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TikTok execs know exactly how many videos it takes to get addicted to its platform

Newly un-redacted internal documents show TikTok fostered an environment that chose its public image over effective policies to address teen mental health, struggling to prioritize safety over engagement.

The documents, part an ongoing lawsuit against TikTok featuring swaths of digitally redacted internal materials, were part of the Kentucky Attorney General’s filing. Despite redactions, the documents were able to be read by Kentucky Public Radio (and later reviewed by NPR) before being resealed under court order.

TikTok is being sued by 14 attorneys general across the nation, who allege across various individually-filed lawsuits that the platform falsely advertised its addictive algorithm, endangering children.

The lawsuits focus on several allegedly harmful aspects of the social media platform, including beauty filters, the For You Page (FYP), and TikTok Live. According to TikTok’s own internal research, users only need to watch 260 videos before they could become addicted to the app. That same research found that “compulsive usage correlates with a slew of negative mental health effects like loss of analytical skills, memory formation, contextual thinking, conversational depth, empathy, and increased anxiety.” It acknowledged that the algorithm had “better engagement” with young people.

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Remedial measures, such as screen time alerts and limits, were implemented and promoted on the app despite internal research suggesting they would not have a measurable effect on users. The screen limit tool resulted in only a 1.5-minute drop in usage, according to the documents.

The app’s negative impact on body image was well noted, too, with the platform allegedly prioritizing more conventionally attractive users in the FYP algorithm — executives ignored suggestions to add informative banners or awareness campaigns on popular videos and beauty filters. Executives were also aware that young users were often exposed to videos featuring suicidal ideation and eating disorder content as it slipped through moderation and into algorithm “bubbles.”

In a statement to NPR, a TikTok spokesperson said, “Unfortunately, this complaint cherry-picks misleading quotes and takes outdated documents out of context to misrepresent our commitment to community safety. We have robust safeguards, which include proactively removing suspected underage users, and we have voluntarily launched safety features such as default screentime limits, family pairing, and privacy by default for minors under 16.”

TikTok’s internal memos mirror similar communications among Meta leaders, including CEO Mark Zuckerberg, who passed on suggestions to address bullying and mental health. The internal communications were unsealed in a Massachusetts lawsuit that accused Meta of being a major player in the youth mental health crisis. Meta, TikTok, and several other social media platforms have been mired in state, school, and parent-led lawsuits on behalf of young users.


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Get some new wrist candy with the CMF Watch Pro 2 at its lowest price ever

SAVE $39.01: As of April 22, get the CMF By Nothing Watch 2 Pro for $39.99 at Amazon, down from its usual price of $79. That’s a discount of 49% and the lowest price we’ve seen.


$39.99
at Amazon

$79
Save $39.01

 

There are tons of smartwatches on the market if you’re in need of one. But if you’re willing to look beyond the Apple Watches or Samsung devices out there, you’ll find an awesome alternative from the Nothing brand that’ll save you some serious cash. Not only is it more affordable than the competition, but it’s got everything you could want and then some. In fact, one of the models is on sale right now.

As of April 22, get the CMF By Nothing Watch 2 Pro for $39.99 at Amazon, down from its usual price of $79. That’s $39.01 off and a discount of 49%. It’s also the lowest price we’ve seen.

This affordable smartwatch not only comes in an attractive form factor, but it has just about everything you could ask for. It has your average comms tools like Bluetooth calling and gesture control, a built-in mic and speaker, contacts, message reminders, and music control. But from there, it offers a wide range of sensors and data to help you take control of your health.

It offers a portable blood oxygen saturation monitor, a heart rate monitor, sleep tracking, and so much more. All of this data, including workout information, steps, and much more, can be synced across all your favorite fitness apps, including Apple Health and Google Health Connect. There are 120 sports modes to choose from, GPS positioning, and even a 3D warm-up exercise guide to help get you on your feet each day.

With interchangeable watch straps and an attractive face, this extremely reasonable smartwatch is definitely one to rival Apple and Samsung. You’ll want to grab yours while it’s still down to the lowest price we’ve seen.

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Get Ankers 14-in-1 Thunderbolt 5 Dock for $60 less at Amazon

SAVE 15%: As of April 22, you can get the Anker Prime 14-in-1 Thunderbolt 5 Dock for $339.99, down from $399.99, at Amazon. That’s a 15% discount or $60 savings.


$339.99
at Amazon

$399.99
Save $60

 

Working off a laptop is great until you realize you only have two ports and need to plug something in. If you’re hooked up to an external monitor, keyboard, and mouse, you’re pretty much out of luck on the rest. Not only that, but your previously uncluttered desk will most likely look like a Best Buy exploded (a rat’s nest of cords isn’t cute or helpful for anyone getting work done).

If you literally hate mess and cords as much as I do, you need a docking station to hide all that chaos and protect your aesthetic. Right now, Anker’s Prime TB5 Docking Station is on sale for $339.99 at Amazon, down from $399.99. (That’s a $60 price cut.)

Are you going to use all 14 ports at the exact same time? Probably not, but you’ll never have to dig through your bag for a specific adapter again. You just plug a single cable into your laptop, and the dock handles the rest. It features a Thunderbolt 5 upstream port, two Thunderbolt 5 downstream ports, two USB-C ports, three USB-A ports, SD and TF card readers, a 2.5Gbps Ethernet port, an audio jack, and your choice of HDMI 2.1 or DisplayPort 2.1. It’s also fast enough to transfer a 150GB file in 25 seconds.

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How I scored ad-free Paramount+ Premium for only 99 cents

SAVE $26: As of April 22, returning subscribers can score two months of ad-free Paramount+ Premium for only 99 cents per month with the code N8C27L. Usually $13.99 per month, that’s $26 in savings. Just note that your mileage may vary.


$0.99/month for 2 months (save $13/month) with code N8C27L

If you’re looking to save some money on your streaming lineup, my number one recommendation is to cancel your subscriptions. While it doesn’t work for every streamer, many will offer you a special discount to come back. Not to mention, you’ll be eligible for any new deals that may appear that are marketed to “new and returning customers.” Case in point: as of April 22, returning subscribers can get two months of ad-free Paramount+ Premium for just 99 cents per month.

I’ve tested this out myself, so I can vouch for it. When you navigate to Paramount+ and sign in to your existing account, you’ll be prompted to pick a plan. Select the Paramount+ Premium monthly plan for $13.99 per month. On the “Welcome back!” page, scroll down to the box that says “Have a promo code?” and enter N8C27L. Once you hit “apply” the price should drop to just 99 cents per month.

Paramount+ checkout page with promo code applied


Credit: Paramount+

That’s all, folks. You can take advantage of two full months of ad-free Paramount+, Showtime, BET, CBS, Comedy Central, MTV, Nickelodeon, CBS live TV, UFC fights, and more for less than two bucks. That’s $26 total in savings.

Paramount+ has a surprisingly hefty library. Subscribers can enjoy Paramount+ Originals like Landman and RuPaul Drag Race All Stars, Showtime series like Dexter Resurrection and Yellowjackets, CBS hits like Survivor and NCIS, and nostalgic shows from Nickelodeon and MTV. Not to mention, there’s a lineup of movies that’ll keep you fully entertained for your two-month promotional period. Just be sure to cancel again before the second month is over if you want to avoid paying full cost. You can always sign up again when another deal arises. I know I will.

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