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In more good news for Amazon, Snowflake signs $6B deal with AWS for AI CPU chips

Cloud data storage giant Snowflake has signed a new $6 billion five-year agreement with Amazon Web Services, the companies announced on Wednesday.

Snowflake has always run on AWS, though obviously, these days, it is also available on Microsoft Azure and Google Cloud. For comparison on just how big this deal is for these companies, Snowflake has sold $7 billion worth of its services via AWS Marketplace total since it was founded in 2012, AWS says. So this new contract is close to all the money it has ever brought in from that cloud.

It can do that because Snowflake’s customers are accelerating their spending on AWS as of late, Snowflake says, doubling in 2025 to $2 billion for that calendar year alone.

What’s driving the growth is, naturally, AI. Snowflake has been offering its AI building tool, Cortex AI, for a couple of years now. It’s a tool that makes sense: Snowflake is where much of an enterprise’s data lives. The AI tool can provide features like a text interface for database queries (just ask, in regular language), summary reports, and so on.

Of particular note is that Snowflake is signing this contract for more access to AWS’s home-grown ARM-based CPU chip, Graviton.

As AI moves from training to daily usage to automation via agents, CPU usage skyrockets. While GPUs handle training and reasoning, CPUs handle most of the rest of the tasks associated with AI, particularly agents.

Amazon CEO Andy Jassy last month boasted that Amazon’s own homegrown AI chips offer “better price-performance” than Nvidia’s offerings, though AWS still uses Nvidia’s chips in its cloud. Demand is so high for AI processing that cloud providers like AWS are deploying chips as fast as they can. On top of that, all of the major AI model makers (and many other AI offerings) have architected their apps specifically for Nvidia’s chips.

Still, Amazon’s own chips are a more affordable option for the cloud giant to deploy. Amazon, ever the price-conscious company, says it passes those savings along to its customers.

Consequently, these chips are luring in new multi-billion-dollar deals. Last month, for instance, AWS signed a deal to provide millions of Graviton chips to Meta for its growing AI compute needs. That was a big win for AWS because Meta had signed a $10 billion deal with Google Cloud a few months earlier.

More than that, these deals are serving as notice to Nvidia that competitive CPUs from the cloud giants are attempting to come for its lunch. Google has also been making its own AI chips for years. Microsoft just launched its Maia AI chip in January.

Not surprisingly, Nvidia CEO Jensen Huang said last week that he’s more than ready to defend, and even grow, his turf. The new AI-specific CPU his company launched, called Vera, represents a ‘brand new” $200 billion market for Nvidia, he proclaimed after delivering another record-breaking quarter last week. And he’s already sold $20 billion worth, he said.

While Nvidia may not be giving up market share to Amazon or any cloud provider that easily, AWS’s multi-billion-dollar cloud deals show how AI is lifting its boat. Whichever companies benefit most from the rise of AI in our work and home lives, the cloud providers are getting their share.

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Glean’s top line crosses $300M as AI budget cutting becomes its major selling point

Glean, a company often described as the Google for enterprise, said it has reached $300 million in annual recurring revenue (ARR), a three-fold increase from the $100 million milestone it reached just 15 months ago.

While many AI startups are growing at a blistering pace, Glean’s progress is particularly remarkable. After years of essentially being the only player in the category, the seven-year-old startup is accelerating its growth as tech giants enter the enterprise AI search market with rival products.

“The first four or five years of our existence, we had no competition,” Glean CEO Arvind Jain told TechCrunch. “Given how important search is to make AI work in the enterprise, every single company in the world wants to be in this space.”

Tech heavyweights building Glean-like tools include Google, Microsoft, OpenAI, Anthropic, Salesforce, and Atlassian.

Jain maintains there’s value in being a first mover in the space, but that it’s also equally important to offer a better product.

What Glean does better than its competition, according to Jain, comes down to the deep understanding that its AI tools have of customers’ business needs. Glean’s AI achieves this knowledge — a concept captured by the new, popular term “context graph” — by connecting to and learning from enterprises’ internal software systems.

Jain claims that Glean’s context graph also helps enterprises cut AI computing costs.

“If you connect your AI to Glean, it gives you all the information that you need to do your work, and that results in AI consuming far fewer tokens compared to if you unleash AI onto your systems directly,” Jain said. That’s because with Glean, AI ends up performing fewer operations, he added.

At a time when many companies are blowing through their AI budgets, those token cost savings have become a major selling point for the company.

“One of the things you know our customers really like about Glean is the fact that we can reduce your AI bill significantly,” he said.

The company, which was last valued at $7.2 billion when it raised a $150 million Series F last June, offers various pricing structures to its customers, which include Databricks, Reddit, Pinterest, and Samsung.

According to Jain, Glean offers both a consumption-based model, where clients pay per use, and a hybrid model that combines a fixed monthly fee for active users with separate usage fees for model consumption.

