Tech
Reddit is testing a new way to watch — and listen to — its viral posts
Reddit is taking a cue from TikTok to bring viral stories to life through video. On Thursday’s second-quarter earnings call, the company said it’s been working on a new “video Reddit” experience that would not only allow users to watch videos from the platform, but also listen to posts in the background.
CEO Steve Huffman told investors that the company already sees people consuming this type of content on other platforms.
He’s right — on TikTok, for instance, there are 19.6 million posts labeled with the hashtag #reddit and another 9.9 million labeled #redditstories. Many of these feature a text-to-speech narration of a viral story published on Reddit paired with an unrelated video, like gameplay footage or cooking content.
“There is an emerging content type elsewhere on the internet of, basically, podcasts where people read Reddit content,” Huffman explained on the call. “I think this version of, like, listened-to or spoken Reddit can be really engaging, as well,” he said. “So that would be almost a different format entirely.”
It’s not clear how these types of Reddit videos will be incorporated into Reddit’s main app, but Huffman teased that the company will have something available for testing “later this year.”
The news comes as mainstream social and entertainment apps experiment with adding TikTok-like video feeds to their products.
Last week, Facebook announced plans to begin testing later this year a reimagined experience that will put a subset of users into a full-screen video as soon as they open the app. Streaming apps like Netflix, Disney+, Peacock, and HBO Max have also added TikTok-like short video feeds in recent months. Amazon offers a short video feed for shopping inspiration. There’s even a short video feed on LinkedIn, of all places.
It’s the TikTok-ification of the web at scale.
In addition, the company touted the early success of video in comments, which launched in June. Reddit said the new feature already accounts for more than 10% of its video posts.
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Tech
Repeat founder Ryan Williams raises $10M seed for an AI startup for private credit managers
Ellis AI announced Thursday its emergence from stealth with $10 million in seed funding from investors including First Round Capital, 645 Ventures, Harlem Capital, Khosla Ventures, Thrive Capital, Slow Capital, Kearny Jackson, and Ariel Alternatives CEO Mellody Hobson.
Ellis uses AI agents to tackle the fragmented workflow private credit managers deal with, including managing documents, spreadsheets, and correspondence. The company was founded by Ryan Williams, best known for co-creating the real estate investment platform Cadre alongside Josh and Jared Kushner back in 2014. That company raised more than $160 million in funding and, at its peak, was valued at $800 million before being sold for an undisclosed sum to the alternative investment company Yieldstreet in 2024.
“At Cadre, I saw the next major constraint,” Williams said. “Even as the front end of private markets became more modern and accessible, the operating infrastructure underneath it remained fragmented.”
He started working on Ellis last year. The company seeks to connect and centralize all the scattered software, accounting information, and documents a private credit firm would use into one easily accessible platform. The system can flag discrepancies in the data and uses AI agents to help perform tasks like portfolio monitoring and preparing reports.
For example, Williams promises the agents can help close a fund’s books at the end of the month.
“A team may have to download files from several systems, reformat the data, compare balances, investigate discrepancies, and re-enter information by hand. In many firms, Excel becomes the operating system,” he continued. “Ellis connects to the systems and documents a firm already uses rather than forcing it to rip everything out and start over.”
It keeps a human in the loop, too, he says. “Material decisions and actions remain with the human experts,” he said.
“I expect the human loop to become narrower, but not disappear,” he continued, when asked if he sees a day when the AI works fully autonomously. “Our goal is not to replace human judgment; it’s to help people cut through the noise and make educated decisions faster.”
This piece was updated to add an investor.
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Tech
Tesla reportedly might sell its China business ahead of a SpaceX merger
Tesla is reportedly considering cleaving off its entire business in China to grease the wheels of a merger with SpaceX, according to the Wall Street Journal.
The newspaper reports that “some Tesla executives have been told to prepare for a separation of the China business,” which could include a “spinoff, sale or closure,” citing unnamed sources. The company reportedly would be able to do this fairly quickly because CEO Elon Musk had already tasked executives to prepare for a split in the event that Beijing invades Taiwan.
Separating China from Tesla’s global operations could make it easier to integrate the company into SpaceX, which is a defense contractor that has to follow strict rules around citizenship and national security. That would also be a major concession. China has grown to dominate Tesla’s business, not only as a market for its vehicles, but as a production hub that serves Asia more broadly, and also Europe.
Tech
WhatsApp is testing a new folder for messages from large businesses
During Meta’s Q2 2026 earnings call, Mark Zuckerberg said that other revenue in the family of apps segment crossed $1 billion, largely thanks to WhatsApp paid messaging and subscriptions.
As more businesses use WhatsApp to reach consumers, users’ inboxes often get cluttered, making it hard to find personal and group messages. Meta is now trying out a new feature where it will place messages from larger businesses like banks or airlines in a separate folder, TechCrunch has learned exclusively.
When a user receives a message from a large business, WhatsApp will automatically move that message to a new “Offers & Updates” folder after a set number of hours. The company said it is testing different durations, up to 24 hours, to move messages to a new folder.
Users who prefer their messages to be on the timeline can turn this setting off. However, they don’t control when messages are moved automatically.
Meta said that with this feature, messages like discount codes and delivery updates are out of the inbox in a few hours, and the main chat timeline feels less cluttered. For businesses, this means that users can look for their messages in a specific folder rather than getting lost in all chats.
WhatsApp is starting to test this feature with select partners using its WhatsApp Business Platform, and will look to expand based on observations. At the moment, small businesses and individual accounts using WhatsApp Business are exempt from this feature. WhatsApp said it could explore moving business messages from small businesses to the new “Offers & Updates” folder in the future.
In the last few years, WhatsApp has taken steps to reduce business message spam. In 2024, it started allowing users to unsubscribe from marketing messages from brands. Last year, it put a curb on the number of broadcast messages businesses and individuals can send in a time frame. In October 2025, it went one step further and limited the number of messages businesses could send without getting a response from users. The company has fully rolled out the first two features while it is still iterating on the third feature.
Despite these steps, the WhatsApp inbox can feel chaotic. From my own experience, there have been days when I have cleared unread messages at the start of the day only to end with more than 30-40 unread messages. Even at the time of writing, more than half of my unread messages were business communications. I am not alone in feeling this.
The new feature might reduce the clutter a little, but it won’t be effective until users have control over filtering out messages from the main inbox.
WhatsApp made its AI business agents available globally in June, with more than 1 million businesses already using them. During the earnings call, Zuckerberg mentioned Brazil’s car rental company Movida and said that it has seen an uptick in conversions and customer support issue handling through AI agents. In the coming months, we could see more businesses use AI within WhatsApp for sales, marketing, and support use cases. A chat app with over 3 billion users must strike a balance between personal and business messages before it becomes a vehicle for AI spam.
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