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Move over, Apple: Meet the alternative app stores available in the EU and elsewhere

People in the European Union are now allowed to access alternative app stores thanks to the Digital Markets Act (DMA), a regulation designed to foster increased competition in the app ecosystem. Like Apple’s App Store, alternative app marketplaces on allow for easy access to a wider world of apps on Apple devices, but instead of the apps going through Apple’s App Review process, the apps on these third-party marketplaces have to go through a notarization process to ensure they meet some “baseline platform integrity standards,” Apple says — like being malware-free. However, each store can review and approve apps according to its own policies. The stores are also responsible for any matters relating to support and refunds, not Apple. 

To run an alternative app marketplace, developers must accept Apple’s alternative business terms for DMA-compliant apps in the EU. This includes paying a new Core Technology Fee of €0.50 for each first annual install of their marketplace app, even before the threshold of 1 million installs is met, which is the bar for other EU apps distributed under Apple’s DMA business terms. 

Despite the complicated new rules, a handful of developers have taken advantage of the opportunity to distribute their apps outside of Apple’s walls. 

Beyond the EU, other markets are experimenting with alternative app stores, as well, like Japan. In December 2025, Apple announced its compliance with the Mobile Software Competition Act (MSCA), which gives developers new options to distribute apps and process payments outside of Apple’s App Store.

This option also requires developers to accept new business terms, like a reduced 10% to 21% App Store commission, a payment processing fee for Apple in-app purchases of 5%, a core technology fee of 5%, and a 15% store services commission on web sales made through a link in the app.

Below is a list of the alternative app stores iPhone users in these markets can try today. 

AltStore PAL (EU)

AltStore screenshot on iPhone
Image Credits:AltStore

Co-created by developer Riley Testut, maker of the Nintendo game emulator app Delta, the AltStore PAL is an officially approved alternative app marketplace in the EU. The open source app store will allow independent developers to distribute their apps alongside the apps from AltStore’s makers, Delta, and a clipboard manager, called Clip

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Unlike Apple’s App Store, AltStore apps are self-hosted by the developer. To work, developers download an alternative distribution packet (ADP) and upload it to their server, then create a “source” that users will add to the AltStore to access their apps. That means the only apps you’ll see in the AltStore are those you’ve added yourselves. 

Some popular apps that users are adding include the virtual machine app UTM, which lets you run Windows and other software on iOS or iPad; OldOS, a re-creation of iOS 4 that’s built in SwiftUI; Kotoba, the iOS dictionary available as a stand-alone app; torrenting app iTorrent; qBittorrent remote client for iOS devices called qBitControl; and social discovery platform PeopleDrop.

Setapp Mobile (EU – closed Feb. 2026)

Image Credits:Setapp

MacPaw’s Setapp became one of the first companies to agree to Apple’s new DMA business terms to set up an alternative app store for EU users. Unfortunately, this app store didn’t last long — the company announced it would sunset the Setapp Mobile service on February 16, 2026. (Applications on Setapp Desktop weren’t affected.) The company cited Apple’s “still-evolving” and complex business terms as the reason for its decision.

The company had long offered a subscription-based service featuring a selection of curated apps for customers on iOS and Mac. Following the implementation of the DMA, it released the alternative app store for Setapp Mobile for iOS users only in the EU. Similar to its other subscription offerings, the now-shuttered app store had included dozens of apps under a single recurring subscription price, and the number of apps grew over time. The apps were free from in-app purchases or ads and are generally considered high quality. However, it didn’t include big-name apps like Facebook, Uber, Netflix, and others. 

Epic Games Store (EU)

Fortnite maker Epic Games launched its alternative iOS app store in the EU in August 2024, allowing users to download games, including its own Fortnite and others like Rocket League Sideswipe and Fall Guys, with more to come. The company said it’s also bringing its games to other alternative app stores, including AltStore PAL, which it’s now supporting via a grant, as well as Aptoide’s iOS store in the EU and ONE Store on Android. 

The move to launch Fortnite in alternative iOS marketplaces comes more than four years after Apple removed the game from its App Store over policy violations, ahead of Epic’s legal challenge to the alleged App Store monopoly. While U.S. courts decided that Apple was not engaged in antitrust behavior, the lawsuit did pave the way for developers to link to their own websites for a reduced commission. 

Aptoide (EU)

Image Credits:Aptoide

An alternative game store for iPhone, Lisbon-based Aptoide is an open source solution for app distribution. The company, already known for its Google Play alternative, says it scans the apps to ensure they are safe to download and install.

The iOS version of the Aptoide store launched as an invite-only beta in June 2024 before becoming available to all across the EU. As a free-to-use store, Aptoide doesn’t charge its users to cover its Core Technology Fee paid to Apple, but takes a 10% to 20% commission on in-app purchases on iOS, depending on whether they were generated by the marketplace or not. 

