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What is Bluesky? Everything to know about the X competitor

Is the grass greener on the other side? We’re not sure, but the sky is most certainly bluer. It’s been two years since Elon Musk purchased Twitter, now X, leading people to set up shop on alternative platforms. Mastodon, Post, Pebble (two of which have already shuttered operations) and Spill have been presented as potential replacements, but few aside from Meta’s Threads have achieved the speed of growth Bluesky has reached.

After being invite-only for almost a year, Bluesky became open to anyone in February 2024 and gained almost 800,000 new users in a day. As of November 2024, Bluesky has more than 16 million users. Its growth stems from several policy changes at X, including a heavily criticized change to the block feature and allowing third-party companies to train their AI on users’ posts, which helped the app soar into the top 5 apps in the U.S. App Store. Bluesky also saw a big boost following the results of the 2024 U.S. presidential election (which also contributed to an X exodus by Taylor Swift fans). But while the number is promising, the network has a lot of catching up to do to compete with Threads’ 275 million monthly active users.

What is Bluesky?

Bluesky is a decentralized social app conceptualized by former Twitter CEO Jack Dorsey and developed in parallel with Twitter. The social network has a Twitter-like user interface with algorithmic choice, a federated design and community-specific moderation.

Bluesky is using an open source framework built in-house, the AT Protocol, meaning people outside of the company have transparency into how it is built and what is being developed.

Dorsey introduced the Bluesky project back in 2019 while he was still Twitter CEO. At the time, he said Twitter would be funding a “small independent team of up to five open source architects, engineers, and designers,” charged with building a decentralized standard for social media, with the original goal that Twitter would adopt this standard itself. But that was before Elon Musk bought the platform, so Bluesky is completely divorced from Twitter.

As of May 2024, Dorsey is no longer on Bluesky’s board. Bluesky is now an independent public benefit corporation led by CEO Jay Graber.

How do you use Bluesky?

Upon signing up, users can create a handle which is then represented as @username.bsky.social as well as a display name that appears more prominent in bold text. If you’re so inclined, you can turn a domain name that you own into your username — so, for example, I’m known on Bluesky as @amanda.omg.lol.

The app itself functions much like a bare-bones Twitter, where you can click a plus button to create a post of 256 characters, which can also include photos. Posts themselves can be replied to, retweeted, liked and, from a three-dot menu, reported, shared via the iOS Share Sheet to other apps, or copied as text.

You can search for and follow other individuals, then view their updates in your “Home” timeline. Previously, the Bluesky app would feature popular posts in a “What’s Hot” feed. That feed has since been replaced with an algorithmic and personalized “Discover” feed featuring more than just trending content. 

For new users, Bluesky introduced a “Starter Pack” feature, which creates a curated list of people and custom feeds to follow in order to find interesting content right out of the gate.

User profiles contain the same sort of features you’d expect: a profile pic, background, bio, metrics and how many people they’re following. Profile feeds are divided into two sections, like Twitter: posts and posts & replies.

There is also a “Discover” tab in the bottom center of the app’s navigation, which offers more “who to follow” suggestions and a running feed of recently posted Bluesky updates.

We’ve also put together a helpful guide on how to use Bluesky here.

Screenshot of Bluesky menu tab
Image Credits: Natalie Christman

Who’s on Bluesky?

By the beginning of July 2023, when Instagram’s Threads launched, Bluesky topped a million downloads across iOS and Android. Notable figures like Rep. Alexandria Ocasio-Cortez, Mark Cuban, Dril, Weird Al Yankovic, and even Brazil President Luiz Inácio Lula da Silva have migrated to Bluesky. It’s also home to news organizations like Bloomberg, The Washington Post, and of course, TechCrunch! Since August 2024, Bluesky is also now allowing heads of state to sign up and join the platform for the first time.

Does Bluesky work just like X?

In many ways, yes. Up until recently, Bluesky did not have DMs like X, but that has since been implemented. However, DMs on Bluesky are currently limited to one-to-one messages, not group messages. Bluesky has also said it is interested in implementing something similar to X’s Community Notes feature. Additionally, X does not use a decentralized protocol like ActivityPub or AT.

In October 2024, Elon Musk announced that X’s block feature would work differently than it has in the past. The new block functionality allows users you have blocked to view your posts and your profile, but not the ability to interact with your posts. Some users believe this update to be a safety concern, leading to an influx in Bluesky sign-ups as its block feature is more traditional.

