Tech
India’s AI boom pushes firms to trade near-term revenue for users
Tech giants’ efforts to ramp up AI adoption in India may be about to hit a turning point, as companies end free promotions with hopes to convert the world’s fourth-largest economy into a windfall of paid subscribers.
India became the world’s largest market for generative AI app downloads in 2025, according to market intelligence firm Sensor Tower, widening its lead over the U.S. as installs jumped 207% year-over-year.
Companies including OpenAI, Google, and Perplexity rolled out extended free premium offers to accelerate user growth in the price sensitive market. Leading AI firms have also backed India in its push to become a global artificial intelligence hub. A major AI summit in New Delhi last week was attended by leaders including OpenAI’s Sam Altman, Anthropic’s Dario Amodei, and Alphabet CEO Sundar Pichai — a sign of the country’s growing weight in the global AI race.
Now, some of those early promotional pushes are winding down. Perplexity ended its bundled Pro offer with Indian telco Airtel in January, while OpenAI’s free ChatGPT Go access in India is no longer available, potentially setting the stage for a clearer test of how many newly acquired users convert to paying subscribers.
Despite strong download growth, India still generates a disproportionately small share of AI app revenue, accounting for about 1% of in-app purchases even as it drives roughly 20% of global GenAI app downloads, according to the Sensor Tower data shared with TechCrunch, highlighting the monetization challenge in one of the industry’s fastest-growing markets.
GenAI app adoption in India accelerated sharply through 2025, with downloads peaking in September and October at year-over-year growth rates of about 320% and 260%, respectively, according to the data. Yet the surge in usage did not fully translate into revenue gains. In November and December 2025, AI app in-app purchase revenue in India fell 22% and 18% month over month, respectively. ChatGPT’s revenue dropped even more sharply — down 33% and 32% over the same period following the November launch of free sub-$5 ChatGPT Go access — reflecting the near-term impact of aggressive promotional pushes.

ChatGPT still commands more than 60% of GenAI in-app revenue in India, meaning shifts in its pricing strategy can significantly influence overall market performance.
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Alongside promotional pushes, Sensor Tower attributed the surge in GenAI app adoption in India last year to a mix of new product launches, including the debut of platforms such as DeepSeek, Grok, and Meta AI, as well as upgrades to major chatbots like ChatGPT, Gemini, Claude, and Perplexity. Viral interest in AI-generated content also helped fuel adoption, with content creation and editing tools accounting for seven of the 20 most downloaded GenAI apps in India in 2025.
The user surge has been equally pronounced. India accounted for about 19% of the global user base of leading AI assistant apps in 2025, ahead of the U.S. at 10%, Sensor Tower said. ChatGPT continues to dominate the Indian market by monthly active users, though rivals including Google’s Gemini and Perplexity have also seen rapid growth following promotional offers. ChatGPT was the most downloaded GenAI app in India and globally in 2025, according to earlier Sensor Tower data. Earlier this month, OpenAI’s CEO said that the chatbot now has more than 100 million weekly active users in India.
The promotional push in India reflects a broader strategy by AI firms to reduce pricing friction in a highly value-conscious market, betting that early user adoption and engagement will translate into stronger long-term retention once free access periods expire, said Sneha Pandey, insights analyst at Sensor Tower.
India’s appeal lies in its massive digital base. The country has more than a billion internet users and around 700 million smartphone owners, making it one of the largest potential markets for AI services globally and a critical battleground for user growth.
Nonetheless, user engagement in India still trails more mature markets. In 2025, users of leading AI chatbot apps in the U.S. spent about 21% more time per week on the apps than their counterparts in India and logged 17% more sessions on average, per Sensor Tower.
“AI in-app revenues will likely see meaningful but gradual improvement as users become more deeply integrated into these platforms, making sustained engagement paramount,” Pandey told TechCrunch.
She added that pricing pressure in India is likely to remain elevated given the country’s young and value-conscious user base, making lower-cost tiers, telecom bundles, and micro-transaction models important for long-term retention.
ChatGPT remained the clear market leader in India entering 2026, with 180 million monthly active users in January, per Sensor Tower, followed by Google’s Gemini with 118 million, Perplexity with 19 million, and Meta AI with 12 million. The figures underline both the scale of India’s AI opportunity and the growing challenge for firms to convert rapid user adoption into sustained revenue.
Google, OpenAI, and Perplexity did not respond to requests for comments.
Tech
The billion-dollar infrastructure deals powering the AI boom
It takes a lot of computing power to run an AI product — and as the tech industry races to tap the power of AI models, there’s a parallel race underway to build the infrastructure that will power them. On a recent earnings call, Nvidia CEO Jensen Huang estimated that between $3 trillion and $4 trillion will be spent on AI infrastructure by the end of the decade — with much of that money coming from AI companies. Along the way, they’re placing immense strain on power grids and pushing the industry’s building capacity to its limit.
