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Automattic planned to target 10 competitors with royalty fees, WP Engine claims in new filing

Web hosting company WP Engine has filed an amended complaint with brow-raising new allegations in its ongoing legal battle with WordPress co-founder Matt Mullenweg and his company Automattic (WordPress.com’s parent company). The company now claims that Mullenweg intended to target 10 different hosting companies with royalty payments for their use of the WordPress trademark and tried to get payment processor Stripe to cancel its contract with WP Engine.

At the heart of the dispute, Mullenweg believes WP Engine is profiting from the open source WordPress project without contributing back to the community, and demanded the hosting company pay 8% of its monthly gross revenues as a royalty fee for using the WordPress brand.

The suit, originally filed by WP Engine in October 2024, accused Automattic and Mullenweg of defamation and abuse of power. Automattic filed its counterclaims last year, alleging that the hosting company has been abusing the WordPress trademark and engaging in deceptive marketing practices.

In this latest filing, WP Engine has amended its complaint for the third time after gaining access to information that was uncovered during the discovery process. The information, now unredacted, had been previously sealed at Automattic’s request.

Notably, one of the new claims accuses Automattic of allegedly planning to target 10 other competitors with royalty claims similar to those aimed at WP Engine.

The complaint also states that Newfold, a company whose portfolio includes hosting providers like Bluehost and HostGator, among others, is already paying Automattic for use of its trademarks and that Automattic is in conversations with others. (Names of the other hosts were redacted in the complaint, which referenced email conversations between those companies and Mullenweg.)

WP Engine is also alleging that Mullenweg reached out to a Stripe executive via email to pressure the company to cancel WP Engine’s contract. This occurred after WP Engine had filed its lawsuit against Automattic, the complaint states.

The filing also challenges the 8% rate for the royalty payments as being somewhat arbitrary. Referencing Mullenweg’s comments at TechCrunch Disrupt 2024, WP Engine claims that the Automattic founder essentially came up with the rate because it was what he thought WP Engine “could afford to pay.”

At Disrupt, Mullenweg had responded to a question about how he settled on the 8% fee by saying it was based on a “business analysis.”

“If you estimate that would be about $32 million — they still would have been free cash-flow positive, and based on our estimates, and the negotiations over the past 18 months, we felt like that was a fair amount,” he said at the event.

Other new claims in the filing point to aggressive language Mullenweg allegedly used against WP Engine, like threats that if the web hosting provider didn’t comply, he would start stealing its customers. “If they don’t take the carrot, we’ll give them the stick,” was one of the quotes cited from internal correspondence at Automattic, for instance.

The complaint also includes allegations that Mullenweg used the term “nuclear war” to describe his approach to WP Engine’s defiance.

Asked about the new filing, Automattic shared the following statement with TechCrunch: “There is nothing new here. This is the same narrative WP Engine has been pushing for over a year, and the Court has already dismissed many of its central claims. The lawsuit is going nowhere. This latest filing simply repackages the same tired allegations in an effort to keep the story alive. WP Engine is trying to recast robust competition as something nefarious. We are confident the courts will continue to reject that theory.”

Updated after publication with Automattic’s statement.

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Exclusive: Google deepens Thinking Machines Lab ties with new multi-billion-dollar deal

Former OpenAI executive Mira Murati’s startup, Thinking Machines Lab, has signed a new multi-billion-dollar agreement to expand its use of Google Cloud’s AI infrastructure, including systems powered by Nvidia’s latest GPUs, TechCrunch has exclusively learned.

The deal is valued in the single-digit billions, according to a source familiar with the matter, and includes access to Google’s latest AI systems built atop Nvidia’s new GB300 chips, alongside infrastructure services to support model training and deployment.

Google has been actively striking a number of cloud deals with AI developers as it aims to wrap together its AI computing offerings with other cloud services like storage, a Kubernetes engine, and Spanner, its database product. Earlier this month, Anthropic signed an agreement with Google and Broadcom for multiple gigawatts of tensor processing unit (TPUs) capacity (these are Google’s custom-designed AI chips for machine learning workloads). 

But the competition is fierce. Just this week, Anthropic also signed a new agreement with Amazon to secure up to 5 gigawatts of capacity for training and deploying Claude. 

Earlier this year, Thinking Machines partnered with Nvidia in a deal that included an investment from the chipmaker. But this is the first time the lab has struck a deal with a cloud services provider. The deal is not exclusive, so Thinking Machines may use multiple cloud providers over time, but it’s still a sign that Google is looking to lock in fast-growing frontier labs early. 

Murati left her job as OpenAI’s chief technologist and founded Thinking Machines in February 2025. The company, which soon afterwards raised a $2 billion seed round at a $12 billion valuation, has remained highly secretive, but launched its first product in October. Dubbed Tinker, it’s a tool that automates the creation of custom frontier AI models. 

Wednesday’s deal provided some insight into what Thinking Machines is developing. In a press release, Google noted that it can support the startup’s reinforcement learning workloads, which Tinker’s architecture relies on. Reinforcement learning is a training approach that has underpinned recent breakthroughs at labs, including DeepMind and OpenAI, and the scale of the Google Cloud deal reflects how computationally expensive that work can get. 

