Connect with us

Entertainment

Netflix Finally Found An Industry They Can't Make Money On

By TeeJay Small
| Published

Netflix has made many changes to its core business model since it first launched as a DVD-by-mail rental service in 1998. Their pivot to streaming later killed Blockbuster and revolutionized how people consume media, before they expanded to become a production house of their own, rivaling such massive corporations as Disney and Warner Bros Discovery.

With so much success and luck on their side, you’d be hard-pressed to find an industry untouched by the tendrils of Netflix in 2026. Evidently, it seems as though Meghan Markle has found an Achilles’ heel in the studio’s business plan, as the streamer just dropped out of a partnership with her $64 candle retailer.

Netflix’s Deal With A Brand That Didn’t Exist

For those not in the know, the former Duchess of Sussex currently runs a lifestyle brand called As Ever. The brand sells scented candles, wine, and giftbox sets of tea and jam that clock in at over $300 a pop. If you’re thinking this sounds pretty far outside of the scope of Netflix, you might already be overqualified to serve on the company’s board. Apparently, Netflix signed on as partners to this venture back in 2020, when the streamer inked a multiyear overall deal with Meghan and her husband, Harry. Among other things, this deal resulted in the production of multiple Netflix originals like Harry & Meghan.

Of course, As Ever didn’t exist at the time that deal was signed. Instead, the overall agreement basically saw Netflix signing on as partners in anything and everything touched by the retired royal couple. For outsiders looking in, this deal and others like it seemed to signal that the streamer was thriving and prepared to take risks. Fast forward six years, and you’ve got major cutbacks as Netflix cracks down on password sharing and rolls back some of its biggest contracts. The streamer has also become famously cancel-happy for some of their fan-favorite originals, axing such titles as Santa Clarita Diet, Glow, Mindhunter, and Dead Boy Detectives just to name a few.

Netflix Isn’t A Scented Candle Company Anymore

Now, according to The Hollywood Reporter, Netflix has officially exited the scented candle game and downgraded its overall contract with Harry and Meghan to a nonexclusive first look contract. The streamer recently performed a similar downgrade with Barack and Michelle Obama‘s Higher Ground Productions. This isn’t necessarily a signal that these partnerships are over, but it seems likely that Netflix is no longer interested in automatically bankrolling every idea that comes their desk like parents of a budding entrepreneur.

In a statement to THR, reps for the As Ever brand declared, “We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.” So if you’re in the market for a $20 leather bookmark or a $32 jar of honey, you’re still free to put that cash right into the pocket of the British royal family. But if you were hoping for a Stranger Things brand collab in the near future, you’re probably out of luck. It’s just as well, really, since the Upside Down doesn’t seem like the kind of place loaded with pleasant scents, and Hawkins almost certainly reeks of stale cigarette butts.


source

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

OpenAI rolls out ChatGPT 5.5 Instant as the new default model for everyone

Last week, OpenAI managed to stop ChatGPT from talking about goblins all the time. This week, there’s a whole new model for users to play with.

The company announced in a blog post on Tuesday that ChatGPT 5.5 Instant has begun rolling out to all users as the new default model for the popular AI chatbot. The new model is a follow-up to GPT 5.5, which was released in April.

GPT-5.5 Instant replaces 5.3 Instant, which will remain available for the next three months for paid users but will otherwise be sunsetted.

Unlike Claude Opus 4.7 from Anthropic and GPT-5.5, which are only available to paid customers, GPT-5.5 Instant is “available to everyone.” OpenAI says it should produce fewer hallucinations and better overall results for everyday ChatGPT usage.

“This update makes everyday interactions more useful and more enjoyable: stronger and tighter answers across subject areas, a more natural conversational tone, and better use of the context you’ve already shared when personalization can help,” OpenAI’s blog post said.

According to OpenAI, GPT-5.5 Instant produced 52.5 percent fewer hallucinated claims in internal testing than GPT-5.3 in “high stakes” topics like law, finance, and medicine. In addition, the new model “reduced inaccurate claims by 37.3% on especially challenging conversations users had flagged for factual errors.”

The company also says the new model is better at deciding when to use web search for a prompt and analyzing image uploads than before. The new model is also allegedly more concise in its answers, while also maintaining something of a personality in how it talks to the user. GPT-5.5 Instant should also be better at understanding and referencing context from a connected Gmail account and other integrations to provide quality answers.

And, again, most importantly, it should avoid mentioning goblins unless absolutely necessary.

Want to learn more about getting the best out of your tech? Sign up for Mashable’s Top Stories and Deals newsletters today.


Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

source

Continue Reading

Entertainment

The Bears Gary cliffhanger explained: What just happened to Richie?

There’s only one thing more shocking than The Bear dropping surprise episode “Gary,” and that’s the ending of the episode itself.

Written by The Bear stars Ebon Moss-Bachrach and Jon Bernthal, “Gary” flashes back to a work trip Richie (Moss-Bachrach) and Mikey (Bernthal) once took to Gary, Indiana. Their worst impulses soon derail their mission, culminating in Mikey drunkenly (and publicly) dressing down Richie’s penchant for fucking up, and Richie missing the birth of his daughter.