While Bluesky was initially kicked off as a project convened by Jack Dorsey in 2019 when he was CEO of Twitter, the social app has been an independent company since its inception in 2021.

Is Bluesky free?

Yes, and it is now open to the public.

How does Bluesky make money?

Bluesky’s goal is to find another means to sustain its network outside of advertising with paid services, so it can remain free to end users. On July 5, 2023, Bluesky announced additional seed round funding and a paid service that provides custom domains for end users who want to have a unique domain as their handle on the service. Bluesky has also emphasized that it does not want to “require selling user data for ads” in order to monetize its platform.

In November 2024, Bluesky announced it raised a $15 million Series A round and is developing a subscription service for premium features like “higher quality video uploads or profile customizations.” Bluesky, however, noted its subscription model will not follow in the footsteps of X’s “pay to win” premium offerings.

Is Bluesky decentralized?

Yes. Bluesky’s team is developing the decentralized AT Protocol, which Bluesky was built atop. In its beta phase, users can only join the bsky.social network, but Bluesky plans to be federated, meaning that endless individually operated communities can exist within the open source network. So, if a developer outside of Bluesky built their own new social app using the AT Protocol, Bluesky users could jump over to the new app and port over their existing followers, handle and data.

“You’ll always have the freedom to choose (and to exit) instead of being held to the whims of private companies or black box algorithms. And wherever you go, your friends and relationships will be there too,” a Bluesky blog post explained.

Is Bluesky secure?

In October 2023, Bluesky added email verification as part of a larger effort to improve account security and authentication on the network. The addition is an important step forward in terms of making Bluesky more competitive with larger networks like X, which have more robust security controls. In December 2023, Bluesky allowed users to opt out of a change that would expose their posts to the public web following backlash from users. 

Is Bluesky customizable?

Yes. In May 2023, Bluesky released custom algorithms, which it calls “custom feeds.” Custom feeds allow users to subscribe to multiple different algorithms that showcase different kinds of posts a user may want to see. You can pin custom feeds that will show up at the top of your timeline as different tabs to pick from. The feeds you pin, or save, are located under the “My Feeds” menu in the app’s sidebar.

In March 2024,​​ the company announced “AT Protocol Grants,” a new program that will dole out small grants to developers in order to foster growth and customization. One of the recipients, SkyFeed, is a custom tool that lets anyone build their own feeds using a graphical user interface. 

Is Bluesky on iOS and Android?

Yes. Bluesky rolled out to Android users on April 20 and was initially launched to iOS users in late February. Users can access Bluesky on the web here.

How does Bluesky tackle misinformation?

After an October 2023 update, the app will now warn users of misleading links by flagging them. If links shared in users’ posts don’t match their text, the app will offer a “possibly misleading” warning to the user to alert them that the link may be directing them somewhere they don’t want to go.

Image Credits: Bluesky on GitHubImage Credits:Bluesky on Github

Has Bluesky had any controversies?

Bluesky has been embattled with moderation issues since its first launch. The app has been accused of failing to protect its marginalized users and failing to moderate racist content. Following a controversy about the app allowing racial slurs in account handles, frustrated users initiated a “posting strike,” where they refused to engage with the platform until it established guardrails to flag slurs and other offensive terms in usernames.

What moderation features does Bluesky have?

A December 2023 post from the Bluesky Safety account announced a large batch of moderation updates

Bluesky is rolling out “more advanced automated tooling” designed to flag content that violates its Community Guidelines that will then be reviewed by the app’s moderation team. 

Bluesky launched moderation features similar to ones on X, including user lists and moderation lists, the latter of which can be used to mute or block many users at once. The app is also developing a feature that lets users limit who can reply to posts.

Some Bluesky users are still advocating for the ability to set their accounts to private — a feature they have an increased need for after Bluesky announced it would launch a public web interface

In March 2024, the company launched Ozone, a tool that lets users create and run their own independent moderation services that will give users “unprecedented control” over their social media experience.

What’s the difference between Bluesky and Mastodon?

Though Bluesky’s architecture is similar to Mastodon’s, many users have found Bluesky to be more intuitive, while Mastodon can come off as inaccessible: Choosing which instance to join feels like an impossible task on Mastodon, and longtime users are very defensive about their established posting norms, which can make joining the conversation intimidating. To remain competitive, Mastodon recently simplified its sign-up flow, making mastodon.social the default server for new users.

