Tech
BuzzFeed debuts AI slop apps in bid for new revenue
BuzzFeed, the U.S.-based media company known best for its quizzes, listicles, and, for a time, a Pulitzer Prize-winning journalism division, is reinventing itself for the AI era. At least, that’s the pitch.
At the SXSW conference in Austin, BuzzFeed co-founder and CEO Jonah Peretti introduced the company’s next media foray: a spin-off called Branch Office, which will explore artificial intelligence in consumer-facing apps designed for creativity and connection.
The new company is an extension of the experiments BuzzFeed has run for years using AI technology, Peretti explained, in a halting presentation that began with slideshow glitches, before moving on to app demos met with silence or a polite tittering.
“We’ve been working on this secretly for over a year, and we’ve learned a lot from the BuzzFeed platform about what is coming with new kinds of AI formats,” Peretti said. “Using AI is the way of connecting people, building community around these pillars of culture, and taste, and community.”
Bill Shouldis, a director of product at BuzzFeed and the founder of Branch Office, presented two of the company’s new apps: BF Island and Conjure.
The first product, BF Island, is a group chat platform offering features for changing and editing photos using AI. This is not exactly groundbreaking tech in and of itself, but that’s not the point.

The key feature here is not the AI toolset but the in-app library of online trends and memes, created by an editorial team, which could inspire users to create AI photos referencing blink-and-you-miss-it trends like the McDonald’s CEO taste-testing a burger or the “frame-mogging” drama. (If you don’t know what these are, you’re probably not the “very online” audience that’s being targeted.)

The other app, Conjure, is similar to BeReal — the once-a-day temporary photo app — except that it instead appears to guide users to take daily photos of things besides themselves. (As a reminder, BeReal didn’t stick, ultimately exiting to Voodoo after losing traction.) In the demo, for instance, the photo prompt was “What lies between the trees and the moon?,” leading the users to snap a photo of the night sky. A series of spooky images flashed on the screen, followed by a whispered, “What will you conjure?”

