Tech
Tim Cook is stepping down as CEO of Apple: Here’s a look at his 15-year legacy, from new products and services to China expansion
After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in 1998, succeeded Steve Jobs in 2011 and went on to transform Apple into a powerhouse worth $4 trillion.
With his time as CEO coming to an end on September 1, let’s take a look at some of the highlights of Cook’s 15 years as the leader of one of the most influential companies in the world.
Financial growth
Apple was already an influential company when Cook took the reins, but under his leadership, the company’s market capitalization increased tenfold. When Cook took over in August 2011, Apple was valued at just under $350 billion. The company passed $1 trillion in 2018, $2 trillion in 2020, $3 trillion in 2022, and $4 trillion in 2025. Now the tech giant currently sits at $4.01 trillion.
The company reported $112 billion in net income for the fiscal year ending in September 2025, which was eight times what Apple saw in September 2010. The company was able to achieve that 699% increase despite many issues, including the COVID-19 pandemic and geopolitical tensions between the U.S. and China. Cook, who was formerly chief operations officer and credited as the brains behind Apple’s global supply chain under Steve Jobs, expanded Apple’s reach in China and added roughly 200 stores to the company’s global network during his tenure as CEO.
New product categories

Cook expanded Apple’s iPhone and computers ecosystem into a broader network of complementary devices that includes wearables and gadgets.
Apple launched the Apple Watch in 2015 and has since turned it into a full-fledged health and fitness companion complete with blood oxygen tracking and ECG monitoring. Apple then disrupted the earphones market in 2016 with the launch of the first AirPods, changing the wireless headphones category. It then launched its first over-the-ear headphones in 2020. It’s also worth noting that Apple purchased Beats in 2014.
The tech giant also released the Apple Vision Pro in 2024, positioning it not just as a VR headset, but as a spatial computing platform. The launch, however, failed to resonate with consumers who didn’t want to spend several thousand dollars to purchase the gadget.
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Under Cook, the company also released iPads at various sizes and multiple price points, and essentially turned the devices into full-on computers that can handle a variety of different tasks for personal, work, and school use.
Of course, Cook also oversaw key changes to the iPhone, including the introduction of the more affordable iPhone SE, as well as advancements like Face ID and edge-to-edge displays.
Although Apple moved away from the “i” branding in new product releases under Cook, he oversaw the major expansion of the company’s product lineup.
Services expansion

Under Cook, Apple built a powerful services business. The tech giant launched Apple Pay in 2014, which is now used by an estimated 818 million people globally. In 2019, the tech giant launched its Apple TV+ (now Apple TV) streaming service, whose content has since earned hundreds of awards, including the Academy Award for Best Picture.
Apple launched its Apple Music streaming service in 2015 to take on Spotify, and the service now has over 112 million subscribers. In 2019, Apple launched Apple Arcade and has since built it out with a portfolio of premium games.
Although Jobs first announced iCloud in 2011, the storage service has since grown vastly under Cook, including the launch of iCloud+ in 2021. Additionally, Cook oversaw the evolution of the App Store and repeatedly defended its 30% commission structure.
Apple’s services business generated $109.16 billion in revenue during the fiscal year ending in September 2025. The segment accounted for a significant portion of the company’s total $416.16 billion revenue for the year.
Shift to in-house processors

Under Cook’s leadership, Apple began transitioning from Intel processors to its own Apple Silicon chips in 2020 and completed the shift across its Mac lineup by 2023. The result was longer battery life, higher performance, greater power efficiency, and more.
AI era

Apple entered its AI era in 2024 with the launch of Apple Intelligence. Since then, however, the company hasn’t had any major breakthroughs and has faced significant delays in launching its anticipated revamped AI-powered Siri (it’s expected to roll out sometime this year).
The tech giant remained largely absent from the broader tech industry’s generative AI race that kicked off when OpenAI’s ChatGPT launched in 2022. Earlier this year, Apple and Google announced that Google’s Gemini would power its next-generation AI tools.
$600 billion U.S. spending commitment

