Phia’s browser extension was supposed to help shoppers find better deals, but it may also have redirected affiliate commissions to itself. Let us explain.

A celebrity-backed shopping startup co-founded by Bill Gates‘s daughter Phoebe Gates and her former Stanford University roommate Sophia Kianni has been suspended from affiliate platform Impact.com. The suspension came after a July 9 Bloomberg investigation found that its browser extension claimed credit for purchases it did not actually generate.

Testing conducted separately by Bloomberg, Capital One Shopping, and independent researcher Ben Edelman found that Phia could silently open a new browser tab during checkout and load its own affiliate link to the retailer. In some cases, that replaced the tracking code belonging to the website, advertisement, or publisher that originally sent the shopper there.

The practice is known as “cookie stuffing” or attribution fraud. In plain terms, Phia could receive credit, and potentially a commission, for a purchase even when the shopper had not discovered the product through Phia or interacted with one of its recommendations.

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Affiliate marketing normally works by assigning a unique link to a publisher, creator, or shopping platform. When a shopper follows that link and completes a purchase, the retailer can identify which affiliate generated the sale and pay it a commission.

According to Bloomberg, Phia’s extension sometimes inserted itself at the end of that process. A shopper could arrive at a retailer independently or through another publisher, only for Phia to replace the original referral code as the shopper approached checkout.

In one test described in the investigation, Bloomberg followed a Nordstrom link from a Wirecutter article about Fourth of July deals. Phia allegedly opened another tab in the background during checkout and replaced Wirecutter’s referral information with its own. The extension reportedly behaved similarly when Bloomberg reached a shopping site through a paid advertisement from another publisher.

Impact.com suspended the company after being alerted to the behavior, and the platform told Bloomberg that activity within the extension appeared to be inconsistent with its policies and that it was reviewing potentially affected transactions. Social media immediately was abuzz with conversation, with some people upset while some defend the 23-year-old co-founder.

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Phia acknowledged that there had been a problem, although the company characterized it as a software issue rather than an intentional business practice.

“Within the last 24 hours, we were made aware that in a recent release our codebase was causing misattributions from a subset of users,” a Phia spokesperson told Bloomberg. The company said its team worked through the night to identify and correct the issue.

Bloomberg retested the extension after contacting Phia and found that it had stopped automatically claiming the referral click. Independent researchers also reportedly confirmed that the behavior was no longer occurring. It remains unclear whether the fix will be enough to satisfy Impact.com, retailers, and other affiliate partners reviewing the affected transactions.

Phia launched in April 2025 as an AI-powered shopping assistant available through a mobile app and browser extension. The product is often described as a version of Google Flights for shopping. While someone browses clothing or accessories online, Phia searches more than 40,000 retail and resale websites for the same item, similar products, lower prices, and discount codes. It can also compare a full-price product with secondhand listings, helping shoppers decide whether to buy it new or look for a cheaper resale option.

The company makes money in part through affiliate commissions. When Phia directs a user to a retailer and that person completes a purchase through its link, the retailer may pay the startup a percentage of the sale. That makes accurate referral tracking central to Phia’s business model: The code attached to the purchase determines which platform gets credit and potentially gets paid.

Phia grew quickly after its launch. Within its first week, the app reportedly reached No. 21 on Apple’s App Store and by September 2025, the company said it had crossed 500,000 downloads.

Its funding grew almost as quickly. Phia raised an $8 million seed round in September 2025, followed by roughly $35 million in additional funding in January 2026. The later round pushed its reported valuation to approximately $185 million less than a year after launch and brought its total funding to more than $43 million.

Phia has also attracted an investor roster that looks less like a cap table and more like a Coachella lineup. Backers include Khloé Kardashian, Hailey Bieber, Sydney Sweeney, Paris Hilton, Priyanka Chopra Jonas, Jessica Alba, Mindy Kaling, Ice Spice, Alix Earle, Karlie Kloss, and The Chainsmokers, alongside a collection of tech executives and venture capital firms.

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Some have compared the situation to Honey, the PayPal-owned coupon extension that has also been accused of replacing creators’ affiliate links with its own during checkout. Honey remains the subject of an ongoing class action lawsuit, and PayPal has disputed claims that the extension improperly took commissions from creators.

The Phia allegations also arrive after an earlier controversy involving the amount of information collected by its browser extension. In November 2025, cybersecurity researchers found that the extension was transmitting copies of webpages users visited back to the company’s servers, including pages unrelated to shopping.

Those pages could include sensitive websites such as email inboxes and bank accounts, according to the report. Phia said the data was anonymous, was used to determine which websites involved shopping, and was not stored. The company removed the feature after concerns were raised and said it would limit its collection to website URLs.

Phia says the affiliate issue has been fixed, but Impact.com is still reviewing what happened and whether any transactions require further action. The extension may have stopped opening tabs in the background, but Phia’s affiliate business is now getting a very public checkout.

TL;DR: Live stream Norway vs. England in the 2026 FIFA World Cup for free on ITVX. Access this free streaming platform from anywhere in the world with ExpressVPN, an Official Supporter of the FIFA World Cup 2026.

The 2026 FIFA World Cup is reaching its dramatic conclusion. One half of the semi-final stage has already been decided, and now Norway face off against England for a place in the final four.

England came through an epic clash with Mexico in the last round, relying on goals from Bellingham and Kane. Norway shocked the world by beating Brazil thanks to two goals from Erling Haaland. Can the Manchester City striker do the same against England? It’s going to be a fascinating battle between two confident sides.