However, the launch of federation will make it work more similarly to Mastodon in that users can pick and choose which servers to join and move their accounts around at will. 

Who owns Bluesky?

Though Jack Dorsey funded Bluesky, he is not involved in day-to-day development and no longer sits on the company’s board. The CEO of Bluesky is Jay Graber, who previously worked as a software engineer for the cryptocurrency Zcash, then founded an event-planning site called Happening.

If you have more FAQs about Bluesky not covered here, leave us a comment below. 

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Volkswagen’s cheapest EV ever is the first to use Rivian software

Volkswagen’s ultra-cheap EV called the ID EVERY1 — a small four-door hatchback revealed Wednesday — will be the first to roll out with software and architecture from Rivian, according to a source familiar with the new model.

The EV is expected to go into production in 2027 with a starting price of 20,000 euros ($21,500). A second EV called the ID.2all, which will be priced in the 25,000 euro price category, will be available in 2026. Both vehicles are part of the automaker’s new of category electric urban front-wheel drive cars that are being developing under the so-called “Brand Group Core” that makes up the volume brands in the VW Group. And both vehicles are for the European market.

The EVERY1 will be the first to ship with Rivian’s vehicle architecture and software as part of a $5.8 billion joint venture struck last year between the German automaker and U.S. EV maker. The ID.2all is based on the E3 1.1 architecture and software developed by VW’s software unit Cariad.

VW didn’t name Rivian in its reveal Wednesday, although there were numerous nods to next-generation software. Kai Grünitz, member of the Volkswagen Brand Board of Management responsible for Technical Development, noted it would be the first model in the entire VW Group to use a “fundamentally new, particularly powerful software architecture.”

“This means the future entry-level Volkswagen can be equipped with new functions throughout its entire life cycle,” he said. “Even after purchase of a new car, the small Volkswagen can still be individually adapted to customer needs.”

Sources who didn’t want to be named because they were not authorized to speak publicly, confirmed to TechCrunch that Rivian’s software will be in the ID EVERY1 EV. TechCrunch has reached out to Rivian and VW and will update the article if the companies respond.

The new joint venture provides Rivian with a needed influx of cash and the opportunity to diversify its business. Meanwhile, VW Group gains a next-generation electrical architecture and software for EVs that will help it better compete. Both companies have said that the joint venture, called Rivian and Volkswagen Group Technologies, will reduce development costs and help scale new technologies more quickly.

The joint venture is a 50-50 partnership with co-CEOs. Rivian’s head of software, Wassym Bensaid, and Volkswagen Group’s chief technical engineer, Carsten Helbing, will lead the joint venture. The team will be based initially in Palo Alto, California. Three other sites are in development in North America and Europe, the companies have previously said.

image credits: VW

“The ID. EVERY1 represents the last piece of the puzzle on our way to the widest model selection in the volume segment,” Thomas Schäfer, CEO of the Volkswagen Passenger Cars brand and Head of the Brand Group Core, said in a statement. “We will then offer every customer the right car with the right drive system–including affordable all-electric entry-level mobility. Our goal is to be the world’s technologically leading high-volume manufacturer by 2030. And as a brand for everyone–just as you would expect from Volkswagen.”

The Volkswagen ID EVERY1 is just a concept for now — and with only a few details attached to the unveiling. The concept vehicle reaches a top speed of 130 km/h (80 miles per hour) and is powered by a newly developed electric drive motor with 70 kW, according to Volkswagen. The German automaker said the range on the EVERY1 will be at least 250 kilometers (150 miles). The vehicle is small but larger than VW’s former UP! vehicle. The company said it will have enough space for four people and a luggage compartment volume of 305 liters.

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The hottest AI models, what they do, and how to use them

AI models are being cranked out at a dizzying pace, by everyone from Big Tech companies like Google to startups like OpenAI and Anthropic. Keeping track of the latest ones can be overwhelming. 

Adding to the confusion is that AI models are often promoted based on industry benchmarks. But these technical metrics often reveal little about how real people and companies actually use them. 

To cut through the noise, TechCrunch has compiled an overview of the most advanced AI models released since 2024, with details on how to use them and what they’re best for. We’ll keep this list updated with the latest launches, too.