Cook joined President Donald Trump last year to announce a $600 billion U.S. spending commitment, marking the tech giant’s biggest investment plan ever. The four-year plan includes expanding hiring and manufacturing activity in the country, with a focus on building a stronger domestic semiconductor and advanced technology supply chain.
Apple Park

Jobs’ vision for Apple Park came to life under Cook’s leadership in 2017. The 175-acre headquarters, which replaced Apple Campus, houses more than 12,000 employees. It features thousands of native and drought-resistant trees and is powered by 100% renewable energy.
Today, Apple Park is the backdrop of the company’s new product launches.
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Tech
Exclusive: Google deepens Thinking Machines Lab ties with new multi-billion-dollar deal
Former OpenAI executive Mira Murati’s startup, Thinking Machines Lab, has signed a new multi-billion-dollar agreement to expand its use of Google Cloud’s AI infrastructure, including systems powered by Nvidia’s latest GPUs, TechCrunch has exclusively learned.
The deal is valued in the single-digit billions, according to a source familiar with the matter, and includes access to Google’s latest AI systems built atop Nvidia’s new GB300 chips, alongside infrastructure services to support model training and deployment.
Google has been actively striking a number of cloud deals with AI developers as it aims to wrap together its AI computing offerings with other cloud services like storage, a Kubernetes engine, and Spanner, its database product. Earlier this month, Anthropic signed an agreement with Google and Broadcom for multiple gigawatts of tensor processing unit (TPUs) capacity (these are Google’s custom-designed AI chips for machine learning workloads).
But the competition is fierce. Just this week, Anthropic also signed a new agreement with Amazon to secure up to 5 gigawatts of capacity for training and deploying Claude.
Earlier this year, Thinking Machines partnered with Nvidia in a deal that included an investment from the chipmaker. But this is the first time the lab has struck a deal with a cloud services provider. The deal is not exclusive, so Thinking Machines may use multiple cloud providers over time, but it’s still a sign that Google is looking to lock in fast-growing frontier labs early.
Murati left her job as OpenAI’s chief technologist and founded Thinking Machines in February 2025. The company, which soon afterwards raised a $2 billion seed round at a $12 billion valuation, has remained highly secretive, but launched its first product in October. Dubbed Tinker, it’s a tool that automates the creation of custom frontier AI models.
Wednesday’s deal provided some insight into what Thinking Machines is developing. In a press release, Google noted that it can support the startup’s reinforcement learning workloads, which Tinker’s architecture relies on. Reinforcement learning is a training approach that has underpinned recent breakthroughs at labs, including DeepMind and OpenAI, and the scale of the Google Cloud deal reflects how computationally expensive that work can get.
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Thinking Machines is among the first Google Cloud customers to access its GB300-powered systems, which offer a 2X improvement in training and serving speed compared to prior-generation GPUs, per Google.
“Google Cloud got us running at record speed with the reliability we demand,” Myle Ott, a founding researcher at Thinking Machines, said in a statement.
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Tech
The most interesting startups showcased at Google Cloud Next 2026
Google Cloud Next is taking place this week in Las Vegas, and one clear message has emerged: Google wants AI startups on its cloud. To that end, it made several startup-related announcements.
The most significant is that the tech giant has earmarked a new $750 million budget to help its Cloud partners sell more AI agents to enterprises. This funding is available to partners ranging from startups to the big consulting firms. It can be used for costs like Gemini proof-of-concept projects, Google forward-deployed engineers, cloud credits, and deployment rebates.
Google also highlighted a long list of startups that are using Google Cloud, either newly signed or expanding their footprint. Among them are a few standout names:
Lovable is expanding its use of Google Cloud by launching a new coding agent through Google’s enterprise app marketplace. Lovable is the fast-growing vibe coding startup and was on a $400 million ARR track as of February, it said.
Notion, Silicon Valley’s favorite AI-infused document productivity app, most recently valued at about $11 billion, is using Gemini models to power its text and image generation features.
