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TikToks biggest trends in 2024, from brat summer to a Moo Deng in finance

TikTok’s had a fruitful, delicious, and undeniably challenging year, both on and offline.

When the social media platform wasn’t bleeding lime green during brat summer, dropping CapCuts of Moo Deng’s lettuce hat, looking for a man in finance, or shaping modern language while being very demure, very mindful, the company itself faced (and is facing) a potential U.S. ban in the new year — despite the White House joining the platform.

Books, Sephora tweens, the “Apple” dance, and whole cucumbers ruled TikTok, and we proudly told jerks to “scram!”

But what does TikTok itself see as its biggest trends of the year? The company announced its Year on TikTok 2024 on Wednesday, joining the plethora of Big Tech platforms dropping the data on what we all got up to over the last 12 months.

TikTok’s year in review is separated into several trend topics, which we’ve breezed through here. But you can check out the full breakdown on TikTok’s hub. The summary, the company says, “is based on research comprising in-app and third-party insights focused on TikTok’s social, economic, and cultural impact, conducted from January to November 2024.”

Year on TikTok 2024: A brief rundown

In the “From moments to movements” section, TikTok highlights some of the biggest trends, from Jools Lebron’s “very demure, very mindful” moment to Charli XCX‘s “brat summer” (including Kelley Heyer’s “Apple” dance) and Megan Boni’s “Man in Finance” meme.

Mashable Top Stories

Animal-wise, there’s been a wave of adorable stars trending from Thailand’s bratty pygmy hippo Moo Deng to Australia’s big fluffy boi penguin Pesto.

For foodies, TikTok highlighted some of the top food-related trends, including Logan Moffitt‘s cucumber salad, the #sambasandalittleredbag trend started by @maisieisobel_‘s, Fix Dessert Chocolatier’s chocolate bar, @thespudbrothers’ live videos, and Chippy Diva’s review of @merchants_fishandchips. (Here are our personal favourite TikTok food trends of the year.)

BookTok-wise, the site saw over 1.2 million book-related posts created in the first 10 months of 2024, and a 300 percent increase in #Romantasy posts this year.

TikTok also called out the platform’s educational creators, noting the expansion of its educational STEM feed to all users (not just teens) this year. From the U.S. and UK, TikTok’s notable knowledge creators included Shelby Lattimore, Chemical Kim, Charlie Engelman, Big.Manny1, Deidre Kelly, Yorkshire Fossils, Doctor Ahmed Ezzat, and the Royal Armouries Museum, who let Gen Z write the script, and astronaut Kellie Gerardi.

Music on TikTok in 2024

But of course, TikTok’s music charts have all the eyes on them. TikTok broke down the top artists and tracks on the platform this year. The top 10 songs on TikTok globally saw 8 billion streams on Spotify, with “Gata Only by FloyyMenor and Cris Mj topping the list. The top song in the U.S. was Tommy Richman’s “MILLION DOLLAR BABY (VHS)” and in the UK it was Tinashe‘s “Nasty“.

A chart showing TikTok's Top Artists globally.


Credit: TikTok

As for the top artists globally, Mexico’s Yeri Mua was number one, with her track “Linea del Perreo” going viral this year. In the U.S., Sabrina Carpenter topped the list, and in the UK, it was Central Cee.

A chart showing TikTok's Top Artists globally.


Credit: TikTok

You can check out the whole list on TikTok’s blog. And if you’re looking for more end-of-year 2024 wrap-ups, Mashable’s got you covered.


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Entertainment

Get some new wrist candy with the CMF Watch Pro 2 at its lowest price ever

SAVE $39.01: As of April 22, get the CMF By Nothing Watch 2 Pro for $39.99 at Amazon, down from its usual price of $79. That’s a discount of 49% and the lowest price we’ve seen.


$39.99
at Amazon

$79
Save $39.01

 

There are tons of smartwatches on the market if you’re in need of one. But if you’re willing to look beyond the Apple Watches or Samsung devices out there, you’ll find an awesome alternative from the Nothing brand that’ll save you some serious cash. Not only is it more affordable than the competition, but it’s got everything you could want and then some. In fact, one of the models is on sale right now.

As of April 22, get the CMF By Nothing Watch 2 Pro for $39.99 at Amazon, down from its usual price of $79. That’s $39.01 off and a discount of 49%. It’s also the lowest price we’ve seen.