Below, we’ve laid out everything we know about the biggest AI infrastructure projects, including major spending from Meta, Oracle, Microsoft, Google, and OpenAI. We’ll keep it updated as the boom continues and the numbers climb even higher.
Microsoft’s 2019 investment in OpenAI
This is arguably the deal that kicked off the whole contemporary AI boom: In 2019, Microsoft made a $1 billion investment in a buzzy non-profit called OpenAI, known mostly for its association with Elon Musk. Crucially, the deal made Microsoft the exclusive cloud provider for OpenAI — and as the demands of model training became more intense, more of Microsoft’s investment started to come in the form of Azure cloud credit rather than cash.
It was a great deal for both sides: Microsoft was able to claim more Azure sales, and OpenAI got more money for its biggest single expense. In the years that followed, Microsoft would build its investment up to nearly $14 billion — a move that is set to pay off enormously when OpenAI converts into a for-profit company.
The partnership between the two companies has unwound more recently. Last year, OpenAI announced it would no longer be using Microsoft’s cloud exclusively, instead giving the company a right of first refusal on future infrastructure demands but pursuing others if Azure couldn’t meet their needs. Microsoft has also begun exploring other foundation models to power its AI products, establishing even more independence from the AI giant.
OpenAI’s arrangement with Microsoft was so successful that it’s become a common practice for AI services to sign on with a particular cloud provider. Anthropic has received $8 billion in investment from Amazon, while making kernel-level modifications on the company’s hardware to make it better suited for AI training. Google Cloud has also signed on smaller AI companies like Lovable and Windsurf as “primary computing partners,” although those deals did not involve any investment. And even OpenAI has gone back to the well, receiving a $100 billion investment from Nvidia in September, giving it capacity to buy even more of the company’s GPUs.
The rise of Oracle
On June 30, 2025, Oracle revealed in an SEC filing that it had signed a $30 billion cloud services deal with an unnamed partner; this is more than the company’s cloud revenues for all of the previous fiscal year. OpenAI was eventually revealed as the partner, securing Oracle a spot alongside Google as one of OpenAI’s string of post-Microsoft hosting partners. Unsurprisingly, the company’s stock went shooting up.
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A few months later, it happened again. On September 10, Oracle revealed a five-year, $300 billion deal for compute power, set to begin in 2027. Oracle’s stock climbed even higher, briefly making founder Larry Ellison the richest man in the world. The sheer scale of the deal is stunning: OpenAI does not have $300 billion to spend, so the figure presumes immense growth for both companies, and more than a little faith.
But before a single dollar is spent, the deal has already cemented Oracle as one of the leading AI infrastructure providers — and a financial force to be reckoned with.
Nvidia’s investment spree
As AI labs scramble to build infrastructure, they’re mostly buying GPUs from one company: Nvidia. That trade has made Nvidia flush with cash — and it’s been investing that cash back into the industry in increasingly unconventional ways. In September 2025, Nvidia bought a 4% stake in rival Intel for $5 billion — but even more surprising has been the deals with its own customers. One week after the Intel deal was revealed, the company announced a $100 billion investment in OpenAI, paid for with GPUs that would be used in OpenAI’s ongoing data center projects. Nvidia has since announced a similar deal with Elon Musk’s xAI, and OpenAI launched a separate GPU-for-stock arrangement with AMD.
If that seems circular, it’s because it is. Nvidia’s GPUs are valuable because they’re so scarce — and by trading them directly into an ever-inflating data center scheme, Nvidia is making sure they stay that way. You could say the same thing about OpenAI’s privately held stock, which is all the more valuable because it can’t be obtained through public markets. For now, OpenAI and Nvidia are riding high and nobody seems too worried — but if the momentum starts to flag, this sort of arrangement will get a lot more scrutiny.
Building tomorrow’s hyperscale data centers
For companies like Meta that already have significant legacy infrastructure, the story is more complicated — although equally expensive. Meta CEO Mark Zuckerberg has said that the company plans to spend $600 billion on U.S. infrastructure through the end of 2028.
In the first half of 2025, the company spent $30 billion more than the previous year, driven largely by the company’s growing AI ambitions. Some of that spending goes toward big ticket cloud contracts, like a recent $10 billion deal with Google Cloud, but even more resources are being poured into two massive new data centers.
A new 2,250-acre site in Louisiana, dubbed Hyperion, will cost an estimated $10 billion to build out and provide an estimated 5 gigawatts of compute power. Notably, the site includes an arrangement with a local nuclear power plant to handle the increased energy load. A smaller site in Ohio, called Prometheus, is expected to come online in 2026, powered by natural gas.