Across all platforms, including Android, web, car, and TV, Aptoide offers 1 million apps to its more than 430 million users. 

Mobivention marketplace (EU)

Image Credits:Mobivention

A B2B-focused app store, the Mobivention marketplace allows EU companies to distribute their internal apps that are used by employees, but can’t — or shouldn’t — be published in Apple’s App Store. The company also offers the development of a customized app marketplace for companies that want to offer employees their own app store just for their corporate apps. Larger companies can even license Mobivention’s technology to more deeply customize the app marketplace to their own needs.

Skich (EU)

Image Credits:Skich

Last March, Skich announced the launch of an alternative app store for EU users, which differentiates itself by offering a Tinder-like interface for app discovery. That is, users swipe right to “match” with apps they might enjoy. They can also create playlists and see what apps their friends are playing. The new store will replace Skich’s existing app and will see the company taking a 15% commission on all purchases. Instead of filling its app store with apps right away, the store marketed to developers at the Game Developers Conference (GDC).

Onside (EU and Japan)

Onside

Onside is an alternative iOS app store available in both the EU and, now, Japan, as of February 17, 2026, thanks to the new regulations. The company promises it will charge developers lower rates while still offering security, including keeping payment information private. The store currently supports bank card payments and Apple Pay and will later roll out support for other payment methods like iDeal, Klarna, and more.

For consumers, Onside touts a range of top apps and exclusives that can’t be found on other marketplaces within a familiar interface that includes traditional app store features, like editorial collections, ratings and reviews, and automatic updates.

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Sam Altman would like to remind you that humans use a lot of energy, too

OpenAI CEO Sam Altman addressed concerns about AI’s environmental impact this week while speaking at an event hosted by The Indian Express.

For one thing, Altman — who was in India for a major AI summit — said concerns about AI’s water usage are “totally fake,” though he acknowledged it was a real issue when “we used to do evaporative cooling in data centers.”

“Now that we don’t do that, you see these things on the internet where, ‘Don’t use ChatGPT, it’s 17 gallons of water for each query’ or whatever,” Altman said. “This is completely untrue, totally insane, no connection to reality.”

He added that it’s “fair” to be concerned about “the energy consumption — not per query, but in total, because the world is now using so much AI.” In his view, this means the world needs to “move towards nuclear or wind and solar very quickly.”

There’s no legal requirement for tech companies to disclose how much energy and water they use, so scientists have been trying to study it independently. Data centers have also been connected to rising electricity prices.

Citing a previous conversation with Bill Gates, the interviewer asked whether it’s accurate to say a single ChatGPT query currently uses the equivalent of 1.5 iPhone battery charges, to which Altman replied, “There’s no way it’s anything close to that much.”

Altman also complained that many discussions about ChatGPT’s energy usage are “unfair,” especially when they focus on “how much energy it takes to train an AI model, relative to how much it costs a human to do one inference query.”

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“But it also takes a lot of energy to train a human,” Altman said. “It takes like 20 years of life and all of the food you eat during that time before you get smart. And not only that, it took the very widespread evolution of the 100 billion people that have ever lived and learned not to get eaten by predators and learned how to figure out science and whatever, to produce you.”

So in his view, the fair comparison is, “If you ask ChatGPT a question, how much energy does it take once its model is trained to answer that question versus a human? And probably, AI has already caught up on an energy efficiency basis, measured that way.”

You can watch the full interview below. The conversation about water and energy usage begins at around 26:35.

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The 9,000-pound monster I don’t want to give back

Before heading on a trip to Tahoe last weekend, GM offered me the use of the company’s 9,000-pound monument to excess – the new 2026 electric Escalade IQL (starting at $130,405) – for a week to test-drive. Before you continue, note that I’m not a professional car reviewer. TechCrunch has excellent transportation writers; I am not one of them. I do, however, drive an electric car.

I was immediately game. I’d first glimpsed one last summer at a car show, where some regional car dealers had stationed themselves at the end of a long field dotted with exquisite vintage automobiles. My immediate reaction was “Jesus, that’s enormous,” followed by a surprising admiration for its design, which, despite its enormous scale, shows restraint. For lack of a better word, I’m going to say it’s “strapping.” Its proportions just work.

My excitement waned pretty quickly when the car was dropped off at my house a day before our departure time. This thing is a monstrosity — at 228.5 inches long and 94.1 inches wide, it made our own cars look like toys. My first apartment in San Francisco was smaller. Trying to drive it up my driveway was a little harrowing, too; it’s so big, and its hood is so high, that if you’re ascending a road at a certain slope – we live midway down a hill; our mailbox is at the top of it – you can’t see whatever is directly in front of the car.

