comprehension, and DuoRadio, a podcast-like audio experience for listening comprehension.

Now that Duolingo users can tap into this advanced learning content for free, they can level up their skills, whether that’s practicing for job interviews, prepping for studying abroad, or tackling complex news articles, films, and books without relying on translations.

The company says this positions it as the only free app to offer advanced-level learning across these nine languages at no cost. While competitors like Babbel and Busuu offer advanced courses, they typically require paid subscriptions. For instance, Busuu has some CEFR-aligned courses up to the B2 level, but the free version is pretty limited and doesn’t offer lessons like grammar explanations, so users need to pay for full access.

Previously, Duolingo only provided free courses that capped at A2 or B1 levels, mainly focusing on basic communication skills. 

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The company is positioning this free advanced learning offering as an enticing opportunity for job seekers, framing language learning as a practical pathway to improving employability in an increasingly global workforce.

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This comes at a time when the job market remains highly competitive and overall growth has slowed. Research from the American Council on the Teaching of Foreign Languages shows that learning a second language can raise someone’s employability by as much as 50%.

“Reaching job-ready proficiency in a new language used to be out of reach for most people,” Bozena Pajak, head of learning science at Duolingo, said in a statement. “It took years of expensive classes or immersive experiences that not everyone could access.”

Duolingo’s decision to offer advanced learning for free is also a strategy to increase its free user base. In its Q4 earnings report, the company stated that it has 52.7 million daily active users, demonstrating 30% growth compared to the previous year. This number is higher than its paid subscriber base, which stands at 12.2 million. However, Duolingo’s shares fell after the company projected that the year-over-year bookings growth rate for Q2 2026 is expected to experience a slight decline.

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