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Gushwork bets on AI search for customer leads — and early results are emerging

As AI-powered search tools reshape how businesses are discovered online, India-founded startup Gushwork is helping companies capture customers from platforms such as ChatGPT, Gemini, and Perplexity — with early traction that is beginning to draw investor support.

The two-year-old startup said Thursday it had raised $9 million in a seed round led by Susquehanna International Group (SIG) and Lightspeed, with participation from B Capital, Seaborne Capital, Beenext, Sparrow Capital, and 2.2 Capital. The round values Gushwork at $33 million post-money, up from about $7.5 million following its Lightspeed-led $2.1 million pre-seed in July 2023, a person familiar with the matter told TechCrunch. The latest financing brings Gushwork’s total funding to $11 million, the startup said.

The funding comes as AI companies, including OpenAI and Perplexity, begin to chip away at traditional web search, prompting incumbents like Google to roll out AI-generated overviews and other conversational features across their search products. Gushwork is betting this shift will create a new opportunity to help businesses surface in AI-driven discovery channels using its automated marketing agents.

Founded in 2023 by Nayrhit Bhattacharya (pictured above, right) and Adithya Venkatesh (pictured above, left), Gushwork initially focused on helping small and medium businesses outsource workflows using a mix of AI and human expertise. The startup began narrowing its focus toward search-led marketing after seeing strong customer demand for help with improving online visibility.

“When we started, we were focused on helping businesses outsource faster and outsource better,” Bhattacharya told TechCrunch in an interview, adding that the pull around search from customers became increasingly hard to ignore.

Gushwork’s platform uses a network of AI agents to automatically generate and update search-optimized content; build backlinks — typically 10 to 20 per customer — through a network of roughly 200 to 300 partner websites; and track inbound leads through an integrated content management system. The goal, Bhattacharya said, is to help businesses surface in both traditional search results and AI-generated answers without relying on large in-house marketing teams.

The startup says it has signed up more than 300 paying customers — roughly 95% of them in the U.S. — with subscriptions starting at $800 per month. Gushwork is currently running at about $1.5 million in annualized recurring revenue after rolling out its AI search-focused product around three months ago and is targeting $3 million to $3.5 million ARR in the next three months, Bhattacharya said, adding that the startup is growing about 50% to 80% month over month.

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Across Gushwork’s customer base, about 20% of website traffic now comes from AI-driven search and chat platforms, but those sources account for around 40% of inbound leads, Bhattacharya said, citing the startup’s internal data.

The higher-intent leads, Bhattacharya said, are already translating into business outcomes for some customers. In one case, a professional services client has closed between $200,000 and $350,000 worth of contracts after adopting the platform, he said, declining to disclose the customer’s name. He added that many users are seeing meaningful pipeline growth as AI-driven discovery gains traction.

Gushwork’s customer base today is concentrated among high-ticket B2B service providers, industrial distributors, and contract manufacturers, primarily in the U.S., Bhattacharya said. The startup’s average subscription runs about $800 to $900 per month, or roughly $9,000 to $10,000 in annual contract value, he added.

The shift toward AI-driven discovery is still in its early stages but is gaining momentum. Tools such as generative AI chatbots and AI web browsers are increasingly being used by buyers to research vendors and products. OpenAI said in July 2025 that ChatGPT received about 2.5 billion prompts a day globally, including roughly 330 million from U.S. users. Bhattacharya said the trend is beginning to reshape how some businesses approach online visibility.

Gushwork plans to use the new funding to expand its engineering team, improve model accuracy, and scale its go-to-market efforts, Bhattacharya said. He added that the startup has more than 800 businesses on its waitlist that it plans to begin onboarding.

The startup, headquartered in Delaware with an office in Bengaluru, has about 70 employees in India, along with several contractors.

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Waymo to begin testing in Chicago and Charlotte

Waymo is bringing its robotaxis to Chicago and Charlotte as part of its push to continue scaling autonomous vehicles, the company said Wednesday.