That kind of buildout comes with real environmental costs. Elon Musk’s xAI built its own hybrid data center and power-generation plant in South Memphis, Tennessee. The plant has quickly become one of the county’s largest emitters of smog-producing chemicals, thanks to a string of natural gas turbines that experts say violate the Clean Air Act.
The Stargate moonshot
Just two days after his second inauguration last January, President Trump announced a joint venture between SoftBank, OpenAI, and Oracle, meant to spend $500 billion building AI infrastructure in the United States. Named “Stargate” after the 1994 film, the project arrived with incredible amounts of hype, with Trump calling it “the largest AI infrastructure project in history.” OpenAI’s Sam Altman seemed to agree, saying, ”I think this will be the most important project of this era.”
In broad strokes, the plan was for SoftBank to provide the funding, with Oracle handling the buildout with input from OpenAI. Overseeing it all was Trump, who promised to clear away any regulatory hurdles that might slow down the build. But there were doubts from the beginning, including from Elon Musk, Altman’s business rival, who claimed the project did not have the available funds.
As the hype has died down, the project has lost some momentum. In August, Bloomberg reported that the partners were failing to reach consensus. Nonetheless, the project has moved forward with the construction of eight data centers in Abilene, Texas, with construction on the final building set to be finished by the end of 2026.
The capex crunch
“Capital expenditures” are usually a pretty dry metric, referring to a company’s spending on physical assets. But as tech companies lined up to report their capex plans for 2026, the rush of data center spending made the figures a lot more interesting — and a lot bigger.
Amazon was the capex leader, projecting $200 billion in 2026 spending (up from $131 billion in 2025), while Google was a close second with an estimate between $175 billion and $185 billion (up from $91 billion in 2025). Meta estimated $115 billion to $135 billion (up from $71 billion the previous year), although that figure is a little deceptive because a lot of the data center projects have been kept off their books entirely. All told, hyperscalers are planning to spend nearly $700 billion on data center projects in 2026 alone.
It was enough money to spook some investors. The companies were mostly undeterred, however, explaining that AI infrastructure was vital to their companies’ future. It’s set up a strange dynamic. As you might expect, tech executives are more bullish on AI than their Wall Street counterparts — and the more tech companies spend, the more nervous their bankers get. Add in the huge amounts of debt many companies are taking on to fund those buildouts, and you start to hear CFOs across the valley grinding their teeth.
That hasn’t put a damper on AI spending yet, but it will soon — unless of course, hyperscalers show they can make those investments pay off.
This article was first published on September 22.
Tech
Anthropic’s Claude rises to No. 2 in the App Store following Pentagon dispute
Anthropic’s chatbot Claude seems to have benefited from the attention around the company’s fraught negotiations with the Pentagon.
As first reported by CNBC, as of Saturday afternoon, Claude is currently ranked number two among free apps in Apple’s US App Store — the number one app is OpenAI’s ChatGPT, and number three is Google Gemini.
According to data from SensorTower, Claude was just outside the top 100 at the end of January, and has spent most of February somewhere in the top 20. Its ranking has climbed in the last few days, from sixth on Wednesday to fourth on Thursday to second on Saturday (today).
After Anthropic attempted to negotiate for safeguards preventing the Department of Defense from using its AI models for mass domestic surveillance or fully autonomous weapons, President Donald Trump directed federal agencies to stop using all Anthropic products and Secretary of Defense Pete Hegseth said he’s designating the company a supply-chain threat.
OpenAI subsequently announced its own agreement with the Pentagon, which CEO Sam Altman claimed includes safeguards related to domestic surveillance and autonomous weapons.
Tech
What to know about the landmark Warner Bros. Discovery sale
The streaming and entertainment industry just witnessed one of its most high-stakes megadeals ever, stunning industry observers. Not only is it historic in its size, but it is also predicted to disrupt Hollywood and the media business as we know it.
After years of Warner Bros. Discovery struggling under the weight of billions of dollars in debt, compounded by declining cable viewership and fierce competition from streaming platforms, the company has been considering major strategic changes, including selling its entertainment assets to one of its rivals.
Several major players saw the potential in acquiring the media giant and in December, Netflix announced it would acquire WBD’s studios and streaming for $82.7 billion.
But in a surprise eleventh-hour move this month, it now looks like the David Ellison-run Paramount will actually be the winner of this bidding war, offering $111 billion to acquire all of Warner Bros. Discovery’s assets, including its studios, HBO, streaming platforms, games, and TV networks such as CNN and HGTV. Paramount was itself recently acquired by Ellison with significant support from his father, the Oracle chairman, world’s sixth-richest person, and major Trump donor Larry Ellison.
Paramount’s offer still awaits formal approval from WBD’s board of directors, and any potential agreement may also face pressure from regulators.
Let’s break down exactly what is happening, what’s at stake, and what could come next.
What has happened so far?