There are literally over a million AI models out there: Hugging Face, for example, hosts over 1.4 million. So this list might miss some models that perform better, in one way or another. 

AI models released in 2025

Cohere’s Aya Vision

Cohere released a multimodal model called Aya Vision that it claims is best in class at doing things like captioning images and answering questions about photos. It also excels in languages other than English, unlike other models, Cohere claims. It is available for free on WhatsApp.

OpenAI’s GPT 4.5 ‘Orion’

OpenAI calls Orion their largest model to date, touting its strong “world knowledge” and “emotional intelligence.” However, it underperforms on certain benchmarks compared to newer reasoning models. Orion is available to subscribers of OpenAI’s $200 a month plan.

Claude Sonnet 3.7

Anthropic says this is the industry’s first ‘hybrid’ reasoning model, because it can both fire off quick answers and really think things through when needed. It also gives users control over how long the model can think for, per Anthropic. Sonnet 3.7 is available to all Claude users, but heavier users will need a $20 a month Pro plan.

xAI’s Grok 3

Grok 3 is the latest flagship model from Elon Musk-founded startup xAI. It’s claimed to outperform other leading models on math, science, and coding. The model requires X Premium (which is $50 a month.) After one study found Grok 2 leaned left, Musk pledged to shift Grok more “politically neutral” but it’s not yet clear if that’s been achieved.

OpenAI o3-mini

This is OpenAI’s latest reasoning model and is optimized for STEM-related tasks like coding, math, and science. It’s not OpenAI’s most powerful model but because it’s smaller, the company says it’s significantly lower cost. It is available for free but requires a subscription for heavy users.

OpenAI Deep Research

OpenAI’s Deep Research is designed for doing in-depth research on a topic with clear citations. This service is only available with ChatGPT’s $200 per month Pro subscription. OpenAI recommends it for everything from science to shopping research, but beware that hallucinations remain a problem for AI.

Mistral Le Chat

Mistral has launched app versions of Le Chat, a multimodal AI personal assistant. Mistral claims Le Chat responds faster than any other chatbot. It also has a paid version with up-to-date journalism from the AFP. Tests from Le Monde found Le Chat’s performance impressive, although it made more errors than ChatGPT.

OpenAI Operator

OpenAI’s Operator is meant to be a personal intern that can do things independently, like help you buy groceries. It requires a $200 a month ChatGPT Pro subscription. AI agents hold a lot of promise, but they’re still experimental: a Washington Post reviewer says Operator decided on its own to order a dozen eggs for $31, paid with the reviewer’s credit card.

Google Gemini 2.0 Pro Experimental

Google Gemini’s much-awaited flagship model says it excels at coding and understanding general knowledge. It also has a super-long context window of 2 million tokens, helping users who need to quickly process massive chunks of text. The service requires (at minimum) a Google One AI Premium subscription of $19.99 a month.

AI models released in 2024

DeepSeek R1

This Chinese AI model took Silicon Valley by storm. DeepSeek’s R1 performs well on coding and math, while its open source nature means anyone can run it locally. Plus, it’s free. However, R1 integrates Chinese government censorship and faces rising bans for potentially sending user data back to China.

Gemini Deep Research

Deep Research summarizes Google’s search results in a simple and well-cited document. The service is helpful for students and anyone else who needs a quick research summary. However, its quality isn’t nearly as good as an actual peer-reviewed paper. Deep Research requires a $19.99 Google One AI Premium subscription.

Meta Llama 3.3 70B

This is the newest and most advanced version of Meta’s open source Llama AI models. Meta has touted this version as its cheapest and most efficient yet, especially for math, general knowledge, and instruction following. It is free and open source.

OpenAI Sora

Sora is a model that creates realistic videos based on text. While it can generate entire scenes rather than just clips, OpenAI admits that it often generates “unrealistic physics.” It’s currently only available on paid versions of ChatGPT, starting with Plus, which is $20 a month. 

Alibaba Qwen QwQ-32B-Preview

This model is one of the few to rival OpenAI’s o1 on certain industry benchmarks, excelling in math and coding. Ironically for a “reasoning model,” it has “room for improvement in common sense reasoning,” Alibaba says. It also incorporates Chinese government censorship, TechCrunch testing shows. It’s free and open source.