If you want to watch Norway vs. England in the 2026 FIFA World Cup from anywhere in the world, we have all the information you need.

When is Norway vs. England?

Norway vs. England in the 2026 FIFA World Cup kicks off at 5 p.m. ET on July 11. This fixture takes place at the Miami Stadium.

How to watch Norway vs. England for free

Norway vs. England in the 2026 FIFA World Cup is available to live stream for free on ITVX.

ITVX is geo-restricted to the UK, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in the UK, meaning you can unblock ITVX to live stream the 2026 World Cup for free from anywhere in the world.

Live stream Norway vs. England for free by following these simple steps:

1. Subscribe to a streaming-friendly VPN (we recommend ExpressVPN)

2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

3. Open up the app and connect to a server in the UK

4. Visit ITVX

5. Watch Norway vs. England for free from anywhere in the world

The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can access free live streams of the 2026 World Cup without actually spending anything. This obviously isn’t a long-term solution, but it does give you enough time to stream Norway vs. England (plus more World Cup fixtures) before recovering your investment.

ExpressVPN’s regular 30-day money-back guarantee is not available for any subscriptions purchased during the FIFA World Cup between June 10 and July 11. ExpressVPN remains our top pick for sport, but you will need to pay the monthly rate. Alternatively, Proton VPN still offers that all-important money-back guarantee.

What is the best VPN for ITVX?

ExpressVPN is the best choice for bypassing geo-restrictions to stream live sport on ITVX, for a number of reasons:

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Live stream Norway vs. England in the 2026 FIFA World Cup for free.

By Robert Scucci
| Updated 7 hours ago

Any grown man will tell you that some of the best moments of his childhood involved playing superheroes with his friends. If you could use your imagination, throw some sort of mask over your eyes, and maybe even arm yourself with the lid from a trash can, you were all set. It goes without saying that every friend group had one sociopath who wanted to be the villain, which is why the trash can lid came in handy. You didn’t have much time before they started throwing rocks, which more often than not resulted in parents getting involved.

If you’re wondering what it might look like if a grown adult decided to play dress-up and start fighting crooks after punching out from his day job, you pretty much get 2010’s Super, starring none other than Rainn Wilson as Frank Darbo, or, as he would like to be known, The Crimson Bolt.

Thinking about how kids playing superheroes is pretty much universal (my 5-year-old son has the capes in his toy chest to prove it), Super feels almost like wish fulfillment for those kids after they grow up. Except our hero is so misguided in his vigilantism that the best we’re going to get from him is “Shut up, crime!” before humiliating himself in most situations.

From Loser To Super

When we’re first introduced to Frank Darbo (Rainn Wilson) in Super, it’s well established that he’s not exactly a prize catch. He’s deeply religious, works as a short-order cook, and lets everybody walk all over him. This includes his wife Sarah (Liv Tyler), a reformed drug addict who quickly shifts her attention to a ruthless drug dealer named Jacques (Kevin Bacon). Absolutely heartbroken, and worried sick that his wife will relapse in her new lover’s company, Frank decides it’s time to take matters into his own hands after the religious superhero from the local TV station known as The Holy Avenger (Nathan Fillion) pays him a visit in a dream.

Now calling himself The Crimson Bolt, Frank heads to the comic book store to do some research, where he meets Libby (Elliot Page), a nerd of the highest order who wants to help him fully embrace his alter ego. When he’s not working or researching, Frank is field-testing his Crimson Bolt suit by hiding behind dumpsters and waiting for crime to happen.

At first, we bear witness to some truly vulgar displays of power, if you could call it power because he has none. Frank gets into fights with people who cut him in line, and most of his crime fighting leaves both him and everybody else worse off after he intervenes. Once he starts building a reputation as a force for good, though, everybody catches on. Jacques and his goons realize he’s out for revenge because that’s what kicked off this entire crusade in the first place. Meanwhile, Libby wants in on the action. She knows Frank is running around as The Crimson Bolt and decides she should call herself Boltie and become his sidekick.

Together, The Crimson Bolt and Boltie are a force to be reckoned with. But is Frank’s gumption, and his sudden interest in building pipe bombs, enough to take down Jacques? And will The Holy Avenger support this kind of behavior? Only time will tell, but rest assured plenty of people get their asses kicked in Super.

Deserves Its Cult Status, But Don’t Compare It To Kickass

What’s most baffling to me is how Super only garnered a 50 percent critics score on Rotten Tomatoes. For a dark comedy, it checks all the boxes. It has a conflicted protagonist who channels serious Dwight Schrute energy when he’s pushed into an awkward situation, and Kevin Bacon looks like he’s having an absolute blast playing the bad guy.

One possibility is that the James Gunn film was constantly compared to Mark Millar’s Kick-Ass, which came out the same year. It could be that audiences only had so much bandwidth for superhero comedies, and when push came to shove, Kick-Ass simply ended up being the more popular movie. Commenting on the similarities between the films, Millar chalked the whole thing up to parallel thinking. The reality is they were both working on similar ideas at roughly the same time, but the end result is two very different movies.

If I’m being honest, I think Super is the superior movie, mostly because nobody has any enhanced abilities. It’s a spiritual journey that one man goes through after his whole world falls apart, and his naivety about how the world works is what sells most of the humor. If anything, you should watch both films as a double feature because they’re cut from the same cloth while operating in completely different lanes.

As of this writing, Super is streaming for free on Tubi.