Entertainment
He-Man And The Masters of the Universe Trailer Gives Adam Pronouns And The Power
By Jennifer Asencio
| Published
As a kid in the 1980s, my weekday afternoons after school were filled with the all-important consumption of a trilogy of fantasy cartoons that dominated kids’ culture back then. The trilogy, which included She-Ra, Princess of Power and Thundercats, started with the phenomenon that was He-Man & The Masters of the Universe.
In yet another bid to revive 80s nostalgia, the first trailer for a Amazon’s new Masters of the Universe has been released.
The Story Told By Amazon’s First He-Man Trailer
The movie trailer begins with a voiceover explaining that the fantastical elements of the world of Eternia are real, while CGI shows its structures, spaceships, and magic. The voiceover is from Adam, who is shown as a youngster in this CGI universe, then as a young adult in a perfectly drab, normal Earthling bedroom. He was sent away, according to the trailer, by his mother, to a place where he wouldn’t be found.
Naturally, that place is Earth, where we are treated to a montage of dreary things, like Adam’s office job (complete with a nameplate bearing pronouns) and the disapproval of a co-worker, who seems to be his boss, over his “obsession with nerd stuff.”
Adam is apparently tracking down the Power Sword, which he finds in a hobby shop.
It draws Teela in a spaceship to come get him and bring him home to save the planet.
We are then treated to a spectacle of action scenes and urgent explanations from the queen about why she sent Adam away. Villains Skeletor and Evil-Lyn are shown, too, lurking as menacingly as ever. We’re even shown the famous transformation and a few shots of He-Man himself, proving that this origin story is not just Surf Dracula, and we’ll see plenty of the superhero in the movie.
Wait, We’re Doing The Real World Thing Again?
The first, most glaringly noticeable thing about Adam in the trailer is that he’s not overly muscle-bound, even though Prince Adam is. In the glimpse of He-Man we get at the end of the trailer, he’s a little wiry, but nothing like the Mattel toy that the cartoon was designed around.
Rather than being the spoiled, lazy prince that creeps Teela out as he was on the show, this Adam is a Chosen One who eagerly awaits his Big Destiny.
With a world as rich as Eternia obviously is, I have always wondered about the obsession filmmakers have with shoehorning “our world” into the mix. The Dolph Lungren version of Masters of the Universe in 1987 also did this. When we sat down to watch the cartoon, we wanted to be taken away from the real world. It was a disappointment that the Dolph Lundgren movie did it, and it’s disappointing that they’re doing it again.
Special Effects That Deliver
Some of the CGI is overwhelming and looks cartoony, but I’m not going to lie: some of it looks really cool. The trailer shows us fantastic vistas and futuristic cities, ancient castles and feats of magic. Unlike a lot of CGI that looks like that animated sequence in Mary Poppins, the effects in Masters of the Universe look like they’re part of the world.
The trailer does a great job of obscuring the better-known names in the cast, with only Idris Elba showing up as Man-At-Arms. Also hiding behind newcomers Nicholas Galitzine as Adam and Camila Mendez as Teela are Morena Baccarin as the Sorceress of Greyskull, Alison Brie as Evil-Lyn, and Jared Leto as Skeletor.
Speaking of Skeletor, his makeup is also really cool, much better than when Frank Langella played him in 1987. Instead of a bumbling cartoon villain, he looks like the frightening tyrant he is supposed to be.
The same, unfortunately, cannot be said for Battle Cat, who looks like a reject from Jon Favreau’s “live action” take on The Lion King.
He-Man Has He/Him Pronouns, Is It A Joke Or Activism?
I cannot let Adam’s nameplate at work go without further mention. I don’t know if the point of his clearly displayed “He/Him” pronouns was tongue-in-cheek. It’s either yet another sign of activism injected into storytelling, or Masters of the Universe is lampooning it.
The movie’s hero is called “He-Man,” after all. He-Man was who all the boys wanted to grow up to be, an icon of masculine heroism and might makes right, which is why the inclusion of his pronouns stuck out to me so strongly.
However, Masters of the Universe might just be poking a bit of fun at pronouns and the banality of corporate life by including them on Adam’s desk. He-Man makes a great counter to the “modern hero” because he is unapologetically all the good things about masculinity. If Hollywood is ready to make jokes about its activism, maybe it’s a sign that movies will return to being about story rather than “the message.”
However, the trailer doesn’t really hint at any messaging, preferring to dazzle audiences with special effects and fight scenes. Other than the warping of Prince Adam’s backstory and some of its graphics, there’s nothing bad to say about what we have been shown so far. Therefore, there’s hope that Masters of the Universe won’t be yet another franchise ruined by modern Hollywood.