Glean is definitely not the first company to do this, but it’s worth pointing out that the company’s $300 million milestone cannot be fully described as traditional ARR, because a consumption model by definition doesn’t have a strictly recurring component.

Pure consumption pricing models depend on fluctuating user activity rather than predictable subscription renewals, therefore a portion of Glean’s top line is more accurately described as an annualized revenue run rate.

Glean did not immediately respond to a request for comment; this post will be updated if the company replies.

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Final 24 hours to save up to $410 on your TechCrunch Disrupt 2026 ticket

This is it. The countdown is almost over. You now have until tonight at 11:59 p.m. PT to lock in Early Bird savings of up to $410 for TechCrunch Disrupt 2026 before prices increase.

If Disrupt has been on your must-attend list, this is your final chance to secure the lowest available rates before the next price jump hits. Once the deadline passes, so do the savings.

Register now and join 10,000+ founders, investors, operators, and innovators at Moscone West in San Francisco from October 13–15 for three days packed with networking, startup discovery, and conversations shaping the future of tech. Bring a plus-one at 50%, or bring a group to get an up to 30% discount.

TechCrunch Disrupt 2026 24 hours left

What makes Disrupt worth attending year after year

TechCrunch Disrupt is where startup momentum accelerates. The event brings together the people actively building, funding, and scaling what’s next across AI, fintech, SaaS, climate, cybersecurity, consumer tech, and beyond.

Attendees come to Disrupt for:

  • Direct access to investors, founders, and operators making moves now.
  • Conversations that lead to partnerships, funding, and hires.
  • Tactical insights from leaders scaling breakout companies.
  • An inside look at emerging technologies before they hit the mainstream.

With 300+ exhibiting startupsStartup Battlefield 200, curated networking experiences, and multiple stages of programming, Disrupt is built to help attendees make meaningful connections and real business progress.

TechCrunch Disrupt Expo Hall
Image Credits:Eric Slomonson, The Photo Group

Built for the people shaping what’s next

Disrupt is designed for founders raising capital, investors sourcing opportunities, operators scaling companies, and innovators looking for an edge. Whether you’re launching your next startup, growing your network, or tracking the future of technology, Disrupt puts you in the room with the people driving the industry forward.

Hear directly from tech leaders shaping the industry

Every year, Disrupt brings together hundreds of influential voices across startups and venture capital. Past speakers have included leaders from the companies and firms shaping the future of AI, enterprise software, fintech, consumer tech, and more.

Sam Altman OpenAI OpenResearch
Image Credits:David Paul Morris/Bloomberg / Getty Images

This year will deliver the same high-caliber experience, with 200+ sessions across six industry-focused stages, plus roundtables and breakouts covering scaling, AI, fintech, infrastructure, robotics, and emerging technologies. Explore the growing agenda to see the latest sessions and speaker announcements.

Speakers include:

Savings of up to $410 end tonight at 11:59 p.m. PT

Early Bird savings of up to $410 end tonight at 11:59 p.m. PT. After that, ticket prices increase.

Register now to secure your TechCrunch Disrupt 2026 pass at a low rate before the deadline expires. Bringing more than just you? Save 50% on a second ticket, or up to 30% on community passes.

TechCrunch Disrupt 2024 exhibitor
Image Credits:Silkroad (opens in a new window)

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Today is the last day to apply to speak at TechCrunch Disrupt 2026

TechCrunch Disrupt 2026 returns October 13–15 to Moscone West in San Francisco — and applications to speak are open for just a few more hours.

We’re inviting founders, investors, operators, and technology experts to apply for a chance to take the stage at one of the most influential tech events of the year.

More than 10,000 startup and VC leaders will gather at Disrupt 2026 to explore what’s next in AI, scaling, fintech, infrastructure, robotics, and the future of innovation.

Applications close tonight at 11:59 p.m. PT. Apply now to share your expertise and help shape the conversations defining the tech industry.

Pick your session format

We’re looking for high-impact speakers to lead one of two session types:

Breakout Sessions: A 30-minute talk (up to 4 speakers, including a moderator) with a 20-minute audience Q&A. Capacity: 100 attendees.

Roundtables: A 30-minute speaker-led group discussion, designed for up to 40 participants. No slides or AV — just insight and conversation.

TechCrunch Disrupt 2024 Breakout Session
Image Credits:Slava Blazer Photography

How the application process works

Each application will be carefully reviewed by our editorial team. Finalists will be selected for the Audience Choice vote — where TechCrunch readers choose which sessions make it to the Disrupt Stage. Learn more about speaking on Disrupt’s Call for Content page.

Lead the conversation at Disrupt 2026

If you have actionable insights, real-world experience, and a desire to contribute meaningfully to the tech ecosystem, we want to hear from you. Submit your application before today’s deadline.

TechCrunch Disrupt 2026, October 13-15

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