Starting today, Waymo will begin manual mapping and early data collection to lay the groundwork for operations in those cities. Waymo usually enters a new city by first conducting months of manual driving and mapping to understand local road conditions, traffic patterns, and edge cases before gradually introducing autonomous testing and eventually fully driverless operations.

While Charlotte — with its suburban-style layout and mild weather — may be an easier use case, Chicago’s harsh winters, heavy traffic, and dense urban complexity would be more of a challenge for Waymo. Operating there successfully would strengthen Waymo’s case that its system is nationally scalable. It also gives Waymo another shot at a northern city after New York dropped a proposal that would have allowed commercial robotaxi pilots in parts of the state.

The news comes the same week Waymo began offering commercial driverless operations in Dallas, Houston, San Antonio, and Orlando, bringing its total city count to 10.

Aside from Chicago and Charlotte, Waymo is also testing and planning to launch in Denver, London, and Washington, D.C., among other cities. The Alphabet-owned autonomous vehicle company earlier this month clinched $16 billion in funding to expand internationally.

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The public opposition to AI infrastructure is heating up

Across the country, discontent has exploded over the ever-growing glut of server farms that have accompanied the AI boom. Anger has grown so loud that it’s begun to shift legislative agendas. Some states and communities are mulling temporary bans on new data center development altogether. Earlier this month, New York joined the club, with a bold new proposal to halt the local cloud build-out in its tracks.

A new bill in New York State would impose a three-year moratorium on the issuance of new permits for data center construction throughout the state, while local regulators are given a chance to study the environmental and economic impacts the industry is having on communities. The bill’s co-authors, state senator Liz Krueger and Assemblymember Anna Kelles, have called the legislation the “strongest” introduced in the country.  

While no statewide moratoriums have passed so far, local bans are proliferating fast. Several weeks before Krueger and Kelles introduced their bill, the New Orleans City Council passed a moratorium, pausing all new data center construction in the city for one year. In early January, Madison, Wisconsin, passed a similar law after protests erupted over regional tech projects.

Similar policies have also passed in droves of communities throughout construction hot spots like Georgia and Michigan, as well as in many other regions throughout the country.

Environmental activists have long taken aim at data centers, but the more recent concerns have come from high-level lawmakers, drawing on populist anger at the tech industry broadly. In conservative Florida, for instance, Gov. Ron DeSantis recently announced an AI “bill of rights” that gives local communities the right to limit new data center construction.

In liberal Vermont, U.S. Senator Bernie Sanders has suggested a nationwide moratorium. And in Arizona, where the political milieu is decidedly mixed, Gov. Katie Hobbs recently said she supported pulling the industry’s tax incentives. Politicians have even begun to fight over the topics, with the governor of Mississippi taking shots at Sanders online over his moratorium proposal.

The political resistance is coming just as tech companies commit more and more money to building out infrastructure. The four biggest spenders — Amazon, Google, Meta, and Microsoft — plan to spend a whopping $650 billion in capital expenditures over the next year, the vast majority of it going to data center build-outs. Even more spending is planned in the following years, as the companies race to secure as much compute capacity as possible.

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But the speed and scale of those projects has made them increasingly unpopular, according to recent polling. A recent Echelon Insights poll found 46% of respondents would oppose plans to build a data center in their community, compared with 35% in support. A different poll from Politico found that, while there is considerable concern about the facilities, many voters don’t have much of an opinion either way — making it possible for public sentiment to be swayed in either direction.

The industry is already spending big to attempt to change those numbers — at least in the regions where it matters. In January, the Financial Times reported that some of the industry’s biggest data center operators were planning a “lobbying blitz,” with plans to “boost spending on targeted advertising and engagement” aimed at the communities where they build.

Tech companies are also making real concessions, like the planned Rate Payer Protection Pledge that would make them responsible for supplying power to any new AI data centers. But it’s not clear those measures will be enough to bring the public around.

Dan Diorio, of the Data Center Coalition, argued, in a conversation with TechCrunch, that data centers should appeal to smaller communities because they provide revenue without straining those communities’ limited resources. If the incentives are cut off and companies decide not to build in those places, the revenue also won’t be there. “That’s where statewide policy considerations come in,” he said. “Are you going to limit communities in which these businesses could be a significant benefit for them?” 