How He-Man Started
In its original form, He-Man was about Prince Adam of Eternia and his secret, superhero-like identity as He-Man, a muscle-bound, shirtless barbarian figure who wielded a magic sword. He-Man defended Eternia with the help of his friends, Battle Cat, Man-At-Arms, Teela, and the Sorceress of Castle Greyskull, from the evil machinations of the terrifying skull-faced Skeletor and his supervillain minions.
The show was interesting because it combined all the best stuff about fantasy and science fiction of the era: magic swords, sorceresses and evil wizards, ray guns, spaceships, and alien planets. He-Man, as a character, was a classical male fantasy hero, full of muscles and prophecy. His backstory was that he was the spoiled son of the king and queen of the planet that was granted the magical Power Sword to defend it and the universe from Skeletor’s evil magic, turning him into a better man.
The movie Masters of the Universe is being released in theaters on June 5, 2026.
Entertainment
The NAACP is fighting back against AI data centers
xAI’s notorious data centers near Memphis, Tenn., are appropriately named Colossus 1 and Colossus 2. The supercomputers that power the Grok chatbot are indeed enormous — they’re also environmental menaces, according to the NAACP.
The civil rights organization sued Elon Musk’s xAI last year over Colossus’ numerous methane gas turbines, saying the company used a legal loophole to install them without permits and, in doing so, threatened the health of the nearby Black-majority community of Boxtown. Somewhat shockingly, the Environmental Protection Agency (EPA) agreed with the NAACP, ruling in January 2026 that Colossus’ turbines were not exempt from air quality permit requirements. Curtailing the turbines, which emit nitrogen oxide into a community already dealing with high levels of pollution, was a victory for the NAACP and Abre’ Conner, director of the organization’s Center for Environmental and Climate Justice.
Just this month, Conner and the NAACP were buoyed when New York state introduced a three-year moratorium on data center construction, potentially giving legislators time to enact regulations for the energy-sucking facilities. Conner, a lawyer and longtime environmental justice leader, spoke with Mashable about her mission and how the data center build-out is reminiscent of the destructive highway construction of the last century.
Tell us why the NAACP is making data centers a priority.
Conner: A lot of the time, people will attribute the AI bubble that may pop up on their search screen to something that lives in the cloud, but it doesn’t. It uses physical infrastructure to power these AI requests.
The reason we’re so interested and concerned about this is that for decades, the NAACP has understood that environmental and climate justice issues are racial justice issues. A lot of the technology and promises, as it relates to energy, have shown up in Black communities and frontline communities in the past, from fracking to crypto mining.
A lot of this industrial build-out tends to be concentrated in particular places, and we saw that very pointedly last year when Elon Musk and xAI decided to build a data center near Boxtown, which is in south Memphis, and that’s a historically Black community. What was even more concerning was that there was a typical process you went through to get a permit, and then, at that point, it would be decided whether you could operate and what that operation should look like. And that data center was operating with unregulated methane gas turbines.
So we had concerns about whether we would see more of these operations now that you have tech billionaires [showing interest] in other communities. Of course, we did start to see the AI boom [manifest] throughout the year in different ways; different nondisclosure agreements being signed, backroom deals, and more pollution that was starting to be more concentrated in communities that have been fighting back against environmental and climate justice concerns for years.
[B]ecause it’s people in the tech space, they’re promising that somehow [the data centers are] different. Even though they’re using the same industrial build-out — the same types of diesel generator backups, methane gas — somehow that’s going to be less harmful to people’s health when it was done in the past.
What have these tech companies been telling community members?
[That’s] if they even show up and talk to the community members at all. A lot of times, they’re not talking to community members; they might be talking to one or two elected officials. They might talk to someone at an agency level, maybe. But there aren’t a lot of conversations actually happening with the people most impacted. That’s part of the problem — there’s not a lot of transparency. By the time people find out about it, the zoning is being redone, and construction may already be happening. In the case of xAI, they’re already operating, and then they want to go and have a conversation with the community after they’re already in it.
Because [the tech companies are] going into places where there’s been disinvestment over decades and decades, we’re seeing the same playbook used, like promising a community fair or investment in a school. That has nothing to do with the pollution they’re actually bringing into the communities, or the hundreds of millions of gallons of water they’re utilizing in order to run the data center, or the noise concerns. We’re seeing some of the same plays we saw in the coal-fired power plant boom, from fracking and crypto mining.
