Reddit suggested on Thursday that its AI-powered search engine could be the next big opportunity for its business — not just in terms of product, but also as a revenue driver impacting its bottom line. During the company’s fourth-quarter earnings call on Thursday, it offered an update on its plans to merge traditional and AI search together and hinted that although search is not yet monetized, “it’s an enormous market and opportunity.”

In particular, the company believes that generative AI search will be “better for most queries.”

“There’s a type of query we’re, I think, particularly good at — I would argue, the best on the internet — which is questions that have no answers, where the answer actually is multiple perspectives from lots of people,” said Reddit CEO Steve Huffman.

Traditional search, meanwhile, is more like navigation — it’s a way to find the right link to a topic or subreddit. But LLMs can be good at this, too, if not better, he said. “So that’s the direction we’re going.”

The exec also noted that weekly active users for search over the past year grew 30% from 60 million users to 80 million users. Meanwhile, the weekly active users for the AI-powered Reddit Answers grew from 1 million in the first quarter of 2025 to 15 million by the fourth quarter.

“We’re seeing a lot of growth there, and I think there’s a lot of potential too,” Huffman added.

Reddit said it’s working to modernize the AI answers interface by making its responses more media-rich, and pilots of this are already underway.

The company is also thinking about how it can position itself when it’s not just a social site, but a place people come for answers. Reddit told investors on the call that it’s doing away with the distinction between logged-in and logged-out users starting in Q3 2026, as it will aim to personalize the site — using AI and machine learning — and make it relevant to whoever shows up.

The company announced in 2025 it was planning to combine its AI search feature, Reddit Answers, with its traditional search engine to improve the experience for end users. In the fourth quarter, Reddit said it had made “significant progress” in unifying its core search and its AI feature. It also released five new languages on Reddit Answers and is piloting dynamic agents along with search results that include “media beyond text.”

Though Reddit sees value in its AI answers, it’s not been keeping that to itself. The company’s content licensing business, which allows other companies to train their AI models on its data, is growing, too. That business revenue is reported as part of Reddit’s “other” revenues (i.e., its non-ad revenue). This “other” revenue increased by 8% year-over-year to reach $36 million in Q4 and was up 22% to reach $140 million for 2025.

People without coding backgrounds are discovering that they can build their own custom apps using so-called vibe coding — solutions like Lovable that turn plain-language descriptions into working code.

While these prompt-to-code tools can help create nice prototypes, launching them into full-scale production (as this reporter recently discovered) can be tricky without figuring out how to connect the application with external tech services, such as those that can send text messages via SMS, email, and process Stripe payments.

Ilan Zerbib, who spent five years as Shopify’s director of engineering for payments, is building a solution that could eliminate these backend infrastructure headaches for non-technical creators.

Last summer, Zerbib launched Sapiom, a startup developing the financial layer that allows AI agents to securely purchase and access software, APIs, data, and compute — essentially creating a payment system that lets AI automatically buy the services it needs.

Every time an AI agent connects to an external tool like Twilio for SMS, it requires authentication and a micro-payment. Sapiom’s goal is to make this whole process seamless, letting the AI agent decide what to buy and when without human intervention.

“In the future, apps are going to consume services which require payments. Right now, there’s no easy way for agents to actually access all of that,” said Amit Kumar, a partner at Accel.

Kumar has met with dozens of startups in the AI payments space, but he believes Zerbib’s focus on the financial layer for enterprises, rather than consumers, is what’s truly needed to make AI agents work. That’s why Accel is leading Sapiom’s $15 million seed round, with participation from Okta Ventures, Gradient Ventures, Array Ventures, Menlo Ventures, Anthropic, and Coinbase Ventures.

“If you really think about it, every API call is a payment. Every time you send a text message, it’s a payment. Every time you spin up a server for AWS, it’s a payment,” Kumar told TechCrunch.

While it’s still early days for Sapiom, the startup hopes that its infrastructure solution will be adopted by vibe-coding companies and other companies creating AI agents that will eventually be tasked with doing many things on their own.

For example, anyone who has vibe-coded an app with SMS capabilities won’t have to manually sign up for Twilio, add a credit card, and copy an API key into their code. Instead, Sapiom handles all of that in the background, and the person building the micro-app will be charged for Twilio’s services as a pass-through fee by Lovable, Bolt, or another vibe-coding platform.

While Sapiom is currently focused on B2B solutions, its technology could eventually empower personal AI agents to handle consumer transactions. The expectation is that individuals will one day trust agents to make independent financial decisions, such as ordering an Uber or shopping on Amazon. While that future is exciting, Zerbib believes that AI won’t magically make people buy more things, which is why he’s focusing on creating financial layers for businesses instead.

While Spotify users face yet another price hike, book lovers have some exciting developments to look forward to that could help cushion the blow.

Spotify announced several updates for its audiobook business on Thursday, notably its expansion into physical books. Users in the U.S. and the UK will soon be able to purchase physical copies of their favorite audiobooks directly through the app, marking a significant pivot for the once digital-only platform. 

The company also introduced two features designed to make the audiobook experience smoother and more flexible, including a new tool called “Page Match” that lets users scan a page from a physical book to instantly transition to that spot in the audiobook. 

Additionally, “Audiobook Recaps”—a previously iOS-only feature—is coming to Android devices in the spring. This feature provides bite-sized recaps tailored to the last section users stopped listening to.

​Spotify’s decision to sell physical books through its app positions it as a competitor to major booksellers, including Amazon and Barnes & Noble. The company also recognizes that many readers still value physical books, and by offering both print and digital formats, Spotify is trying to turn itself into a one-stop shop for book lovers. 

Spotify has partnered with Bookshop.org on the new offering, an online marketplace that supports local, independent bookstores. This partnership is great news for indie booksellers, as every purchase made via Spotify will directly benefit local book communities.

The ability to purchase physical books will roll out this spring and appear on audiobook pages in the app as a button labeled “Add to your bookshelf at home.” Clicking it takes users to Bookshop’s website, which handles the pricing, inventory, and shipping.

To bridge the gap between formats, Spotify is also launching a feature called Page Match, which is currently available to premium subscribers and will roll out to all audiobook users by late February. The feature was initially spotted by Android Authority last month. 

Spotify’s new Page Match feature lets users scan a page from a physical or e-book using their phone camera. The tool analyzes the page content and directs users to the exact spot in the audiobook. It’s powered by a combination of Spotify’s in-house and third-party computer vision and image scanning technologies.

When users want to switch to the audiobook, they can select the “Scan to Listen” button and click the “Scan to Read” button to return to the physical book, making it easy for users to pick up where they left off, whether they’re reading at home or switching to audio while on the go.

Page Match is currently available for most English-language titles, with plans for future expansion. There are now more than 500,000 titles on the platform.

In the two years since Spotify first introduced audiobooks, the platform has experienced significant growth. The company reported in October that the number of users listening to audiobooks rose 36% over the past year, and listening hours increased 37%. Plus, more than half of Spotify’s 281 million premium subscribers have engaged with an audiobook.

Spotify is expected to release its fourth-quarter earnings results February 10.