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Thinking Machines is among the first Google Cloud customers to access its GB300-powered systems, which offer a 2X improvement in training and serving speed compared to prior-generation GPUs, per Google. 

“Google Cloud got us running at record speed with the reliability we demand,” Myle Ott, a founding researcher at Thinking Machines, said in a statement.

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The most interesting startups showcased at Google Cloud Next 2026

Google Cloud Next is taking place this week in Las Vegas, and one clear message has emerged: Google wants AI startups on its cloud. To that end, it made several startup-related announcements.

The most significant is that the tech giant has earmarked a new $750 million budget to help its Cloud partners sell more AI agents to enterprises. This funding is available to partners ranging from startups to the big consulting firms. It can be used for costs like Gemini proof-of-concept projects, Google forward-deployed engineers, cloud credits, and deployment rebates.

Google also highlighted a long list of startups that are using Google Cloud, either newly signed or expanding their footprint. Among them are a few standout names:

Lovable is expanding its use of Google Cloud by launching a new coding agent through Google’s enterprise app marketplace. Lovable is the fast-growing vibe coding startup and was on a $400 million ARR track as of February, it said.

Notion, Silicon Valley’s favorite AI-infused document productivity app, most recently valued at about $11 billion, is using Gemini models to power its text and image generation features.

Gamma, an AI-powered PowerPoint killer recently valued at a $2.1 billion valuation, is using Google’s state-of-the-art image model Nano Banana 2 and other Google Cloud features.

Inferact, the commercial inference startup from the creators of the popular open-source project vLLM, is accessing Nvidia’s GPUs through Google Cloud, in addition to using the tech giant’s AI stack.

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ComfyUI, the popular open-source tool for creating AI-generated images and multimedia, also offers access to Nano Banana 2 and is using other Cloud features.

Other startups that received the Google Cloud shout-out this year include:

ChorusView, which makes AI-powered smart tags that track the condition and movement of goods in real time.

Emergent AI, a vibe coding platform.

ExaCare AI, which makes AI software for post-acute medical care facilities.

Insilica, which creates AI-generated regulatory-compliant chemical safety reports.

Optii, which makes AI-enhanced hotel operations software.

Parallel AI, which builds web search and research APIs built for AI agents.

Proximal Health, which makes AI-powered software that automates the insurance claims adjudication process.

Reducto, which does AI-powered document parsing.

Stord, which handles e-commerce fulfillment and parcel operations.

Stylitics, which makes AI image generation software for retailers for tasks like outfit styling and product bundles.

Temporal, a developer cloud environment built to prevent failures.

Vapi, which makes dev tools for building conversational voice agents.

Vurvey Labs, which conducts synthetic market research via AI agents.

Wand, an in-game assistant for single-player PC games.

Watershed, which makes software that helps enterprises report on and manage sustainability programs.

ZenBusiness, an all-in-one back-office tool for small businesses that includes an AI chat assistant.

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Duolingo is now giving free users access to advanced learning content

Duolingo announced on Wednesday that its advanced language learning content is now available for free across nine languages: English, Spanish, French, German, Italian, Portuguese, Japanese, Korean, and Chinese. Users can access this content through the web, iOS, and Android devices.

This advanced content is at the B2 level on the Common European Framework of Reference for Languages (CEFR), which is the international standard for language skills that schools and employers recognize. B2 level content refers to learning materials without translations, complex scenarios, and specialized vocabulary.

The new offering will include features like “Advanced Stories,” which helps with reading comprehension, and DuoRadio, a podcast-like audio experience for listening comprehension.

Now that Duolingo users can tap into this advanced learning content for free, they can level up their skills, whether that’s practicing for job interviews, prepping for studying abroad, or tackling complex news articles, films, and books without relying on translations.

The company says this positions it as the only free app to offer advanced-level learning across these nine languages at no cost. While competitors like Babbel and Busuu offer advanced courses, they typically require paid subscriptions. For instance, Busuu has some CEFR-aligned courses up to the B2 level, but the free version is pretty limited and doesn’t offer lessons like grammar explanations, so users need to pay for full access.

Previously, Duolingo only provided free courses that capped at A2 or B1 levels, mainly focusing on basic communication skills. 

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The company is positioning this free advanced learning offering as an enticing opportunity for job seekers, framing language learning as a practical pathway to improving employability in an increasingly global workforce.

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This comes at a time when the job market remains highly competitive and overall growth has slowed. Research from the American Council on the Teaching of Foreign Languages shows that learning a second language can raise someone’s employability by as much as 50%.

“Reaching job-ready proficiency in a new language used to be out of reach for most people,” Bozena Pajak, head of learning science at Duolingo, said in a statement. “It took years of expensive classes or immersive experiences that not everyone could access.”

Duolingo’s decision to offer advanced learning for free is also a strategy to increase its free user base. In its Q4 earnings report, the company stated that it has 52.7 million daily active users, demonstrating 30% growth compared to the previous year. This number is higher than its paid subscriber base, which stands at 12.2 million. However, Duolingo’s shares fell after the company projected that the year-over-year bookings growth rate for Q2 2026 is expected to experience a slight decline.

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