Mashable Light Speed
But what’s interesting and different is that because it’s people in the tech space, they’re promising that somehow [the data centers are] different. Even though they’re using the same industrial build-out — the same types of diesel generator backups, methane gas — somehow that’s going to be less harmful to people’s health when it was done in the past.
Abre’ Conner at an NAACP event in Los Angeles.
Credit: Photo by Leon Bennett/Getty Images For NAACP
It seems reminiscent of the construction of the U.S. highway system in the 20th century, when Black and minority neighborhoods were leveled for the expressways. Are there parallels?
Absolutely. Redlining, the idea of NIMBYism, all that kind of framing is what we’re seeing now. There’s also this promise of a better future, but when people working at these companies are asked, “Would you want that data center in your backyard?” They’re like, “Well, let’s take a pause.”
When we look at redlining to highways to trains, there was a systemic racism component to it. If the [tech companies are] getting advised to, for example, build in places where there is already existing infrastructure, that is just going to deepen the environmental and climate concerns from people who don’t want more pollution in [their] communities.
I imagine the reaction from governments to data centers is very different depending on where they are. Tennessee, for example, is not a hotbed of environmental activism, while a state like New York is considering moratoriums on data centers. How does that geographic inconsistency affect your efforts?
For me, as someone who’s been doing environment and climate justice work for a decade and a half, what’s extremely hopeful for me is where seeing people across political lines, in urban and rural communities, all asking questions. They’re saying, “Do we have enough answers in order to move forward with a data center in our community?” That is something that’s really different than what we’ve seen in other industrial build-outs in the past.
People are asking, “Why are you signing a nondisclosure agreement about our public resources? Shouldn’t we be able to see what you’re all talking about if we’re paying taxes in this community? Shouldn’t we be part of that conversation?”
Because people are seeing their utility bills go up, they’re seeing the impacts of data centers even before one shows up. That’s changed the landscape of the conversation. That’s why we’re seeing places like New York, saying, “Do we have enough information to move forward?” In [the NAACP’s] playbook for 2026, that was something we shared. If there’s not enough information, call for a moratorium until you have the information needed to move forward in a way that feels responsible to the community that will feel those impacts.
Questions are being asked [of the tech companies, like], “OK, you’re saying jobs. How many?” The highest we’re seeing is in the dozens; a lot of them are temporary.
Are the tech companies trying to sell the idea of job creation with these data centers?
It’s absolutely the same playbook of, “There’s going to be jobs. It’s going to be good for the local economy. This is something we’re going to do in the cleanest way possible.” Questions are being asked [of the tech companies, like], “OK, you’re saying jobs. How many?” The highest we’re seeing is in the dozens; a lot of them are temporary, a lot of them are on the construction side, a lot of them are going to deepen the same concerns that we see when it comes to working on sites when you’re going to be exposed to a bunch of pollution non-stop.
In our frontline framework that we released last year, over 100 organizations, allies, and coalition partners came together to say that jobs cannot be more important than the health of the community members who live there.
What is it like working in environmental justice in 2026, when the federal government is so pro-AI and has expressed very little concern about the environment and minority communities?
When we saw Project 2025, we knew what that was going to look like. We knew there wasn’t going to be a rollback of our environment and climate protections. We knew that was coming.
For the NAACP, at our roots, it’s always been about people power. It’s been about highlighting what we could do with or without government support on the federal level.
Back in North Carolina, in Warren County, when you had a Black community saying, “We don’t want dumping in our community,” there wasn’t any federal government support per se at that time. The state was even saying, “Well, we’re not really sure we want to be involved in that.”
It was the people on the ground who mobilized and said, “We will not take this anymore.” They created the audience that was needed on the national level, and that’s what we’re seeing now. Even though we don’t have an administration at the federal level that is helpful, hopefully people are understanding just what this means. We’re in a midterm year; we have an opportunity to have people in office who represent our perspectives. The mobilization, the organizing, the work on the ground will always be there, and as long as we’re there with the communities willing to push back, I think we still have a fighting chance regardless of who’s in office.
Read more about the NAACP’s environmental work here.
Entertainment
How to watch New Zealand vs. UAE online for free
TL;DR: Live stream New Zealand vs. UAE in the ICC T20 World Cup 2026 for free on ICC.TV. Access this free streaming platform from anywhere in the world with ExpressVPN.
The opening round of games at the 2026 T20 World Cup provided some real drama, and we’re expecting more of the same as teams come together this week to battle it out for qualification.
Group D is packed with quality, with New Zealand, South Africa, and Afghanistan competing for two qualification spots. New Zealand started strongly with a vital win over Afghanistan, and will be confident of securing another victory over UAE. Anything less than a comfortable victory here will cause concern for Black Caps fans.