I thought about just leaving it in the driveway for the duration of the trip. The other alternative was doing what I could to grow more comfortable with the prospect of driving it 200 miles to Tahoe City, so I tooled around in it that night and the next day, picking up dinner, heading to an exercise class — just basic stuff around town. When I ran into a friend on the street, I volunteered as quickly as possible that this was not my new car, that I was going to possibly review it, and wasn’t its size ridiculous? It felt like a tank. I thought: other than hotels that use SUVs like the Escalade to ferry guests around, what kind of monster chooses a car like this?

Five days later, it turns out that I am that kind of monster.

Image Credits:Connie Loizos

Look, I don’t know how or when I fell for this car. If I’d written this review after two days, it would read very differently. Even now, I’m not so blind that I don’t see its shortcomings.

It was the Escalade’s performance in a terrible snowstorm that really won my heart, but let me walk you through the steps between “Ugh, this car is a tank” and “Yes! This car is a tank.”

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Just getting into it requires a little more exertion than would seem to make sense. I’m fairly athletic and I still found myself wondering if this thing shouldn’t come with an automated step stool.

Inside is where digital maximalism does its work. The dashboard opens with a 55-inch curved LED screen with 8K resolution that reads less like a car display and more like a situation room. Front passengers get their own screens. Second-row passengers also get 12.6-inch personal screens along with stowable tray tables, dual wireless chargers, and — with the most lavish version of the car — massage seats that will make them forget they’re in a vehicle at all. Google Maps handles navigation. And the polarized screen technology deserves its own praise: while one of my kids binge-watched Hulu in the front seat, not a frame of it leaked into my sightline from behind the wheel.

The cabin itself is built around the premise that no one inside should feel crowded, and it delivers. Front legroom stretches to 45.2 inches; the second row offers 41.3; even the third row manages 32.3 inches. Seven adults could share this machine for a long while without fraying each other’s nerves. Heated and ventilated leather seats with 14-way power adjustment come standard in the first two rows, and the whole operation runs on 5G Wi-Fi.

The car also comes standard with Super Cruise, GM’s hands-free driving system, which I’m not sure I quite figured out. True car reviewers seem to love it; when I tried it, the car felt like it was drifting to an alarming degree between the outer boundaries of the highway lane, and when that happens, it unleashes an escalating sequence of warnings. First, a red steering wheel icon materializes on-screen. Then your seat pulses haptic warnings against your rump. Ignore those and a chime — both reminder and reproach — fills the cabin. GM calls this impolite series a “driver takeover request.”

Did I mention the 38-speaker AKG Studio sound system? So good.

As for the exterior — this is a handsome giant, but it takes some getting used to. At first, I found the grille, which is just for show, almost comically imposing. This is definitely a car for people who are the boss, or want to be the boss, or want to look like the boss while privately dealing with existential crises. Pulling up to a glass-lined restaurant one night, I’m pretty sure I blinded half the patrons as I swung into a parking spot perpendicular to the building, the Escalade’s headlights flooding through the windows.

Then there is the light show the car launches whenever it detects you approaching via the key or the MyCadillac app. It’s as if it’s saying, “Hey, chief, where we headed?” before you’ve so much as touched a door handle. (In the vernacular of Cadillac, this is thanks to its “advanced, all-LED exterior lighting system,” highlighted by a “crystal shield” illuminated grille and crest, along with vertical LED headlamps and “choreography-capable tail lamps.”)

It is, objectively, a bit much. I loved it immediately.

Image Credits:Connie Loizos

Despite its size, the Escalade IQL is unexpectedly nimble. Not “sports car darting through traffic” nimble, but “I can’t quite believe something this colossal doesn’t handle like a battleship” nimble.

Now we arrive at the frustrations. The front trunk — or “frunk” in the lexicon of EV devotees — operates in mysterious and frustrating ways. Opening requires holding the button until completion. Release prematurely and it halts mid-ascent, forcing you to restart the entire sequence. Closing demands the same sustained pressure. The rear trunk, conversely, requires two distinct taps followed by immediate button abandonment. Hold too long and nothing happens.

Relatedly, twice, the vehicle refused to power down after I’d finished driving. The car simply sat there, running, even when I shifted to park and opened the door (which tells the car to turn off). One clunky solution: open the frunk, close the frunk, shift into drive, then park, then exit.

As for the software, it’s absolutely fine unless you’ve owned a Tesla, in which case, prepare for disappointment. This seems to be true across the board — everyone I know who owns both a Tesla and another EV, no matter how high end, says the same thing. Once you’ve internalized how effortlessly Tesla’s software dissolves barriers between intention and execution, every other automaker’s software feels like a compromise.

