Entertainment
Xs declining user base: Elon Musks platform projected to lose millions of users in 2025
By now, you’ve likely heard all about the post-election exodus from Elon Musk’s X, formerly known as Twitter.
Users on X, which Musk has branded the “everything app,” have been fleeing the platform. The ripple effects of the election season and Musk’s support of Donald Trump have given a rise to a deluge of misinformation and toxic discourse on the platform being forced into users’ feeds. As a result, X alternative Bluesky has seen a sudden surge in user signups and daily active users.
This may seem like a blip for X. It might appear like just a temporary reaction to the result of the election. However, new data points to X’s woes being much bigger than a post-election backlash.
Musk’s X has been steadily losing users even preceding the election. And, based on the current trajectory, millions of X users are poised to leave over the next year as well.
X’s election day traffic was a flash in the pan
Since the days of being called Twitter, X has traditionally seen a significant spike in traffic and daily active users based on big current events. Elections, specifically the U.S. Presidential elections are big traffic drivers for X.
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According to data from SimilarWeb, as reported by the Guardian, this was indeed the case in 2024 as well – at least, on election day and a day or two immediately following the election as well.
However, in the broader leadup to the elections, X actually continuously shed daily active users. In fact, for the entire month of October, X saw a drop in anywhere from 300,000 to 2.6 million daily active users in the U.S. each day. Since early October, daily active U.S. users have fallen from 32.3 million to 29.6 million, a drop of 8.4 percent.
X likely to continue losing users in 2025
Mashable previously reported on X’s declining user base just one month prior to the time period covered by the latest data. In September, we published data showing that X lost nearly one-fifth of its daily active user base with a similar downward trend in the UK and EU.
However, according to analysts, it appears like X will continue its decline in 2025.
According to analysts at Emarketer, from when Musk acquired X in 2022 until 2025, they expect X to have lost 7 million monthly active users in the U.S.
The declining user base pales in comparison to the decline of X’s brand and value. According to a recent report from Brand Finance, X’s brand is now worth 673 million. The brand was valued at $5.7 billion before Musk’s takeover in 2022. When it comes to revenue, X’s revenue fell by 40 percent when compared to the prior year based on internal company data from June 2024.
Entertainment
Snag a pair of Bose QuietComfort Ultra headphones for $50 off
SAVE $50: As of May 6, get the Bose QuietComfort Ultra Headphones (2nd Gen) for $399 at Amazon, down from their usual price of $449. That’s a discount of 11%.
$399
at Amazon
$449
Save $50
If you want to experience your favorite music to the fullest, you need headphones that are up to the task. Bose can typically be counted on to provide that kind of quality, especially with its QuietComfort lineup. You can try its newest model for less right now for less thanks to this Amazon deal, which heavily discounts the cans so you don’t have to spend an arm and a leg on them.
As of May 6, get the Bose QuietComfort Ultra Headphones (2nd Gen) for $399 at Amazon, down from their usual price of $449. That’s $50 off and a discount of 11%.
Though an incremental upgrade from the previous QuietComfort model, these have some new features you’ll want to try out. But mostly, these comfortable headphones are all about feeling great on your ears and sounding fantastic. They offer noise cancellation and spatialized audio so it sounds as though you’re right where the music is. The new Cinema Mode can help to spatialize and balance background and sound and sound effects when watching movies to help put you right into the film as well.
Beyond that they can be used to take calls with their built-in microphones. They’ll last a long time while you’re on the phone too, with 30 hours of play time when listening to songs, podcasts, or taking meetings.
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Mashable Lead Shopping Reporter Bethany Allard took the headphones for a spin in her review and and called them a “well-rounded pair of headphones”, praising their blend of “comfort, noise cancellation, and sound”.
If you’re ready to pick up a new pair of headphones at a discount that’ll tick all the boxes for you, grab these before the discount disappears.
Entertainment
Score up to 64% off at EcoFlow and snag free solar panels with your purchase.
SAVE 64%: Between May 6 and May 17, you can score up to 64% off at EcoFlow and snag free solar panels with your purchase.
Get up to 64% off plus a free solar panel with purchase
I live in an apartment, so I don’t exactly have a “whole home” to back up. But if there’s one thing I hate, it’s losing power. There goes the AC, the internet, the food in the fridge — it’s a total nightmare. If you actually own a house and have been putting off buying a backup power system because it’s pricey, I have some good news.
The DJI Power 1000 Mini portable power station just launched — U.S. availability is pending
Right now, EcoFlow is running a Mother’s Day Sale through May 17 with discounts as high as 64%. They’re also throwing in free hardware to sweeten the deal: All single orders between $600 and $3,000 come with a free 45W solar panel, and orders over $3,000 come with two free 160W solar panels. If you’re looking for something more portable, their RAPID Power Banks are also up to 53% off right now.
Just keep an eye on the countdown clock — it’s for the Flash Sale items that have even better, limited-time price cuts. If you miss the flash window, the standard Mother’s Day and Home Improvement deals (including a $700 installation discount for larger systems) are still valid through mid-May.
Mashable Deals
Here are a few of the best deals I’ve spotted so far:
Entertainment
Maddies Secret trailer reveals John Early as youve never seen him before
Comedian John Early makes his feature directorial debut with Maddie’s Secret, an offbeat homage to melodrama that he wrote and headlines as its eponymous heroine.
As an aspiring food influencer, Maddie Ralph (Early) is passionate about her cuisine. And at first glance, she’s got a picture-perfect life: a loving husband (Eric Rahill), a devoted best friend (Kate Berlant), and a job at a culinary content studio called Gourmaybe. But as the title suggests, there’s a side to Maddie she can’t stomach sharing with her loved ones. And this secret could kill her.
Out of the movie’s premiere at the Toronto International Film Festival last fall, I cheered Maddie’s Secret, writing in my review for Mashable, “The film is silly and strange, but even amid campy bits, sincere. So, you’ll laugh at its parody elements, but may well be genuinely moved by Early’s commitment to this strange and splendid film.”
I also said “John Early is a better ingénue than Sydney Sweeney,” comparing Maddie’s Secret to another earnest (but less entertaining) TIFF offering, Christy. And I stand by it.
Maddie’s Secret opens in theaters in New York on June 19, and in Los Angeles on June 26.
Snag a pair of Bose QuietComfort Ultra headphones for $50 off
Score up to 64% off at EcoFlow and snag free solar panels with your purchase.
