California Leading The Fight Against Hollywood AI Abuse

The second bill, though, is the first of its kind and arguably serves as one of the strongest protections for actors worried about AI impacting their careers. While these bills offer state-level protections in California, various labor unions and SAG-AFTRA are promoting support for the No Fakes Act brought before Congress that would make AI abuse illegal on a federal level.

Speaking of SAG-AFTRA, if you closely followed their strike against Hollywood last year, you know that they have been fiercely pushing back against AI abuse. Specifically, they advocated that actors must consent to the use of AI replication and be properly compensated for it.

Such advocacy was important because there were (and still are) concerns that studios would make digital copies of everyone from extras to lead actors and try to use them in perpetuity for free without any compensation for the performers.