Bad Bunny’s halftime show at the Super Bowl made waves even among porn watchers. During the game, Pornhub’s traffic crashed the hardest not during the (admittedly snoozy) four quarters, but during the Benito Bowl.

Credit: Pornhub

Compared to an average Sunday, Pornhub’s traffic dropped 46 percent at 8:31 p.m. ET — right around the ending of Bad Bunny’s performance. The big dip began between 8:11 and 8:19, and according to Men’s Journal, the halftime show started at 8:12. Football and non-football fans alike turned off explicit content for a few minutes to tune in.

Despite the Patriots’ performance, Massachusetts fans had a bigger drop-off on Pornhub around halftime than fans in the Seahawks’ home state of Washington: Massachusetts traffic was 44 percent below average at that time, while Washington’s was only 14 percent below average. Once the game was over, though, Pornhub traffic in The Bay State crept up to 15 percent above average — maybe they were soothing their loss. Washington fans were celebrating, with traffic at a one percent below average at the same time.

Credit: Pornhub

Surprisingly, Pornhub traffic in Bad Bunny’s home of Puerto Rico had a smaller dip below average during halftime (29 percent below an average Sunday).

Credit: Pornhub

Overall, the decline in Pornhub traffic during the Big Game was pretty typical. According to this graph from the tube site, it usually sees a 15 to 28 drop in traffic during those times. This year’s game was somewhere in the middle (24 percent). Considering it wasn’t the most exciting game of football, it’s no wonder that most locked in to see Bad Bunny.

Credit: Pornhub

Facebook is rolling out a new, Meta AI-powered feature that will allow users to animate their profile pictures.

Was the online public necessarily clamoring for Facebook profile pictures that waved via AI? Well…not really. But it’s here nonetheless.

Users will have access to preset animations that will turn a photo into an AI-powered, GIF-like moving profile picture. Wrote Facebook in a press release:

“You can now animate your profile picture, turning a still photo into a playful animation in seconds. Choose from preset animations — like natural, party hat, confetti, wave, and heart — to bring your profile picture to life depending on how you’re feeling. We’ll add more animation options throughout the year so you can celebrate and express yourself during seasonal moments and special events.

For the best results, we recommend using a photo that features a single person facing the camera with their face clearly visible, and not holding other objects. You can select photos to animate directly from your camera roll or choose photos you’ve already uploaded to Facebook. Once a photo is animated, you can share it to your Feed and view it on your profile.”

How the animation process looks.
Credit: Meta

Is it the coolest thing to animate your profile picture to make it look like you’re making a heart with your hands? Not really. But honestly, I can imagine a kooky aunt or uncle loving it. And kooky aunts and uncles love Facebook as much as they love AI photos and images.

Facebook also announced it had added a “restyle” feature that uses AI to touch-up or change photos in Stories. So, a normal photo with a friend, for instance, could be reimagined to look like an illustration. The restyle feature has preset options and can also reimagine a photo based on a text prompt.

The dating app Bumble has been known for “women making the first move” (messaging first) in straight matches since its 2014 launch. Now the company is reversing a more recent change to let men message first — but only in a couple of areas.

Last week, Bumble announced that it’s removing the Opening Moves feature in Mexico and Australia. The feature has been removed automatically for those users.

Opening Moves was introduced in 2024 as a way for men to send the first message to women and was advertised as a way to lessen exhaustion with dating apps. The company’s former CEO Lidiane Jones led the charge after taking over from founder and first CEO Whitney Wolfe Herd, who shortly thereafter returned to the CEO role after Jones held the position for only a year.

While the reputation of dating apps overall has been slipping in recent years due to burnout and bad actors, Bumble has been especially hit financially. The company laid off 30 percent of its workforce last year, and its stock price has fallen 95 percent from its IPO as of this writing.

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Bumble seems to be returning to its original ethos even amid legal challenges. The Observer reported Bumble introduced Opening Moves following lawsuits and legal threats in California, claiming that the app discriminated against men, according to sources familiar with the matter. The Observer states that the company is starting to remove Opening Moves in Australia and Mexico due to lower legal risks in those markets.

“At Bumble, we regularly test and innovate our features to foster healthy, respectful connections while staying true to our women-first mission and prioritizing member safety,” a Bumble spokesperson told Mashable. “Supporting our community as they go from match to message is a key part of that work. As with all testing, we evaluate our learnings before considering a wider rollout, ensuring any changes continue to meet our community’s needs and deliver a positive experience for our members.”