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Report: Winter Olympics off to best ratings start in 12 years

Olympics: Ice Hockey-Women Group A - CAN-USA[US, Mexico & Canada customers only] Feb 10, 2026; Milan, Italy; Ann-Renee Desbiens (35) of Canada gives up a goal to Caroline Harvey (not pictured) of the United States in women’s ice hockey group a play during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena. Mandatory Credit: David W Cerny/Reuters via Imagn Images

Fresh off a 30-year low in television ratings, the Winter Olympics is seeing much better early returns in 2026, reports The Hollywood Reporter.

The Beijing Games in 2022 had low ratings across the board, including a 15.9 million viewer count for the opening ceremony, marking a three-decade low. Overall, it was the least viewed Winter Olympics NBC had ever broadcast. That performance lowered expectations for Milan and Cortina, Italy, this year.

Instead, the first two days of the Games have resulted in significant gains for NBCUniversal. Preliminary Nielsen ratings, combined with Adobe Analytics streaming data, indicate that viewership has increased by more than 60% compared to four years ago during the same two-day period, when the company averaged 11.4 million viewers in primetime.

The broadcasting networks — NBC, Peacock, CNBC, and USA — reached a peak of 28.5 million viewers on Day 2, marking the largest audience for any day of Winter Olympics coverage since 2014.

The star-studded event on Friday night attracted over 5 million more viewers, totaling 21.4 million, bringing the numbers closer to those of previous Olympics. For example, during the last Winter Olympics in Italy in 2006, NBC drew 22.2 million viewers for the opening ceremony.

Peacock saw an average of 4.1 million viewers on the first Saturday, with over 1.3 billion minutes streamed. That puts the streaming platform on track to surpass 2022’s record of 4.3 billion minutes for the entire Games.

The rebound aligns with NBC’s performance at the 2024 Summer Games in Paris, which also experienced a significant ratings increase. The broadcast plan this year is nearly the same, with Peacock providing live streams for every event, the Gold Zone whip-around show airing daily on the same platform, and NBC, CNBC and USA offering live daytime coverage, with NBC rebroadcasting key moments during primetime.

–Field Level Media

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LIV Golf stars wary despite world rankings spike

Golf: LIV Golf Riyadh - First Round[US, Mexico & Canada customers only] Feb 4, 2026; Riyadh, SAUDI ARABIA; Sergio Garcia in action during the first round of play at LIV Golf Riyadh at the Riyadh Golf Club. Mandatory Credit: Hamad I Mohammed/Reuters via Imagn Images

The significant spike enjoyed by several LIV Golf players following the league’s first event that earned Official World Golf Ranking points has stirred plenty of debate in the golf world, but Sergio Garcia cautioned that only time will tell what the true impact is.

Following a win in his LIV Golf debut in Riyadh, Saudi Arabia on Saturday, Australia’s Elvis Smylie jumped from 133rd to 77th in the world rankings. Meanwhile, former World No. 1 Jon Rahm used his runner-up finish to climb from 97th to 67th, Sebastian Munoz moved from 767th to 566th, Abraham Ancer from 616th to 449th and Thomas Pieters from 564th to 419th.

That led many critics to call out LIV Golf players and CEO Scott O’Neill, who were highly critical of the OWGR’s decision to award points only through the top 10 finishers and ties in each event. While the early returns were tangible for those who earned points in Saudi Arabia, Garcia noted that it essentially equates to missing a cut for those who finish outside of the top 10 because it adds another event to their equation with zero points.

“It’s definitely a step forward. Is it fair? I mean, I guess time will tell us,” said the 46-year-old Spaniard, who added that he’d like to see the number of players earning points expanded. “It doesn’t feel like it’s totally fair.

“Now the first few weeks obviously when one of us is winning, that guy is going to make a jump in the rankings, which is great, but then every time you finish 11th or worse you’re getting a zero and you’re getting an extra event on your divisor. So that in the near (term). A little farther future, it can hurt a lot.

“But like I said, it’s a step forward, so it is positive. I think that at the end of the day, it’s going to help some of these kids performing well to move up the rankings. Hopefully they play really well.”

One of those kids is the 23-year-old Smylie. If he can rise into the top 50, Smylie would be eligible for each of the four majors, making this week’s event in Adelaide a tremendous opportunity as he eyes the Masters in April.