If you want to watch New Zealand vs. UAE in the ICC T20 World Cup 2026 for free from anywhere in the world, we have all the information you need.
When is New Zealand vs. UAE?
New Zealand vs. UAE in the 2026 T20 World Cup starts at 4:30 a.m. ET on Feb. 10. This game takes place at the M. A. Chidambaram Stadium.
Mashable Top Stories
How to watch New Zealand vs. UAE for free
New Zealand vs. UAE in the 2026 T20 Cricket World Cup is available to live stream for free on ICC.TV.
This free live stream on ICC.TV is only available in select regions (see full list of territories here), but anyone can live stream the T20 Cricket World Cup for free with a VPN. These helpful tools can hide your IP address (digital location) and connect you to a secure server in a location with free access. This simple process bypasses geo-restrictions so you can live stream on ICC.TV from anywhere in the world.
Live stream New Zealand vs. UAE in the 2026 T20 Cricket World Cup for free by following these simple steps:
-
Subscribe to a streaming-friendly VPN (like ExpressVPN)
-
Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)
-
Open up the app and connect to a server in a location with access
-
Visit ICC.TV
-
Watch the 2026 T20 Cricket World Cup for free from anywhere in the world
$12.99 only at ExpressVPN (with money-back guarantee)
The best VPNs for streaming are not free, but leading VPNs do tend to offer free-trial periods or money-back guarantees. By leveraging these offers, you can gain access to free live streams without committing with your cash. This is obviously not a long-term solution, but it does give you time to watch every game from the 2026 T20 Cricket World Cup (plus the Winter Olympics) before recovering your investment.
What is the best VPN for ICC.TV?
ExpressVPN is the best service for bypassing geo-restrictions to stream live sport on ICC.TV, for a number of reasons:
-
Servers in 105 countries
-
Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more
-
Strict no-logging policy so your data is always secure
-
Fast connection speeds
-
Up to 10 simultaneous connections
-
30-day money-back guarantee
A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99 (with money-back guarantee).
Watch the ICC T20 Cricket World Cup 2026 for free with ExpressVPN.
Entertainment
A new Stuff Your Kindle Day is live — download 100s of free romance books for your Kindle
FREE BOOKS: The latest Stuff Your Kindle Day takes place on Feb. 9-13. The new Free Romance Book Blast offers romance books in a variety of subgenres for your e-reader.
Have you got big plans for Valentine’s Day? Cancel them, because a new Stuff Your Kindle Day just dropped.
The Stuff Your Kindle Day schedule has been predictably hectic in 2026. We had a number of free giveaways in January, but February is on another level. We count nine events this month. Not all of them are huge, but between the niche events and massive drops, bookworms are going to be kept busy.
The latest giveaway is hosted by the Indie Author Collective. Be My Valentine is a romance book blast, offering (you guessed it) free romance books from a variety of subgenres. Everything that you download for free is yours to keep forever, so don’t hold back. So what if you’ve already got a huge stack of books waiting to be read. Add to your virtual pile without guilt.
Looking to make the most of the latest Stuff Your Kindle Day? We’ve lined up everything you need to know about this popular event.
When is Stuff Your Kindle Day?
Be My Valentine takes place on Feb. 9-13. Recent Stuff Your Kindle Days have only lasted 24 hours, meaning participants have needed to act fast. That’s stressful, so this five-day event is a welcome change. You can take stock of your options, pick your favorites, and download without getting worked up. It’s much more civilized.
Which ebooks are free?
Be My Valentine is all about romance titles. There’s a helpful hub page put together by the Indie Author Collective with filters for major tropes, spice levels, content levels, and representation. Here you can peruse the 100s of options or filter to find something that perfectly lines up with your preferences.
It’s important to note that anyone can participate in Stuff Your Kindle Day. Kindle and Kobo readers can download these romance books for free.
Mashable Deals
Is Stuff Your Kindle Day the same as Amazon Kindle Unlimited?
Everything you download on Stuff Your Kindle Day is yours to keep, and there’s no limit on the number of books you can download. Stuff Your Kindle Day downloads don’t count towards the 20 books that Amazon Kindle Unlimited subscribers can borrow at the same time.
The best Stuff Your Kindle Day deal
Why we like it
These popular e-readers help you take your entire library on the go. With weeks of battery life and an anti-glare display, you can read anywhere and anytime with the Kindle. Plus, you can get three months of Kindle Unlimited for free with your purchase.
The NAACP is fighting back against AI data centers
Yankees acquire IF Max Schuemann in trade with Athletics