We don’t get it, and clearly the audience didn’t either. After the demo, a lone cough could be heard among the silence, followed by uncomfortable laughter.
Shouldis then noted that AI is involved in Conjure, too, as the app has an “AI spirit for a CEO.” (Again, what?)
Peretti also introduced Quiz Party, a social app that lets you take BuzzFeed quizzes with friends and share your results.
BuzzFeed’s underwhelming presentation comes only days after the media company shared that it has “substantial doubt” about its ability to continue as a business and was engaging in strategic conversations focused on fixing its liquidity challenges. The company, which had a net loss of $57.3 million last year, said it would focus this year on its Studio IP and new AI apps, like these.
But even the tech-forward audience at SXSW was not convinced.
As one person pointed out during the Q&A session after the presentation, BeReal had struggled to get people to come back after the novelty wore off. What would an app like Conjure do to combat the same sort of retention problem?
Shouldis said that the app would evolve “and have different types of things happening and not just be exactly what it is today.” He referenced the potential to integrate things like video, audio, and prototyping with Claude Code to build community.
The premise behind the new apps is not unreasonable: AI can lead to faster software development, which makes it possible for companies to more quickly iterate and keep people engaged.
“In a way, software is the new content,” Peretti noted.
Of course, before you can iterate, you have to attract users. With its new apps, BuzzFeed seems to have thought more about what AI can do than what people want to do with AI, which is not a recipe for success.
Tech
Tinder owner Match Group is slowing hiring to pay for its increased use of AI tools
You might think the big story out of Match Group’s first-quarter earnings is Tinder’s turnaround. The dating app’s revenue is slightly up again after quarter-after-quarter of declines.
But we’d like to point to a comment the chief financial officer made about how the company is slowing its hiring right now because it needs more money to pay for AI tools for its employees.
Ah, yes, the good ol’ “let’s blame AI” strategy!
While speaking to analysts on the first-quarter earnings call, Match Group CFO Steven Bailey talked about how the dating app giant was investing in AI technology for internal use at the company — as well as how Match was paying for it.
“We’re making a big push around AI enablement. We’re giving every employee in the company access to all the cutting-edge tools. We’re giving them the training they need to succeed. We’re setting expectations. We really want to become an AI-native company,” Bailey said.
“We think it’s a huge opportunity. But these tools cost a lot of money, as I’m sure you know, and so the way we’re helping to pay for that is by slowing our hiring plans for the rest of the year,” he added.
The company assured investors that the impact would be cost-neutral, as the slowed hiring and lower headcount would make up for the increased software expenses. Plus, Match Group is betting that the increased productivity from employees’ use of AI will ultimately increase revenue growth, the number-cruncher explained.
While on the surface this looks like another example of AI taking people’s jobs — in this case, forcing a company to lower its number of open positions — there’s likely more nuance to this story.
Let’s keep in mind that Match Group’s flagship app, Tinder, has been struggling in recent years. This quarter may be the start of a turnaround, as monthly active users declined by 7% in March compared with the far-steeper 10% drop a year ago. Tinder registrations also grew for the first time since 2024, but by a mere 1%, as Bloomberg pointed out.
This is perhaps a positive sign for Tinder. Or it might be a brief blip driven by users’ curiosity around various product improvements and new features, like IRL events. Time will tell.
Dating meets a generational shift
Match Group remains a company that has to work to squeeze more money out of an oft-dwindling, less-active user base — which, to the company’s credit, it did exactly that. Match’s revenue was $864 million in the first quarter, up 4% year-over-year. However, its next-quarter estimates are coming in lower — around $850-$860 million, down 2% to flat year-over-year.
All these struggles come after many months of what appears to be a growing disinterest in the use of dating apps by younger people. This generational shift sees people opting to meet up in real life, perhaps by pursuing an interest, like running, book clubs, or a hobby that connects them with other people, which then, in turn, expands their network, increasing their chance of meeting someone new.
The trend coincides with a resurgence of nostalgic tech, like digital cameras, flip phones, boomboxes, and even landlines, signaling a generation that’s feeling burned out by always-on connectivity and looking for analog pleasures.
Match Group is aware of this significant shift and says it’s pivoting to address the challenge by increasing the number of its own IRL events.
“Gen Z desperately wants to connect. They know they want to meet new people. They just want to do it in a low-pressure, low-stakes way that doesn’t feel like a job interview,” Match’s CFO Spencer Rascoff told investors on the call. “Traditional dating apps are very highly structured and can be intimidating to a user under 30. So, I think the growth of these alternative ways to meet new people speaks to how Gen Z is trying to find lower-pressure ways to connect.”
“We’ve obviously adapted our roadmap to this reality,” he said.
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Tech
Khosla-backed robotics startup Genesis AI has gone full stack, demo shows
Genesis AI, a startup that raised a $105 million seed round to build foundational AI for robotics, has unveiled its first model, GENE-26.5, and it comes with surprise hands. In a demo video, the company showcased various advanced tasks performed by a set of robotic hands it has designed in-house.
“The model has always been the goal, because a better model means better intelligence,” Genesis co-founder and CEO Zhou Xian told TechCrunch. But the company soon realized that it needed control over the hardware. “So we decided to go full stack,” he said.
Other well-funded companies operate at the intersection of AI and robotics — such as Physical Intelligence and Skild AI. Zhou also acknowledged that “there’s probably 50 or 100 robotic hand companies out there.” But he and his co-founder Théophile Gervet hope that building their own will give them the upper hand.
The key difference is that Genesis’ hand has the same size and shape as a human hand — rather than the two-finger grippers many robotics companies have been using — reducing the gap with real-world conditions.
“That lets us collect a lot more data than was previously possible, to train a model that can do many more tasks,” said Gervet, a former research scientist at Mistral AI who is now Genesis’ president.
Of all the physical manipulation tasks showcased in the video below, Gervet’s personal favorite is cooking, because it proves that the robot has been able to complete a long series of difficult tasks, such as cracking an egg and slicing a tomato. But Genesis has also tasked its robots with preparing smoothies, playing the piano, and solving Rubik’s cube — a robotics gimmick.
Other tasks, such as lab work, are closer to what could be the commercial applications of Genesis’ technology. But what happens behind the scenes is just as important: The startup has also developed a sensor-loaded glove that works as a real-life double of its robotic hand, collecting data that can more readily be used.
“Our idea was that if we could design a robotic hand that tries to mimic a human hand as much as possible, we can instantly unlock huge amounts of human data without having to worry about what people call the ‘embodiment gap’ in robotics research,” Zhou said.
Others have tried their hand at that problem; the main novelty is how Genesis combines this with its model. The current version is named GENE-26.5 for May 2026, but Zhou expects there will be many iterations, thanks to the simulation it has developed. “The real bottleneck for the iteration speed of the model is evaluation. So this helps us speed up model training a lot,” he said.
Beyond simulation, though, data will be key to training models that can help robots perform more tasks. That’s also where Genesis’ glove could come in handy. Gervet said that, unlike clunky data collection devices that get in the way, it is just as light and easy to wear as the security gloves already used in many industries, while relatively cheap to make.
“We’re in talks with a lot of customers right now, and a lot of the value of a glove would be that, for the first time, you can wear the data collection device when you’re doing your daily job, whether it’s a lab technician for pharma or for manufacturing,” Gervet said. This would also be complemented by “egocentric video data” — people filming themselves doing the task.
Still, it remains to be seen whether workers would be happy to wear the very gloves and cameras that could train robots to replace them, and whether they will get extra pay for that training. That will be between Genesis’ customers and their employees, Gervet suggested. “We haven’t nailed the details yet,” he said.
Either way, they may decide not to share that data with the startup, the founders acknowledged. But the startup also has avenues of its own to build its “human skill library” — it could also pay third-party partners to collect data. Its model is already trained on “massive amounts of human-based internet videos,” according to a press release that didn’t mention compensation.
Combined with its simulation system, this could help Genesis lower the costs of its technology for real-world applications like the one it has demonstrated. “This marks an important milestone for their team and the robotics industry more broadly,” said Google’s former CEO, Eric Schmidt, who invested in the startup.
In July 2025, just a few months after its creation, the startup had emerged from stealth with a $105 million seed round co-led by Eclipse and Khosla Ventures, with additional backers including Bpifrance, HSG, and individuals like Schmidt, but also Xavier Niel, Daniela Rus, and Vladlen Koltun.
This funding helped Genesis increase its headcount. With offices in Paris and California, it has also expanded to London. “One big reason we decided to be in Europe is there is a huge talent density across the whole continent,” Gervet said. Its team of 60 people is split around “40-45% in Europe and 50-55% in the U.S.,” and the startup is currently hiring in all three locations.
Aside from hiring, the company also plans to reveal its first general-purpose robot shortly, which Zhou told TechCrunch will be a full-body robot, not just hands. But he insisted that the roadmap is still the same.
“Our goal is to build the most capable robotic system,” he said.
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Tech
Google updates AI search to include quotes from Reddit and other sources
Google is updating search to refine its AI experience by adding additional context to links, like excerpts from web forums and blogs, as well as a feature that highlights links from a user’s news subscriptions.
While citing web forums and discussion boards can help users find answers to more niche queries, this design choice could also prove chaotic.

