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Facebook launches a new monetization program to attract popular creators from TikTok, YouTube

Facebook announced on Wednesday that it’s launching “Creator Fast Track,” a new program designed to help creators grow on Facebook with guaranteed pay and increased content reach. The social network also shared that it paid creators nearly $3 billion through its monetization programs in 2025, a 35% increase from the previous year and its highest annual total to date.

The idea behind the new monetization program is to entice creators who have built followings on other platforms to start posting on Facebook. Instead of starting from scratch on a new platform, creators can use the program to attain increased reach on eligible Reels to help speed up their follower growth, plus three months of guaranteed pay for sharing eligible Reels on Facebook.

Creators in the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, and $3,000 per month if they have over one million followers on any one of those platforms.

Image Credits:Facebook

The program also gives eligible creators immediate access to Facebook’s content monetization tools without requiring them to meet the platform’s usual criteria, such as a minimum follower count, allowing them to continue earning from posts even after the Creator Fast Track program ends.

“We wanted to be able to address creators’ concerns that it would be a hard road to onboard onto Facebook and build a community from scratch and build a following,” said Yair Livne, VP of Creator Product at Facebook, in a briefing with reporters. “So we set up this program to address that.”

Livne noted that if it takes creators longer than three months to build their audience on Facebook, the company will continue to support them. While the monetary bonus only lasts three months, Facebook will continue to boost their reach until the point where the company believes the creator has found their audience on Facebook.

“You don’t need to create exclusive, brand-new content for this program to meet our initial posting conditions,” Livne said. “Obviously, we would love for you to bring your latest and greatest, but if you have a great back catalog of best hits, we would love to get that as well, and that qualifies for the terms of the program. So super excited about this. This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”

As part of the announcement, the social network shared that the number of creators earning more than $10,000 annually on Facebook has grown by over 30% year-over-year. Additionally, 60% of Facebook’s total payout to creators last year went to reels, while the rest went to Stories, photos, and text posts.

Image Credits:Facebook

Facebook also announced that it’s going to introduce new metrics to help creators better understand their earnings.

The new “qualified views” metric tells creators the number of views on their content that may be eligible to earn money. Livne explained that there are several reasons a view may not qualify. For example, when someone watches just one second of a creator’s video before swiping away.

A new “earnings rate” metric will show approximate earnings per 1,000 qualified views, while the “non-qualified views” metric will break down why certain views don’t qualify and what creators can do to improve earnings from future content.

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ElevenLabs lists BlackRock, Jamie Foxx, and Eva Longoria as new investors

Voice AI company ElevenLabs revealed new investors that are part of its $500 million Series D fundraise, which was first announced in February. The additions include institutions such as BlackRock, Wellington, D.E. Shaw, and Schroders; enterprises like Nvidia, Salesforce Ventures, Santander, KPN, and Deutsche Telekom; and individual investors such as Jamie Foxx, Eva Longoria, and Squid Game creator Hwang Dong-hyuk.

The startup also noted that it surpassed $500 million in ARR (annual recurring revenue), after ending last year with nearly $350 million in ARR. The company’s co-founder and CEO, Mati Staniszewski, said last month that ElevenLabs added $100 million in net new ARR in Q1 2026, ending the quarter at roughly $450 million in ARR.

The company has also accelerated its valuation rapidly, growing from $6.6 billion last September to $11 billion this February.

“Voice is the highest-stakes channel for any customer interaction, and the bar for quality, latency, and security is extremely high. ElevenLabs is not just a category leader – it is becoming a foundational enabler of Deutsche Telekom’s broader Industrial AI vision. From voice-as-a-service to multilingual automation and in-network AI agents, we believe the company is uniquely positioned to reshape how businesses interact with customers across all channels,” Karine Peters, managing director at Deutsche Telekom’s venture arm T.Capital, said in a statement.

In the past quarter, the voice AI company has signed enterprise contracts with the likes of Deutsche Telekom, Revolut, and Klarna.

ElevenLabs said that, besides the fundraising, it also closed a $100 million tender, a second in roughly six months after the company issued one last September. Staniszewski said in a blog post that the company will give an opportunity to retail investors to invest in ElevenLabs through Robinhood Ventures, but didn’t provide details about the program.

Staniszewski noted that consumers won’t trust systems that sound robotic or “interact strangely” and emphasized the importance of building “human-level AI voice models.” Last month, the company acquired the team from Polish voice AI startup Papla to bolster its research team.

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Kaspersky suspects Chinese hackers planted a backdoor into Daemon Tools in ‘widespread’ attack

Security researchers at Kaspersky say they have identified a malicious backdoor planted in the popular and long-running Windows disc imaging software, Daemon Tools. 