The entire episode takes place long before The Bear Season 1, except for one somber coda that could have massive repercussions for The Bear Season 5. “Gary”s final scene cuts from Richie and Mikey sitting in Mikey’s car to Richie sitting alone in his car in the present day. He stares at his empty passenger seat, reminiscing about Mikey. Then, as he pulls forward into an intersection, another car careens straight into him. Cue the credits, along with my incredulous yell, “Did Richie just die?”

So, did Richie really just die in The Bear?

Ebon Moss-Bachrach in "The Bear."

Ebon Moss-Bachrach in “The Bear.”
Credit: FX

Here’s the thing: The Bear probably isn’t going to kill off Richie, one of its most beloved leads, during a surprise episode that dropped between seasons. Especially not when the show is gearing up for its fifth and final installment. However, Richie’s car crash could be the major event that sets Season 5 in motion.

At the end of Season 4, Carmy (Jeremy Allen White) quit The Bear, choosing to step away from the kitchen in the hopes of healing himself. He turned full control of the restaurant over to Sydney (Ayo Edebiri), along with Richie and Natalie (Abby Elliott). What does Carmy’s upcoming journey of self-discovery look like? Even he’s not sure. He just knows it should take place far, far away from the stressful environment of any restaurant kitchen. That includes his family, both work and blood-related.

But you know what could bring Carmy back into the fold in Season 5? A need to be there for an injured Richie, and to support the rest of the reeling restaurant staff. Basically, the end of “Gary” appears to be a bridge to the start of Season 5, and the catalyst that will reunite Carmy with the people he walked away from in Season 4.

It’s a bit of a bizarre move on The Bear‘s end, in no small part because a car-crash cliffhanger sends the show skidding into soap territory. But it’s also a strange choice heading into Season 5. Why relegate such a key incident to a standalone episode, instead of keep it as part of the season itself? Plus, in tacking such a shocking moment onto the end of “Gary,” the episode loses some of its power. Instead of leaving viewers contemplating Mikey and Richie’s dynamic, they’re left with the WTF factor of the car crash and questions about what’s next. There’s no meditation on The Bear‘s past, just a collision with its future.

“Gary” is now streaming on Hulu. The Bear Season 5 premieres this June on Hulu.

source

Continue Reading

Entertainment

Pennsylvania is suing Character.AI for allegedly practicing medicine without a license

Pennsylvania has taken the unusual step of suing an AI company for practicing medicine without a license.

In a lawsuit filed May 1, the state is targeting Character.AI after an investigator found a chatbot on the platform posing as a licensed psychiatrist and providing what the state characterizes as medical advice.

According to the complaint, filed by the Pennsylvania Department of State and State Board of Medicine, a Professional Conduct Investigator for the state created a free account on Character.AI and searched for psychiatric characters. He selected one called “Emilie,” described on the platform as a “Doctor of psychiatry.”

The investigator told Emilie he had been feeling sad, empty, tired, and unmotivated. The chatbot mentioned depression and offered to conduct an assessment to determine whether medication might help.

When pressed on whether she was licensed in Pennsylvania, Emilie said she was and even provided a specific license number. The state checked and found that the number doesn’t exist.

The complaint also states Emilie claimed she attended medical school at Imperial College London, has practiced for seven years, and holds a full specialty registration in psychiatry with the General Medical Council in the UK.

In a similar case, 404 Media reported last year that Instagram AI chatbots were pretending to be licensed therapists, even inventing license numbers when prompted for credentials by the user.

Pennsylvania is seeking an injunction ordering Character.AI to stop allowing its platform to engage in the unlawful practice of medicine. The company has more than 20 million monthly active users worldwide and hosts more than 18 million user-created chatbot characters, according to the complaint.

In an email to Mashable, a Character.AI spokesperson declined to comment on the lawsuit. Further, they added that “our highest priority is the safety and well-being of our users. The user-created Characters on our site are fictional and intended for entertainment and roleplaying.”

The spokesperson added that the company “prioritizes responsible product development and has robust internal reviews and red-teaming processes in place to assess relevant features.”

A much bigger legal battle looms over AI health

The Pennsylvania lawsuit lands in the middle of an already messy legal debate over what AI is actually allowed to tell you — and whether any of it is even admissible in court.

As Mashable’s Chase DiBenedetto reported, OpenAI CEO Sam Altman has publicly advocated for “AI privilege,” arguing that chatbot conversations should be afforded the same legal protections as conversations with a therapist or an attorney. Courts have so far been split, with two federal judges reaching opposite conclusions on the question within weeks of each other earlier this year.

The stakes are high on both sides. Legal experts warn that sweeping AI privilege protections could effectively shield companies from accountability, making it harder to subpoena chat logs and internal records when something goes wrong. Meanwhile, health AI is booming — $1.4 billion flowed into healthcare-specific generative AI in 2025 alone, according to Menlo Ventures — and much of it operates outside of HIPAA protections.

Pennsylvania is one of several states to have introduced an AI Health bill this year, following a trend of states that aren’t waiting for Washington to act.

source

Continue Reading