The logic behind pressing pause

In general, data center moratoriums are meant to give communities breathing room while policymakers study the potential costs and benefits of allowing such facilities to be built in their communities. The rate of construction in some states has accelerated at such a pace that communities are unsure of how the industry will impact them in the long run.

Justin Flagg, director of communications and environmental policy for Sen. Krueger’s office, told TechCrunch that the legislation was driven, in part, by what he called the energy affordability crisis in New York. Said crisis has troubled both rate payers and politicians.

A group of 30 state lawmakers recently called upon the state’s governor, Kathy Hochul, to declare an “energy state of emergency” in New York due to rate increases. While there are a diversity of factors at work in driving up energy prices, there’s a consensus that the growth in data centers is making the problem worse, not better.

“There’s broad discontent being expressed about energy prices,” Flagg said. “We certainly hear that constantly from our constituents, whose electric and gas rates are going up.” He added that local pushback was also being driven by environmental concerns — which he described as the “water impact and the noise and the local infrastructure impact as well.”

In response to those grid concerns, major tech companies — including Microsoft, Google, Meta, and OpenAI — have promised to pay for their additions to the electrical grid in the communities where they operate, often installing behind-the-meter power sources paired with the new data centers.

The Washington Post recently reported that Silicon Valley is increasingly looking to build its own private electrical supply — a kind of “shadow grid” — that can be used to operate the power-consumptive properties that are now fueling the AI industry. The strategy involves standing up massive new private power sources instead of relying on the public grid.

One example of this practice comes from xAI, Elon Musk’s AI startup, which — at the site of its massive data center in Memphis, Tennessee, known as “Colossus” — built a series of methane gas turbines that have been accused of polluting the local community.

The company’s efforts have already run into significant trouble. xAI had reportedly told local officials that, due to a legal loophole, the turbines were exempt from air-quality permits. In January, the Environmental Protection Agency ruled that Musk’s company was not exempt from the permits, making their previous operation illegal. Environmental activists, decrying the facility’s discharge of “smog-forming pollution, soot, and hazardous chemicals,” announced earlier this month that they planned to sue the company over it. Musk’s facility has since permitted its turbines.

As the xAI example illustrates, if the “shadow grid” strategy purports to solve one problem (public grid overload), it threatens to create a host of new ones — with environmental activists and local communities alike expressing concern for how the new facilities could spew pollution into people’s backyards.

At the federal level, the Trump administration — which has made AI one of its top priorities — has also sought to characterize the industry as responsible stewards of the communities in which they build. Indeed, Trump officials have floated a hypothetical policy to force AI companies to internalize the costs of their additions to local electrical grids, although the details on this policy remain vague.

Debate over taxes

For years, communities have incentivized data center development through tax breaks. Last summer, an analysis by CNBC found that 42 states throughout the U.S. either have no sales tax or provide full or partial sales tax exemptions to tech firms. Of that number, some 16 states publicly reported how much they had awarded to companies through tax breaks. The forfeited revenue amounted to some $6 billion over a period of five years, the outlet wrote.

Now, however, more and more states are thinking about turning off the spigot. In Georgia, for instance, a variety of bills were recently introduced that would crack down on the industry’s benefits. State senator Matt Brass, who has introduced a bill that would nix the server sales tax exemption, told TechCrunch that he doesn’t think tech companies need the extra money, nor does he think dispensing with the benefit will dissuade them from doing business in the state. “In Georgia, if you compare us to other states, our property taxes are low, our property values are low, our overall tax burden is low,” Brass said. “So, you know, our overall business climate is good. That should be the attraction.”

Brass, who chairs the state’s rules committee, told TechCrunch that he expects there to be significant support for his policy. A similar piece of legislation passed the Georgia legislature in 2024, but it was vetoed by the governor. Brass added that, were the exemption to be done away with, he believes it could generate hundreds of millions of dollars for the state.