“Ultimately, the Masters is something that’s on my mind now,” Smylie said. “That’s a conversation that I can start to have and that is fuel to the fire for me. Let’s see what happens these next few weeks.”

Cam Smith was ranked No. 2 in the world when he signed with LIV. He’s now 227th, dropping six spots after tying for 13th in Riyadh. He also missed the cut in all four majors in 2025 before closing the year with a runner-up at the Australian Open.

Smith said he never considered accepting the PGA Tour’s offer following Brooks Koepka’s return, and called the initial OWGR inclusion a “work in progress.”

“It is nice to have that behind us. That’s been a long time coming, so it’s nice to get the recognition,” he said. “It’s so hard out here. I don’t think we get the respect of the golfing world that maybe we respect sometimes because of what it is and how we play.

“I think it’s a work in progress, but it’s a step in the right direction, nonetheless. It was good for Elvis last week. He loves it.”

Part of LIV’s effort to swing the tide with the OWGR was to expanding events from 54 to 72 holes in 2026. That has drawn mixed reactions from outside and from within LIV, with Bryson DeChambeau saying last week that’s not what players signed up for.

Garcia noted that 72-hole events should benefit players who are in the best form for a given week, and new Smash GC team captain Talor Gooch said those he has talked to are “over the moon” to be playing for LIV Golf.

“We have 14 great opportunities, and with the world ranking and majors and things kind of softening up on all of those fronts and kind of the ecosystem starting to accept us slowly but surely, I think it’s going to continue to make this place more and more enticing for people,” Gooch said.

“There’s obviously some frustrations with us not getting the whole (rankings) pie, let’s just say. But you know what, at least we got some pie and let’s keep trying to get some more pie.”

–Field Level Media

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No. 16 Texas Tech expects another battle to wire with Colorado

NCAA Basketball: Kansas at Texas TechFeb 2, 2026; Lubbock, Texas, USA; Texas Tech Red Raiders forward JT Toppin (15) reacts to a call in the second half of the game against the Kansas Jayhawks at United Supermarkets Arena. Mandatory Credit: Michael C. Johnson-Imagn Images

In a league where no game is a layup, No. 16 Texas Tech can’t afford a letdown to maintain any hope of staying in the hunt for a top-four finish in the Big 12 Conference.

That fact, plus the memory of last month’s meeting in Colorado, provides plenty of motivation as the Red Raiders get back to work Wednesday night against the Buffaloes in Lubbock, Texas.

Texas Tech (17-6, 7-3 Big 12) takes on a Colorado team that has won two of its last three games following a six-game losing streak.

Colorado’s nosedive began with a 73-71 loss Jan. 10 at home to Texas Tech. The Buffs (14-10, 4-7) roared back from a 24-point second-half deficit, but Barrington Hargress’ game-winning 3-point attempt at the buzzer was off the mark.

“We’re focused on what Colorado has done to get better since we played them because they almost came back and got us on a day when we played well most of the game,” Texas Tech coach Grant McCasland said. “They’ve played really well offensively and have a lot of different players who can make you pay if you’re not locked in defensively.”

Texas Tech avoided a three-game losing streak for the first time since the 2023-24 season with a 70-63 win Sunday at West Virginia.

The Red Raiders got back to the things that have been strengths all season: shooting the ball well from beyond the arc and defending the Mountaineers well most of the day.

Sparked by Donovan Atwell’s hot hand, Texas Tech knocked down 8 of 11 3-point attempts in the first half on the way to connecting on 13 of 24 — the 18th time this season the Red Raiders made double-digit threes. The accuracy was just as vital, though: Texas Tech hit at a 54.2% clip from deep after going 12 of 40 vs. Kansas and 11 of 29 against UCF.

That contrast figures to be important in the rematch with Colorado. The Red Raiders are among the Big 12 leaders in 3-point shooting — they rank second at 39.1% with more makes (264) and attempts (675) than any other team — while the Buffs are last in 3-point defense at 36.9%.

Colorado nabbed a 78-70 victory Saturday against Arizona State with some of the same ingredients that helped the Buffs get off to 8-0 and 12-3 starts this season. They took care of the ball, with only 10 turnovers, and were strong on the backboards with a 40-26 edge on the glass.

“We did some good things because we had a really good practice the day before,” said longtime Buffs coach Tad Boyle. “These are the dog days of February for college basketball players. Guys get tired of practicing, but what young guys have to understand is that practice does matter and we play better and are a different team when we practice well.”