Anthropic’s Computer Use

Claude’s Computer Use is meant to take control of your computer to complete tasks like coding or booking a plane ticket, making it a predecessor of OpenAI’s Operator. Computer use, however, remains in beta. Pricing is via API: $0.80 per million tokens of input and $4 per million tokens of output.

x.AI’s Grok 2 

Elon Musk’s AI company, x.AI, has launched an enhanced version of its flagship Grok 2 chatbot it claims is “three times faster.” Free users are limited to 10 questions every two hours on Grok, while subscribers to X’s Premium and Premium+ plans enjoy higher usage limits. x.AI also launched an image generator, Aurora, that produces highly photorealistic images, including some graphic or violent content.

OpenAI o1

OpenAI’s o1 family is meant to produce better answers by “thinking” through responses through a hidden reasoning feature. The model excels at coding, math, and safety, OpenAI claims, but has issues deceiving humans, too. Using o1 requires subscribing to ChatGPT Plus, which is $20 a month.

Anthropic’s Claude Sonnet 3.5 

Claude Sonnet 3.5 is a model Anthropic claims as being best in class. It’s become known for its coding capabilities and is considered a tech insider’s chatbot of choice. The model can be accessed for free on Claude although heavy users will need a $20 monthly Pro subscription. While it can understand images, it can’t generate them.

OpenAI GPT 4o-mini

OpenAI has touted GPT 4o-mini as its most affordable and fastest model yet thanks to its small size. It’s meant to enable a broad range of tasks like powering customer service chatbots. The model is available on ChatGPT’s free tier. It’s better suited for high-volume simple tasks compared to more complex ones.

Cohere Command R+

Cohere’s Command R+ model excels at complex Retrieval-Augmented Generation (or RAG) applications for enterprises. That means it can find and cite specific pieces of information really well. (The inventor of RAG actually works at Cohere.) Still, RAG doesn’t fully solve AI’s hallucination problem.

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Not all cancer patients need chemo. Ataraxis AI raised $20M to fix that.

Artificial intelligence is a big trend in cancer care, and it’s mostly focused detecting cancer at the earliest possible stage. That makes a lot of sense, given that cancer is less deadly the earlier it’s detected.

But fewer are asking another fundamental question: if someone does have cancer, is an aggressive treatment like chemotherapy necessary? That’s the problem Ataraxis AI is trying to solve.

The New York-based startup is focused on using AI to accurately predict not only if a patient has cancer, but also what their cancer outcome looks like in 5 to 10 years. If there’s only a small chance of the cancer coming back, chemo can be avoided altogether – saving a lot of money, while avoiding the treatment’s notorious side effects.

Ataraxis AI now plans to launch their first commercial test, for breast cancer, to U.S. oncologists in the coming months, its co-founder Jan Witowski tells TechCrunch. To bolster the launch and expand into other types of cancer, the startup has raised a $20.4 million Series A, it told TechCrunch exclusively.

The round was led by AIX Ventures with participation from Thiel Bio, Founders Fund, Floating Point, Bertelsmann, and existing investors Giant Ventures and Obvious Ventures. Ataraxis emerged from stealth last year with a $4 million seed round.

Ataraxis was co-founded by Witowski and Krzysztof Geras, an assistant professor at NYU’s medical school who focuses on AI.

Ataraxis’ tech is powered by an AI model that extracts information from high-resolution images of cancer cells. The model is trained on hundreds of millions of real images from thousands of patients, Witowski said. A recent study showed Ataraxis’ tech was 30% more accurate than the current standard of care for breast cancer, per Ataraxis.

Long term, Ataraxis has big ambitions. It wants its tests to impact at least half of new cancer cases by 2030. It also views itself as a frontier AI company that builds its own models, touting Meta’s chief AI scientist Yann LeCun as an AI advisor.

“I think at Ataraxis we are trying to build what is essentially an AI frontier lab, but for healthcare applications,” Witowski said. “Because so many of those problems require a very novel technology.”

The AI boom has led to a rush of fundraises for cancer care startups. Valar Labs raised $22 million to help patients figure out their treatment plan in May 2024, for example. There’s also a bevvy of AI-powered drug discovery firms in the cancer space, like Manas AI which raised $24.6 million in January 2025 and was co-founded by Reid Hoffman, the LinkedIn co-founder.

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