Two years ago, Google overhauled its search experience to put AI front and center — when you search for something, Google will often summon an “AI Overview,” which has spurred mixed reception from users. People quickly pointed out how the feature could be exploited, since it failed to recognize sarcasm or information that comes from dubious sources. (It cited The Onion when telling someone to eat “one small rock per day,” and used Reddit to advise someone to put glue on their pizza to make the cheese stick better.)
Though Google’s AI Overviews have improved significantly, they still — like anything powered by an LLM — are prone to hallucination. A recent New York Times analysis found that the AI Overviews were correct about nine times out of 10. But for a company that processes trillions of queries a year, that success rate would mean that hundreds of thousands of searches turn up inaccurate results every minute.
Of course, not every search has an objective yes-or-no answer, which is why Google might want to pull in voices from web forums where people discuss such questions — there’s a reason why people often add “Reddit” to the end of their Google searches.
“For many searches, people are increasingly seeking out advice from others,” Google explains. “To help you find the most helpful insights to explore further, AI responses will now include a preview of perspectives from public online discussions, social media, and other firsthand sources. We’re also adding more context to these links, like a creator’s name, handle, or community name, to help you decide which discussions you might want to read or participate in.”
But now Google is complicating the role of its AI Overviews. Is the AI Overview supposed to answer a question, or is it supposed to serve you a variety of sources that might have the information you’re looking for? Isn’t that basically just a normal Google search?

Google will, at least, add more context to where its AI Overview commentary comes from, which might help users decipher if they’re getting information from a trustworthy source. It’s similar to how ChatGPT or Claude will sometimes provide links that are supposed to back up its claims.
Still, we’d recommend double-checking that the AI is not hallucinating the validity of these citations.
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