This all started back in October when Warner Bros. Discovery (WBD) revealed it was exploring a potential sale after receiving unsolicited interest from several major players in the industry.
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The bidding process quickly became competitive, and Paramount and Comcast emerged as serious contenders, with Paramount initially viewed as the frontrunner.
However, WBD’s board eventually determined that an offer from the streaming giant Netflix was the most attractive. Netflix offered $82.7 billion for just Warner’s film, television, and streaming assets.
Thus began the bidding war. Paramount believed its bid, of approximately $108 billion for all of Warner’s assets, was superior to Netflix’s offer that focused on just the studios and streaming. To sweeten its deal, Netflix amended its agreement in January to an all-cash offer at $27.75 per share of Warner Bros. Discovery, further reassuring investors and paving the way for the deal to proceed.
Paramount persisted in its attempts to acquire WBD. Still, the Warner board repeatedly rejected its offers, citing concerns about Paramount’s heavy debt load and the increased risk associated with its proposal, including concern over the suite of investors bankrolling Paramount’s bid, which includes Saudi, Qatari, and Abu Dhabi sovereign wealth funds. The board noted that Paramount’s offer would have left the combined company burdened with $87 billion in debt, a risk they were unwilling to take at the time.
In January, Paramount filed a lawsuit seeking more information about the Netflix deal. A month later, the company sought to sweeten its deal by announcing it would offer a $0.25 per share “ticking fee” to WBD shareholders for each quarter the deal fails to close by December 31, 2026. It also said it would pay the $2.8 billion breakup fee if Warner backs out of its deal with Netflix.
Then, in a final attempt to secure a deal, Paramount increased its offer to $31 per share in February. This prompted the WBD board to prolong discussions with Paramount regarding a potential agreement, considering it as a superior offer. Netflix declined to increase its bid and withdrew from the negotiations.
“The transaction we negotiated would have created shareholder value with a clear path to regulatory approval,” Netflix co-CEOs Ted Sarandos and Greg Peters said in a statement on Feb. 26. “However, we’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid.”
In addition to the billions Paramount already holds in debt, the company is also set to assume the approximately $33 billion in debt Warner Bros. Discovery holds under the agreement. The deal will be backed by a $54 billion debt commitment from Bank of America Merrill Lynch, Citi, and Apollo Global Management, as well as $45.7 billion in equity from Larry Ellison.
Regulatory hurdles and other concerns

In addition to the assumption of substantial debt posing a significant financial burden, Paramount faces several other hurdles in its deal with WBD that could impact the success of the transaction.
For one, Ellison has warned about significant job reductions that are expected in the near future. There have already been widespread concerns among critics about potential job losses and lower wages.
Ellison is also a controversial figure in the industry, and his ownership of CBS News has been seen as sympathetic and supportive of the administration of Donald Trump, of whom his father, Larry Ellison, is a major donor. Under Ellison’s ownership of Paramount, reporting critical of the administration has been shelved or received increased scrutiny from Ellison or his appointed head of CBS News, the conservative provocateur Bari Weiss.
This has led to some concern among employees at Warner-owned CNN. Trump has personally sought concessions from news divisions critical of him, including a $16 million settlement from CBS, before his FCC would approve the Ellison takeover of Paramount. Before Netflix bowed out of the deal, Trump pressured the company to fire the former Biden White House official Susan Rice from its board. He has publicly stated his intentions to bring CNN to heel under new owners.
Regulatory scrutiny is another hurdle. Such a large-scale merger has attracted attention from lawmakers.
For instance, California Attorney General Rob Bonta said in a statement on February 26 that “these two Hollywood titans have not cleared regulatory scrutiny — the California Department of Justice has an open investigation, and we intend to be vigorous in our review.”
A day before Netflix backed out, it was revealed that a coalition of 11 state attorneys general urged the U.S. Department of Justice (DOJ) to review the merger under concerns it will stifle competition and increase subscription prices. This comes months after U.S. senators Elizabeth Warren, Bernie Sanders, and Richard Blumenthal voiced their concerns to the Justice Department’s Antitrust Division, warning that such a massive merger could have serious consequences for consumers and the industry at large. The senators argue that the merger could give the new media giant excessive market power, enabling it to raise prices for consumers and stifle competition.
That said, Ellison’s father, the Oracle chairman Larry Ellison, is a significant Trump donor and has close ties to the Trump administration. His deal to acquire Paramount last year cleared quickly after acquiescing to c
When is the deal expected to close?
The deal is not yet final.
Initially, a deal with Netflix was expected to lead to a stockholder vote around April, with the deal anticipated to close within 12 to 18 months following that vote. However, the transition to the Paramount deal will likely create a new timeline for approval. Plus, regulatory approvals are still pending, and scrutiny could shape the final outcome.
Stay tuned…