The Buffs will need to hone in on the Red Raiders’ top two scorers, J.T. Toppin and Christian Anderson. Toppin provides 21.8 points (third in the Big 12) and a conference-best 10.5 rebounds per game while Anderson, who was full strength at West Virginia after missing the Kansas loss with an illness, averages 19.3 points and a Big-12 best 7.7 assists.

Texas Tech’s defensive focus will be on freshman Isaiah Johnson, who leads Colorado with 16.3 points per game. He struggled through a 3-for-11 shooting night against the Red Raiders in the first meeting, but he keyed the Buffs’ 44-30 second-half surge by scoring all of his 21 points after halftime — buoyed by a 13-for-13 effort from the free-throw line.

–Field Level Media

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Eastern Conference contenders Pistons, Raptors meet for first time

NBA: Detroit Pistons at Charlotte HornetsFeb 9, 2026; Charlotte, North Carolina, USA; Charlotte Hornets forward Moussa Diabaté (14) and forward Miles Bridges (0) are ejected after a fight with Detroit Pistons center Jalen Duren (0) and forward/center Isaiah Stewart (28) during the second half at Spectrum Center. Mandatory Credit: Jim Dedmon-Imagn Images

One team will enter the All-Star break on a three-game winning streak Wednesday night when the Detroit Pistons visit the Toronto Raptors.

The Pistons won their second straight when they opened a four-game road trip with a 110-104 victory over the Charlotte Hornets in a game marred by third-quarter fights.

Two players from each team were ejected from the game, including Jalen Duren and Isaiah Stewart of the Pistons.

The altercation started after Charlotte’s Moussa Diabate fouled Duren. After shoving, punches were thrown. When hostilities broke out again, Stewart came off the bench to defend Duren.

“Our guys deal with a lot,” Pistons coach J.B. Bickerstaff said. “They are not the ones who initiate. They are not the ones who crossed the line tonight. … I hate that it got as ugly as it got. That is not something you want to see. But, if a guy throws a punch at you, you have a responsibility to protect yourself.”

“It was an overly emotional game with tempers flaring,” said Duren, who scored seven of his 15 points in the third quarter. “At the end of the day, we would love to keep it to basketball, but things happen. Everyone was playing hard. As the year has gone on, teams have tried to get into our heads.”

All-Star Game-bound Cade Cunningham had 33 points, nine rebounds and seven assists to help the Pistons end the Hornets’ nine-game winning streak.

“It says a lot about our grit and our resilience,” Cunningham said. “There was a lot of emotion to the game; fans were into it. For us to stay together and pull through, this is a great win for us.”

The Pistons and Raptors will be meeting for the first time this season. The Raptors won their second in a row by defeating the Indiana Pacers 122-104 Sunday to improve to 3-1 on their five-game homestand.

Trayce Jackson-Davis, acquired Thursday in a trade with the Golden State Warriors, made his Raptors debut and delivered 10 points and 10 rebounds in 15:31 off the bench.

“Trayce played well, and it gave us a good 15 minutes,” Toronto coach Darko Rajakovic said.

Jackson-Davis became the fifth player to record a double-double in his Raptors debut — the first since Kawhi Leonard (24 points,12 rebounds) in 2018 — and the first to do so as a reserve.

Rajakovic prefers to wait before assessing his new player.

“At this point, I just want to let him be,” he said. “I want to coach him. I want to help him. I want to build him and see where we go. I don’t want to, based on one good game or bad game, to pass any judgment on him. I want to see a chunk of 10-15 games and see how he grows with us.”

Jackson-Davis said that before the game Rajakovic told him to “play free” and not to worry about the plays, but to play hard and rebound.

“So I leaned onto that,” Jackson-Davis said. “And then I’m a rhythm player. So once you start getting rebounds, you start putting the ball in the hole, everything else goes your way.”

Toronto’s Collin Murray-Boyles left the game after the first quarter with a lingering thumb injury and will not play on Wednesday.

Brandon Ingram learned Tuesday he will participate in his second All-Star Game. The Raptors’ leading scorer (22.0 ppg) replaces the injured Stephen Curry. Scottie Barnes (19.4 ppg, 8.4 rpg, 5.6 apg) is Toronto’s other All-Star.

–Field Level Media

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