In Ohio, a similar policy battle is currently playing out. A group of Democratic lawmakers recently introduced legislation that would — like in Georgia — move to nix the state’s sales tax exemption. A similar policy was introduced last year, but — like in Georgia — it was defeated by the state’s governor, Mike DeWine.

“The most ridiculous tax break on the books currently is for data centers,” one of the bill’s supporting lawmakers, state Sen. Kent Smith, recently said. “That tax break needs to end, for the benefit of everyone who’s got an electric bill.”

At the same time, there are still plenty of lawmakers who support the server sales tax exemption. In Colorado, state representative Alex Valdez recently introduced a bill that would enshrine data centers’ loophole for the next 20 years. Valdez told TechCrunch that the exemption is merely a carrot to get tech companies in the door. Once they set up a base of operations in the state, they become a source of passive revenue that inevitably boomerangs back to benefit the communities in which they operate, he said.

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Kalshi fined a MrBeast editor for insider trading on markets related to the YouTube star

An editor for YouTube’s most popular creator, MrBeast, has been accused by the predictions market Kalshi of insider trading on the platform.

After an investigation, Kalshi said it “found reasonable cause” to believe that this editor, Artem Kaptur, had used non-public, insider information about MrBeast videos to inform his betting on matters involving the MrBeast YouTube channel.

Prediction markets like Kalshi and competitor Polymarket allow users to place bets on a wide variety of future events, like who will win a political election, how many albums a certain musician will sell in a week, or when the sequel to a popular film will be announced.

Kalshi did not disclose the specific bets that Kaptur placed about MrBeast, but some markets on the platform allow users to bet on what words the creator will say during an upcoming video — private information that a video editor could feasibly influence. Kalshi users can also trade on when MrBeast will get married, or when his company, Beast Industries, will announce an IPO.

A Beast Industries spokesperson told TechCrunch that the company does not tolerate this behavior, and that this stance extends to company employees, as well as contestants on MrBeast’s Amazon Prime show “Beast Games.” Contestants are also made aware that their knowledge of confidential information precludes them from participating in related prediction markets.

“With regard to this particular matter, we’ve already initiated an independent investigation as part of our overall ongoing efforts to ensure the integrity of our workplace and trust with our global audiences,” the spokesperson told TechCrunch. “We welcome Kalshi — and hopefully others in the space — also taking this issue seriously, but it only works if they are willing to communicate their findings, so we’re hopeful they’ll be more open to that in the future.”

Kalshi says that Kaptur traded around $4,000 on YouTube streaming markets in August and September 2025. He made a $5,397.58 profit, prompting Kalshi to fine him for that amount, plus a $15,000 penalty. Kalshi also banned Kaptur for two years. The company said in its blog post that it will donate the fine to a consumer education nonprofit.

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Kalshi also fined Kyle Langford, a candidate for political office in California, who traded about $200 on his own candidacy, then posted about it on social media.

The markets on platforms like Kalshi and Polymarket are so vast that it’s challenging to ensure that the users trading on them are not using private knowledge to their advantage, which is against the rules. When it comes to securities like stocks, similar behavior is punishable by up to 20 years in federal prison.

The potential for these markets to be manipulated has drawn attention among U.S. lawmakers.

Last month, one Polymarket user suspiciously bet $32,000 that Venezuelan President Nicolás Maduro would be removed from power by the end of January — just hours later, the U.S. military captured Maduro, earning that user a $400,000 payout.

In response, Representative Ritchie Torres (D-NY) proposed legislation that would make it illegal for government employees to trade on prediction markets related to government policy, government actions, or political outcomes.

Kalshi CEO Tarek Mansour said in a Linkedin post last month that he supports the bill, since Kalshi already adheres to the rules it would enforce. He claimed that alleged insider trading cases are not occurring on U.S.-based platforms (both Kalshi and Polymarket are based in the U.S.).

“This American bill only applies to regulated, American companies and not to unregulated, non-American companies, which is where the alleged issues are occurring,” Mansour wrote. “Prediction markets, like any industry, are not a monolith: there are important distinctions that matter.”

Updated, 2/25/25, 3:45 p.m. ET with comment from Beast Industries.

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