Tech
Anthropic starts localizing Claude pricing for India, its biggest market after the US
Anthropic has started localizing Claude’s pricing in India, its biggest market outside the U.S., as global AI companies increasingly tailor their offerings to win users in the world’s most populous nation.
Local pricing has begun to appear for some users in India on Claude’s website and mobile apps. However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India’s widely used instant payments network. Users still need to pay by card or through Apple’s and Google’s app store billing systems. This is unlike OpenAI, which rolled out Indian rupee pricing for ChatGPT in August with UPI support.
Claude users in India have long sought rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service. The move is particularly significant, as India accounts for 5.8% of global Claude usage, making it the service’s second-largest market after the U.S., according to Anthropic.
On Claude’s website in India, Anthropic is listing Claude Pro at ₹2,000 (about $21) a month when billed annually, compared with $17 a month in the U.S. Claude Max starts at ₹11,999 (around $125) a month in India, versus $100 in the U.S., while Team plans start at ₹2,399 (around $25) per seat a month, compared with $20 in the U.S. The India prices include local taxes. Moreover, prices on Claude’s mobile apps vary slightly from those listed on its website.

The Indian rupee pricing comes amid Anthropic’s growing focus on India. The Claude maker opened an office in Bengaluru in February, after announcing the move in October, and in January appointed former Microsoft India managing director Irina Ghose to lead its business in the country. Anthropic has also partnered with Indian IT services giants Infosys and Tata Consultancy Services in recent months as it looks to scale enterprise AI deployments.
That expansion faced a setback in June when Anthropic abruptly suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities, prompting some Indian developers and startup founders to consider alternatives to American AI models. The restriction on Fable 5 has since been lifted, though access to Mythos 5 remains limited.
India has become an increasingly important market for AI companies, driven by its large base of developers and technology workers. However, converting widespread usage into paid subscriptions remains a challenge in the price-sensitive market.
Anthropic did not respond to a request for comment on the Indian rupee pricing rollout.
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Tech
Iran abused mobile networks’ vulnerabilities to locate US military in the Middle East, report says
The Iranian government abused well-known vulnerabilities in the global telecoms infrastructure to locate U.S. military personnel in the build-up to the Iran War, as well as in the early days of the conflict, according to Financial Times.
The Iranian government exploited Signaling System 7, or SS7, a set of protocols for 2G and 3G networks that has long been the backbone of how cellular networks connect to each other to route subscribers’ calls and texts around the world, the newspaper reported, citing research by the Mobile Surveillance Monitor, as well as anonymous government officials with knowledge of the spy campaign.
Intelligence agencies have long abused SS7 to track cellphones abroad, which is what happened in this campaign.
Using this technique, Iran was reportedly able to locate U.S. military forces stationed in military bases as well as hotels in Iraq, Bahrain, and other countries in the Middle East, which allowed the regime to strike them. These attacks resulted in several injuries.
Apart from SS7, Iran also abused advertising technology used to serve tailored ads to cellphone users, another well-known surveillance technique that relies on everyday technology.
Tech
Google Images gets a Pinterest-like redesign focused on discovery
Google Images, the tech giant’s image search engine, is taking on Pinterest with its latest redesign that turns the site into a browsable, dynamic gallery of images from across the web. Google is also adding a way for users to create AI images right in Search, as it celebrates 25 years since the debut of Google Images.
Pinterest has long been known for allowing people to browse and save visual inspiration for everything from fashion to home decor. With this redesign, Google is essentially copying that playbook by turning Google Images into a place for discovery and inspiration, and not just search, which could increase users’ time spent on Google platforms, helping boost its ad revenue.
In addition, Google is likely hoping that when users can’t find the image they’re looking for on Google Images or when they want to visualize something, they’ll stay within its ecosystem to create it rather than turn to third-party services like ChatGPT.

After navigating to the redesigned Google Images, users will see a “For You” gallery of images tailored to their interests and browsing history. Like Pinterest, the gallery is designed for continuous browsing, with Google saying it updates in real time with new images.
As users browse, they can save ideas to their “collections,” which will appear as tabs above the main gallery of photos. For example, users can create collections for things like vacation outfit ideas, travel inspiration, and ways to design a reading nook, which they can come back to later.
The redesign is rolling out over the coming weeks on desktop in the U.S. in English. Users need to be signed into a Google Account to try it out, the tech giant says.

As for generating images directly in Search, Google says the feature is meant for moments when you have a highly specific idea for an image that doesn’t already exist online. Google is bringing image generation directly into AI Overviews on Search and will use its latest Nano Banana model to transform a text prompt into a custom visual.
The feature can also help users reimagine spaces and visualize ideas, such as seeing what a room might look like painted red or what a dorm room with a coastal theme could look like.
Image generation in AI Overviews will start to roll out over the coming weeks in English for all regions that currently support image creation in AI Mode, Google says.
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Tech
Meta’s Adam Mosseri says AI token budgets could soon be capped per engineer
In a recent interview, Instagram head Adam Mosseri said he can see a time in the future, perhaps only a year or two, when putting limits on Meta employees’ AI token spend will become necessary.
“I think that you can imagine, at least in a year or two … that the burn rate of a strong engineer might be the same as their salary, or their cost of employment. And in that world, you’re going to probably need to put in some caps,” the Meta executive said, while speaking on Lenny’s Podcast.
AI token spend, a reference to the cost of processing AI prompts and responses, has been a much-buzzed-about subject in recent days. Meta shut down an internal AI token spend leaderboard after AI costs put the company on track for billions of dollars in 2026.
Meta is not alone in rethinking its approach to AI experimentation. Uber also had an AI reckoning after it blew through its 2026 AI coding budget by April. Soaring token costs saw Microsoft cancel Claude Code licenses, consolidating its engineers around its own Copilot CLI tool instead.
Mosseri’s belief, he explained, is that AI token costs will have to be managed just like any other resource, offering an analogy to things like payroll or operating expenditure (OpEx), which is the day-to-day costs of running a business.
“I think of it like…any other resource,” Mosseri said. “I have to decide how to deploy capacity to my different teams because I have a limited number of GPUs and CPUs and storage and RAM etc. I have to decide how to deploy OpEx for labeling budgets across my teams. I have to decide how to deploy payroll for headcount across my teams.”
Token budgets will be the same, he added, noting that the cap per engineer would have to be proportional to the company’s trust in their ability to use the budget in an “ROI-positive” way.
Meta doesn’t currently have token caps for any employee, Mosseri said, but he believes that their use could be healthy in the future. Further down the road, he expects token costs to come down as the AI model makers enter a pricing war to attract people to use their tools over their competitors.
For now, the company has managed to rein in its token costs a bit by shutting down the “silly things” that it was doing, Mosseri noted — like that token spend leaderboard.
“It’s not that hard to build a token incinerator, and that doesn’t create a lot of value,” he said.
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