The “Campbell’s Soup” name change isn’t quite official, however. The company still needs to present the proposed new moniker to shareholders at the next shareholder meeting this November. At that time, an official vote will be taken to approve the name change.

With cooler temperatures in the immediate future, consumers will no doubt be adding broths and hearty soups to their shopping carts. For fans of the Campbell’s Soups varieties, this announcement might cause a bit of confusion when they begin to peruse the aisles of their favorite grocery store for the timeless brand.

But with the name Campell’s still in the mix, consumers should find this brand marketing transition fairly easy to navigate.