Gamma, an AI-powered PowerPoint killer recently valued at a $2.1 billion valuation, is using Google’s state-of-the-art image model Nano Banana 2 and other Google Cloud features.
Inferact, the commercial inference startup from the creators of the popular open-source project vLLM, is accessing Nvidia’s GPUs through Google Cloud, in addition to using the tech giant’s AI stack.
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ComfyUI, the popular open-source tool for creating AI-generated images and multimedia, also offers access to Nano Banana 2 and is using other Cloud features.
Other startups that received the Google Cloud shout-out this year include:
ChorusView, which makes AI-powered smart tags that track the condition and movement of goods in real time.
Emergent AI, a vibe coding platform.
ExaCare AI, which makes AI software for post-acute medical care facilities.
Insilica, which creates AI-generated regulatory-compliant chemical safety reports.
Optii, which makes AI-enhanced hotel operations software.
Parallel AI, which builds web search and research APIs built for AI agents.
Proximal Health, which makes AI-powered software that automates the insurance claims adjudication process.
Reducto, which does AI-powered document parsing.
Stord, which handles e-commerce fulfillment and parcel operations.
Stylitics, which makes AI image generation software for retailers for tasks like outfit styling and product bundles.
Temporal, a developer cloud environment built to prevent failures.
Vapi, which makes dev tools for building conversational voice agents.
Vurvey Labs, which conducts synthetic market research via AI agents.
Wand, an in-game assistant for single-player PC games.
Watershed, which makes software that helps enterprises report on and manage sustainability programs.
ZenBusiness, an all-in-one back-office tool for small businesses that includes an AI chat assistant.
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Tech
Duolingo is now giving free users access to advanced learning content
Duolingo announced on Wednesday that its advanced language learning content is now available for free across nine languages: English, Spanish, French, German, Italian, Portuguese, Japanese, Korean, and Chinese. Users can access this content through the web, iOS, and Android devices.
This advanced content is at the B2 level on the Common European Framework of Reference for Languages (CEFR), which is the international standard for language skills that schools and employers recognize. B2 level content refers to learning materials without translations, complex scenarios, and specialized vocabulary.
The new offering will include features like “Advanced Stories,” which helps with reading comprehension, and DuoRadio, a podcast-like audio experience for listening comprehension.
Now that Duolingo users can tap into this advanced learning content for free, they can level up their skills, whether that’s practicing for job interviews, prepping for studying abroad, or tackling complex news articles, films, and books without relying on translations.
The company says this positions it as the only free app to offer advanced-level learning across these nine languages at no cost. While competitors like Babbel and Busuu offer advanced courses, they typically require paid subscriptions. For instance, Busuu has some CEFR-aligned courses up to the B2 level, but the free version is pretty limited and doesn’t offer lessons like grammar explanations, so users need to pay for full access.
Previously, Duolingo only provided free courses that capped at A2 or B1 levels, mainly focusing on basic communication skills.

The company is positioning this free advanced learning offering as an enticing opportunity for job seekers, framing language learning as a practical pathway to improving employability in an increasingly global workforce.
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This comes at a time when the job market remains highly competitive and overall growth has slowed. Research from the American Council on the Teaching of Foreign Languages shows that learning a second language can raise someone’s employability by as much as 50%.
“Reaching job-ready proficiency in a new language used to be out of reach for most people,” Bozena Pajak, head of learning science at Duolingo, said in a statement. “It took years of expensive classes or immersive experiences that not everyone could access.”
Duolingo’s decision to offer advanced learning for free is also a strategy to increase its free user base. In its Q4 earnings report, the company stated that it has 52.7 million daily active users, demonstrating 30% growth compared to the previous year. This number is higher than its paid subscriber base, which stands at 12.2 million. However, Duolingo’s shares fell after the company projected that the year-over-year bookings growth rate for Q2 2026 is expected to experience a slight decline.
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