The Russian cybersecurity company said on Tuesday that data collected from computers around the world running the Kaspersky antivirus software shows a “widespread” attack is under way, targeting thousands of Windows computers running Daemon Tools.

The hackers, whom Kaspersky has linked to a Chinese-language speaking group based on an analysis of the malware, used the backdoor in Daemon Tools to plant additional malware on a dozen computers across the retail, scientific and manufacturing sectors, as well as government systems. Kaspersky said the hacking of these specific computers implied a “targeted” effort. 

The company said the targeted organizations are located in Russia, Belarus, and Thailand.

Kaspersky said the backdoor was first detected on April 8.

Kaspersky said it had contacted Disc Soft, the company that maintains Daemon Tools, but did not say if the developer responded or took action. Kaspersky said the supply chain attack is “still active,” suggesting that the hackers can still plant malware on thousands of computers running the disc imaging software.

This is the latest in a string of so-called “supply chain” attacks that have targeted developers of popular software in recent months. Hackers are increasingly taking aim at the accounts of developers who work on widely used code and software, and abusing that access to push malicious code to anyone who relies on the software. This approach lets the hackers break into a large number of computers at once when their malicious code is delivered as a software update.

Earlier this year, hackers associated with the Chinese government hijacked the popular text editing software Notepad++ to deliver malware to a number of organizations with interests in East Asia. Security researchers also warned of another attack last month targeting users who visited the website of CPUID, which makes the popular HWMonitor and CPU-Z tools.

TechCrunch downloaded the Windows installer from Daemon Tools’ website, and the file appeared to contain the backdoor when we checked it with the online malware scanner service VirusTotal.

It’s not known if the macOS version of Daemon Tools was compromised, or if other apps made by Disc Soft are affected.

When contacted for comment, a Disc Soft representative said they are “aware of the report and are currently investigating the situation.”

“Our team is treating this matter with the highest priority and is actively working to assess and address the issue. At this stage, we are not in a position to confirm specific details referenced in the report. However, we are taking all necessary steps to remediate any potential risks and to ensure the security of our users,” the representative said.

Do you know more about the cyberattack targeting Daemon Tools users? Did you receive an antivirus alert saying you were affected? We want to hear from you. To contact this reporter securely, reach out via Signal username zackwhittaker.1337.

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Etsy launches its app within ChatGPT as it continues its AI push

Etsy announced Tuesday the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of over 100 million listings.

The new experience is designed to move beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee table,” then scrolling and adjusting filters, users can now express what they’re looking for in natural language. For instance, “Help me find a Mother’s Day gift under $100 for my mom who loves gardening.”

Now live in beta, the feature allows users to tag @Etsy directly within a prompt. From there, the Etsy app in ChatGPT surfaces relevant product listings that users can browse, compare, and click through to Etsy for additional details or purchase.

This isn’t Etsy’s first experiment inside ChatGPT. Back in September, Etsy became an early partner in ChatGPT’s Instant Checkout integration, which let users buy products directly inside the chat interface. However, the initiative ended in March, suggesting it didn’t perform as OpenAI had hoped. It was reported that Etsy didn’t see a large volume of sales from the integration, leading Etsy to start building a native app within ChatGPT instead. 

Alongside this launch, Etsy also revealed it’s testing a beta conversational search experience within its platform, specifically geared toward helping users find gifts. The gift assistant acts as a personal shopper, offering a guided, conversational way to discover ideas, narrow down preferences, and surface relevant products.

Image Credits:Etsy

This builds on Etsy’s broader AI push, which includes an AI-powered discovery experience featuring curated collections and a suite of seller tools, including a tool that helps generate product titles and descriptions, as well as a writing assistant to help draft messages to buyers. In 2024, Etsy introduced a new “Designed” label to identify AI content, part of an effort to increase transparency as AI-generated artwork becomes more prevalent on the platform.

The news of a ChatGPT integration comes a week after Etsy reported its Q1 2026 earnings, surpassing revenue expectations with $631 million, and marketplace gross merchandise sales were up 6% year over year. Notably, active buyers increased for the first time in two years to 86.6 million. Etsy also touted 5.6 million active sellers on the platform. 

In February, the company announced it was selling Depop to eBay for $1.2 billion in cash, a move aimed at doubling down on its core marketplace.

Etsy joins a growing list of companies building native apps within ChatGPT, including Angi, SeatGeek, Tubi, and Wix. Developers have been able to build apps within the chatbot since October.

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