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TikToks biggest trends in 2024, from brat summer to a Moo Deng in finance

TikTok’s had a fruitful, delicious, and undeniably challenging year, both on and offline.

When the social media platform wasn’t bleeding lime green during brat summer, dropping CapCuts of Moo Deng’s lettuce hat, looking for a man in finance, or shaping modern language while being very demure, very mindful, the company itself faced (and is facing) a potential U.S. ban in the new year — despite the White House joining the platform.

Books, Sephora tweens, the “Apple” dance, and whole cucumbers ruled TikTok, and we proudly told jerks to “scram!”

But what does TikTok itself see as its biggest trends of the year? The company announced its Year on TikTok 2024 on Wednesday, joining the plethora of Big Tech platforms dropping the data on what we all got up to over the last 12 months.

TikTok’s year in review is separated into several trend topics, which we’ve breezed through here. But you can check out the full breakdown on TikTok’s hub. The summary, the company says, “is based on research comprising in-app and third-party insights focused on TikTok’s social, economic, and cultural impact, conducted from January to November 2024.”

Year on TikTok 2024: A brief rundown

In the “From moments to movements” section, TikTok highlights some of the biggest trends, from Jools Lebron’s “very demure, very mindful” moment to Charli XCX‘s “brat summer” (including Kelley Heyer’s “Apple” dance) and Megan Boni’s “Man in Finance” meme.

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Animal-wise, there’s been a wave of adorable stars trending from Thailand’s bratty pygmy hippo Moo Deng to Australia’s big fluffy boi penguin Pesto.

For foodies, TikTok highlighted some of the top food-related trends, including Logan Moffitt‘s cucumber salad, the #sambasandalittleredbag trend started by @maisieisobel_‘s, Fix Dessert Chocolatier’s chocolate bar, @thespudbrothers’ live videos, and Chippy Diva’s review of @merchants_fishandchips. (Here are our personal favourite TikTok food trends of the year.)

BookTok-wise, the site saw over 1.2 million book-related posts created in the first 10 months of 2024, and a 300 percent increase in #Romantasy posts this year.

TikTok also called out the platform’s educational creators, noting the expansion of its educational STEM feed to all users (not just teens) this year. From the U.S. and UK, TikTok’s notable knowledge creators included Shelby Lattimore, Chemical Kim, Charlie Engelman, Big.Manny1, Deidre Kelly, Yorkshire Fossils, Doctor Ahmed Ezzat, and the Royal Armouries Museum, who let Gen Z write the script, and astronaut Kellie Gerardi.

Music on TikTok in 2024

But of course, TikTok’s music charts have all the eyes on them. TikTok broke down the top artists and tracks on the platform this year. The top 10 songs on TikTok globally saw 8 billion streams on Spotify, with “Gata Only by FloyyMenor and Cris Mj topping the list. The top song in the U.S. was Tommy Richman’s “MILLION DOLLAR BABY (VHS)” and in the UK it was Tinashe‘s “Nasty“.

A chart showing TikTok's Top Artists globally.


Credit: TikTok

As for the top artists globally, Mexico’s Yeri Mua was number one, with her track “Linea del Perreo” going viral this year. In the U.S., Sabrina Carpenter topped the list, and in the UK, it was Central Cee.

A chart showing TikTok's Top Artists globally.


Credit: TikTok

You can check out the whole list on TikTok’s blog. And if you’re looking for more end-of-year 2024 wrap-ups, Mashable’s got you covered.


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Best Mothers Day gifts: Show mom some love

Mother figures are the backbone of the world. Yours may be your biological mother, or maybe she’s your mother-in-law, your best friend’s mom, or simply someone whose motherly instinct has helped you through hard times.

Moms teach you the adulting necessities, give advice even if the problem is your fault, and above all, they put up with your shit and (almost) never complain.

The game plan here isn’t just to snag the last bouquet at CVS just so you’re not the kid who forgot Mother’s Day (but definitely also get flowers). And you don’t even need to spend a lot of money. (Peep our list of Mother’s Day gifts that cost less than $50. Want even more cheap gift ideas?

Skip the generic mugs and show your appreciation with a gift picked just for her: Whether it’s something to make a part of her life easier, something she’s mentioned wanting in passing, or simply something to make her feel like a damn queen, you can’t put a price on everything she’s done for you, but heartfelt gifts certainly help.

After all, they say “No matter how hard you try, you always end up like your mother.” But is that even a bad thing?


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Ban subscriptions and get Microsoft Office 2024 for life for just £121

TL;DR: Grab Microsoft Office 2024 Home and Business for PC or Mac for just £120.54 through June 1.


You wouldn’t keep paying for Netflix if you could own your favorite shows, right? So why are you still subscribing to Office apps you use every day? Microsoft 365’s price keeps going up, but there’s finally a way to break free — and it’ll cost you way less in the long run.

Microsoft Office 2024 is the answer you’ve been looking for. Instead of monthly payments, simply pay £120.54 once and be set for life (reg. £188.37). It’s that simple. And, yes, this lifetime download works for PC or Mac.

What’s included?

This license comes with: 

  • Word

  • Excel

  • PowerPoint

  • Outlook

  • OneNote 

The newest version of Microsoft Office is a little different from Microsoft 365. But just because you’re switching to a lifetime license doesn’t mean you’ll miss out on some of the most recent updates. Word and Excel both still have AI integrations for text suggestions and smart data analysis, and PowerPoint still has improved tools for recorded presentations. 

Once you’ve redeemed your purchase, you can install your apps on one computer. After that, they’re yours to use however you want. No more subscription fees or sudden price hikes to worry about. 

Why rent when you can own? 

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Get a Microsoft Office lifetime license on sale for £120.54 with no coupon needed.

StackSocial prices subject to change.


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Wordle today: Answer, hints for May 9, 2025

Oh hey there! If you’re here, it must be time for Wordle. As always, we’re serving up our daily hints and tips to help you figure out today’s answer.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

Gibberish.

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Does today’s Wordle answer have a double letter?

There are no recurring letters.

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter T.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

TRIPE.

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints.

Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.


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