Which brings us to the nadir of the trip: charging in Tahoe during winter. For all its virtues, the Escalade IQL is, by any measure, a thirsty machine. The battery is a 205 kWh pack — enormous, and it needs to be, because the car burns through roughly 45 kWh per 100 miles, which is considerably more than comparable electric SUVs. Cadillac estimates 460 miles of range on a full charge, and in ideal conditions that holds up. Tahoe in winter, however, is not ideal conditions. We’d also arrived with less charge than we should have. A series of side trips on the way up, including an emergency detour to find shirts for a family member who had packed none, had eaten into the battery more than expected. By the time we needed to charge, we genuinely needed to charge.

We approached a Tesla Supercharger in Tahoe City that appeared on the MyCadillac app, but when we plugged in to the designated stall, nothing happened. We searched for answers, discovering that even Tesla stations that accept non-Tesla vehicles throttle energy to 6 kilowatts per hour anyway, but it was a frustrating experience. A nearby EVGo had shuttered a month prior. ChargePoint’s two units at the Tahoe City Public Utility lot were broken and willing to connect but not to actually charge anything. We briefly contemplated a 35-mile drive to Incline Village, did the math on what stranded would actually look like, and decided against it. Then I discovered an Electrify America station 12 miles away. We drove through gathering snow, arrived shortly before 11 p.m., and it worked. We sat there for an hour fighting exhaustion before driving home.

The following morning revealed another issue via an app alert: tire pressure had dropped to 53 and 56 PSI in the front (recommended: 61) and 62 PSI in the rear (recommended: 68). I have no idea whether the car had been delivered that way or whether something else was going on beyond the cold weather — either way, it meant someone standing at a gas station filling tires while being pelted directly in the face with ice. (That someone was my husband.) For a family trip, it was going great.

At this point, in fact, I would have told you that the Escalade IQL is unquestionably luxurious and ideal for families of four or more who value space and technology. I would tell you it came burdened by real tradeoffs: forward visibility obstructed by its commanding hood, parking challenges inherent to its dimensions, limited charging infrastructure for a machine this ravenous, and tires tasked with supporting 9,000 pounds. It’s a beautiful car, I would have said, but it’s not for me.

But the snow that had started to fall kept falling. Within two days, eight feet had accumulated, making it impossible to ski — the entire point of the trip — and terrifying to move about town. Except I found that I wasn’t terrified because we had the Escalade, which, because of its weight, felt like driving a tank through the snow. (The tires held steady after we’d inflated them, even as the week kept doing its worst.) What could have been harrowing felt serene. It was quiet, it was strong, it was taking charge in a bad situation.

I also adjusted to the size. By the end of this past week I had stopped mouthing “I’m sorry” to whoever who was waiting for me to figure out where to park it. I had stopped caring what it said about me that I was driving a car whose entire design philosophy is: the owner of this vehicle is not waiting in line. Eight feet of snow had fallen, we needed groceries, and I was the one with the tank, suckers! I could sense my husband falling for the car, too.

Image Credits:Connie Loizos

Then, as tends to happen in Tahoe, the snow stopped all at once and the sun came out, and the Escalade was just a very dirty car sitting in the driveway (sorry, GM!). It was in this moment that I realized: I still like it, and it’s not because of the emergency alone. I love riding high, with the speaker system flooding the car with a favorite soundtrack. That light show still gets me. The car’s long, curved LED screen is a marvel, among other features.

The frunk is still problematic. I won’t soon forget the panic of not being able to charge the car where I thought I could. Parking this thing is truly an exercise in patience. I have strong opinions about unnecessary consumption. None of that has changed.

I just also, somehow, want this car, so when the GM middleman comes to collect it, I may hide it under a tarp — a very large tarp — and tell him he has the wrong address.

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6 days left to lock in the lowest TechCrunch Disrupt 2026 rates

Super Early Bird pricing for TechCrunch Disrupt 2026 ends February 27 at 11:59 p.m. PT. That means you have just 6 days left to secure the lowest ticket prices of the year.

If Disrupt has been on your must-attend list, this is your moment. Save up to $680 on your individual pass or secure up to 30% off with community passes before prices increase. Register here.

From October 13-15 at San Francisco’s Moscone West, TechCrunch will bring together 10,000 founders, investors, operators, and innovators for three focused days built around launching, scaling, and shaping what’s next in tech.

TechCrunch Disrupt 2026 6 days left

What’s at Disrupt?

Disrupt is where you get:

  • Direct access to founders, VCs, and operators actively building.
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TechCrunch Disrupt 2026 exhibitor
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You’ll see 300+ exhibiting startups debut tomorrow’s breakthroughs, experience the high-stakes Startup Battlefield 200 pitch competition — where one standout company wins a $100,000 equity-free prize — and take part in curated networking designed to drive real outcomes.

You’ll also hear insights from some of the most influential voices in tech, including WordPress co-founder Matt Mullenweg, General Motors CEO Mary Barra, and legendary VC Vinod Khosla. Keep an eye on the event page for the agenda drop.

Maximize your experience as a founder or investor

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TechCrunch Disrupt 2024 networking student
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