This affordable smartwatch not only comes in an attractive form factor, but it has just about everything you could ask for. It has your average comms tools like Bluetooth calling and gesture control, a built-in mic and speaker, contacts, message reminders, and music control. But from there, it offers a wide range of sensors and data to help you take control of your health.

It offers a portable blood oxygen saturation monitor, a heart rate monitor, sleep tracking, and so much more. All of this data, including workout information, steps, and much more, can be synced across all your favorite fitness apps, including Apple Health and Google Health Connect. There are 120 sports modes to choose from, GPS positioning, and even a 3D warm-up exercise guide to help get you on your feet each day.

With interchangeable watch straps and an attractive face, this extremely reasonable smartwatch is definitely one to rival Apple and Samsung. You’ll want to grab yours while it’s still down to the lowest price we’ve seen.

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Get Ankers 14-in-1 Thunderbolt 5 Dock for $60 less at Amazon

SAVE 15%: As of April 22, you can get the Anker Prime 14-in-1 Thunderbolt 5 Dock for $339.99, down from $399.99, at Amazon. That’s a 15% discount or $60 savings.


$339.99
at Amazon

$399.99
Save $60

 

Working off a laptop is great until you realize you only have two ports and need to plug something in. If you’re hooked up to an external monitor, keyboard, and mouse, you’re pretty much out of luck on the rest. Not only that, but your previously uncluttered desk will most likely look like a Best Buy exploded (a rat’s nest of cords isn’t cute or helpful for anyone getting work done).

If you literally hate mess and cords as much as I do, you need a docking station to hide all that chaos and protect your aesthetic. Right now, Anker’s Prime TB5 Docking Station is on sale for $339.99 at Amazon, down from $399.99. (That’s a $60 price cut.)

Are you going to use all 14 ports at the exact same time? Probably not, but you’ll never have to dig through your bag for a specific adapter again. You just plug a single cable into your laptop, and the dock handles the rest. It features a Thunderbolt 5 upstream port, two Thunderbolt 5 downstream ports, two USB-C ports, three USB-A ports, SD and TF card readers, a 2.5Gbps Ethernet port, an audio jack, and your choice of HDMI 2.1 or DisplayPort 2.1. It’s also fast enough to transfer a 150GB file in 25 seconds.

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How I scored ad-free Paramount+ Premium for only 99 cents

SAVE $26: As of April 22, returning subscribers can score two months of ad-free Paramount+ Premium for only 99 cents per month with the code N8C27L. Usually $13.99 per month, that’s $26 in savings. Just note that your mileage may vary.


$0.99/month for 2 months (save $13/month) with code N8C27L

If you’re looking to save some money on your streaming lineup, my number one recommendation is to cancel your subscriptions. While it doesn’t work for every streamer, many will offer you a special discount to come back. Not to mention, you’ll be eligible for any new deals that may appear that are marketed to “new and returning customers.” Case in point: as of April 22, returning subscribers can get two months of ad-free Paramount+ Premium for just 99 cents per month.

I’ve tested this out myself, so I can vouch for it. When you navigate to Paramount+ and sign in to your existing account, you’ll be prompted to pick a plan. Select the Paramount+ Premium monthly plan for $13.99 per month. On the “Welcome back!” page, scroll down to the box that says “Have a promo code?” and enter N8C27L. Once you hit “apply” the price should drop to just 99 cents per month.

Paramount+ checkout page with promo code applied


Credit: Paramount+

That’s all, folks. You can take advantage of two full months of ad-free Paramount+, Showtime, BET, CBS, Comedy Central, MTV, Nickelodeon, CBS live TV, UFC fights, and more for less than two bucks. That’s $26 total in savings.

Paramount+ has a surprisingly hefty library. Subscribers can enjoy Paramount+ Originals like Landman and RuPaul Drag Race All Stars, Showtime series like Dexter Resurrection and Yellowjackets, CBS hits like Survivor and NCIS, and nostalgic shows from Nickelodeon and MTV. Not to mention, there’s a lineup of movies that’ll keep you fully entertained for your two-month promotional period. Just be sure to cancel again before the second month is over if you want to avoid paying full cost. You can always sign up again when another deal arises. I know I will.

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